17, Jul 2025
V-Rich Launches Clean Snacking Drive in Hyderabad Schools

V-Rich Launches Clean Snacking Movement in Hyderabad Schools with Fruit-Based Yogurt Initiative

V-Rich, an emerging clean dairy and wellness brand that aims to cultivate healthier food habits in India, has introduced a unique program targeted at school children in Hyderabad. The company is collaborating with five reputed schools from Telangana and Andhra Pradesh to swap conventional, sugar-laden desserts for a more nutritious alternative — their all-natural fruit yogurt. This switch offers students a healthy, gut-friendly option that satisfies their taste buds.

Founder and CEO Yogitha Jahnavi remarked, “At V-Rich, we believe that real change begins young.” The company’s initiative seeks to address the problem of children being overexposed to processed snacks which are laden with sugar or artificial flavors. “With this school partnership, we aimed to provide something wholesome and effortlessly delightful — yogurt turned out to be an ideal solution,” she added.

Currently, the pilot initiative spans a varied mix of legacy schools and international ones. V-Rich aids in the seamless implementation by delivering freshly prepared portioned yogurts during lunch or snack times. The menu features child-friendly options such as Mango, Banana, Vanilla (with real vanilla bean), and Mulberry yogurts made from hung curd and real fruits without added sugars or preservatives. Every 80-100g serving is formulated to meet the specific dietary requirements of children. “Our yogurts are naturally sweetened with fruit sugars, providing a potent source of protein and calcium while being low in fat. It is a clean snack that supports digestive health and sustains mental focus,” the brand said.

During the product development phase, V-Rich collaborated with nutritionists and pediatric experts to ensure safety, portion size, and flavor for young consumers. As part of the program’s ongoing refinement, the brand also keeps an open line of communication with school administrators and parents.

The response has already been more than favorable. Schools love the hygiene practices and punctuality of the service; parents appreciate the healthier alternative; and students are enjoying the creamy fruity flavors. Some schools even requested that yogurt be served twice a week instead of just special days.

This initiative is in line with broader goals for V-Rich to be India’s most trusted clean food brand. The company has plans to expand the program to schools in Bengaluru, Chennai, and Pune, where a cold-chain logistics network is already in place. There are also active discussions to incorporate yogurt into weekly school meal programs through subscription models.

To date, there is also a longitudinal study being developed by nutrition experts that will track behavioral and health outcomes among participating students—potentially setting up what could become a national blueprint for clean school snacking.

17, Jul 2025
Jeep India Unveils Compass & Meridian Trail Editions with ‘Jeep Trust’ Program

Pune, India | 17th July 2025 – Jeep® India today announced the launch of the Trail Editions of its iconic SUVs — the Jeep Compass and Jeep Meridian. These special editions blend Jeep’s legendary off-road spirit with bold styling enhancements and exclusive ownership benefits under a new program, ‘Jeep Trust’. The special edition will go on sale starting 15th July 2025.

Jeep Compass Trail Edition stands out with distinctive Trail Edition hood and side body decals, matte black grille accents, and Neutral Grey elements across key exterior components — including grille rings, DLO and backlight moldings, roof rail inserts, ORVMs, Jeep and Compass badges, rear lower fascia applique, and red-accented front lower fascia. The rugged look is completed with Granite Metallic Satin Gloss 18-inch dual-tone alloy wheels and roof rails accentuating the Jeep Compass’ rugged design.

The interior receives sporty upgrades, featuring black leatherette upholstery with Ignite Red mid-bolster tracers on the dashboard, red contrast stitching on the steering wheel, gear boot, and seat upholstery. A unique Dark Camouflage graphic adds further flair, while Trail Edition-branded all-weather floor mats enhance practicality.

Kumar Priyesh, Business Head and Director – Automotive Brands, Stellantis India, said: “The Trail Editions reflect the Jeep brand’s core values of freedom, adventure, authenticity, and passion. These bold new editions provide a differentiated ownership experience for customers who want to stand out — both on and off the road. With the addition of the Jeep Trust program, we are reaffirming our commitment to offering value beyond the drive.”

Jeep Meridian Trail Edition, on the other hand, is designed to elevate both presence and premium appeal. It features a signature hood decal, Trail Edition badging, and a high-gloss black roof that enhances its commanding silhouette. The exterior gets Neutral Grey accents on the grille, headlamp surrounds, roof rail inserts, rear fascia valence, badges, and side cladding appliqué. Additional Piano Black accents — on fog lamp surrounds, DLO, rear lightbar molding, ORVMs, and rear lower fascia — along with red front fascia highlights, complete its rugged yet sophisticated look.

Inside, the Meridian Trail Edition boasts a high-contrast black vinyl interior with ruby red accents, camouflage- themed appliqués, a Piano Black center console, and matching speaker surrounds. Rugged skid plates, Trail- themed scuff plates, and blacked-out ORVMs enhance its adventurous appeal.

Jeep Trust: Adventure with Added Peace of Mind

To enhance the value proposition of these special editions, Jeep India has introduced ‘Jeep

Trust’ — an exclusive ownership program designed to offer long-term peace of mind.

• Compass Trail Edition buyers will receive:

o Complimentary 3-year Annual Maintenance Contract (AMC)
o 5-year Extended Warranty
o Direct cash benefit of ₹20,000
• Meridian Trail Edition buyers will benefit from:
o Complimentary 3-year AMC included in the price

These added benefits further reinforce Jeep’s commitment to delivering value beyond the drive.

The Trail Editions are designed for individuals who value bold design, adventure-ready capability, and a differentiated ownership experience. Based on the Compass Longitude (O) and Meridian Limited (O) variants, they offer all the features of the donor grades, with unique design elements and added value.

17, Jul 2025
Toscano Ushers in the Season with a Soulful Seasonal Menu Inspired by Rainy-Day Cravings

India, 17 July 2025: As the season changes and the city slows into a gentler rhythm, Toscano Restaurants presents a brand-new Seasonal Menu, a soulful, comforting experience crafted to highlight the richness of Italian culinary traditions and the freshness of the moment. Available exclusively on weekends throughout July, this limited-time offering brings together delicate scaloppine, decadent desserts, and vibrant drinks that echo the cozy indulgence of the season.

At the heart of the menu is Scaloppine All’Italiana, featuring thinly sliced meat or vegetables pan-fried and finished with bold, elegant sauces. Diners can enjoy the indulgent Scaloppine di melanzane e zucchine, where eggplant and zucchini are enriched with truffle butter, caper berry sauce, and truffle shavings. The Scaloppine di pollo al limone vino bianco delivers a light, tangy blend of lemon, butter, white wine, and capers, while Scaloppine di pollo con balsamico e scalogno brings a deeper, sweeter flavor through balsamic and pearl onions. For a true Italian embrace, Scaloppine di pollo alla pizzaiola combines tomato richness with bubbling mozzarella and parmesan. The Scaloppine di pollo in salsa di salvia e burro di nocciole layers on comfort with sage and hazelnut butter, and the Scaloppine di pollo alla boscaiola is a warming combination of mushrooms, smoked ham, and chive cream sauce.

To round out the experience, the Cocoa berry chocolate & lemon-infused truffle cake blends rich cocoa sponge and zesty lemon cream with a scoop of vanilla fig ice cream. For something whimsical, the Linzer berry popcorn cake offers a delightful surprise with almond berry cake, sour cherry jam, and vanilla white chocolate cream.

“This seasonal menu is rooted in slow comfort and joyful sharing,” says Toscano’s Head Chef. “It’s the kind of food you linger over, layered, familiar, and rich with flavor.”

The drink list embraces both spirited and spirit-free indulgence. Toscano’s Twists on the Negroni range from the bold Negroni classic to the floral Negroni segreto with rose water and raspberries, the nutty warmth of the Hazelnut Negroni, and the sparkling, citrusy Negroni spagliato.

For mindful sippers, the Healthy Mocktails deliver fresh, vibrant flavors: Orange splash with citrus and basil, Green bliss with cucumber and kiwi, Watermelon mirage with beetroot and guava, and refreshing brews like Classic mint lemonade and Strawberry matcha, each with a fizzy kombucha twist.

17, Jul 2025
Tata Punch Becomes India’s Fastest SUV to cross 6 Lakh Milestone in Under 4 Years, Celebrates with “India ki SUV” campaign

Mumbai, July 17, 2025: Tata Motors today announced a historic milestone for its revolutionary compact SUV, Punch, which has surpassed 6 lakh production milestone in less than four years—a record-breaking feat that cements its position as India’s favorite SUV. Its popularity is continuously increasing among the consumers across the country and Maharashtra alone contributes 12% to its total production.

Launched in October 2021 with the vision of making the SUV experience accessible to every Indian, the Tata Punch pioneered an entirely new segment — the sub-compact SUV. Since then, it has struck a powerful chord with customers across the nation. From bustling metros to aspiring hinterlands, the Punch has emerged as a symbol of choice, reliability, and style, reshaping the contours of the Indian automotive landscape. It made history by becoming the highest-selling car in the country in CY2024. Whether navigating urban streets or rural trails, appealing to first-time buyers, young professionals, or growing families — the Punch has evolved into more than just a car.

Speaking about the Punch and its deep connection with the growing aspirations of a bold and confident India, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said“The Punch embodies the spirit of a new India — bold, self-assured, and ready to forge its own path. Crossing the 6 lakh milestone is more than a production achievement; it’s a reflection of the immense trust that over 6 lakh Indians have placed in a vehicle that represents confidence, presence, and a fresh start to their journeys. It’s especially heartening to see how Punch has become the natural first choice for so many first-time car buyers. Punch is not just a car — it’s a breakthrough brand that has sparked a cultural shift and redefined what India expects from the first car in their family. With the launch of the ‘India Ki SUV’ campaign, we celebrate this extraordinary journey and the customers who made it possible. This is more than a celebration of numbers — it’s a tribute to a product that made SUV attitude accessible to all, without ever compromising on substance.”

 Punch’s success story is driven by its broad-based appeal: 

ü  A Vehicle of the People 

ü  Punch is the top choice for first-time car buyers, offering the perfect blend of convenience, safety, and SUV stance – Nearly 70% of Punch ICE owners are first-time car buyers

ü  Punch has gained strong traction among women drivers, who appreciate its smart design—combining a compact footprint with high ground clearance and a commanding road view, making it both practical and empowering. This trend is most clearly reflected in the fact that 25% Punch.ev owners are women—a rapidly growing force in the personal mobility landscape

ü  Punch’s appeal cuts across India’s urban and rural landscapes, proving its versatility in diverse terrains and lifestyles. Ownership is impressively balanced—24% from Tier 1 cities, 42% from Tier 2, and 34% from Tier 3 towns—highlighting its deep-rooted connection with consumers nationwide.

ü  A Segment Defining Icon

Since its debut in October 2021, the Tata Punch has redefined the compact SUV segment with its distinctive design, robust performance, and 5-star safety rating. It pioneered the sub-compact SUV category, making SUV ownership accessible to a wider audience and reshaping the Indian automotive landscape. In 2024, the Punch made history by becoming the highest-selling car in India, a testament to its universal appeal — from urban streets to rural trails, and from first-time buyers to young professionals and families. It has firmly established itself as the primary choice of 1st time car buyers—offering them a confident, feature-rich SUV experience right from their first purchase.

 The Undisputed Leader

Ø  5-star safety rating across both ICE and EV variants (Global NCAP & Bharat NCAP respectively)

Ø  Offered in Petrol, CNG, and EV powertrain options

Ø  Accounts for 36% of Tata Motors’ overall passenger vehicle sales

Ø  Holds a dominant 38% market share in the sub-compact SUV segment (FY25)

Ø  Registered a strong 15% year-on-year growth

Ø  Honoured with over 20 renowned automotive awards

ü  Celebrating with “India Ki SUV” Campaign

To commemorate this extraordinary journey, Tata Motors has launched a new nationwide campaign titled “India Ki SUV”. The campaign celebrates the lakhs of Indians who have made the Tata Punch a part of their lives and showcases stories of empowerment, exploration, and everyday adventure. It reflects how the Tata Punch has grown beyond being just a car—it has become a symbol of ambition and confidence for a new India. Whether it’s the safety-conscious families or the adventure junkies in cities, spirited youth in Tier 2 and 3 towns, or first-time buyers chasing new bold beginnings, the Punch has resonated across regions and generations. With over 6 lakh Tata Punch on the road, this campaign honours not just a milestone, but the diverse journeys that got it here—each driven by purpose, pride, and possibility. India Ki SUV is a tribute to the spirit of a nation that’s moving forward, boldly and together.

 ü  A Legacy in the Making

 With its bold design, 5-star safety rating, and go-anywhere capability, Punch continues to lead the compact SUV segment. As Tata Motors looks to the future, Punch remains a proud symbol of innovation, inclusivity, and Indian ingenuity.

17, Jul 2025
Let’s make RTC buses role models for respect

Public Transport is for us, and we must own it and deal with it accordingly to make it a pleasant experience for all

Let’s make RTC buses role models for respect

Hyderabad, July 17, 2025 — As women across Telangana embrace the free bus travel scheme in record numbers, a group of young researchers from EThames Business School is urging a deeper look into the commuting experience, not to find fault, but to find ways forward. Their message is clear: when a free ride sparks a fight, what commuters truly need is respect.

Recent viral videos of seat-related disputes among women commuters in TSRTC buses highlight the growing demand for public transport infrastructure, particularly during peak hours. The study by EThames students emphasises that these are not just isolated clashes, but reflections of the need for greater support systems, awareness, and shared commuter responsibility.

Public transport is more than just mobility — it’s a lifeline for millions. Telangana’s RTC operates over 9,000 buses daily, serving more than 40 lakh commuters across Telangana, a significant proportion of them women. The free travel scheme has empowered countless women with newfound independence and access to education, work, and healthcare.

However, with the rise in ridership, the challenges of overcrowding, comfort, and safety also increase. This study by EThames aims to make a positive contribution to existing efforts by highlighting practical, implementable suggestions to improve travel dignity for all.

The Key Findings from the EThames Study. The study was conducted over 43 days, and the student-led study surveyed 480 women and held 20+ interviews across bus routes in Hyderabad. While 52% of the surveyed respondents reported experiencing discomfort, only 23% were aware of or had used safety tools, such as apps or helplines. Key concerns included overcrowding, undertrained staff, and limited complaint visibility.

Rather than place blame, the students propose enhancements to the existing system to make public transport more respectful and responsive.

The recommendations for a safer, inclusive ride include Gender sensitivity training for RTC staff, QR-code-based complaint systems in buses and terminals, Improved lighting and clean toilets at key bus stops, Women-only buses during peak hours, and Bystander training to empower fellow commuters and Collaborative policing with plainclothes and uniformed staff

The research, instead of just highlighting problems, came out with a lot of suggestions, initiatives and ideas. Some of their suggestions include running a campaign to foster Respect. To complement operational changes, the team also recommends public-facing campaigns:

#MySafeSeat: Real experiences from women commuters

  • Ride With Respect: Visual messaging across buses and bus stands
  • SHE Can Travel: Testimonies from women who benefit from safety upgrades
  • Bus Buddy Program: Student or senior volunteers ride alongside during peak hours
  • Know Your Rights Cards: Helpline info in every bus

The study was conducted by students Divya Bengani, Mishika Chirag Kotecha, Drishti Jain, Syed Osman Ali, and Sayam Jain, under the guidance of Dr. Sahera Fatima and Dr. Naga Lakshmi Kundeti, Assistant Professors at EThames.

“Respect is the ticket every commuter should carry,” the students insist. No one is safe unless everyone is safe, they add.

V.C. Sajjanar, IPS, Vice Chairman & MD of TGSRTC, welcomed the insights and said, “TGSRTC is fully committed to strengthening women’s safety and dignity. We appreciate the EThames study, and many of its suggestions are already being addressed — from increasing bus frequency to crew training, safety helplines, CCTV, bus tracking apps, and collaboration with SHE Teams. Continuous improvement remains our priority.”

Shikha Goel, IPS, Director General, Women Safety Wing (SHE Teams & Bharosa), added: “Every woman deserves to travel freely and fearlessly. This study offers a roadmap to help achieve that, reinforcing our mission to make public spaces safer and more inclusive.”

Several countries offer innovative solutions worth emulating, the students suggest. France allows women to request on-demand night stops closer to home. Brazil’s real-time reporting apps link directly to transit police. Japan and Colombia offer women-only compartments or buses during peak hours. Sweden uses gender-disaggregated data to design safer routes and better-lit stops. Singapore combines AI-driven surveillance with strict law enforcement. These strategies show that behavioral change, design innovation, and tech integration can go hand-in-hand.

Several Indian states have adopted safety initiatives like Pink Buses (Delhi), women-only seats (Bengaluru), and compartments (Mumbai); these remain isolated efforts, not national norms. SHE Teams and free rides for women by SCSC in IT Corridors of Cyberabad are commendable, but systemic challenges like overcrowding, undertrained staff, and limited awareness still prevail.

Let’s together contribute and build a pleasant public transport experience for all.

17, Jul 2025
Stay Fresh in the Monsoon with Max Factor Lipfinity Longwear Magic

Max Factor Lipfinity Lip Colour is a long-lasting, two-step lip product designed to deliver vibrant colour. With a rich, highly pigmented base coat and a hydrating top coat, it ensures both intense colour and all-day comfort. The formula is smudge-proof, kiss-proof, and fade-resistant perfect for busy days and special occasions. Available in a wide range of shades from subtle nudes to bold reds, there’s a colour to suit every mood and moment. Its lightweight texture feels comfortable on the lips without drying them out. The top coat adds a moisturising, glossy finish that keeps your lips looking fresh. Ideal for on-the-go makeup lovers, it requires minimal touch-ups throughout the day. Whether you’re heading to work or a party, Lipfinity keeps your lips perfectly polished.

17, Jul 2025
Cathay Cargo recognised at ACFI 2025 for Excellence in Safety and Compliance

Cathay Cargo, one of the four lines of business of the Cathay Group, is proud to have been awarded the Innovatopia Award in Air Cargo Safety & Security at the Air Cargo Forum India (ACFI) Awards 2025. This prestigious recognition underscores Cathay’s continued commitment to ensuring the highest standards of safety, security, and operational excellence across its global cargo operations.

Cathay Regional Head of Cargo for South Asia, the Middle East and Africa Rajesh Menon said: “We are truly honoured to be recognised with the Innovatopia Award in Air Cargo Safety & Security. At Cathay Cargo, safety and security are more than just compliance metrics — they are fundamental to how we operate. With our AI-led safety enhancements and digital innovations, we are setting new benchmarks for cargo handling globally. This award is a tribute to the relentless efforts of our team and reinforces our vision of delivering trusted, secure, and future-ready cargo solutions.”

Cathay Cargo and Cathay Cargo Terminal in Hong Kong hold the complete suite of IATA CEIV certifications, including Pharma, Fresh, Live Animals and Lithium Batteries, underscoring Cathay’s ability to safely and efficiently handle special cargo. The terminal is also the first ground-handling organisation in Asia to successfully achieve IATA SeMS certification with Operating Status, the highest tier for a first-time certification.

To ensure consistent adherence to safety regulations and customer requirements, Cathay Cargo runs rigorous training programmes for staff and ground handlers. Its Cargo Agent Operations Programme (CAOP) promotes compliance in the declaration and physical handling of e-commerce shipments, especially those involving lithium batteries.

Cathay Cargo Terminal has taken a pioneering leap in workplace safety by becoming Hong Kong’s first air cargo terminal to integrate AI with its CCTV infrastructure. Through its partnership with AI safety technology leader Intenseye, Cathay Cargo Terminal now monitors and detects real-time risks such as:

  • Missing personal protective equipment (PPE)
  • Unsafe vehicle proximity
  • Walkway violations
  • Work-at-height incidents
  • Unattended shipments at truck docks (via custom-built alerts)

This AI-led system is designed with privacy-first principles through Intenseye’s Ethical UI and plays a vital role in supporting Cathay Cargo Terminal’s vision of zero-harm operations.

The terminal’s robust safety culture was further validated with five wins at the Hong Kong Occupational Safety and Health Awards in 2024, including Gold for Safety Management System.

Earlier this year, Cathay Cargo became the first air cargo operator to implement the International Air Transport Association’s (IATA) ONE Record data standard in select daily operations ahead of IATA’s January 2026 target, underscoring its commitment to leading digital transformation in air cargo.

Cathay Cargo continues to embrace digital transformation to uplift its workforce and improve the overall customer journey. Tools like the digital hub enable timely, responsive interactions with customers, while the Cargo Connect app streamlines frontline operations by giving staff instant access to key information including rosters, assignments, and flight schedules.

17, Jul 2025
Tarini Kumar appointed Senior Executive Editor, NDTV 24×7

NDTV has appointed Tarini Kumar as Senior Executive Editor of its flagship English news channel, NDTV 24×7. In this leadership role, she will be responsible for steering the channel’s output operations – overseeing the daily news flow, driving editorial planning, shaping programming strategy, and ensuring consistent quality in content delivery across time bands.

Kumar brings with her close to two decades of newsroom experience, marked by senior editorial roles and an in‑depth understanding of broadcast workflows. She spent more than 15 years with India Today TV, where she progressed through a variety of positions, from programming producer to key roles in the output desk to Executive Editor. She played a pivotal role during high-impact national events, including election coverage and special programming blocks that required precision, agility, and sound editorial judgment.

Before that, she served as Deputy News Editor at CNN‑News18, where she was responsible for prime‑time shows.

Speaking on the appointment, NDTV’s CEO and Editor-in-Chief Rahul Kanwal said, “Tarini’s extensive experience in output leadership and content strategy will strengthen NDTV’s editorial operations and programming depth. She knows news, she knows the people – her arrival brings a renewed focus on fostering strong teamwork and creating workflows that can respond swiftly to breaking developments without compromising on our legacy of editorial rigour.”

Kumar’s appointment reflects NDTV’s commitment to an editorial vision that is both future‑focused and firmly anchored in the trust and authenticity that have been the hallmark of its journalism.

17, Jul 2025
Artemis Hospitals hosts an Expert Panel on Safe and Ethical Aesthetic Care

Gurugram, July 17, 2025: Artemis Hospitals in Gurugram organized a panel discussion titled “New Age Cosmetic and Aesthetic Wonders” to mark World Plastic Surgery Day. Featuring leading experts in dermatology, plastic surgery, gynecology, and digital media, the session focused on safe, inclusive, and science-backed cosmetic care. Adding a touch of humor, standup comedian Ms. Harpriya’s witty performance had the audience laughing and thoroughly entertained.

The Department of Cosmetology and Plastic Surgery put on the session, which talked about how beauty standards are changing, why people choose certain looks, the rise in male clients, and the need for trained medical advice in a world where beauty trends are influenced by social media.

The day also recognized India’s historical contribution to the domain, tracing plastic surgery’s origins back to ancient physician Sushruta, and highlighting India’s leadership role in starting World Plastic Surgery Day, now celebrated across the world on every July 15.

 “Plastic and aesthetic care today is no longer confined to vanity, it’s an extension of mental wellness, body confidence, and emotional recovery,” said Asgar Ali, Head – Sales & Marketing, Artemis Hospitals. “At Artemis, we offer modern solutions that are not just medically advanced, but also emotionally respectful. Our focus is on delivering outcomes that enhance both appearance and quality of life, without compromise on ethics or safety.”

The discussion featured experts from Artemis Hospitals, Dr. Pradeep Kumar Singh (Head – Cosmetic & Plastic Surgery), Dr. Monika Bambroo (Head of Dermatology), Dr. Renu R. Saigal (Chairperson, Obstetrics & Gynecology), and social media influencer Anshul Choudhary. They collectively discussed how there is a growing normalization of aesthetic treatments, covering everything from acne scar removal and lip fillers to rhinoplasty, skin boosters, and cosmetic gynecology.

It was brought to light that there has been an increase in the number of male patients looking for alternatives to hair transplants for personal hygiene. Men from all areas of life are showing signs of a growing trend toward self-care by embracing procedures such as PRP hair treatment, botox, and under eye fillers. The session touched on the psychological nature of cosmetic treatments, highlighting that for most, the choice is highly personal and is frequently connected with deep-seated insecurities or post-traumatic recovery.

 “Cosmetic care should never be about chasing perfection. It’s about finding your confidence, correcting genuine concerns, and feeling more like yourself. From post-pregnancy correction to acne scars or aesthetic corrections, people deserve access to responsible solutions, free from stigma and societal judgment. But this must always be led by medical expertise, not market hype. Every patient deserves a safe, stigma-free space to seek help,” they said.

The panel as a whole discussed and debunked a number of common myths regarding aesthetic procedures, particularly those promulgated by social media. They underscored that glutathione injections, commonly promoted for skin lightening, were originally developed for liver care and should only be used under strict medical supervision. It was also made clear that oral collagen supplements are just regular vitamins and minerals and not magic pills that make skin look younger.

The talk also brought up how filters and digitally enhanced beauty standards are making people expect things that aren’t possible, especially teens and young adults. The experts strongly warned against getting cosmetic procedures done at salons or by unlicensed practitioners. They stressed the need for the public to be more aware of this and for the beauty and wellness industry to be more closely monitored. Patients who are getting cosmetic procedures should always choose a center that is well-known, well-equipped, and supervised by a doctor.

17, Jul 2025
PUMA Launches New HYROX Collection in India

July 17, 2025: Keeping pace with HYROX’s fast-growing momentum in India, sports brand PUMA India dropped a high-performance shoe and training apparel crafted for hybrid athletes. Launched in the country for the first time and in both men’s and women’s variants, the HYROX Deviate shoe headlines the latest PUMA x HYROX collection. Designed for movement, intensity, and modern fitness discipline, the bold collection also comprises Shorts, Tights, Bra tops, Tees, Crop Tanks, Caps, Beanies, and Backpacks.

PUMA

The new PUMA x HYROX collection is not just your routine gym look. It is the uniform for a new cultural wave and created to give you the perfect fit check. It celebrates hybrid athletes and everyday performers, individuals who are as committed to personal bests as they are to personal style. Whether you are heading to your first HYROX race or simply embracing a life in motion, this new collection gives you the tools to show up strong and stand out. The apparel range also comes in elevated and energetic colours such as Glowing Red, Ruby Shimmer, Mint Melt, Lux Army, Dark Olive, Black, White & Light Gray Heather.

The global sportswear giant has invested heavy research and technology into this collection, revealing strength beneath the surface. The Cloudspun fabric offers exceptional softness while managing moisture, supported by Thermoadapt technology that adjusts to changing body temperatures. LUXFIT-powered Shapeluxe leggings sculpt and support without restriction and created for intensity and comfort. In footwear, PUMA’s cutting-edge NITRO™ technology delivers ultra-lightweight propulsion, helping athletes of all levels move smarter and faster.

HYROX is more than just a fitness race. It’s a global movement built on grit, community, and consistency. It reflects how people today approach fitness, not just for results, but for identity. Sports brand PUMA India brings that energy to both the fitness arena and the street with this collection.

PUMA is the official apparel and footwear partner for all HYROX races worldwide from 2024 to 2027. Besides working closely with the HYROX team to build the sport in India, PUMA also develops apparel and footwear for the ultimate fitness race.

Get ready, Delhi! After a blockbuster debut in Mumbai, HYROX is all set to bring its electrifying second edition to the capital on July 19. The city will be transformed into a high-octane arena where fitness enthusiasts from across India and around the globe will gather to push their limits, test their strength, endurance, and mental grit, and be part of a fitness revolution like never before.