25, Jul 2025
DaMENSCH Spotlights Real-Life Men in New Campaign – ‘The Most Comfortable Man wears DaMENSCH’
India, 25th July 2025: DaMENSCH, India’s leading premium men’s innerwear brand, has launched its latest campaign titled ‘The Most Comfortable Man wears DaMENSCH’. The campaign celebrates individuals who move through life with a deep sense of ease, purpose, and confidence. At a time when men are constantly adapting to new roles and expectations, DaMENSCH shifts the focus to those who are at their most powerful when they are truly at ease.
Bringing together a powerful mix of personalities, the campaign features achievers from across the country who are redefining what it means to be comfortable in their craft and confident in their identity. The line-up includes Vispy Kharadi, the Steel Man of India and a 16-time Guinness World Record holder; rapper Yelhomie, who gives voice to Manipur through his bilingual conscious rap; and Rishi Solanki, a fitness and lifestyle entrepreneur known for his disciplined approach to well-being. Joining them are DJ Danesh Doctor, who commands every dance floor with ease; Sharmaji ka beta fame, RJ, and comedian Vidit Sharma, who delivers honest laughter; and fashion model Amit Eapan, who embodies comfort through style and presence.
DaMENSCH has featured real men who have excelled in their respective fields, each bringing a unique story of passion and purpose. Their journeys reflect a more personal and authentic idea of success that values substance over appearance and embraces comfort as a core need. As the idea of masculinity evolves, the brand sees comfort as the foundation for individuality, self-expression, and quiet confidence.
Speaking about the campaign, Anurag Saboo, Co-Founder and Director at DaMENSCH, said, “At DaMENSCH, we believe that comfort goes beyond fabric and fit. Our brand DNA is built on confidence, innovation, and the freedom to be yourself, and this campaign truly brings that to life. We genuinely believe that everyone is at their best when they are comfortable, and this campaign reflects exactly that. We’ve brought together six men who embody this philosophy in their everyday lives. Each talent featured in the film represents a unique expression of modern masculinity, grounded in self-belief, ease, and purpose. This is the essence of what DaMENSCH stands for.
With its authentic storytelling and diverse cast, The Most Comfortable Man marks a decisive step in DaMENSCH’s journey to redefine comfort for the modern man. The campaign reinforces the brand’s commitment to creating meaningful conversations around identity, confidence, and self-expression. By placing real individuals at the forefront, DaMENSCH invites men everywhere to embrace comfort not just as a choice, but as a way of life.
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- By Neel Achary
25, Jul 2025
Elista Unveils the Future of Smart Living at Consumer Electronics World Expo 2025 in Delhi
Sharing his thoughts on Elista’s participation, Mr. Saket Gaurav, CMD of Elista, said, “We are thrilled to be part of CEWE 2025, where we’re bringing our full product range under one roof. This platform allows us to demonstrate how Elista is redefining smart living through technology designed for India and built for the world. Beyond that, we’re excited to engage with global leaders and showcase Elista’s product prowess.”
25, Jul 2025
It All Began with a Reel…Bingo! Tedhe Medhe’s Latest Snack Anthem
Bangalore, 25th July, 2025: What started as an unassuming Instagram reel quickly spiraled into a full-blown internet movement. Bingo! Tedhe Medhe’s latest campaign, #SabkaJawaabTedheMedhe, brilliantly transformed a viral reel into India’s catchiest snack anthem, redefining how brands can engage with internet culture.
The spark? A spontaneous reel by creator Deepankar Koshta (@deepankarmaxx)
Link: http://instagram.com/reel/DHYu8XFILQ8/?igsh=MWJ1N3ZhNXE0bXhibg%3D%3D
where he uttered the now-iconic phrase, “Tedhe Medhe bhi acche lagte hain.” With over 3 million organic views, the moment resonated deeply with audiences for its relatable tone and humorous authenticity.
Recognizing the cultural potential, Bingo! Tedhe Medhe responded with a heartfelt Tedhe Medhe hamper and personalized letter to Deepankar, in a gesture that inspired 7+ organic follow-up reels, racking up 1.5 million+ views.
To scale the organic momentum of the viral reel, Bingo! partnered with renowned music producer Anshuman Sharma, known for turning everyday moments into internet gold. Together, they transformed Deepankar’s catchy line into a full-blown anthem — quirky, upbeat, and irresistibly hummable. The anthem didn’t just entertain; it exploded online, garnering over 68 million views and 122k shares, making it the second most shared piece of content in Bingo!’s history. Even more impressively, it delivered 3.5 times higher engagement than the brand’s usual content, proving the power of cultural timing and musical creativity.
Riding on the song’s virality, Bingo! brought in creator Parveen Sharma, celebrated for his signature meme-dance routines, to choreograph a fun, meme-worthy dance video set to the anthem. The internet embraced it instantly, the video amassed over 44 million views and clocked 225k shares, setting a new record for Bingo!’s most shared content ever. What made it even more special? The entire response was driven purely by audience love and content relatability.
To further amplify the moment, Bingo! launched the #SabkaJawaabTedheMedhe contest, with Satish Ray, one of India’s most relatable comedy creators. The challenge invited audiences to respond to tricky questions using Deepankar’s reel audio as the ultimate punchline.
The #SabkaJawaabTedheMedhe contest became a playground for internet creativity, sparking over 1.7 million views and 14K shares, with hundreds of witty user-generated remixes flooding the platform. Backed by a steady stream of additional daily meme-style content each post pulling in between 1.4 to 5 million views—the campaign took off organically. Influencers like Purav Jha and even brands like Swiggy jumped in, fueling deeper engagement. The cultural ripple effect was undeniable: over 112 million views, 21 million in reach, and nearly 1 million engagements. It was clear this wasn’t just a campaign; it was a viral sensation.
25, Jul 2025
The Premia Academy Hosts Green Grocer Gala to Foster Experiential Learning
Hyderabad 25th July: The Premia Academy, known for its forward-thinking approach to education, continues to shape young minds with a strong foundation in empathy, awareness, and real-world readiness. Premia recently hosted the Green Grocer Gala, a unique experiential event where its preschoolers transformed into little farmers and brought to life a vibrant, mini Rythu Bazaar on campus. With baskets full of fresh fruits and vegetables, the young Premia Cubs led the way in promoting healthy living, community values, and eco-friendly choices, all through hands-on learning.
Children arrived in adorable farmer outfits, straw hats, aprons, and baskets in hand, and transformed the campus into a buzzing, child-led marketplace. With great enthusiasm, they set up miniature stalls filled with farm-fresh fruits, vegetables, and leafy greens, all priced just like a Rythu Bazaar.
The Green Grocer Gala witnessed enthusiastic participation from parents, staff, and the wider school community, creating a warm and lively atmosphere. Laughter echoed through the stalls as children took the lead, showcasing their creativity, curiosity, and confidence. By stepping into the shoes of farmers and sellers, they learned where food comes from and how much effort goes into growing it. What began as a simple school activity blossomed into a vibrant celebration of sustainability, learning, and real-world connections. From selling produce to engaging with visitors, the children experienced the joy of meaningful learning beyond textbooks. The event beautifully demonstrated how everyday moments can spark deep understanding. It brought together community, purpose, and play, the core values Premia Academy stands for.
Ms. Sindhuri Reddy, Founder and Managing Director of The Premia Academy, said, “We believe that real learning happens when children are immersed in experiences that reflect the world around them. The Green Grocer Gala was a beautiful example of how early exposure to real-life roles, in this case, as farmers and entrepreneurs, can nurture empathy, awareness, and essential life skills.”
Adding to this, Ms. Trupti Rao, Principal of The Premia Academy, added, “This initiative wasn’t just about healthy eating; it was about sowing the seeds of responsibility, sustainability, and respect for our food systems. When learning is joyful and meaningful, it stays with children for life. The initiative is a reflection of Premia Academy’s commitment to progressive, hands-on education, where classroom learning is extended into real-life applications — especially in the foundational years.”
25, Jul 2025
The New Suburban Dream: Why Young Professionals Are Choosing Plotted Villas Over High-Rises
In the changing world of urban housing, a quiet transformation is happening. More young professionals are moving away from high-rise apartments and looking at plotted villas on the outskirts of cities. This change reflects new lifestyles, priorities, and goals in a post-pandemic reality.
The days when luxury meant tall buildings in city centres are gone. Now, the focus is on space, independence, and personalisation. Plotted developments provide what apartments cannot: the freedom to design one’s own space, ample room, and a stronger sense of community. Companies like Aakruthi Properties are leading this change by offering well-located villa plots in peaceful, green neighbourhoods around Bengaluru, specifically aimed at modern homebuyers.
For 32-year-old software engineer Rachit Sinha, purchasing a plotted villa near Sarjapur was the right choice. “I wanted something that could grow with me,” he says. “An apartment felt limiting in both space and lifestyle. With a plotted villa, I can build my dream home, expand it later, and enjoy open areas without being too far from the city.”
After the pandemic, the demand for open spaces, private gardens, and home offices has increased. Professionals are placing more importance on wellness, sustainability, and long-term investments. Plotted developments, often found in up-and-coming areas like Whitefield Extension, Sarjapur, or Devanahalli, offer a mix of accessibility to IT hubs and the peace of semi-urban living.
Companies like Aakruthi Properties are responding to this demand by creating plotted communities with wide roads, clubhouses, landscaped gardens, and smart infrastructure. Their approach reflects a wider trend where similar developers, such as Assetz Group, Prestige Group (with their Park Drive villa plots), and Puravankara’s Purva Land, are changing the landscape of premium plotted development.
Mr. Manjunath V., Managing Partner of Aakruthi Properties, speaks on the new suburban dream, saying, “At Aakruthi, we’re seeing a clear shift post-pandemic—young professionals are increasingly drawn to plotted developments and plotted villas in emerging corridors like Soukya Road, East Bengaluru. With soaring property prices in urban cores, suburban living offers better value, greater freedom, and a higher quality of life. Our communities, like Roots & Rays and Svanta, are designed around sustainability, less congestion, and abundant green spaces. Homebuyers today are seeking more than just square footage—they’re embracing a lifestyle that is rooted yet modern, inclusive yet private. With the flexibility to design their own homes and live amidst nature, plotted villas are becoming the new urban aspiration.”
One appealing aspect of this model is ownership. Unlike an apartment in a shared building, villa plots come with freehold rights and greater freedom. As property prices in tier-1 cities rise, these plotted developments in suburban areas provide better value over time and potential for appreciation.
Developers are also becoming more focused on buyers’ needs. Current projects are approved by RERA and come with clear titles, offering EMI plans that used to be exclusive to apartment buyers. Young professionals now view plotted villas not just as homes but as long-term lifestyle investments and assets to pass down.
Real estate experts think this trend will continue to grow. “Suburbs are becoming the new urban core,” says a Bengaluru-based real estate analyst. “With improved connectivity, expressways, and the acceptance of remote work, plotted developments are no longer just weekend getaways—they’re practical primary residences.”
In this new suburban vision, plotted villas offer young Indians something invaluable: the chance for space, control, and a future they can build—literally brick by brick.
25, Jul 2025
Oracle Helps Customers Boost Supply Chain Efficiency with New Advanced Inventory Management Solution
Austin, Texas—Jul 25, 2025, Oracle has added a new solution within Oracle Fusion Cloud Supply Chain and Manufacturing (SCM), part of Oracle Fusion Cloud Applications Suite, to help organizations streamline warehouse operations and enhance supply chain efficiency. Oracle Fusion Cloud Advanced Inventory Management leverages embedded AI to simplify processes, improve decision-making, and optimize fulfillment.
“Organizations that rely on outdated and manual inventory processes struggle to keep pace with evolving supply chain demands, contributing to errors, higher inventory costs, and delayed fulfilment,” said Srini Rajagopal, vice president, logistics product strategy, Oracle. “Oracle Advanced Inventory Management is designed for healthcare, manufacturing, and distribution organizations that need more than simple inventory transaction execution, but do not require the complexity of a full-scale warehouse management system. It enables these organizations to automate and streamline operations and drive greater efficiency.”
Part of Oracle Fusion Cloud Inventory Management, Oracle Advanced Inventory Management enables organizations to easily manage and execute tasks, streamline transactions, accelerate fulfillment, improve logistics coordination, and drive greater efficiency in their warehouse operations. Capabilities include:
- Streamlined task assignment and execution: Reduces duplication and helps ensure faster, more accurate task completion by assigning pick slips, PAR counts, cycle counts, physical counts, and deliveries to designated team members.
- Simplified inventory transactions: Increase accuracy and efficiency by using license plate numbers to streamline receiving, shipping, transfers, and counting with real-time inventory updates—all directly within Oracle Inventory Management.
- Real-time cross-docking alerts: Optimize fulfillment and reduce handling time by notifying team members of opportunities to fulfill open demand and bypass storage.
- Load-based shipment grouping: Improves logistics and reduces transportation costs by assigning load numbers to consolidate shipments for transport in a single container or truck.
- Suggested put-away locations: Accelerate storage decisions and improve space utilization by recommending optimal locations for incoming goods.
- AI-driven inventory automation: Improves operational efficiency by using embedded AI capabilities within Oracle Inventory Management to optimize stock levels, trigger replenishment actions, and automate routine inventory tasks.
With Oracle Inventory Management, Oracle Advanced Inventory Management, and Oracle Warehouse Management, Oracle Cloud SCM delivers a complete and comprehensive set of capabilities to meet all levels of an organization’s inventory management needs—from stock room fulfillment and manufacturing plants to offsite warehouses and large-scale distribution centers with complex operational needs.
Oracle Cloud SCM enables customers to seamlessly connect supply chain processes and quickly respond to changing demand, supply, and market conditions. In addition, embedded AI acts as an advisor that analyzes supply chain data, generates content, and augments or automates processes to help improve business operations and create a resilient supply network.
25, Jul 2025
India–UK FTA Set to Boost Trade, Streamline Logistics, and Strengthen Global Supply Chains
25, Jul 2025
Shruti Sharma on Mitti, Kratika’s Journey Showed Me True Resilience
Mumbai, July 25, 2025: Amazon MX Player, Amazon’s free video streaming service, recently unveiled Mitti, a rooted and emotionally textured series that explores the collision of ambition and ancestry, set in India’s heartland. The show follows Raghav, a high-flying advertising executive, as he’s pulled back to his village, Dol Chappra, after the sudden death of his grandfather. What starts as a brief visit turns into a transformative reckoning—with his roots, his people, and himself. The series boasts an impressive ensemble cast featuring Ishwak Singh, Shruti Sharma, Diksha Juneja, Yogendra Tiku, and Alka Amin, who bring nuance and depth to the world of Mitti.
Shruti Sharma, who essays the role of Kratika in Mitti, shares that stepping into the character wasn’t a challenge; it was a long-awaited opportunity. “Kratika isn’t your typical loud, dramatic character. She’s strong in her own way— grounded, real, and easy to relate to. That made her feel instinctive to me. It was refreshing to play someone who reflects the quiet strength and optimism of an agricultural officer navigating change.”
Reflecting on the biggest takeaway from Mitti, Shruti adds, “Even if things don’t work out, or no one claps for you, just keep showing up. That kind of self-belief is enough. Kratika’s journey reminded me of the quiet resilience it takes to push for change—especially in a country where resistance is often the default. That’s a lesson I’ll carry with me.”
Mitti is now streaming for free exclusively on the Amazon MX Player app on mobile and Connected TVs, on the Amazon shopping app, Prime Video, Fire TV, and Airtel Xstream.
25, Jul 2025
Entrepreneur Nirvaan Birla Releases His Musical Debut with Soulful Track Shankaraa, a Tribute to Lord Shiva on Shravan
25th JULY 2025: After much anticipation, Shankaraa, the debut single by entrepreneur Nirvaan Birla, is finally out, offering listeners a deeply soulful experience rooted in devotion, silence, and inner stillness. Written and sung by Nirvaan himself, with music composed by Kalyan Baruah, the track marks the beginning of his music album under his initiative ‘Sounds for the Soul.’
More than just a song, Shankaraa is a heartfelt offering to Lord Shiva. It combines soothing melodies with deep emotion, inviting listeners to pause, reflect, and reconnect. The composition is simple yet powerful, making it a comforting companion for anyone seeking moments of peace, whether through prayer, meditation, or quiet listening.
In today’s fast-moving world, where the mind is often overwhelmed, Shankaraa reminds us of the healing power of sound. The track also touches upon the role of music in mental wellbeing, creating space for calm and emotional balance in everyday life.
Talking about his musical debut, Nirvaan Birla shared, “Music has always been my personal anchor, a quiet space I go to when things feel heavy. I’ve realised how deeply sound can impact mental wellbeing, especially when it’s honest and rooted in something higher. Shankaraa came from that space of stillness and surrender.
He further added, “It’s my ode to Lord Shiva, a way of expressing devotion, gratitude, and the peace I feel in His presence. It’s not just about Shiva; it’s also about finding a little more peace within ourselves. This is the first song I’m putting out into the world, and I’ve poured my heart into it. I truly hope it reaches the right ears and touches people in the way it touched me while creating it.”
As the sacred month of Shravan unfolds, Shankaraa serves as both a spiritual and emotional release. The full track is now available on all major streaming platforms including Spotify, Apple Music, YouTube Music, and JioSaavn.
Tune in. Reflect. Let the music lead you inward.
25, Jul 2025
Pegasystems Partners with SmartBridge to Boost AI Talent in APAC and Middle East
Pegasystems Partners with SmartBridge to Power AI and Automation Talent in India, APAC and Middle East
Hyderabad, 25th July 2025: Pegasystems Inc. , the Enterprise Transformation Company™, today announced a strategic talent development partnership with SmartBridge Educational Services Pvt. Ltd., a Hyderabad-based talent accelerator, equipping students with in-demand tech skills. The partnership is aimed at delivering Pega’s industry ready University Academic Program (UAP) that empowers students by unlocking their potential through hands-on access to cutting-edge technology. The partnership offerings will be implemented across India and emerging tech markets in Asia-Pacific and Middle East.
Under this collaboration, SmartBridge will offer Pega’s industry-aligned credit courses and global certification tracks in low-code, AI, and digital automation to top-tier universities and engineering colleges in the regions. This will help Pega develop a robust pipeline of employees with desirable digital skills trained on real-world platforms for globally renowned companies with minimal onboarding time needed.
The initiative will offer 90-hours of Credit Courses (capstone and hands-on) along with 120-hours of Global Certification Course. With qualifications like Pega Certified System Architect & Senior System Architect, and Business Architect (PCSA, PCSSA, PCBA). The courses will facilitate a blended learning format with mentor-led sessions, mock interviews, and App Studio-based exercises.
The bespoke curated programs will be delivered under a self-funded model, ensuring accessibility while Pega offers discounted certification vouchers and world-class training material. Together, the partners are targeting institutions in East, West, and North India, with APAC and Middle East expansion on the horizon.
The program enhances academic innovation by aligning university curriculum with in-demand enterprise skills, thereby strengthening institutional branding and promoting greater curriculum relevance. This collaboration creates a high-impact skilling model that benefits students, educators, and employers across the digital ecosystem.
“This partnership is about moving from intent to impact at scale,” said Deepak Visweswaraiah, senior vice president and managing director, Pegasystems India. “Together with SmartBridge, we are building a distributed model to rapidly train and certify tech talent that industry can deploy from day one. This collaboration addresses the needs of a market where speed, scale, and skill are non-negotiable, and where there is a need to accelerate the workforce readiness and solving the digital talent crunch head-on”.
“We are excited to collaborate with Pegasystems to build a robust talent factory for the India market,” said Amarendar Katkam, chief executive officer, SmartBridge. “This partnership will enable thousands of students to graduate with globally recognized credentials and industry-ready skills.”
