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Campus Activewear Expands To Sri Lanka Through Strategic Partnership With Signature, Under Hameedia Group

New Delhi, 05 July, 2025: Campus Activewear, one of India’s leading Sports and Athleisure footwear brands, has officially announced its foray into the Sri Lankan market. As part of this strategic expansion, Campus has partnered with Signature, the island nation’s most admired menswear brand under the esteemed Hameedia Group – an established and leading fashion and lifestyle retailer. The launch event was held today at the H-Sports Store in Racecourse, Colombo, Sri Lanka.

Through this collaboration, Campus’ products will now be available in Signature showrooms, H-Sports outlets, and the Signature website – offering Sri Lankan consumers greater access to globally inspired, fashion-forward footwear.

This reinforces Campus Activewear’s ambition to tap into high-potential global markets. Backed by a strong omnichannel strategy across both distribution and D2C channels, the brand is now bringing its extensive product portfolio to Sri Lanka – a market increasingly drawn to stylish, value-driven lifestyle products.

Speaking on the development, Mr. Nikhil Aggarwal, CEO & Whole Time Director of Campus Activewear Ltd, said, “We are proud to enter the Sri Lankan market through a strategic partnership with Signature under the Hameedia Group. This expansion aligns with our long-term strategy of entering scalable, high-potential markets that resonate with our brand philosophy and product strengths. Sri Lanka offers a promising landscape with its rising consumer appetite for accessible, fashion-forward lifestyle products. By leveraging Signature’s strong brand presence and our own proven-product capabilities, we aim to mirror the success that we have seen in India.”

 Amjad Hameed, Director of Signature, said, “At Signature, we are always on the lookout for brands that align with our promise of offering style, comfort, and value to our customers. Campus is a brand that resonates strongly with today’s fashion-conscious youth, and we are proud to bring this iconic name to Sri Lanka. We are confident this partnership will redefine the footwear retail space in Sri Lanka, just as Signature has done with men’s fashion”.

Campus will roll out its range across lifestyle, running, and walking, supported by local marketing, retail activations, and omnichannel access via Signature and H-sports, retail and digital network. With this launch, Campus has taken a firm step toward becoming a leading player in the South Asian Sports and Athleisure landscape.

Chalu Chinese Brings Its Desi-Chinese Flavours to Agra with New Outlet in Sikandra!

Agra, 5 July 2025: Chalu Aapna Desi Chinese, the beloved Indian-Chinese restaurant chain known for its unique fusion of Indian spices with traditional Chinese flavors is strategically expanding its footprint In Sikandra, Agra, with the launch of its newest outlet in the city.

Chalu Chinese is ready to serve up its signature spice-loaded menu to Agra’s food lovers — from college students and working professionals to families and late-night foodies.

“We are super excited to bring the Chalu experience to Agra! Sikandra is buzzing with energy, and we cannot wait to serve our fiery Schezwan noodles, double-loaded fried rice, and iconic momos to the neighbourhood. This expansion marks a major milestone for us as we grow beyond 30+ citties we are already present in. The love we have received is what keeps us going — and growing.”said Vibhanshu Mishra, Founder of Chalu Apna Desi Chinese.

Chalu Chinese promises a fun, fast, and full-flavoured experience, now right in the heart of Agra. Whether you’re dining in or ordering from the comfort of your home, Chalu Chinese is all set to become the go-to spot for desi Chinese food cravings in the city.

Now open in Sikandra – Agra, we are rolling out the spice and turning up the heat!

Couverture vs. Compound – What Every Home Baker Should Know This World Chocolate Day

Vadodara, July 2025: This World Chocolate Day, Baker’s Artisanal Recipes (BAR), a premium couverture chocolate brand based in Vadodara, Gujarat, invites home bakers to experience the difference between real and substitute chocolate. While compound chocolate remains widely used for its affordability, it lacks cocoa butter – the defining element of true chocolate and relies on vegetable fats that compromise both texture and flavour. In contrast, BAR’s couverture chocolates are crafted with a minimum of 31% cocoa butter and high cocoa solids, ensuring a smooth, rich texture and deep flavour. Couverture also melts at a precise temperature, making it ideal for tempering and creating professional-quality desserts at home.

BAR’s product portfolio is designed to serve a wide spectrum of baking needs. The Dark Couverture range offers bold, intense chocolate with clean ingredients, ideal for ganache, mousse, and coatings. The Bean2BAR Baking Slabs reflect the brand’s commitment to transparency and origin-driven taste, made from carefully selected Indian cacao and produced in small batches to preserve quality. Additionally, The BAR Collective is the brand’s direct-to-consumer vertical, created to reach a wider audience and introduce consumers to the experience of real couverture chocolate.

As Indian cacao continues to grow in popularity, BAR is actively working with local producers to develop chocolate that reflects both regional character and global quality standards. By tapping into homegrown cacao, BAR not only supports local farmers and regional agriculture but also draws on the richness of India’s multi-crop soil, which adds depth and complexity to the cacao’s flavour profile. This focus on Indian origin also aligns with the growing demand for sustainable and authentic food choices among today’s consumers.

“Compound chocolate is easier to handle, but it comes at the cost of flavour, texture, and nutrition. We created BAR to offer a better choice – a couverture that performs consistently, tastes exceptional, and is made from clean, honest ingredients,” says Dhayvat Udeshi, Founder of BAR – Baker’s Artisanal Recipes.

Beyond taste and performance, BAR’s couverture chocolates offer a nutritional edge over compound varieties. Free from artificial fats and excess sugar, they retain natural antioxidants and healthy fats found in real cocoa butter, offering a cleaner label and a more wholesome baking experience. BAR’s 60,000 sq. ft. factory is slowly making a name as the ‘Home of Couverture’, reflecting its commitment to scale, consistency, and craft. This World Chocolate Day, BAR encourages bakers to pause and reflect: Are you baking with chocolate that’s real, or just something that looks like it? With its premium couverture range, BAR offers an upgrade in flavour, quality, and intent – helping bakers craft desserts that truly stand out.

Baking with compound may be easy but baking with real chocolate is extraordinary.

Alētheia partners with Equirus Securities

Mumbai July 4, 2025: Alētheia Capital, Asia’s top and largest global independent investment advisory firm, has announced that it has partnered with leading Indian institutional equities powerhouse, Equirus Securities to co-brand and distribute Equirus’s research to its global client base.

Equirus’s commanding local knowledge will complement HongKong headquartered Alētheia’s global sector and macro/strategy expertise as well its global capital markets reach. For the existing clients of Equirus, in or outside India, there will be no change to the form or level of service.

“India is a key market not only for APAC but also global capital markets. Hence our partnership with Equirus enhances our ability to offer globally integrated investment themes to our clients. It aligns with our strategy of identifying best-in-class research, broadening their accessibility to a wider client base, and fostering innovation that empowers investors with deeper insights and actionable intelligence,” said Richard Wallace, Vice Chairman of Alētheia Capital.

Equirus has a formidable Equities business, covering over 276 stocks across diverse sectors. Known for its in-depth coverage and focus on mid-cap companies, the firm had expanded coverage to large cap companies too in the past few years. As a result, Equirus is already tier 1 with a large number of India’s largest domestic mutual funds. Equirus’s commitment to delivering insightful, data-driven analysis enables institutional investors to make informed decisions, backed by rigorous fundamental research and market intelligence.

Ashutosh Tiwari, MD and Head of Equities of Equirus Securities added, “Our collaboration with Alētheia significantly strengthens the reach and influence of our Institutional Equities business, allowing us to engage with a broader network of global institutional investors who have a strategic interest in the Indian market. By combining our deep research expertise with Aletheia’s extensive client penetration, we create greater opportunities for investors to access high-quality insights, navigate market dynamics, and make informed decisions with confidence.”