30, Jul 2024
Saya Group Unveils New Brand Identity to Reflect Ultra-Luxury Vision

New Delhi, 30 July 2024Saya Group, a leader in luxury real estate, is proud to unveil its new brand identity, marking a significant shift towards ultra-luxury. This rebranding underscores Saya Group’s commitment to pushing the boundaries of innovation and excellence.

The revamped brand design features sleek, modern lines with a prominent focus on the letter ‘A,’ symbolizing stability, growth, and a forward-thinking approach. The vibrant color palette of blue, orange, yellow, and red represents trust, success, optimism, and luxury, setting Saya Group apart as it transitions from a premium to an ultra-luxury market position.

Mr. Vikas Bhasin, Chairman & Managing Director of Saya Group, stated, “Our new brand identity is more than just a visual update; it embodies our shift towards ultra-luxury while staying true to our core values of trust, sustainability, quality, transparency, and innovation. This refreshed identity represents our commitment to redefining luxury real estate, resonating with our discerning clientele, and adapting to the evolving market landscape. We are excited to continue our mission of crafting extraordinary premium living and commercial spaces that not only meet but exceed our customers’ expectations, while making a positive impact on the communities we serve.”

Saya Group remains dedicated to maintaining the highest standards of quality and transparency, securing prime locations for innovative projects, and reinforcing its position as a market leader in ultra-luxury real estate.

30, Jul 2024
Baird Medical Announces Engagement and Education Program for the Development of Thyroid Microwave Ablation Technology

Frisco, Texas – July 31, 2024 – Baird Medical Devices, Inc. (“Baird Medical”), a leading developer and provider of microwave ablation (“MWA”) medical devices in China and the United States, today announced a cross-market engagement and education program designed at fostering both knowledge and awareness of thyroid Microwave Ablation Technology. Baird Medical both hosts and participates in a range of programs over the course of the year to facilitate the safe development of the industry.

It is critically important to understand what makes MWA a preferred choice to radio frequency ablation as a procedure. There are numerous benefits for both patient and physician addressing both safety and aesthetic appearance. However, awareness of the key differences and the implementation of the procedure are still relatively low. This has led to Baird Medical developing a unique program of engagement and education about this new therapy.

“Regardless of where we develop our business, fostering meaningful relationships that contribute to industry excellence in microwave ablation is where we want to be,” said Ms. Haimei Wu, Founder and CEO of Baird Medical. “We are delighted to play a role in convening leading medical experts to drive meaningful progress in addressing any misconceptions as well as ensuring safe and efficient use of this innovative medical technology.”

Baird Medical hosts the third Global Thyroid Microwave Ablation Technology Exchange Conference

On July 25th, Baird Medical hosted the third Global Thyroid Microwave Ablation Technology Exchange Conference. This event drew together distinguished industry experts from both the United States and China to share their knowledge and experience during the event. From China, several luminaries gave talks including Dr. Xiaoqing Pei from the Sun Yat-sen University Cancer Center; Dr. Chenfang Zhu from The Ninth People’s Hospital affiliated to Shanghai Jiaotong University School of Medicine; and, Dr. Yunjun Wang from Fudan University Shanghai Cancer Center.

Numerous esteemed experts from the United States also joined the conference and participated in the dialogue, including Dr. Alireza Falahati from Utah Endocrinology Associates; Dr. Jennifer Hong Kuo from Columbia University Irving Medical Center; Dr. Toni Beninato from Rutgers Cancer Institute; Dr. Kepal N. Patel from NYU Langone Hospitals; Dr. Iheoma Nwaogu from El Camino Health – Mountain View Hospital; Dr. Gary G. Tse from UCLA Radiology Medical Group; Dr. Melanie Goldfarb from Providence Saint John’s Health Center; Dr. Gregory W. Randolph from Harvard Medical School; Dr. Stephanie L. Lee from Boston Medical Center; Dr. Jagdish. K. Dhingra from BethIsrael Deaconess Medical Center; Dr. Julia E. Noel from Sandford Medicine; and, Dr. Ashok R. Shaha from Memorial Sloan Ketterinc Cancer Center.

The comprehensive educational exchange delved into various aspects of managing thyroid growth, addressing a range of topics from application and preparation to technical modifications and essentials for safe and effective microwave ablation of benign thyroid nodules. The conference also showcased hands-on procedures and techniques for safe and effective ablation work.

Baird Medical joins Greater Bay Area Medical Device Conference & 61st Medical Device Consumables Resource Expo in China

On June 26th, Baird Medical’s General Manager, Mr. Hou Wei, joined the Greater Bay Area Medical Device Conference & 61st Medical Device Consumables Resource Expo in Guangzhou, China. The event brought together a diverse group of experts and professionals from China’s medical device and healthcare sectors.

During the conference, Mr. Hou gave an informative presentation on Microwave Ablation Technology. He specifically highlighted the technology’s use in thyroid treatments and discussed the significant role it can play in shaping the future of healthcare in China.

Baird Medical is headquartered in Guangzhou, a major city in Southern China which sits at the apex of China’s Greater Bay Area, an area encompassing several cities and hubs across Guangdong province, Macao and Hong Kong that are critical to China’s future growth strategy in innovation.

30, Jul 2024
Unforgettable Friendship Day Gifts to Delight Your Bestie

Swiss Beauty Craze Kit

Friendship Day is just around the corner, and it’s the perfect time to celebrate the unique bond you share with your best friends. This year, skip the ordinary and surprise them with something extraordinary. We’ve curated a list of fabulous gifts that are sure to bring a smile to their face and show just how much you appreciate them. From luxurious fragrances to versatile makeup kits to skincare, these thoughtful presents are perfect for making this Friendship Day truly memorable.

The Body Shop Full Rose Eau De Parfum – 75ML

This Friendship Day, celebrate your unique bond with your friends by gifting The Body Shop’s Full Rose Eau De Parfum. This unisex fragrance from the Full Flowers collection captures the essence of individuality with notes of soft rose petals, green leaves, woody stems, juicy fruits, and sweet resin. With its luxurious rose absolute from Grasse and a commitment to 90% natural ingredients, it’s a scent that evolves beautifully throughout the day, just like the special qualities of your friendships. This Eau de Parfum comes in a bottle made from recycled glass, with a cap designed to be more sustainable, made of naturally renewable wood and cork. And when you’ve spritzed the last few drops, the bottle can be recycled again.

Link: https://www.thebodyshop.in/full-rose-eau-de-parfum-75ml/p/p143012?srsltid=AfmBOoqfCprprGgvXkGFITxVa9g_O78PcKJgycIe8UlxyLd59tPo4Qjm

Swiss Beauty CRAZE Seriously Slayer Makeup Kit

Surprise your bestie with the Swiss Beauty CRAZE Seriously Slayer Makeup Kit—a perfect blend of practicality and glamor. This versatile kit features everything you need for a flawless look: the CRAZE Eyeliner and Stamp Duo for precision winged eyeliner, the Eyeshadow and Blush Duo with four eyeshadow shades and a gorgeous blush for on-the-go beauty, and the Duo Lip Colour crayon that seamlessly transitions from day to night with its two stunning shades. Plus, the CRAZE Makeup Fixer keeps your makeup fresh and your skin hydrated all day long. Celebrate your friendship with this all-in-one beauty kit that’s as stylish and fun as your bond.

Link: https://swissbeauty.in/products/craze-seriously-slayer-makeup-kit

Kass Vitamin C Serum – Brightening & Radiant glow

Brighten up your friendship with the Ultimate Brightening Serum of Kass Care. Infused with potent antioxidants like 3-O-ethyl ascorbate (Vitamin C), exotic Kesar, and Candida extract, it revitalizes, fights oxidation, and reveals radiant, healthy skin. Say goodbye to dullness and hello to a ravishing radiance.

Link: https://kasscare.com/products/vitamin-c-serum?_pos=1&_psq=bri&_ss=e&_v=1.0

30, Jul 2024
Unwind in Unparalleled Luxury with Villas by NOOR- Pause & Play

Redefining Elegant Getaways of Goa

NOOR Villas (1)

July 2024– Villas by NOOR, the newly unveiled exquisite collection of luxurious villas in Goa, invites you to take a pause from the daily hustle and bustle of your lives and immerse in happy days and lazy evenings with your friends in the most luxurious and personalized way with the exclusive Pause & Play.

Designed for discerning travelers who appreciate thoughtful stays infused with the essence of the locale, Villas by NOOR in the quaint and sleepy village of Aldona and the neighboring Salvador do Mundo, deep in the interior of Goa offers five private villas inspired by the traditional architecture of old Goan homes – Villa Nora, Villa Nea, Villa Lumi, Villa Asna and Villa Anjor. These villas live up to the music of their names, each is encircled with its own landscaped garden and comes with its own private pool – just what you need for 3 days of relaxed fun with your friends.

NOOR Villas 3 (1)

With enriching activities and specially curated cultural immersions, you can gather around the private pool at Noor, splashing wildly and sipping Coronas while enjoying sunset conversations. Indulge in a 5-course garden dinner and unwind with cocktails into the night, with mornings offering fresh Goan poi and fruit platters. You also have the option to explore local fields, villages, and bazaars by cycle. After a day of adventure, relax with a foot massage, enjoy a charcoal-grilled barbecue with Goenchi feni, and celebrate with music by the pool.

Experience the joyful pause with Villas by NOOR, a sanctuary that invites you to embrace Goa’s vibrant spirit and celebrates friendship in unparalleled luxury.

Pause & Play at Villas by NOOR, Goa

  • Villas in Aldona:

Starts at INR  50,000 for 3 days, 2 nights

Aldona Village, North Goa

  • Villa Nora:

Starts at INR 1,29,000 for 3days, 2 nights

Salvador Do Mundo, North Goa

For reservations, please contact- +91 860 086 0020

stay@villasbynoor.com

30, Jul 2024
Somerset Greenways Chennai Leads the Way in Sustainable Hospitality with Inauguration of In-house Bottled Water Plant

Chennai, India – 30th July 2024 – Somerset Greenways Chennai, a leading serviced residence in the city, recently announced the inauguration of its state-of-the-art water bottling plant, marking a significant milestone in the property’s commitment to sustainability and environmental responsibility.

Innaurgation by Mr. Mansur Ahmed. General Manager, Somerset Greenways Chennai & Singapore Consul-General, Mr. Edgar Pang
Innaurgation by Mr. Mansur Ahmed. General Manager, Somerset Greenways Chennai & Singapore Consul-General, Mr. Edgar Pang

Operating under the brand name ‘Peour – Sustainably Sourced, Perfectly Pure,’ the plant will produce high-quality bottled water while adhering to stringent sustainability standards. Peour, the alkaline-based water, is designed to promote health and immunity, and the initiative aligns with Somerset Greenways Chennai’s adherence to Ascott CARES, a global sustainability program by The Ascott Limited.

Peour Bottling Plant

The bottling plant, supported by the CapitaLand Innovation Fund, is the first of its kind within Ascott India and represents a major step towards reducing the property’s environmental footprint. By eliminating the use of plastic bubble tops and single-use plastics, Somerset Greenways Chennai is taking a proactive approach to addressing the global plastic waste crisis.

Mansur Ahmed, General Manager at Somerset Greenways Chennai said, “We are thrilled to unveil our new water bottling plant, a testament to our ongoing dedication to sustainable practices. Peour not only provides our guests with a refreshing and pure drinking water experience but also embodies our unwavering commitment to environmental stewardship and social responsibility.

The launch of Peour aligns with Somerset Greenways Chennai’s five key sustainability pillars:

  • Inclusive Sustainability: Empowering communities for equal access to resources and opportunities.
  • Empowering Connections: Fostering relationships to enable participation in sustainable initiatives.
  • Environmental Equity: Ensuring fair access to clean air, water, and green spaces for all.
  • Diversity-driven Partnerships: Collaborating with organizations committed to sustainability.
  • Green Solutions: Implementing innovative, sustainable approaches to environmental challenges.

Mansur Ahmed, a passionate advocate for sustainability and the driving force behind numerous innovative initiatives at Somerset Greenways Chennai, added, “We believe that sustainability is not just a buzzword, but a fundamental responsibility. With Peour, we are proud to demonstrate that hospitality and environmental consciousness can go hand in hand.”

The event was graced by the esteemed presence of the Singapore Consul-General, Mr. Edgar Pang, who inaugurated the site. Mr. Pang had the unique opportunity to operate the machinery and produce the final bottle of Peour himself, marking a significant milestone in Ascott’s sustainability journey.

30, Jul 2024
JUST CORSECA Unveils Trendy New Audio Collection

JUST CORSECA Unveils Trendy New Audio Collection: SONNET TWS, SPECTRE TWS, STRIDER SmartTouch Earbuds, and SSTRIKE JST612 BT Portable Speaker

New Delhi, 30th July 2024: JUST CORSECA, a renowned brand in audio innovation, has unveiled its latest audio wearables, the SONNET TWS, SPECTRE TWS and STRIDER SmartTouch Earbuds, and SSTRIKE JST612 BT Portable Speaker. These audio wearables combine cutting-edge technology with a chic design, making them must-have accessories for young music and technology enthusiasts. The SONNET TWS, SPECTRE TWS and STRIDER SmartTouch Earbuds offer advanced features such as intuitive touch controls, ANC and ENC technologies, and long playback times. Coupled with stylish color options and sleek design, these products are available at an accessible price, perfectly catering to the lifestyles of trend-conscious consumers.

SPECTRE TWS

JUST CORSECA TWS audio wearables and the SSTRIKE JST612 BT Portable Speaker embody the brand’s commitment to style and performance. The wearables combine sleek design with HD sound quality, extended battery life, seamless Bluetooth connectivity, and fast charging, ensuring long-lasting comfort to keep up with today’s fast paced lifestyle. The Type-C charging interface ensures quick and efficient charging, and the compact charging case securely stores the earbuds. The SSTRIKE portable speaker features powerful bass, vibrant RGB lights, multiple connectivity options, and up to 5 hours of playtime, making it the perfect party-ready companion.

Ritesh Goenka

Regarding the launch, Mr. Ritesh Goenka, MD, Damson Technologies, said, “At JUST CORSECA, we’re dedicated to enhancing lives through innovative design and accessible technology, all while maintaining affordability. Our latest range of TWS earbuds and portable Bluetooth speakers aim to redefine audio experiences by turning sound into an immersive journey. We hope this new range enriches people’s lifestyles, especially the youth, who can enjoy the products as a complete sonic adventure.”

Specifications  and Features:

SONNET  Featuring a sleek and IPX4 waterproof design, the SONNET TWS earbuds are engineered to provide superior sound immersion. They boast a playtime of up to 42 hours with the earbuds and charging case featuring a boosted battery capacity of 50mAh and 350mAh respectively. They are equipped with a stunning 13mm dynamic driver, ENC, and a dedicated quad mic for high-definition calls.

SPECTRE TWS – Featuring a sleek design, the SPECTRE TWS earbuds are equipped with ANC + ENC, ensuring crystal clear sound and call quality. With a powerful 13mm dynamic driver and smart volume control, these earbuds offer an immersive listening experience. They provide up to 45 hours of total playtime, making them ideal for long hours of use.

STRIDER SmartTouch Earbuds – The STRIDER SmartTouch earbuds are a fusion of cutting-edge technology and exceptional audio quality. Featuring a large 2.01-inch screen with Retina resolution, these earbuds provide intuitive touch controls for an elevated user experience. The digital smart case offers easy access to control volume, play or pause music, skip tracks, and customise settings such as wallpaper changes, noise reduction, and music equalizer adjustments. With ANC+ENC noise canceling, a quad mic, and a 10mm dynamic driver, these earbuds deliver HD sound and crystal-clear audio clarity. Bluetooth 5.4 and Bluetrum 5636F ensure a stable and reliable connection.

SSTRIKE JST612 BT Portable Speaker –  With a powerful 40W (20*2) bass that lets users feel the rhythm and a built-in microphone to enjoy hands-free conversation, the speaker is designed for ultimate portability. The vibrant RGB LEDs pulse in sync with tunes for up to 5 hours, adding an extra dimension to the listening experience. Users can experience true wireless stereo (TWS) technology by connecting two SSTRIKE speakers, transforming them into a Wireless 2.0 speaker system that fills their space with powerful and immersive sound.

Price and Availability:

SONNET: Available in Black & Red and White & Red color combinations, equipped with ENC technology, quad mic, efficient charging, and an impressive playback time, at a special launch price of INR 1099.

SPECTRE TWS: Featuring ANC + ENC, quad mic, smart volume control, and up to 45 hours of playtime, available in Black and Silver at a special launch price of INR 1,399.

STRIDER SmartTouch Earbuds: Featuring intuitive touch controls, HD sound, fast and efficient charging, and seamless Bluetooth connectivity, available in Black and White at a special launch price of INR 2,199.

SSTRIKE JST612 BT Portable Speaker: Offers powerful 40W bass, ultimate portability, and 5 hours of playtime, available at INR 2,999.

These high-quality audio products are now available on the company’s website, leading e-commerce platforms and offline stores.

30, Jul 2024
Aviva India Disrupts the Life Insurance Industry With Revolutionary Signature Plans

New Delhi, 30 July 2024: Aviva Life Insurance, India’s most trusted private life insurance company, has introduced two groundbreaking insurance offerings and expanded its flagship Signature series with the introduction of the Aviva Signature Investment Plan – Platinum and the enhanced Aviva Signature 3D Term Plan with Preventive Wellness Package, making Aviva the first brand to integrate a preventive wellness approach into its products.

Aviva Logo

The revolutionary product and Preventive Wellness Package were launched by Mr. Asit Rath, CEO and MD, Aviva India at the Launch event held at The Leela Ambience, Gurgaon.  The event was graced by Mr. Amit Khatri, Co-founder, Noise, Mr. Puneet Manchanda, CEO, Fitrofy, and Mr. Neeraj Katare, CEO, Dr. Store, who collaborated in developing the Preventive Wellness Package. Both plans are designed in line with Aviva’s vision “Live Life” to cater to the diverse needs of Aviva’s customers, ensuring their financial security and promoting overall well-being. By incorporating advanced features such as customizable coverage options, strategic savings, and value-added wellness services, these new plans underscore Aviva’s commitment to delivering exceptional value and holistic financial solutions.

Mr. Vinit Kapahi, Head of Marketing, commented, “The launch of the Aviva Signature Investment Plan – Platinum and the enhanced Aviva Signature 3D Term Plan with Preventive Wellness Package demonstrates our commitment to innovative financial solutions that go beyond traditional offerings. Unlike traditional ULIPs, our new plan provides zero allocation charges and both – fund value and sum assured to policyholders’ families. We are also thrilled to introduce the Preventive Wellness Package with our Aviva Signature 3D Term Plan. These new plans reflect our commitment to holistic well-being, they not only ensure robust financial security but also promote proactive health management, reflecting our vision of enabling customers to ‘Live Life’ to the fullest.”

 

Aviva Signature Investment Plan – Platinum

The Aviva Signature Investment Plan – Platinum (UIN: 122L151V01) is a unique Unit Linked Non-Participating Individual Life Insurance Plan that offers dual benefits of security (Sum Assured) and growth potential (Fund Value) under one umbrella.

The dual-benefit approach of providing sum assured as well as total fund value, guarantees that policyholders can enjoy the growth potential of their investment while simultaneously ensuring robust financial security for their loved ones in any unfortunate circumstances. This blend of growth and protection makes the new product a superior and holistic choice compared to traditional ULIPs.

The product follows an Assets Under Management (AUM) based model for distributors. This model incentivizes advisors to remain committed to their customers, offering personalized support and ensuring long-term growth and satisfaction for both distributors and policyholders. The AUM-based approach aligns advisor’s interests with those of their clients, fostering a more resolute and service-oriented relationship.

 

Key Features of the Aviva Signature Investment Plan – Platinum:

  1. Dual Benefit of Sum Assured and Fund Value in case of the policyholder’s unfortunate demise.
  2. Flexible Withdrawals through partial and systematic partial withdrawals.
  3. 8 Diverse Fund Options for policyholders to choose investments that align with their risk profile and financial goals.
  4. Strategic Savings options allowing policyholders to allocate their funds into equity or debt based on their life stage and preferences.
  5. Zero Allocation Charges on premiums.

The Preventive Wellness Package – With Aviva Signature 3D Term Plan

When purchased alongside the Cancer Cardio or Critical Illness Rider, Aviva Signature 3D Term Plan is now available with the groundbreaking Preventive Wellness Package. This innovative initiative marks a significant milestone in the life insurance industry.

The Preventive Wellness Package, co-created with partnering brands,  is designed to support customers in maintaining and enhancing their health, emphasizing the importance of proactive health management. This package includes a comprehensive wellness kit that features a range of advanced health monitoring devices and services, aimed at helping customers take charge of their well-being.

The Preventive Wellness Package includes the following products/services:

  1. Smart Watch by NOISE
  2. Blood Pressure Monitor by Dr. Store
  3. Smart Scale by Dr. Store
  4. AI-powered Nutrition Diet planner with 12 expert nutritionist consultations by Fitrofy
  5. Genetic Test by MapMyGenome

This innovative approach underscores a growing synergy between financial security and personal well-being. By integrating wellness into its core offering, the brand is redefining its role in people’s lives, moving beyond mere financial protection to becoming a proactive partner in their health journeys.

30, Jul 2024
New Appointment- Manuj Agarwal Appointed As CEO Of EVA Live

Industry veteran Manuj Agarwal has made a strategic move, joining India’s largest IP and live event conglomerate, EVA Live as its new Chief Executive Officer. The appointment marks a significant development in the Indian concerts and live events landscape, as Agarwal brings a wealth of experience and leadership to the rapidly expanding company.

Previously at the helm of Percept Live as Chief Executive Officer, Agarwal has a proven two- decade strong track record of success in the music, sport, media and entertainment industry. His career spans prominent roles at industry giants such as Balaji Telefilms, Sahara TV, Zee TV, Marico, and the Walt Disney Group.

Manuj Agarwal Appointed As CEO Of EVA Live

In his new role at EVA Live, Agarwal will be instrumental in shaping the company’s future growth trajectory in the live event and concert business. His responsibilities will include expanding the company’s footprint across India, Asia, and the Middle East, while also providing strategic direction to EVA Live’s IP business, managing and leveraging the IP’s currently owned by the company and conceptualizing and fostering the development of new innovative and engaging intellectual properties for the company.

EVA Live founded in 2023 by the ‘IP Man of India’, Deepak Choudhary has established itself as a dominant player in the Indian live event and entertainment industry. Through Eva Live, Deepak aims to build experiences across communities. With a portfolio of successful events like Bollywood Music Project, Social Nation, Windmill Festival, India Games Expo, Edutainment Show, and Big Boys Toys, the company is poised for further expansion into large-scale global tours and concerts.

Deepak Choudhary, Founder & Managing Director, EVA Live states, “A huge welcome to Manuj Agarwal to the EVA Live family. With several existing projects in the pipeline, his experience and knowledge will greatly enhance our existing team to propel and drive our live event business and concert development strategy to the next level.”

Manuj Agarwal, CEO, EVA Live states, “EVA Live is a world-class company with a proven track record of establishing industry-leading intellectual properties that artists and fans love, and I’m thrilled to be joining at a time of immense opportunity and growth.”

Vinod Janardhan, Director, EVA Live states, “Innovation is the heartbeat of EVA Live and Manuj Agarwal’s addition to our team will help challenge the status quo and craft groundbreaking live events and experiences that engage, inspire, and leave a lasting impression. Our vision is to redefine the live events and international concerts landscape. We’re committed to creating unforgettable experiences that connect consumers and brands and drive emotional connections.”

Agarwal’s appointment comes on the heels of EVA Live’s announcement of the India leg of Bryan Adams’ ‘So Happy It Hurts’ World Tour, solidifying the company’s position as a major player in the concerts market.

The coming together of Manuj Agarwal and Deepak Choudhary combined expertise and knowledge is expected to drive significant growth and innovation in the coming years in the media and entertainment landscape.

30, Jul 2024
Alula Recognised Twice in Time’s 2024 ‘World’s Greatest Places’ Awards

TIME, the global media organisation based in the USA, officially announced today the winners of its 2024 ‘World’s Greatest Places’ awards, highlighting two of AlUla’s destination offerings as remarkable places to be explored! Vetted by TIME’s editors and correspondents around the world, this exclusive list features 100 extraordinary destinations to explore, stay and visit.

alula

AlUla’s awarded places include:

Dar Tantora The House Hotel – Just opened in May 2024, Dar Tantora The House Hotel is the first property to be established in the historic AlUla Old Town – the ancient mud-brick houses city dating back to more than 800 years old, which was recognised as one of the Best Tourism Villages in 2022 by UNWTO. Nestled within AlUla’s desert oasis, Dar Tantora stands as an emblem of sustainable luxury. With 30 guest rooms thoughtfully restored from historical mud-brick buildings, this eco-lodge offers guests an immersive blend of traditional Bedouin living and upscale comfort.

Sharaan Nature Reserve – Covering almost 600 square miles (1500 Square Kilometers), the beautiful Sharaan Nature Reserve is a treasure trove of natural wonders. Central to it is the restoration of AlUla’s sensitive ecosystem, which in turn allows the reintroduction, preservation and protection of endangered animals such as Arabian wolves, gazelles and large-eared red foxes, along with indigenous flora and fauna. Created with the goal for restoring the natural land and wildlife, Sharaan will serve as a safe rewilding hub for critically endangered Arabian Leopards, currently located at an offsite breeding facility.

To compile the ‘World’s Greatest Places’ list, TIME solicited nominations of places –including hotels, cruises, restaurants, attractions, museums, parks, and more– from its international network of correspondents and contributors, with an eye toward those offering new and exciting experiences. The TIME brand is recognised and respected around the world, and this prestigious accolade remains the ultimate symbol and acknowledgment of excellence within the travel sector. The full list of winners can be found here.

“We are elated by the recognitions awarded to our destination’s offerings by TIME in their renowned World’s Greatest Places,” says Rami AlMoallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla, “the exceptional sentiments reflect the excellence and dedication of AlUla’s efforts to preserve and promote its unique cultural heritage through comprehensive and sustainable development initiatives rooted in the community.”

Located in the northwest of Saudi Arabia, AlUla is an oasis city renowned for its diverse natural landscape including mountains, desert and unique geological rock formations, along with significant heritage sites. A beacon for sustainable tourism, AlUla’s commitment to purpose-driven revitalisation, is showcased in their newly launched global brand campaign, “Forever Revitalising,” has transformed the destination into a vibrant hub not only for ancient heritage, culture, art and adventure, but also for responsible tourism.

30, Jul 2024
AMD Fluid Motion Frames 2 Now Available in Technical Preview

Today, AMD launched a new AMD Software: Adrenalin Edition technical preview, which introduces AMD Fluid Motion Frames 2, our cutting-edge frame generation technology designed to increase frame rates and gameplay smoothness across thousands of games. AFMF 2 is supported on AMD Radeon RX 6000 and 7000 series graphics cards and select AMD Ryzen Processors with Radeon Graphics and adds new optimizations and tunable settings for a better frame generation experience, including:

  • AI-optimized Enhancements – AFMF 2 provides significant improvements to frame generation by using AI-optimization when developing the updated algorithm, resulting in improved frame generation smoothness. In addition, to enable more control over how AFMF works with your games, AFMF 2 introduces two new modes where the optimal settings are automatically enabled but advanced users can adjust them to their preferences.
  • Performance Improvements – AFMF 2 features a new “Performance” mode that reduces the overhead of AFMF 2 to help make high frame rate gaming experiences more achievable on a wider range of devices. This is especially beneficial when using AFMF 2 with integrated graphics cards and is now the default “Auto” setting on supported AMD Ryzen Processors with Radeon Graphics.
  • Lower Latency Frame Generation – experience significant improvements in reducing latency added by frame generation with the latest version of AFMF. These improvements apply across the board when using AFMF 2, no matter the settings mode, resolution, or hardware used.
  • Other Updates and Improvements – AFMF 2 now supports borderless fullscreen mode when using AMD Radeon™ RX 7000 and Radeon 700M series graphic cards. Also, AFMF 2 now supports games that use Vulkan and OpenGL, further increasing the already vast number of games that can be used with AFMF. Additionally, we’ve enabled interoperability with AMD Radeon Chill.