12, Jul 2025
People Forum of India Announces Major National-Level Restructuring; Dr. Bhargav Mallappa Appointed In-Charge of Headquarters Administration
New Delhi, 12 July 2025:
The People Forum of India, an affiliate of the National Bharat Sevak Samaj — a public service body legislated by Parliament in 1952 and established under the guidance of former President of India, His Excellency Gulzarilal Nanda Ji — announced a major administrative restructuring during a press meet held today.
Addressing the media, Dr. S. Manimozhyaan, National Chairman of the People Forum of India, said, “It is an honour to meet one of the strongest pillars of Indian democracy – the media. On behalf of our organization, I thank you for attending and supporting our vision for a restructured and revitalized People Forum of India.”
With over 30 years of service in the organization, Dr. Manimozhyaan has held key positions, including State General Secretary and National Vice Chairman, before being appointed as National Chairman. He emphasized that under the leadership of Hon’ble Prime Minister Shri Narendra Modi Ji, who refers to himself as a “Servant of the People,” the spirit of public service has gained renewed recognition and respect.
Complete Dissolution of Administrative Structure
To streamline operations and improve efficiency, the People Forum of India has dissolved its entire national and state administrative structure effective July 11, 2025. This move aims to ensure that welfare schemes reach citizens more effectively, and a new administrative setup will be introduced in three phases:
1. Phase 1: Appointment of National-level office bearers and State Chairpersons
2. Phase 2: Appointment of State office bearers and District Presidents
3. Phase 3: Appointment of District and Taluk-level office bearers
All previous ID cards are now void. Only newly appointed officials will receive secure ID cards embedded with barcodes and certificates of appointment.
Key Appointments Announced
Dr. Bhargav Mallappa has been appointed National Deputy Chairman and In-Charge of National Headquarters Administration & Organization. Known for his extensive national and international contributions to public service, Dr. Mallappa will oversee the appointment of new office bearers across the country.
Dr.S.Selvaganesh have been appointed as Vice President in charge of National Advisory Committee
Dr.Mylaraswamy have been newly appointed as a National Vice President incharge of South India
Mr.B.P. Suresh have been appointed as a National Treasurer
Mr. B.K. Paranthaman has been appointed State Chairman for Tamil Nadu. He will prepare a list of new state and district office bearers for review and approval by the National Chairman and Deputy Chairman.
Dr. Manimozhyaan clarified that no individual or office bearer should use previously issued ID cards or engage in organizational activities under the forum’s name. Legal action will be initiated against unauthorized individuals misusing the organization’s identity.
A nationwide membership drive will commence from July 15, 2025, inviting both existing and new volunteers to apply for positions within the newly structured framework.
Reaffirming the Motto: “Public Service is God’s Service”
In closing, Dr. Manimozhyaan said, “The People Forum of India will continue to act as a bridge between citizens and the government. We are committed to strengthening grassroots democracy and ensuring that every scheme reaches its intended beneficiaries.”
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- By Neel Achary
12, Jul 2025
Knauf India Appoints Gaunik Jeet Singh as Head of Marketing
New Delhi 12th July, 2025: Knauf India, World’s No. 1 company in Drywall & Ceiling Solutions, has appointed Mr. Gaunik Jeet Singh as its new Head of Marketing. An alumni of Indian School of Business (ISB) and with over 19 years of experience in brand management and marketing, Mr. Singh brings a strategic vision to strengthen Knauf India’s multi-channel marketing efforts and build a strong, differentiated presence in the Indian building and construction industry.
Prior to joining Knauf India, Singh served as Category Head at Hero MotoCorp, where he led the strategic marketing direction for some of the brand’s top-performing product categories. He has also held key roles at AkzoNobel (Dulux Paints), Airtel, and Spice Mobility. Throughout his career, Singh has successfully driven growth, brand positioning, and market presence for premium product categories across various consumer touchpoints. In his new role at Knauf India, Singh will lead the company’s marketing function, drive brand visibility, and drive a communication strategy that aligns with Knauf’s global vision while resonating with the Indian construction ecosystem.
Expressing his excitement for his new role, Mr Gaunik Jeet Singh said, “I am excited to be part of Knauf India’s journey. The brand has a strong foundation and there’s a real opportunity to build a deeper awareness and connect meaningfully with our stakeholders. I look forward to working with the team to further elevate Knauf’s brand in India and beyond.”
Mr Sumit Bidani, CEO of Knauf India, shared his confidence in Singh’s appointment and said, “We are delighted to welcome Gaunik to the leadership team. His strong track record in building premium brands and leading high-impact campaigns makes him an excellent fit for Knauf India. We are confident that his strategic thinking and creativity will strengthen our brand narrative and deepen stakeholder engagement.”
This strategic move reflects Knauf India’s continued commitment to building a strong, differentiated brand in the building materials industry. With a sharpened marketing focus under Mr Singh’s leadership, the company aims to further enhance brand equity, reinforce market positioning, and drive accelerated growth in India’s dynamic construction landscape.
12, Jul 2025
Vedanta’s 3D Strategy to Double Company Size through Demerger, Diversification and Deleveraging
12th July 2025: Vedanta Ltd. unveiled a vision for its next phase of growth at its 60th Annual General Meeting, with Chairman Anil Agarwal outlining a transformation plan built on demerger, diversification, and deleveraging. Backed by strong financials, record shareholder returns, and a growing portfolio of critical minerals and energy transition metals, Vedanta’s growth is aligned with India’s economic and energy ambitions. Vedanta also announced that it will incubate 1000 deep-tech start-ups. The company also reiterated its plans to establish India’s first industrial zinc and aluminium parks.
Speaking at the AGM, Chairman Mr. Anil Agarwal said, “Our 3D strategy, Demerger, Diversification and Deleveraging will enable us to double in size and unlock maximum value for our stakeholders.”
The world is seeing resource nationalism. Anil Agarwal emphasized the central role of natural resources and its significance to India’s economic future, particularly in enabling energy transition technologies like EVs and renewables, as well as digital infrastructure. With India’s geology comparable to resource-rich nations like Canada and Australia but only 25 percent explored, he said the time was ripe for accelerated growth in the critical minerals sector.
He added, “This is not just a story of growth, it is the story of realizing India’s aspirations. We are fully aligned with the needs of a developed Bharat.”
Vedanta is strategically positioned to lead this transformation. The company has secured 10 critical mineral blocks across India, one of the largest by any private sector company. This reinforces Vedanta’s transformation into a critical minerals, energy transition metals, energy, and technology conglomerate. It is also setting up the world’s first industrial Zinc Park and India’s largest Aluminium Park, aimed at nurturing thousands of MSMEs and creating lakhs of employment opportunities, marking the beginning of a metal revolution in India.
A key highlight of the AGM was the company’s demerger plan. With over 99.5 percent shareholder and creditor approval, Vedanta is in the advanced stages of executing its ‘value-unlock’ proposal. Once completed, shareholders will receive shares in each of the four newly demerged entities. Each business will have its own strategic focus, investor base, and growth path, with the potential to grow into $100 billion enterprises.
Chairman Agarwal emphasized, “Each business will get a renewed focus, new investors, and a unique opportunity to achieve its full potential.”
In line with its long-term strategy, Vedanta is also incubating future industrial champions. The company announced plans to partner with 1000 startups in deep tech space, through what is set to become one of India’s largest industrial incubator platforms in the manufacturing sector. These initiatives aim to future-proof operations and support India’s broader goals of self-reliance and economic leadership.
Mr. Agarwal also reiterated the company’s commitment to sustainability, technology, and social development. Hindustan Zinc has been ranked 1st in the global metals and mining sector, while Vedanta Aluminium is 2nd in the aluminium category in the S&P Global Corporate Sustainability Assessment 2024. The company remains committed to achieving net zero emissions by 2050. Its flagship social impact initiative, Nand Ghar, has crossed 8,500 centres across 15 states, supporting child development and women’s empowerment.
He also outlined a lifelong dream to set up a world-class educational institute in India. Mr. Agrawal further added, “This will be another pillar of our Corporate Social Responsibility initiatives. Vedanta University will be a world-class institution inspired by the likes of Harvard. This will not only bring global standards of research and education to India, but also help nurture the next generation of scientists, engineers, and leaders, all at home.”
Vedanta’s performance in FY 2024–25 has been robust, with revenues of ₹1,50,725 crore and EBITDA of ₹43,541 crore. It emerged as one of the top wealth creators in the NIFTY 100, delivering a total shareholder return of 87 percent. Hindustan Zinc is setting up a 2.5 lakh tonne integrated smelting complex with a ₹12,000 crore investment. In Oil & Gas, Cairn has acquired seven new OALP blocks and aims to double production to 3 lakh barrels per day. Aluminium capacity is being expanded to 31 lakh tonnes, with a new 30 lakh tonne greenfield smelter also planned.
The Chairman concluded by acknowledging the contribution of Vedanta’s 1 lakh strong workforce, noting that 22 percent of its workforce and 28 percent of its leadership are women, with a goal of 30 percent female representation by 2030.
12, Jul 2025
Experience the Royal Flavours of Lucknow Cuisine at Conrad Pune’s Nawabi Rasoi Food Festival, from 11th to 26th July
July 12, 2025: As Pune slips into the Monsoon mood, what better way to celebrate this season than diving into nostalgia, royalty, and signature flavours of aromatic Nawabi delights. A mouth-watering blend of Awadhi cuisine is ready to entice you as Conrad Pune brings Nawabi Rasoi, a dining affair curated by Chef Husban Qureshi, bringing the rich culinary heritage of Lucknow to the city. Held at Zeera, Conrad Pune’s award-winning Indian restaurant, this limited-season celebration will be held from 11th to 26th July, offering guests the chance to dine like royalty and dive into the heart of the city of Nawabs.
Celebrating the subtle and classic flavours of Nawabi recipes, Chef Qureshi has curated an exclusive set-course menu that brings to life the magic, warmth, and essence of Awadh’s culinary heritage. With a passion to curate innovative dishes with an Indian touch, the Sous Chef has crafted this menu, with every dish reciting a story and depicting a culture of generation-old flavours that once served the tables of Nawabs.
From rich gravies, flavourful biryanis to melt-in-your-mouth kebabs and irresistible desserts, the menu boasts a series of courses. The odyssey of flavours and aroma begins with starters like Gucchi aur Safed Mushroom ki Galouti, Palak Gulnaar aur Kaju ki Shami, and Worqi Safed Paneer. Following this, you can dive into the delectable main course with highlights like Murgh-e-Awadh, Shaahi Tar Korma, Paneer Pasand Kaliyan, Noorani Tangdi Musallam, and Yakhni Gosht Dum Biryani. Offering a sweet ode to Nawabi romance, the dessert spread includes Shaahi Tukda, Gulkand Jamun-e-Laccha Rabdi, and other indulgent treats, ending the meal on a perfect note. Each dish is balanced in taste, aroma, and appearance, and is an exploration of the complex flavours and rooted traditions of the Nawabs.
Whether you’re a lover of classic Lucknow delight or wish to indulge in a soulful and homely meal, Nawabi Rasoi will take you back to the culinary heritage of royal courts and is bound to satisfy every taste bud.
Nawabi Rasoi:
When: 11th – 26th July
Where: Zeera
12, Jul 2025
Bharti AXA Life Insurance launches ‘Guaranteed Bachat Plan
Bharti AXA Life Insurance launches ‘Guaranteed Bachat Plan’ – a simple, powerful solution for Bharat
Mumbai, July 12th, 2025 – Bharti AXA Life Insurance, one of India’s leading private life insurers, today announced the launch of its new flagship offering, the Bharti AXA Life Guaranteed Bachat Plan. The plan is specially designed for middle-income Indians who are looking for a simple yet dependable solution to build savings while protecting their families.
The Bharti AXA Life Guaranteed Bachat Plan is built on a strong promise – “Protection bhi, Bachat bhi.” It gives customers life cover up to 30 times their annual premium (and up to 50 times with riders), along with guaranteed returns. This makes it an ideal plan for young professionals, business owners, salaried individuals, and families across Bharat who are looking for disciplined, worry-free financial planning.
Key Highlights of the Bharti AXA Life Guaranteed Bachat Plan:
· High Protection: Life insurance coverage of up to 30 times your annual premium from day one (can go up to 50x with rider options).
· Guaranteed Returns: Customers receive assured benefits, helping them save confidently for future goals.
· Flexible Payout Options: Choose to receive your benefits as a lump sum or regular income based on your needs.
· Optional Riders: Enhance your protection with multiple rider combinations like accidental death, critical illness, hospi-cash, and waiver of premium.
· Tax Benefits: As per prevailing tax laws under the Income Tax Act, 1961.
Speaking on the launch, Mr. Prerak Parmar, Chief Growth Officer at Bharti AXA Life Insurance, said, “At Bharti AXA Life, we believe that insurance should be simple, reliable, and made for the everyday Indian. The Bharti AXA Life Guaranteed Bachat Plan is created for people who want protection and savings, both, without any surprises. With guaranteed returns, flexible benefits, and the security of life cover, this plan empowers every Indian to protect their dreams and plan their future with confidence.”
The Bharti AXA Life Guaranteed Bachat Plan (UIN: 130N144V01) is a non-linked, non-participating individual savings life insurance plan, created to give customers full control of their savings. Customers can customize their policy term, premium payment term, benefit payout option, and rider coverage to match their needs.
This plan is a major step forward in Bharti AXA Life’s mission of serving the larger India – with products that are simple to understand, easy to buy, and designed for real financial needs.
12, Jul 2025
CMR University Hosts Launch of GDTA India Chapter, Pioneering Design Thinking in Education and Innovation
CMR University, Bengaluru, proudly hosted the launch of the India Chapter of the Global Design Thinking Alliance (GDTA) on 10th July 2025 at its Bagalur Lakeside Campus, marking a major milestone in India’s innovation and design thinking landscape. The event underscored CMR University’s leadership in driving human-centered, interdisciplinary learning and problem solving in collaboration with global and national partners.
The launch event brought together thought leaders from academia, industry, and global institutions to highlight the growing importance of Design Thinking in education, industry, and social impact. Prof. Uli Weinberg, President of GDTA and Director of the HPI School of Design Thinking, Germany, inaugurated the India Chapter as Chief Guest. He noted that Design Thinking is becoming increasingly vital in the age of AI, helping us integrate technology more thoughtfully and responsibly into our daily lives.
Guest of Honour, Dr. Tristha Ramamurthy, Provost of CMR University, expressed pride in adopting the design thinking framework at CMR University, emphasizing its role in nurturing empathy, creativity, and experimentation. She described the launch of the GDTA India Chapter as a landmark moment with the potential to transform education across the country. She hoped its impact would ripple through the city, state, and nation, reaching every student.
Keynote sessions offered powerful insights on topics such as revitalizing design thinking, driving innovation in the age of AI, and translating design thinking into action.
Panel discussions brought together diverse voices from industry, academia, and the student community, reflecting the collaborative spirit driving India’s innovation ecosystem.
Through this initiative, CMR University positions itself as a national hub for design thinking excellence, committed to fostering a vibrant community of changemakers through collaboration, capacity building, and innovation-driven education.
12, Jul 2025
Zurich Kotak General Insurance strengthens its presence with the Launch of Commercial Insurance in India
Alok Agarwal, MD & CEO, Zurich Kotak General Insurance, said, “The launch of our commercial insurance business is a key strategic pillar of our organization and reflects a year of building an industry-leading team that combines Zurich’s global expertise and Zurich Kotak’s local insights, to deliver relevant, customer-centric solutions.”Ajey Hegde, Head of Commercial Insurance, Zurich Kotak General Insurance, stated, “Our focus is on delivering customised, digitally enabled commercial insurance solutions. With a strong team and Zurich’s global best practices, we aim to redefine commercial insurance in India.”
12, Jul 2025
Galaxy M36 5G with Advanced AI Innovations in Mid-Segment Smartphones, Goes on Sale in India
GURUGRAM, India – July 12, 2025: Samsung, India’s largest consumer electronics brand, today announced the sale of Galaxy M36 5G, the latest addition to the immensely popular Galaxy M Series. Starting, July 12, 2025, Galaxy M36 5G will be available starting INR 16499, which includes an INR 1000 instant bank discount on Samsung.com, Amazon and at select retail stores.
Designed for young Indian consumers, Galaxy M36 5G packs a suite of AI innovations along with several segment-leading features such as 50MP OIS triple camera, Corning® Gorilla® Glass Victus®+ durability and 6 generations of Android upgrade.
Galaxy M36 5G will come with Circle to Search with Google, furthering the democratization of mobile AI to even more devices in the Galaxy ecosystem. Built upon Samsung-Google collaboration, Circle to Search brings a seamless search experience to Galaxy users for images, texts and music. Additionally, it will also introduce new AI experience with Gemini Live, bringing real-time visual conversations with AI to Galaxy users. Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier.
With design at its forefront, Galaxy M36 5G is only 7.7mm slim with a premium camera deco and features segment-leading Corning® Gorilla® Glass Victus®+ protection, making it extremely tough as well as ergonomic. The segment leading protection not only withstands accidental slips and falls but also ensures that users are absolutely worry-free from scratches.
Galaxy M36 5G features a 6.7” Full HD+ Super AMOLED display with 120Hz refresh rate and Vision Booster technology making it the perfect device for an unparalleled viewing and smooth scrolling experience even in the outdoor conditions with bright sunlight. Galaxy M36 5G will be available in three vibrant and flaunt worthy colours- Velvet Black, Serene Green and Orange Haze.
Galaxy M36 5G will come with advanced 50MP OIS (Optical Image Stabilization) triple camera to shoot sharp photos and videos. The cameras on Galaxy M36 5G are designed for vivid shots—even in low light, thanks to its Auto Night Mode that takes the Nightography feature to a different level. Users will also be able to record 4K videos on both front and rear cameras. Galaxy M36 5G will serve as a complete package with outstanding features like Photo Remaster and Object Eraser to take the user experience to a whole new level.
Setting new industry benchmarks, Galaxy M36 5G will offer segment’s best 6 generations of Android upgrades and 6 years of security updates, ensuring a future-ready experience. Galaxy M36 5G will come with One UI 7 out of the box.
For added convenience, Now Bar provides real-time updates that matter most right on the lock screen. Galaxy M36 5G will also feature one of Samsung’s most innovative security features: Samsung Knox Vault. The hardware-based security system offers comprehensive protection against both hardware and software attacks. It will also include Samsung’s innovative Tap & Pay feature with Samsung Wallet allowing consumers to make secure payments effortlessly.
11, Jul 2025
T-Hub Launches Orbit 2.0 with 17 Indian Spacetech Startups
Hyderabad, India, 11th July, 2025: T-Hub, the world’s largest home for startups, has launched the second cohort of the Orbit, an AIC T-Hub Spacetech accelerator Program, the exclusive spacetech incubation initiative in India. This cohort is designed to accelerate the growth of innovative startups in the space sector, providing them with the resources, mentorship, and strategic connections necessary to drive global space innovation.
The 17 selected startups for Cohort 2 include ResearchSat, Space Unlock, Cosmo Crawler, Kosmos Connect, ADTCore, Spacebelief, Space App India, Resolute Lab India, Vedasya, Polygon Geospatial, ioTHyAi, Stardour, Erudite, Cosmoserve Space, Raksyon, Nalwa Aero, Levitar Systems.
The second cohort is being supported by experts such as Dr. G. Satheesh Reddy, Former Chairman of DRDO and Scientific Adviser to Raksha Mantri (the Minister of Defence, India); Dr. K. Mruthyunjaya Reddy, Director at G.P. Birla Archaeological, Astronomical & Scientific Research Institute; Dr. Seshagiri Rao, Former Scientist and Associate Director, SDSC ISRO; Dr. Mila Mitra, Former Scientist at NASA AMES & NASA Goddard; Mr. Gautier Champion, Deputy General Manager at CNES – France Space.
With India’s space economy projected to grow from $8.4 billion in 2022 to $44 billion by 2033 — aiming for 8% of the global market share — Orbit Cohort-2 reinforces AIC T-Hub’s commitment to building a world-class innovation pipeline in the country. This expansion is being driven by rising private sector participation, rapid advancements in satellite technology, and growing international collaborations.
The second cohort of the Orbit Spacetech Program will continue to focus on addressing key challenges across critical space domains, including satellite technology, reusable rockets, propulsion systems, intelligent manufacturing, space biology, space-based communication, and data analytics. T-Hub follows a structured selection process involving multiple rounds of in-depth evaluation to assess the overall strength and potential of each startup to be a part of these cohorts.
Dr. G. Satheesh Reddy, Former Chairman of DRDO and Scientific Adviser to Raksha Mantri (the Minister of Defence, India), said: “India’s future in space tech will be powered by incubators offering dedicated space-focused programs. AIC at T-Hub is at the forefront of enabling young startups to thrive”
Kavikrut, CEO of T-Hub, said: “At T-Hub, we’re focused on backing founders who take on tough, meaningful challenges. Spacetech is one of those areas where India has both the talent and the opportunity to lead. As recent funded ventures show, Hyderabad and Telangana are among the regions leading this charge.”
Rajesh Kumar Adla, CEO of AIC T-Hub, emphasized: “The success of the first cohort showed the impact of a focused, partner-led approach to supporting space-tech startups. With this second cohort, we’re doubling down on mentorship, funding access, and the right connections to help founders scale globally. Our goal is to raise over ₹3 crores in funding and support the development of 10+ new IP assets — strengthening India’s position in the global space sector.”
The inaugural cohort of the Orbit Spacetech Program made a significant impact, successfully accelerating six pioneering spacetech startups, including Onnes Cryogenics, Spantrik, Stem and Space, Taramandal, Hindustan Magnesium, and Nveeas Labs. These startups raised ₹2.32 crore in funding, established over 92 market connections, and engaged in more than 125 mentor hours with industry experts and scientists. Additionally, the program contributed to the creation of 70 new jobs in the space sector and facilitated the development of 18 intellectual property assets.
11, Jul 2025
Filo Chocolate: India’s First Kunafa-Filled Chocolate Bar Brand Redefining Indulgence
11th July 2025, Mumbai: Filo Chocolate is reimagining the Indian confectionery landscape with a bold new offering — handcrafted kunafa-filled chocolate bars that fuse Middle Eastern tradition with modern Indian indulgence. As India’s first brand to introduce this unique combination, Filo is carving out a new niche defined by texture, flavor, and storytelling.
The idea was sparked during a trip to Dubai, where founder Adai Mehra first tasted kunafa — a crunchy, buttery, phyllo-based dessert. Captivated by its potential and emotional pull, and nostalgic charm, he set out to create a chocolate brand that delivers joy, nostalgia, and surprise in every bite.
What makes Filo Chocolate stand out is its dedication to quality, craftsmanship, and freshness. Each bar is handcrafted daily, entirely preservative-free, and made with premium couverture chocolate — offering a superior taste experience that balances richness and crunch. Available in two indulgent sizes — 70g and 250g — priced at INR 499 and INR 1,499 respectively, and exclusively made to order via their official website.
Filo Chocolate is currently available in five indulgent flavours, each thoughtfully crafted to deliver a distinct texture, flavour, and sensorial experience:
The signature Kunafa-licious is a nod to the classic Middle Eastern dessert, featuring a pistachio-stuffed kunafa center wrapped in premium chocolate.
You Had Me at Biscoff layers creamy biscoff spread with crispy kunafa for a comforting, caramelised bite.
Caramel Me Crazy takes indulgence up a notch with a rich salted caramel-infused kunafa core, offering the perfect sweet-salty balance.
Kunooki & Cream reimagines the nostalgic cookies-and-cream combination with a playful twist of kunafa crunch.
Cloud Nine, a whimsical cotton candy-infused bar that brings a hint of nostalgia and surprise in every bite.
Together, these flavours celebrate creativity, craftsmanship, and mood-based indulgence — making Filo the perfect choice for personal treats, festive gifting, and everything in between.
“I wanted to build something that wasn’t just delicious, but different — something that starts a conversation. Filo is about discovering new textures, revisiting old memories, and making every bite feel special,” says Adai Mehra, Founder of Filo Chocolate. “There’s a huge opportunity to elevate how we experience chocolate in India — and we’re here to lead that change.”
With a strong foundation and growing demand, Filo Chocolate is gearing up to become a flagship name in India’s premium chocolate gifting space. Over the next few years, the brand will scale its digital presence, expand boutique and café partnerships, and launch experiential pop-ups across major metros. International markets like Dubai and Singapore are on the horizon, alongside the introduction of new SKUs, seasonal flavors, and creative collaborations designed to delight a wider audience.
At its core, Filo Chocolate is a celebration of craft, curiosity, and culture — where every bar tells a story, every bite evokes emotion, and every product is designed to reimagine what indulgence can look and feel like. With Adai Mehra at the helm, Filo is not just building a product — it’s building a new ritual of taste, texture, and luxury for a new generation
