5, Aug 2025
Ravensbourne University London Announces New Programmes for September 2025
5th August, 2025: Ravensbourne University London, in collaboration with its trusted education partner, Oxford International India, has launched three new high-demand MSc programmes for the September 2025 intake, for which admissions are already open. These courses include MSc Engineering Management, MSc International Finance, and MSc Accounting and Finance. The university has many other popular courses across undergraduate and postgraduate portfolio, which are designed for the students to be future ready. The portfolio has evolved as per the needs and recently the university has renamed a popular postgraduate course, from MSc Digital Marketing to MSc Strategic Marketing and Analytics.
Each course is tailored to a specific field. MSc Engineering Management is tailored for engineering professionals looking to transition into leadership roles by gaining expertise in operations, innovation management, and project execution. The MSc International Finance provides in-depth knowledge of global financial markets, equipping students to manage risk and navigate international economic challenges. The MSc Accounting and Finance builds strong technical and analytical capabilities suited for roles in financial services, consulting, and corporate finance. Meanwhile, the MSc Strategic Marketing and Analytics, previously offered as MSc in Digital Marketing, has been repositioned to reflect the growing emphasis on data-driven strategy, combining core marketing principles with analytical tools for the digital age.
In addition to the four mainstream programmes, Ravensbourne is also launching a Master’s in Events Management, a niche offering designed for students interested in shaping impactful experiences across corporate, entertainment, and cultural events. The programme covers key areas such as event design, logistics, sponsorship, and technology integration, making it ideal for those looking to build careers in one of the fastest-growing service sectors.
Applicants to these one-year postgraduate programmes must hold a bachelor’s degree or equivalent in a relevant field. Ravensbourne also offers an international scholarship and financial assistance for international students pursuing both undergraduate and postgraduate studies in the UK.
Ravensbourne is an industry focused university with a unique location next to the world famous O2 centre in London. The university has some great alumni stories and when it comes to creative graduate salaries, Ravensbourne is the number one specialist university in the UK, and is in the top 10 of all institutions in England* (Based on median salaries five years after graduating, taken from the Department for Education’s Longitudinal Education Outcomes 2018)
Mohit Gambir, Managing Director, Oxford International India, said, “With a rising demand for globally aligned, skill-based education among Indian students, these new MSc programmes from Ravensbourne are designed to bridge academic excellence and industry relevance. From data-led marketing to international finance, the programmes prepare graduates to lead and innovate across sectors.”
Established in 1962, Ravensbourne University London is a renowned digital media and design university offering a wide range of industry-aligned and vocational courses in fashion, television and broadcasting, architecture, product design, environmental design, music production, and sound design. The university is known for its strong emphasis on practical learning and creative innovation, with alumni who have gone on to become influential figures across the global creative and fashion sectors. Strategically located in London’s vibrant Greenwich Peninsula, Ravensbourne provides students with access to state-of-the-art infrastructure and proximity to leading media and tech hubs.
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- By Neel Achary
5, Aug 2025
VST Tillers Tractors Limited Unveils Innovative FENTM Tractor Series: Power Meets Frugal Innovation
Bengaluru, India, 5 August 2025: VST Tillers Tractors Ltd, a pioneer in compact agricultural machinery in India, proudly announces the launch of its highly anticipated FENTM Tractor Series, a revolutionary range of fuel-efficient, high-torque compact tractors designed for the evolving needs of modern farmers.
FENTM, which stands for Fuel Efficient and Torque Max, represents a bold leap forward in compact farming. Merging advanced engineering with VST’s renowned FRUGAL Innovation principles, the series delivers unmatched performance, agility, and durability, all within a compact footprint.
The company announced that the FENTM series will feature 5 fuel efficient powerful tractor models including 180 FENTM, 224 FENTM, 225 FENTM, 270 FENTM &929 FENTM. Ranging from 18.5 to 29 HP with 2 Wheel Drive and 4 Wheel drive options, the new models deliver unparalleled productivity, comfort, and long-term value.
Positioned as compact farming solutions built for productivity, comfort, and long-term value, the FENTM series engineered for versatility across terrains and tasks, each model provides the right balance of power, maneuverability, and fuel efficiency for small to mid-sized farms.
Antony Cherukara, CEO, VST Tillers Tractors Ltd said, “the launch of the FENTM Tractor series marks a significant stride in our mission to deliver compact yet powerful solutions tailored for today’s progressive farmers. Built on our FRUGAL engineering philosophy, the FENTM range offers maximum torque with minimum fuel consumption, all while ensuring comfort, durability, and performance in every field condition. This series is a true testament to VST’s commitment to smart innovation and farmer-first design”.
“As India strides toward a future of smart and sustainable agriculture, the tractor industry stands at the forefront of this evolution. With the fusion of technology, precision, and farmer-centric innovation, we are not just building machines, we are shaping the future of farming for generations to come. The FENTM series tractors built with the strength of innovation and the spirit of Bharat, will be a partner in progress for Indian farming community, We’re proud to launch a product that empowers our farmers and drives India’s agricultural future forward.” he added
Core Features Powering the FENTM Advantage include:
· Torque Max: Superior pulling power at lower RPM
· CC Max: High-capacity engine for improved load handling
· Speed Max: Rapid field coverage for greater productivity
· Turn Max: Shortest turning radius in its class for precision in tight spaces.
· Compact Max: Smart design with minimal wheelbase, best combination of weight and power.
· Flow Max: Enhanced cooling for optimized temperature and fuel economy.
· Comfort Max: Ergonomic seating and controls for fatigue-free operation.
· Performance Max: Consistent output across varied farming applications.
With the launch of the FENTM Tractor series, VST Tillers Tractors reaffirms its commitment to empowering farmers through innovation, efficiency, and farmer-centric design. The launch marks a significant milestone in the company’s mission to drive the future of sustainable and smart farming.
About VST Tillers Tractors Ltd.
Established in 1967 by the VST Group of companies, VST Tillers Tractors Ltd has been at the forefront of driving farm mechanization and empowering Indian farmers for over 56 years. With a strong focus on research and development, the company offers a wide range of products including power tillers, compact tractors, engines, transmissions, power reapers, and precision components. VST Tractors are not only dominant in the Indian market but also exported to European, Asian, and African markets, meeting the latest EU standards.
With a commitment to continuous innovation and growth—driven by strategic initiatives, new business prospects, global ventures, and brand initiatives, the VST team aspires to achieve 2X growth in its Tractor Business Segment.
4, Aug 2025
Telangana Education Department Empowers Teachers for a Digital Tomorrow
Hyderabad, August 4th, 2025: In a significant stride toward transforming classroom learning and building 21st-century competencies, the Telangana State Council of Educational Research and Training (SCERT), in collaboration with Pi Jam Foundation, successfully conducted a two-day intensive capacity-building program for government school teachers across the state.
The focus was equipping educators with the tools, mindsets, and methods to effectively implement the newly launched Digital Learning Textbooks for Grades 1 to 9, a pioneering initiative by the Telangana Education Department. Held across 2 days, the training was not a conventional workshop. It was experiential, immersive, and deeply aligned with real-world contexts, ensuring that teachers didn’t just learn about concepts they experienced them.
From Traffic Lights to AI Bias Teachers were immersed in hands-on, engaging sessions that seamlessly blended programming, computational thinking, physical computing, AI, and Design Thinking. The goal was not just skill-building, but cultivating a mindset of creativity, problem-solving, and relevance to students’ lives. The sessions were carefully scaffolded to connect directly with the digital content of the new textbooks ensuring that teachers can bring this same energy, relevance, and depth to their classrooms.
The launch of Telangana’s Digital Learning Textbooks marks a significant shift in how content is delivered and how students engage with it. To support ongoing learning and ensure equitable access, the state will be leveraging telangana.codemitra.org a dedicated digital platform where students, teachers, and parents can access the same experiential learning modules.
“The energy in the room was palpable,” shared a participating teacher. “For the first time, I saw how I could teach AI not just through screens, but through stories, games, and the real lives of our children.” – Mr. Madhusudan from Model School,Gundala, Yadadri Bhuvanagari
Highlights of the workshop included:
– Simulated real-life traffic scenarios using physical computing tools like sensors and LEDs, allowing teachers to explore how real-world problems can be translated into coding challenges.
– AI activities that demystified concepts such as machine learning, data classification, and bias without the need for screens or prior technical knowledge.
– Roleplays and collaborative games on ethical AI decision-making and exploring human biases in algorithms, fostering deep discussion and reflection.
– Design Thinking sprints, where teachers tackled everyday school challenges, modeled empathy, and rapidly prototyped contextual solutions.
This initiative aligns with Telangana’s broader vision of nurturing curious, capable, and context-aware learners who can shape and thrive in the world of tomorrow.
4, Aug 2025
TreeHouse Hotels Unveils LinkD, a Boutique Brand for Independent Hoteliers
04 August 2025: TreeHouse Hotels is pleased to announce the launch of TreeHouse- LinkD, a new boutique collection brand designed to provide hotel owners with a flexible, future-ready platform based on cooperation, innovation, and long-term success while connecting independent, design-forward hotels with discerning modern travellers.
TreeHouse-LinkD, a special offering in TreeHouse Hotels’ expanding portfolio, is designed for independent hoteliers who want to maintain the distinctive character of their establishment while obtaining the legitimacy, operational assistance, and market access of a reputable hospitality brand. Offering a smooth fusion of uniqueness and brand-backed confidence, the brand will select a number of independently spirited hotels in urban and leisure destinations across India and South Asia.
Owner empowerment and flexibility are the cornerstones of TreeHouse-LinkD Hotel Collection with minimal investment and where Owners get to keep their own brand identity too. It enables properties to maintain their distinct charm while taking advantage of TreeHouse’s Hotels & Resorts reliable operational framework and devoted clientele. Partner hotels will benefit from increased market visibility, data-driven pricing strategies, and higher occupancy rates thanks to access to a strong technology stack, centralized revenue management systems, and a wide distribution network.
“We are excited to launch TreeHouse-LinkD – a brand built for the future of boutique hospitality in India. As we engage with potential partners across the country, we see a strong desire for brand-backed independence with Owners wanting to keep their own brand identity too – and TreeHouse-LinkD is our answer to that,”— Jayant Singh, Managing Partner, TreeHouse Hotels & Resorts
Unlike traditional models, TreeHouse-LinkD places more emphasis on strategic cooperation than control, in contrast to conventional models. While receiving carefully chosen assistance in areas like marketing, training, and business development, owners retain control over their operations, design, and visitor experience. In order to ensure mutual growth and a shared commitment to success, the brand’s variable fee structure is specifically tailored to reflect the operational realities of independent hotels and supports hotel owners during down-turns creating a win-win model.
4, Aug 2025
AU Small Finance Bank joins hands with SBI Life Insurance to make comprehensive insurance solutions accessible across India
Hyderabad, August 4th, 2025: AU Small Finance Bank (AU SFB), India’s largest small finance bank, has entered a strategic corporate agency partnership with SBI Life Insurance, among India’s most trusted life insurers. This collaboration aims to enhance access to comprehensive insurance solutions nationwide, supporting the government’s ‘Insurance for All by 2047’ mission by extending financial protection to underserved and emerging markets across India.
The agreement was signed by Mr. Dilip K. Vidyarthy, Head of Bancassurance & Cross- Sales, AU Small Finance Bank and Mr. Ashwini Kumar Regional Director- Mumbai Metro, SBI life Insurance in presence of Mr. Gireesh Thampy, EVP & Chief of Institutional Alliances, SBI Life and other respected dignitaries from both the organisations.
With this alliance, AU SFB will distribute SBI Life’s comprehensive portfolio of life insurance solutions, including protection, savings & investments, child, money back, retirement etc. across its robust network of over 2,505 banking touchpoints in 21 states and 4 union territories. This integration will enable customers to meet diverse protection and long-term financial planning needs through a unified banking and insurance experience.
With SBI Life’s expertise in driving insurance adoption and delivering trusted protection solutions, the partnership with AU SFB further strengthens our outreach efforts in urban, semi-urban and rural markets. The collaboration will also leverage AU’s digital platforms and customer engagement channels to deliver a simplified, transparent, and accessible insurance journey.
Mr. Uttam Tibrewal, Executive Director and Deputy CEO, AU Small Finance Bank said, “At AU Small Finance Bank, we believe financial security is a fundamental right, not a privilege. This partnership with SBI Life Insurance reinforces our shared commitment to delivering reliable, need-based insurance solutions to diverse communities across urban and semi-urban areas of India. By combining the strengths of both institutions, we aim to drive true financial inclusion and secure a better tomorrow for millions.”
Mr. Abhijit Gulanikar, President – Business Strategy, SBI Life Insurance said, “Our partnership with AU Small Finance Bank is a strategic step towards deepening insurance adoption across India. At SBI Life, we’re committed to liberating individuals by securing their families’ financial futures. AU’s strong rural reach and community connect bring us closer to the shared vision of ‘Insurance for All by 2047’, making protection more accessible—one household at a time.”
4, Aug 2025
PhonePe’s Indus Appstore and Alcatel Announce Strategic OEM Partnership
New Delhi, India, August 4, 2025: Indus Appstore, India’s homegrown Android app marketplace, today announced a strategic OEM partnership with Alcatel, a French consumer technology brand. As part of this long-term partnership, Indus Appstore will come pre-installed as an app store on all Alcatel smartphones in India. By integrating a localized app marketplace, both the brands continue to drive innovation and accessibility for millions of users across the country.
PhonePe’s Indus Appstore has a catalogue of verified mobile apps and games across 45 categories. It supports 12 Indian languages, enables voice search in 10 regional languages, and features a video-led app discovery experience that allows users to preview apps before downloading them. Indus Appstore presents a robust, user-centric alternative to traditional app distribution models allowing users to not just download but also discover apps tailored for every user.
NxtCell India, which holds exclusive brand authorization from TCL to represent and operate the “Alcatel” brand in India and select international markets, is instrumental in driving this collaboration. This partnership reflects NxtCell’s vision to align with the Government of India’s Make in India program by integrating local technology solutions that empower Indian users and developers. Notably, Indus Appstore joined hands with Alcatel shortly after its India launch and will be part of the brand’s journey from the very beginning.
Speaking about the partnership, Priya M Narasimhan, Chief Business Officer, Indus Appstore said, “We’re thrilled to partner with Alcatel at the early stages of their journey in India. This collaboration enables Alcatel users to discover and experience apps through a homegrown platform that delivers true localization and personalization. This partnership also expands Indus Appstore’s reach while providing developers and marketers opportunities to showcase their apps and connect with more users across India.”
Commenting on the association, Atul Vivek, Chief Business Officer, NxtCell India, said, “As we prepare to reintroduce Alcatel smartphones to the Indian market, our focus is on creating meaningful differentiation through localized innovation. Partnering with PhonePe’s Indus Appstore allows us to deliver a digital experience tailored to Indian preferences right from the first boot. They have been an integral part of our journey since the beginning, and we look forward to a long-term partnership. This association reaffirms our commitment to enabling innovation and reliability for our consumers.”
4, Aug 2025
SDHI and Varex Imaging Corporation sign agreement to manufacture Cargo and Vehicle Inspection Systems in India
4, Aug 2025
WIKA Instruments India Private Limited Acquires Calibration Services business of Godrej and Boyce
Palwal, Haryana, 4th August 2025 – WIKA Instruments India Private Limited (“WIKA India”) has successfully acquired the Calibration Services business of Godrej & Boyce Manufacturing Company Limited (“Godrej”). This strategic acquisition enhances WIKA’s calibration service offerings to deliver superior customer experiences.
By integrating Godrej’s expertise and resources with WIKA, we ensure more efficient and reliable calibration services, tailored to meet specific customer needs. Customers can expect a seamless transition in our operations, maintaining the highest standards of service.
“In line with our global strategic landscape and to strengthen our calibration & service offering, we are enthusiastic about the opportunities this acquisition presents. Our commitment remains focused on exceeding expectations to our customers by harnessing the strength of GODREJ’s local calibration business with WIKAs global expertise to offer superior calibration services,” said Gaurav Bawa, Senior Vice President, WIKA India.
The acquisition allows WIKA to broaden its range of calibration services, offering a wider array of solutions. Whether it is precision measurement or advanced calibration techniques, the enhanced capabilities will enable WIKA to cater to diverse industry requirements.
4, Aug 2025
Vietjet’s 8/8 Super Sale Offers Indian Travellers Up to 80% Off and Exclusive Hotel Perk
Mumbai, August 4, 2025 – Vietjet is turning up the heat this August with a limited-time 8/8 Super Sale, giving travellers the chance to unlock up to 80% off Eco fares across its entire international and domestic network. With Vietjet’s 10 direct routes between India and Vietnam, connecting Ahmedabad, Bengaluru, Delhi, Hyderabad, Kochi, and Mumbai to Da Nang, Hanoi, and Ho Chi Minh City with 44 round-trip flights every week, Indian travellers have more ways than ever to explore Vietnam’s vibrant cities and scenic coastlines at unbeatable prices.
For just 23 hours – from 00:00 to 23:00 on August 8, 2025 (GMT+7), guests can enter the promo code “VJ80” when booking Eco tickets via www.vietjetair.com or the Vietjet Air mobile app to enjoy the 80% discount (*). The promotion applies to travel between September 15, 2025 and May 27, 2026 (**)
As a special bonus, from August 8 to August 15, 2025, the first 500 passengers booking international flights to Hanoi (HAN) or Van Don International Airport (VDO), which is the nearest gateway to the UNESCO World Heritage Site of Ha Long Bay, will receive a 20% discount on one-night accommodation (**) at the Royal Ha Long Hotel. This exclusive offer is valid for bookings via Vietjet’s website or mobile app.
Whether you’re planning your next tropical beach escape, city adventure, or cultural discovery, Vietjet connects you to Vietnam’s most captivating destinations – all at unbeatable prices.
Onboard, passengers can enjoy Vietjet’s signature experience with a modern, fuel-efficient fleet, a friendly professional crew, and a vibrant menu of Vietnamese and international cuisine including Pho, Banh Mi, iced milk coffee, and more. Surprise in-flight cultural performances on festive occasions and other personalized service ensure every journey is memorable from takeoff to touchdown.
4, Aug 2025
Somany Ceramics & Bathware Wins Silver at e4m IMA South 2025 for Regional Influencer Marketing Excellence
Somany Ceramics & Bathware has bagged the prestigious Silver metal at the e4m IMA South 2025 Awards in a multi-category that also included marketing and manufacturing. The award was presented for the brand’s campaign “Influence Redefined: Regional Celebs, Real Results in Tamil Nadu,” which was executed by Madison Communications, a renowned marketing agency working with the ceramics major.
The campaign stood out for its nuanced and region-first approach to influencer marketing, strategically leveraging the cultural connect and popularity of local television celebrities. Focused on the Tamil Nadu market, it was designed to go beyond visibility and deliver genuine engagement. Featuring well-loved stars like Gomathi Priya and Vetri Vasanth from the hit Tamil show Siragadikka Aasai, the campaign resonated deeply with homeowners, architects, and design enthusiasts across the region: creating memorable moments and stronger brand affinity.
The use of popular regional faces brought Somany’s products, especially tiles and bathware, into everyday conversations in a language and tone that the audience truly related to. From communicating the beauty of a revamped bathroom to showcasing the seamless charm of designer tiles, the campaign blended aspiration with relatability, and performance with compelling storytelling.
Speaking about the win, Mr. Anshuman Chakravarty, Vice President – Marketing, Somany Ceramics Ltd., said, “This recognition is a proud moment for all of us at Somany. We’ve always believed that marketing shouldn’t be confined to reach, but should also signify relevance as a whole. Our Tamil Nadu campaign wasn’t built around mere celebrities but a deeper cultural connection. By collaborating with beloved local talent, we were able to speak directly to the hearts of our regional consumers. This award validates the power of regional storytelling and the growing importance of contextual, localised brand communication in 2025 and beyond.”
The e4m Indian Marketing Awards (IMA) South recognises the most impactful and creative marketing work from brands and agencies across Southern India. Somany’s campaign emerged as one of the few in the consumer durables space to break through with a hyperlocal yet high-impact strategy. With this win, Somany Ceramics & Bathware continues to set new benchmarks in brand innovation and storytelling, emphasising Somany’s dedication to staying rooted in local cultures while building a pan-India presence.
