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Kareena Kapoor Khan Joins Hands with KT Kids for a Never-Seen-Before Kids’ Haircare Revolution

Mumbai,25th September 2025: In a landmark move set to shake up the Indian kids’ care segment, KT Kids, the children’s haircare care brand, has signed Kareena Kapoor Khan as its brand ambassador. The association promises to be a blockbuster collaboration, blending the glamour and credibility of one of India’s most admired icons with the playfulness of SpongeBob SquarePants in a category that is both much-needed and never before seen in India. 

KT Kids has rapidly established itself as a trusted name for safe, clinically-tested haircare solutions & more designed specifically for children. The brand brings premium quality into kids’ daily routines while making the experience fun and engaging. Its standout SpongeBob SquarePants line of shampoos, serums, protein creams add an element of joy, colour, and international character appeal to personal care, creating a category unlike anything parents and kids have seen before.  

Sharing her excitement, Kareena Kapoor Khan said, “I am delighted to be associated with KT Kids, a brand that truly understands the needs of children and parents today. As a mother, I know how important, safe and effective products are for kids, and KT Kids’ haircare range delivers just that – with a fun twist that kids absolutely love with the haircare range being age specific for boys and girls. I am excited to be part of this journey. “

This unique partnership brings together the global charm of SpongeBob SquarePants with the influence, style, and relatability of Kareena Kapoor Khan, making KT Kids the first brand in India to combine global entertainment icons with Bollywood star power in the children’s haircare space. The campaign is designed to resonate with both parents and children, turning everyday routines into moments of joy and confidence.

Speaking on the association, Dhruv Sayani, Founder, KT Kids said, “With Kareena Kapoor Khan as our brand ambassador, KT Kids is taking a bold leap towards redefining the future of kids’ hair care in India. Together with our SpongeBob SquarePants line, we are building a movement that goes beyond grooming – it’s about creating trust, fun, and aspiration for every child.” 

With this never-before-seen collaboration, KT Kids is set to revolutionize kids’ haircare in India, blending safety, science, and star power to create a new benchmark in the industry. You can get your KT Kids product on www.ktkids.in and you can follow the page on ktkids_official on Instagram and get your kids care solution today!

Ace Blend Brings Ancient Energy Into the Fast Lane with TruBlk Shilajit Sticks

Mumbai, 25th September 2025: Ace Blend, India’s next-gen nutrition brand backed by Fireside Ventures, today announced the launch of TruBlk™ Shilajit Sticks, a portable vitality booster that reimagines one of the world’s oldest performance tonics through the lens of modern science. Long celebrated as the “Destroyer of Weakness” for its ability to enhance stamina, energy and resilience, Shilajit today comes with problems: it can be impure, inconsistent, contaminated, and low in essential trace minerals.

 But at the core of each 8-gram stick is 400mg of a pure and patented form, TruBlk™ Shilajit Resin, standardized for fulvic acid and trace minerals to support energy production, testosterone and cellular repair. This formula goes further with 120 mg Cordyceps Militaris Extract, clinically proven to improve stamina and energy levels, and 7.48 g Organic Honey, which provides quick, snackable energy and improved nutrient absorption. Together, they form a natural, non-caffeine performance edge that fuels endurance, energy and resilience on-the-go.

What differentiates TruBlk™ is its Patented TruBlk™ Extraction Technology, which enhances absorption, ensures purity and removes contaminants for unmatched consistency and safety. This helps Shilajit Sticks stand apart as a standardized format in a saturated market. Additionally, the choice of single, pre-measured daily servings eliminates any guesswork and mess of resins or powders. Currently undergoing clinical trials, this formulation underscores Ace Blend’s commitment to validated, safe and long-term performance nutrition.

“Consumers today are looking for more than just quick energy or stimulants. They crave science-backed nutrition that naturally fuels real results,” said Shivam Hingorani, Founder of Ace Blend. “With TruBlk™ Shilajit Sticks, we’ve combined centuries-old wisdom with modern science to create a formulation that delivers measurable endurance, sustained energy, and resilience, all in a convenient, on-the-go stick. Every ingredient from the patented Shilajit, to our Cordyceps extract and organic honey from Indian forests, has been carefully selected for its efficacy and absorption. Our goal is to help people perform at their best and maintain vitality throughout the day. These sticks make it simple while juggling the demands of modern life.”

Users can rip, slurp, and fuel higher energy, endurance and resilience with just 1 stick a day.

With this launch, Ace Blend further cements its position as a science-forward, lifestyle-driven brand reshaping India’s wellness and nutraceutical market with precise formulations built for real results.

Sri C. Anjaneya Reddy Delivers 6th Prof. S. Venugopal Rao Memorial Oration at ASCI

Sri C. Anjaneya Reddy, IPS (Retd) delivers the Prof. S. Venugopal Rao Memorial 6th Oration “Revisiting the Criminal Justice System at Administrative Staff College of India, Hyderabad

Hyderabad, September 25, 2025: The Administrative Staff College of India (ASCI), Hyderabad, hosted the Prof. S. Venugopal Rao Memorial 6th Oration today at its Bella Vista Campus, Raj Bhavan Road, Hyderabad. The annual lecture, endowed by the Prof. S. Venugopala Rao Memorial Charitable Trust, featured a keynote address by Sri C. Anjaneya Reddy, IPS (Retd), former Head of AP Tourism Development Corporation (APTDC) and Founder Director of the AP State Police Academy, on the theme “Revisiting the Criminal Justice System.”

The programme opened with a welcome address by Dr. N. Ramesh Kumar, IAS (Retd), Director General, ASCI, followed by the inaugural address from Shri K. Padmanabhaiah, IAS (Retd), Chairman, ASCI.

Key Highlights of the Oration by Shri Anjaneya Reddy

• Sri Anjaneya Reddy emphasized the four pillars of the criminal justice system—the police, prosecutors, judiciary, and correctional administration—pointing out that correctional administration remains the most neglected dimension.
• He traced the historical backdrop of India’s criminal laws, originating in the colonial era, and highlighted the urgency of revising them significantly after independence.
• The oration examined recent reforms in the Indian Penal Code (IPC), including modernization of offenses, introduction of community service as punishment, and enhanced use of technology in evidence collection and investigations.
• While commending the progressive changes, he criticized the persistence of outdated colonial features, such as the irrational classification of cognizable and non-cognizable offenses, and noted the lack of authority for investigators to secure witness signatures—resulting in frequent retractions.
• He stressed the importance of victim compensation and witness protection schemes, urging state governments to establish well-funded, practical mechanisms in collaboration with legal services authorities.
• Drawing attention to the backlog of cases, he pointed out that nearly 359 million criminal cases remain pending across Indian courts.
• He underlined that a responsive criminal justice system needs accountability, transparency, and innovations to regain the trust of citizens.

Programme Conclusion

The session concluded with a memento presentation to Sri C. Anjaneya Reddy by Shri Padmanabhaiah, Chairman, ASCI, followed by a vote of thanks from representatives of the Prof. S. Venugopal Rao Memorial Charitable Trust. Participants hailed the oration as a timely reflection on long-overdue reforms in India’s justice system.

Festive season to add up to 2 Lakh jobs; Tier-2 cities surge as Q-Commerce drives gig role growth

INDIA, 25th Sept 2025: India’s festive economy has traditionally been a major driver of consumer spending, and 2025 is marking a structural transformation in how seasonal demand is shaping employment models. The festival season, starting earlier this year, is expected to generate up to 2 lakh jobs across key sectors like retail, e-commerce, logistics, and consumer services.

Hiring during the festive period is up significantly compared to last year. Quick commerce and third-party logistics are leading the surge, supported by investments in supply chain and last-mile delivery. Of the projected new jobs, 70% are expected to be gig roles, while 30% are permanent, suggesting a blended workforce model.

This reflects a broader workforce transformation—not just a seasonal spike.

Several large Q-commerce and e-commerce players are projected to retain 26% of this expanded workforce beyond the festive window.

This marks a shift from prior years, when most gig roles were phased out post-season.

The gig workforce is now seen as a strategic asset in India’s evolving employment landscape.

Tier 2 and Tier 3 cities are becoming active growth hubs. Locations like Bhubaneswar, Kochi, Indore, Surat, and Nagpur are expected to see strong increases in hiring.

These cities are emerging as micro-fulfilment hubs for retail and e-commerce.

Last year, Tier 2 cities accounted for nearly half of all gig hiring, and that share is expected to grow in FY26.

Another defining shift is greater gender diversity in the festive workforce. The gig economy—especially in customer service, delivery, grooming, and food—is seeing a notable rise in female participation.

More women are joining gig roles due to flexible hours, digital onboarding, and hyperlocal opportunities.

Hiring is moving toward greater gender parity, especially in urban and semi-urban clusters.

Sachin Alug, CEO of NLB Services, notes:

“Over 35% of businesses are now rethinking festive hiring as part of their long-term talent strategy.”

Companies are:

• Investing in pre-festive skilling

• Revisiting diversity goals

• Using seasonal demand as a testbed for agile workforce models

“Real growth is shifting to Tier 2 and Tier 3 cities—where talent is available, costs are lower, and attrition is minimal.”

Looking Ahead: From Seasonal to Sustainable

As this momentum continues, the priority must be:

• Investing in tech-led skilling

• Extending workforce protections to gig roles

• Ensuring seasonal work leads to long-term inclusion

The celebration may be seasonal, but its impact on employment is now year-round.

Industry & Policy Leaders Converge at FICCI’s 15th India Climate Policy & Business Conclave

Hyderabad, 25th September 2025: The Federation of Indian Chambers of Commerce and Industry (FICCI), under the aegis of its Centre for Sustainability Leadership, successfully organized the 15th India Climate Policy and Business Conclave focused on climate policy and carbon market space. The conclave was organized in partnership with Ministry of Environment, Forest and Climate Change (MoEFCC), Government of India and Ministry of Environment, Japan.

The conclave brought together policymakers, business leaders, experts, and international stakeholders to deliberate on aligning climate policy with India’s net zero and growth priorities.

The Conclave provided a high-level platform to discuss pressing issues such as carbon markets, climate finance clean energy transition, climate technology, and pathways for low-carbon industrial growth. It featured keynote addresses by senior government leaders, panel discussions with global climate experts, and insights from industry captains committed to advancing India’s climate ambitions.

Speaking at the inaugural session, Dr Rambabu Paravastu, Co-Chair of the FICCI Environment & Climate Change Committee, providing a comprehensive context for the conclave. He began by acknowledging India’s historical leadership in climate action, specifically highlighting the country’s role in the Kyoto Protocol’s Clean Development Mechanism (CDM), where it was a leader in project activation. Dr. Paravastu commended Japan’s leadership in the intervening years between the Kyoto Protocol and the Paris Agreement by pioneering the JCM, a mechanism that foresaw and was designed for Article 6. He expressed gratitude for Japan’s persistence, which has now paved the way for India to sign similar bilateral agreements with other countries like South Korea, Singapore, and Sweden. 

He stressed that while India’s Nationally Determined Contributions (NDCs) are ambitious and must be met independently, mechanisms like Article 6 are crucial for bridging the viability gap for high-cost projects, attracting foreign investment and technology. 

Mr. Kohei Kiname, Principal Manager for JCM projects and International Market Mechanism, Global Environmental Bureau, Ministry of the Environment, Japan delivered a theme address and presentation on the Joint Credit Mechanism (JCM). He began by highlighting a key question: whether economic growth and climate action can be pursued simultaneously. He emphasized that climate change presents a significant opportunity for new business and investment and acknowledged JCM is a carbon market tool under Article 6 of the Paris Agreement, where Japan collaborates with partner countries on decarbonization projects. These projects involve investment, technology transfer, and capacity building, and generate credits that can be used to achieve each country’s Nationally Determined Contributions (NDCs). 

Mr. Meela Jayadev, Co-Chairman of FICCI’s Telangana State Council, praised the state’s leadership in environmental action through pioneering programs in afforestation, renewable energy, and sustainable water management. Mr. Jayadev emphasized on the conclave’s critical role in aligning business innovation with policy frameworks to drive sustainable growth and position India as a climate leader. He concluded by urging participants to engage with open minds and bold ideas to collectively build a resilient and sustainable future for India.

Eminent voices at the Conclave include Mr. Ashok Lavasa, Former Secretary, MoEFCC, delivering the Keynote Address and Shri Navin Mittal, IAS, Principal Secretary – Energy Department, Government of Telangana, presenting the Valedictory Address. The event will feature an impressive roster of industry leaders and experts, including Mr Kazuhisa Koakutsu, the Director of the Paris Agreement Article 6 Implementation Partnership Centre; Mr Umamaheswaran Krishnan, Article 6 & Carbon Pricing Specialist, RCC Middle East, North Africa and South Asia, UNFCCC;  and representatives from Mahindra Group, Aditya Birla Group, Deloitte, Nature Conservancy India, Hindalco, and the International Finance Corporation, among others.

The conclave highlighted:

• India’s roadmap under the Paris Agreement and Net Zero commitments.
• Opportunities in Article 6 mechanisms and international carbon markets.
• Role of finance and investment in accelerating clean energy and climate innovation.
• Business perspectives on climate resilience, sustainable supply chains, and technology adoption.