IGP Cake Fest Brings Together Bakers and Cake Lovers for a First-of-its-Kind Celebration

IGP Cake Fest Brings Together Bakers and Cake Lovers for a First-of-its-Kind Celebration

Mumbai, 07 June 2025: IGP, a global D2C multi-category gifting platform, is set to host the country’s most indulgent event — the first-ever IGP Cake Fest — on Sunday, June 8, from 2 PM to 8 PM at Versova Social, Mumbai. This one-of-its-kind, community-led celebration will bring together bakers and dessert lovers for a high-energy experience that blends cake, culture, and creativity.

The festival aims to spotlight India’s freshest baking talent by crowning the best local bakers, creating iconic cake moments, and turning dessert into a full-blown cultural experience. Central to the event is “Battle of the Bakers” ,where one standout baker will win a grand prize of ₹1 lakh and the opportunity to feature their cake on igp’s D2C website which has a global customer base of over 5 million. The celebration will feature celebrity chef Natasha Gandhi as the headline judge – top finalist for Masterchef India. Attendees and cake lovers will also cast live votes to determine the Popular Choice Award, recognizing the crowd’s favorite creation.

Adding to the flavor of the day will be a stand-up performance by the much-loved comedian Shreeja Chaturvedi. The event promises a lively atmosphere with dessert tastings, live cake showcases, engaging games, photo ops, and branded giveaways.

The IGP Cake Fest isn’t just a fun competition; it’s a powerful testament to IGP’s position as a leading brand in cakes across India. More than an event, it serves as a vibrant platform for emerging bakers, creators, and dessert enthusiasts to connect, create, and be celebrated. It reflects IGP’s commitment to building communities around food and reinforces its role in shaping the future of India’s cake and gifting culture.

Commenting on the launch of Cake Fest, Tarun Joshi, Founder & CEO of IGP, said, “IGP has emerged as a leading platform in the cake category in India, delivering joy through thousands of celebrations every day. With Cake Fest, we’re creating a vibrant space for bakers and dessert lovers to connect, express, and be discovered. It’s a natural extension of our belief in celebrating people and their passions — and a step towards building a joyful, inclusive culture around cakes.”