18, Oct 2023
AlpFin Hires Ben Cross as Senior Operations Analyst

AlpFin Hires Ben Cross as Senior Operations Analyst

18 October 2023 – Alp Financial Ltd (AlpFin) the global service provider for institutional clients has today announced that Ben Cross has joined the firm as their Senior Operations Analyst at AlpFin. Ben will be based out of London and reporting directly to CEO Chris Ling.

Chris Ling, CEO at Alp Financial (AlpFin) commented on the new hire saying:

“At the core of AlpFin’s DNA and client-focused approach lies a carefully curated team of industry experts who bring together a wealth of knowledge in both B2B and B2C financial solutions. We are delighted to have Ben Cross join our team as our Senior Operation’s Analyst to support the growth we have witnessed since the beginning of the year. With a great team, deep expertise, and commitment to excellence, we strive to deliver tailored solutions that empower our clients to thrive in the ever-evolving financial landscape.”

Ben Cross, Senior Operations Analyst at Alp Financial Ltd (AlpFin) gave the following quote about recently joining AlpFin:

“I am thrilled to join AlpFin as their Senior Operations Analyst. With a focus on operational excellence and a commitment to delivering comprehensive solutions, Alp Financial is poised to make a significant impact in the institutional financial services industry. I look forward to collaborating with the talented team here and leveraging my experience to drive success for our B2B clients. Together, we will navigate the complexities of the financial landscape, optimise processes, and deliver exceptional value to our partners. It’s an exciting opportunity, and I am eager to be part of this journey.”

Ben brings a wealth of experience from his previous roles in Operations. He has been part of FX Prime Operations, worked as an Operations Consultant, and has worked in Middle Office Trade Support. At AlpFin he will be handling the day-to-day processes across both data centres, supporting the Liquidity Management team and being the first point of contact for clients and third-party vendors. His deep understanding of liquidity management, coupled with his ability to identify and seize market opportunities will undoubtedly contribute to the continued success of Alp Financial.

18, Oct 2023
Happiest Minds announces their new business unit focused on Generative AI & also announces the formation of PDES Business Unit

Happiest Minds announces their new business unit focused on Generative AI & also announces the formation of PDES Business Unit

India, Oct 18, 2023: Happiest Minds Technologies Limited (NSE: HAPPSTMNDS), a ‘Born Digital. Born Agile’, Mindful IT Company, has taken a significant stride in artificial intelligence (AI) by establishing its latest business unit, Generative AI Business Services (GBS). The new unit will offer full-scale Generative AI offerings across multiple domains. Sridhar Mantha, currently serving as the company’s EVP & CTO, has been appointed as the President &CEO of GBS with immediate effect, and will be reporting to Executive Board Member, Rajiv Shah.

Since its inception, Happiest Minds Technologies has been at the forefront of AI innovation, actively providing invaluable support to its clients. Recently, this support encompasses everything from consulting on Generative AI domain problems to model development and full-fledged solutions.

Ashok Soota, Chairman of Happiest Minds, said, “We intend to leverage the tremendous opportunity and growth potential in the Generative AI space, in line with the digital focus and dedication to AI that have been cornerstones of Happiest Minds Technologies since inception. With the establishment of a focused business unit for Generative AI, we are taking a step that none of our peers in the IT Services sector have taken. Given the rapid pace of evolution in the Generative AI space, we decided it would be beneficial for our Group CTO, Sridhar Mantha, to take charge of the new unit and leverage the synergies of other digital technologies. The dedication of the proven senior leadership to the unit, including Sridhar and our Executive Board Member Rajiv Shah, demonstrates our commitment as an organization to this endeavor. Further, Rajiv will leverage the combined power of our Analytics CoE led by Sundar Ramaswamy and Generative AI BUled by Sridhar, to serve our customers with holistic solutions.”

Rajiv Shah, Executive Board Member, Happiest Minds said, “This new dedicated unit is the next step in our ongoing Generative AI journey. We endeavor to train all 5000+ of our Happiest Minds on the relevant aspects of Generative AI,like code assistance, and leverage the technology for all our internal functions. Moreover, in addition to working with Microsoft and OpenAI, we are also focused on strengthening our technology prowess on Google, AWS, and other key platforms in the ecosystem. We understand the importance of data& content and hybrid AI & Generative AI solutions. We foresee that Generative AI can be a significant revenue source for us in the years ahead and help us reach our vision of becoming a billion-dollar enterprise by 2031.”

Sridhar Mantha, President & CEO, of Generative AI Business Services, Happiest Minds said, “So far, we have developed over 120 use cases spanning various domains and creating tailored Generative AI solutions for more than 20 customers. As an industry, we are just seeing the tip of the iceberg regarding Generative AI technology, with the current focus on text based LLM’s (Large Language Models). Over the next 2-3 years, Generative AI will become pervasive across most digital solutions. At Happiest Minds, we collaborate closely with industry leaders and are actively involved with open-source solutions. The future of the Generative AI space will witness the co-existence of a large ecosystem of major players and open-source solutions, and we are committed to leveraging these technologies for our customers.”

With the establishment of the new dedicated business unit for Generative AI, Happiest Minds Technologies is well-positioned to further enhance its effectiveness as a Digital IT Services provider – delivering superior customer experiences, increasing operational efficiency, and providing cost and time-efficient services. Even though the financial parameters of GBS will be tracked henceforth, these will be announced from the next financial year.

18, Oct 2023
Dusaan announces exclusive offer for all customers this festive season

New Delhi, 18th October 2023 – Dusaan, a leading brand in home decor, luxury gifts, and lifestyle experiences, is thrilled to announce an exclusive offer for all customers. They can now enjoy fantastic freebies with every purchase on selected products, this festive season.

Dusaan is an online home decor marketplace, with premium home decor which is the ultimate destination for those who love affordable yet stylish home decor, and beautiful gift hampers at affordable prices. Dusaan seeks to reinvent the art of gift-giving with a dedication to quality, elegance, and top-notch customer service.

Floral Illumination

Products featured in this exciting deal are toran wall hangings, puja thali, candle stands, urli, dry fruit bowls, serving platters, snack bowls, vases, artificial flowers, detachable Tealight Holders, Hanging Planters, Swing Hammocks, Cushion Covers, Tray Basket Covers, Bedding sets, Artificial flower sticks, Printed Handbags and much more. This festive season whether you’re looking for beautiful home decor to adorn your living spaces or a perfect gift for your loved ones, Dusaan is the place to be. A carefully chosen collection curated specially for you, which guarantees that there is something for everyone.

Floating Candles in Water Bowls

Don’t miss out on this tempting offer to elevate your shopping experience with Dusaan. Now is the perfect time to make the most of your shopping budget, whether you’re buying for yourself or looking for gifting options for your family and friends.

“We are thrilled to be able to provide our customers with this exclusive offer. At Dusaan, we understand how important it is to provide our customers with more value,” said Simran Kohli, Founder of Dusaan. “This is just one of the many ways we want to express our gratitude to you for choosing Dusaan” she added.

For those looking for the best combination of cost, quality, and wide range when shopping, Dusaan is the place to go. With this thrilling offer, Dusaan remains the first choice for consumers.

18, Oct 2023
Continental Appoints Christopher Marsh as the New Head of Surface Solutions Business in India

Continental Appoints Christopher Marsh as the New Head of Surface Solutions Business in India

Pune, India, October 18, 2023: Christopher Marsh took charge as the head of the Surface Solutions business and the Pune Plant in India on October 01, 2023. He succeeds Landry Tchapda who now at the end of his assignment has been assigned another responsibility within the organization and is moving onward to Australia.

Prashanth Doreswamy, President and CEO, of Continental India said, “Continental welcomes Chris and wishes him the very best for his new role. His extensive experience in both global and local markets renders him a highly valuable asset to our company. As we continue to pursue excellence in our manufacturing endeavors, we are confident that Chris will play a pivotal role in guiding the business area toward greater success. We look forward to his leadership and contributions as we build on our commitment to delivering high-quality solutions to our valued customers.” He further added, “Continental extends its sincere gratitude to Landry Tchapda for his invaluable contributions since the inception of the Greenfield Plant. We wishhimthe bestfor his future endeavors.”

Speaking on the appointment, Christopher Marsh, Head of Surface Solutions business area, ContinTech India, said, “I am truly delighted to join the Continental family and embark on this exciting new role. It is both a privilege and an honor to be associated with such a distinguished organization, and I eagerly anticipate collaborating closely with the exceptional team here in India. As India is an important market, my aim is to contribute significantly to our business growth, and further advance the company’s localization efforts. Leveraging my extensive experience, my goal is to strengthen the company’s sustainability initiatives and chart a strategic path for growth, both for India as well as global markets.”

With extensive experience of over 15 years in the automotive manufacturing industry, Chris has worked for organizations such as Dana Axle and Jaguar Land Rover, which moved from the UK in 2018 to Pune, supporting Jaguar Land Rovers’ strategic India Operations. With various leadership roles and his understanding of the Indian market, he will be instrumental in expanding the business areas existing connections, and operations in the country. His degree in Supply Chain Management and prior experience will aid him in further building on the company’s localization efforts, exploring the scope of the export market while establishing a sustainable, strategic, and sensible roadmap for the country.
Landry Tchapda assumed his role as the Head of the Surface Solutions business and the Pune Plant in 2018 with the announcement of the groundbreaking ceremony. In his five-year assignment, he was responsible for the greenfield establishment, the inauguration of the plant, and building the customer portfolio. He was also instrumental in establishing production and sales objectives and setting a remarkable exposure for the business.

ContiTech’s Greenfield Project
Continental’s group sector, ContiTech set up the Pune Plant in 2018 to manufacture surface materials for passenger vehicles as well as 2-wheelers. The groundbreaking ceremony of the plant took place in the year 2018 and it was inaugurated in April 2022 under the leadership of Landry Tchapda. With an initial investment of about 2 billion Indian Rupee (more than 20 million Euro) which covered facilities and machinery, Continental produces premium surface materials for car interiors, including electric vehicles, as well as 2-wheeler seats, mainly catering to the domestic market and exports.

The 149,000 square feet (approx. 14,000 square meters) manufacturing facility, has an annual capacity of five million square meters of surface material which can be scaled up to 10 million square meters. The products produced offer both, luxury and comfort to the customers, improving the overall driving experience. Continental’s surface solutions come with the guarantee of state-of-the-art quality and a heritage of more than 300 years in the industry.

With a tactical approach to the Indian market, the Greenfield Plant is strategically located in Pune targeting automotive hubs in the south. The Plant serves as a suitable location for export markets through OEMs and adds to Continental’s overall plan for investment in India. Leveraging a highly skilled workforce and state-of-the-art technology, the plant offers world-class production capabilities that are designed to seamlessly meet the diverse needs of the customers. The infrastructure encompasses storage, logistics, purchasing, and sales, all expertly coordinated with allocated resources and capacities for cutting-edge laboratories, design, and product development. Continental is committed to the Indian market and aims to further expand its business in the country.

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.

Continental has been present in India for close to 50 years through technology partnerships (Continental Tires since 1974) and joint ventures for its various businesses. Today, the tier 1 automotive supplier, tire manufacturer, and industrial partner operate across India – with about 9000 employees across 12 locations, including seven plants that cater to the Indian market and a Technical Centre that supports Continental’s global R&D activities.

18, Oct 2023
Vitesco Technologies and Infineon intensify partnership for more efficiency in e-mobility

Vitesco Technologies and Infineon intensify partnership for more efficiency in e-mobilityVitesco Technologies and Infineon intensify partnership for more efficiency in e-mobility

New Delhi, October 18, 2023: Vitesco Technologies, a leading international manufacturer of modern drive technologies and electrification solutions, and Infineon Technologies AG, worldwide leading vendor of automotive semiconductors, are strengthening their long-time partnership. Vitesco Technologies will use the AURIX™ TC4x microcontroller family from Infineon in its next generation of master and zone controllers for electric-electronic vehicle architectures (E/E architectures) as well as in its new electrification system solutions. The multi-year agreement takes effect starting in 2027. The order volume is planned to reach more than one billion euros. The companies intend to work together to further improve the efficiency and system costs of future electrified vehicles while taking functional safety and cybersecurity in compliance with ISO 26262 and ISO/SAE 21434 into account. The intensified partnership guarantees Vitesco Technologies a long-term supply of important components for the transformation of the automotive industry to electromobility. At the same time the company will benefit from the broad high-performance product portfolio of the microcontroller family AURIX, from Infineon’s system expertise and from the company’s investments in manufacturing capacities for increased supply reliability.

“Microcontrollers are core components in our electronic systems. Our partnership with Infineon gives us the tremendous advantage of being able to define at an early stage the properties and capabilities that the future automotive microcontrollers will have. This allows us to help proactively shape the path leading to the software-defined vehicle of tomorrow,” says Thomas Stierle, member of the Executive Board and head of the Electrification Solutions division at Vitesco Technologies.

“The system know-how and expertise of leading innovation drivers like Vitesco Technologies are helping establish our microcontroller family AURIX TC4x as an important component in the development of the next generation of E/E architectures,” says Peter Schiefer, President of Infineon’s Automotive Division. “We are proud to further intensify our collaboration with Vitesco Technologies and to work together on the future of mobility.”

Microcontrollers are key components in the automotive industry, controlling and monitoring a wide variety of systems in the automobile such as electric powertrain, E/E architecture, ADAS, radar and chassis. The AURIX TC4x microcontrollers from Infineon combine power and performance enhancements with the latest trends in the fields of virtualization, AI-based modeling, functional safety, cybersecurity and network functions and pave the way for new E/E architectures as well as the next generation of software defined vehicles.

18, Oct 2023
The former Chief Ethics Officer of Tata Sons was part of ACCA’s ‘Ethics for a Better World’ Talk Series, to Mark Global Ethics Day

The former Chief Ethics Officer of Tata Sons was part of ACCA’s ‘Ethics for a Better World’ Talk Series, to Mark Global Ethics Day

Mumbai, October 18, 2023: On the occasion of Global Ethics Day, ACCA is celebrating with a series of video podcasts titled ‘Ethics for a Better World’. One of the videos in the series features Dr Mukund Rajan, Chairman of ECube Investment Advisers and former Chief Ethics Officer at Tata Sons, who emphasises the importance for accountants to elevate their focus on the social agenda and engage in collaborative efforts with stakeholders.

Dr Rajan, renowned for his wealth of experience in the ESG (Environmental, Social, and Governance) space, delved into the changing nature of the workplaces, especially in the context of the ongoing global shift towards hybrid work structures. He highlighted the critical role of accountants in addressing issues related to work-life balance and navigating the complexities of the modern professional landscape.

“CFOs are in a unique position to influence the social agenda. They have a deep understanding of the business and its stakeholders, and they are responsible for managing the company’s resources. They can use this power to promote social mobility and inclusion, to support sustainable development, and to create a more just and equitable world.” said Dr Rajan.

Rajan emphasised that the accounting profession needs to develop better measures for social parameters and be willing to engage with ‘awkward issues’ such as diversity, equity, and inclusion. He also called on CFOs to lead the way in promoting the social agenda, arguing that it is not just a social responsibility issue, but also a business imperative.

Commenting on the launch of the talk series, Sundeep Jakhar, Head of Public Affairs – India, ACCA, said, “Sustainable business practices and ethical considerations are crucial pillars for any modern organisation. We are honoured to have Dr Mukund Rajan share his insights inour series of interviews. We at ACCA hope that this platform can foster discussions on pressing ethical matters.”

“We strongly believe that through collaboration and open discussions, we can pave the way for a more responsible and sustainable future in the business world,” he added.

Rajan’s comments come at a time when businesses are under increasing pressure to address social issues such as climate change, poverty, and inequality. Investors, consumers, and employees are all demanding that businesses take a more responsible approach to social issues. “The social agenda is no longer a peripheral issue for businesses. It is now at the heart of what businesses do and how they operate. Accountants need to be at the forefront of this movement,” added Dr Rajan.

18, Oct 2023
Gen-Z explore old world delicacies

New Delhi, October 18th, 2023: Social entrepreneur and Modern School student, Eakam Sayal, held a food walk exploring the cultural richness and diversity of the heart of Delhi, in collaboration with Mansi @ThisFoodieRecommends, a veteran curator of heritage site visits and food tours. Through his campaign, Grub-aMaze, Sayal works with micro and small food vendors in and around Delhi to support their businesses with services like advertising, marketing, branding and product promotions through CSR partnerships.

The Grub-aMaze Food Walk aims to increase footfall for these micro and small food vendors. As a young entrepreneur, Sayal hopes that curating such guided tours for his Gen-Z peers will put these food vendors in the social media spotlight and create a new target audience for them. Following the trail of culinary explorations, here is your map of 8 must-try foods.

Social entrepreneur - Eakam Sayal
Eakam Sayal

In the Mughal era, Chandni Chowk became a busy trade centre where the European, African, Persian, Turk, Mongol and Asian merchants, and mercenaries visited, leaving behind traces of their culture. These traces are evident in the lifestyle, the commodities and especially, the food.

Kuliya ki Chaat at Hira Lal Chat Corner

A seasonal fruit and vegetable spread, of which, some are scooped in the middle creating containers or “kulle”, that is filled with other fresh-cut produce, seasoned with lemon juice and spices

Fruit Sandwich at Jain Coffee House

A mango centre in soft slices of bread highlights freshly baked bread brought by the English and the Japanese’s unique fruit sandwiches.

Mutton Biryani at DilPasand Biryani Point

From Persia to the plate, it comes with slow-cooked meat options, with its long grain basmati rice cooked in the meat’s own fat.

Shammi Kebabs at Bhaijaan Kebabs

First prepared for a Nawab who lost his teeth, the soft melt-in-the-mouth meat patty is spiced with cumin, coriander, ginger and black peppercorns.

Butter Chicken at Aslam’s

From a pop-up meat store 3 decades ago, to now a 3 story building, their “butter chicken” features a skillfully grilled tandoori chicken marinated with a secret spice rub, served in a butter sauce.

Shahi Tukda at Cool Point

The Mughal way of using leftover bread is now used to create this famous deep friend sweet treat topped with nuts, spices and saffron.

Shahi Sheermal at Haji Nadeem

Milk, sugar, ghee and saffron are infused into the toasted flatbread eaten as is or with variations with toppings of dried fruits and nuts.

Kulpe/Chuski on the go

A summer cooler using the Japanese way of shaving ice and drizzling syrup is widely available at every corner.

18, Oct 2023
Eurobond launches Zinc Panels, its latest product in partnership global architectural leader Rheinzink

Eurobond launches Zinc Panels, its latest product in partnership global architectural leader Rheinzink

October 18th, 2023, India: Eurobond, a vanguard in reshaping the Indian Façade Panel market today announced the launch of its latest cutting-edge product for Facades, Zinc! For the development of this game changing innovation for the industry, Eurobond has partnered with Rheinzink, a renowned global authority in championing sustainability and longevity within the architectural domain.

Gracing the occasion with their presence were, Mr. Vinayak Bhoir and Mr. Vishal Sutar from VRU Facade Engineering Pvt. Ltd. Mr. Rakesh Morudkar and Shrirang Prayagkar from from RSM Design Solutions, and Mr. Omkar Patil from Avanate Facade (Axis Facade).

Rajesh Shah, Chairman and Managing Director, Eurobond remarked saying, “From the time the company has started, it is our belief that we can bring the best of India to the world and also bring the best of the world to India through meaningful collaborations with best-in-class companies. To work towards accomplishing this vision, we are proud to announce our partnership with exclusive partnership with Rheinzink, a global market leader in zinc. Post sourcing the zinc from Rheinzink, Euronbond will manufacture zinc panels for the India market. Today, as India’s only listed ACP company on the NSE, our company is constantly focusing its efforts on building the best-in-class product portfolio for the benefit of our customers. I am confident that this collaboration with Rheinzink along with the investments being made into expanding our production capacity as well as importing of new machinery for our colour coating line will go a long way towards achieving our ambitious goals. One of these goals is of reaching a revenue target of INR 700Cr. in the next 3 years, and we’re taking all the necessary steps to realise these goals.”

Sven Agten, CEO, Asia-Pacific, Rheinzink said, “Rheinzink is very very happy and honoured to work together with a very good company like Eurobond. As companies we both strive for excellence and innovation and this makes Eurobond a perfect partner for Rheinzink. We are very excited about our partnership with Eurobond because India is a very exciting country with growth possibilities that fit very well with what we are trying to accomplish. The cooperation between Rheinzink and Eurobond has been very good right from the first day and I am confident that this partnership will grow and stay strong over the next 20-30 to even a 100 years. Rheinzink believes that India is a very good growth and positive market and we do know that long-term future growth will be heading towards the East and India will be a very central part of that. And we are very happy that we are playing a part in the growth and development story of India.”

Rheinzink has a remarkable legacy spanning over 175 years and are the world’s foremost and premier manufacturer of Architectural Zinc. Renowned for their relentless pursuit of excellence, Rheinzink has left an indelible mark on iconic projects across the globe. What truly makes this collaboration unique is the innovative approach encapsulated in the patented process and the 3P model of advanced sustainability.

Zinc, at its core, is a naturally sustainable material, making it an ideal choice for environmentally conscious projects. As organisations that champions sustainability and efficient manufacturing processes, the manufacture of Rheinzink’s Zinc Panels have been made with a patented Pre-Patina process along with using responsibly sourced raw materials from Scandinavia, which have resulted in an impressive 50% or 36,000 tons of reduction in CO2 emissions. A noticeable trend in the facade panel market is seeing the use of zinc gaining in popularity when it comes to building sustainable infrastructure and buildings.

However, the heart of this product is the proprietary natural pickling process which serves to not only enhances the quality of the Zinc but also underscores the commitment to sustainable and eco-friendly manufacturing practices. The unique blend of durability and aesthetic appeal makes using zinc an eco-conscious alluring choice. The growing demand for zinc cladding in emerging markets is driving up its market price, while trends like pre-weathered zinc and colored coatings go a long way in also enhancing its appeal.

18, Oct 2023
Inauguration ceremony of Hazra Park Durgotsab celebrating 81st Year with its theme as Teen Chakar Golpo

Inauguration ceremony of Hazra Park Durgotsab celebrating 81st Year with its theme as Teen Chakar Golpo

Kolkata, 18th October 2023: Every year, Hazra Park Durgotsab surprises the audience by bringing forward new ideas. This Puja of South Kolkata has come up with an eye-catching theme ‘Teen Chakar Golpo’ (Tale of 3 Wheels) this time. Hazra Park Durgotsab which turns 81 this year is celebrating with a theme related to a chauffeur of an autorickshaw – “Teen Chakar Golpo” which was inaugurated by: Janab Firhad Bobby Hakim, Hon’ble Mayor of Kolkata; Sri. Sovandeb Chattopadhyay, Minister of Agriculture, Govt of WB; Sri. Baiswanor Chatterjee, MMIC, KMC; Sri. Sayan Deb Chatterjee, Joint Secretary of Hazra Park Durgotsab Committee & many other eminent personalities.

Kolkata, the City of Joy, which used to be somewhat easy-going in the past, is ever-changing and constantly evolving at present, to keep pace with the extreme dynamism across all borders in this contemporary world. We are thus living now in a fast-paced city with our ardent desires in mind and we have not learned to step back. While autorickshaw drivers are juggling different roles as a parent, a spouse or a son, another important role – that of a chauffeur of an autorickshaw with three wheels. They earn a meagre amount of toiling day and night, but they know how to keep their parents and children happy with all that they have. But, every night, while sleeping on their torn blankets they cannot refrain themselves from dreaming about earning lakhs someday

Speaking to the media, Sri. Sayan Deb Chatterjee, Joint Secretary of Hazra Park Durgotsab Committee said, “We have a negative feeling about auto drivers. But we never want to know about their daily struggles, the difficulties, their family life, their ambitions and dreams. The pandal recreates the auto stand, surrounded by local buildings, auto parts etc. From the familiar role of auto drivers competing against each other to net passengers and haggling for exact fares, we present their humane side, working 24×7 to feed their families while juggling roles as a parent, a spouse or a son. Though their daily earnings are meagre, they try to keep their families happy and put in all that they can for the good education of their kids. We have also depicted their stories in voice-overs.”

Who would like to listen to this tale of three wheels of ours? We are called by various names by the passengers who take a ride in our vehicles – uncle, auto, dada and so on…. We will drive through the city streets and the alleys defying severe weather conditions and keep on transporting passengers from one place to another indefinitely whether you all admit our commitment to our job or not. This festive season the auto rickshaw drivers will be on their way with the immense love and support extended to them by the Hazra Park Durgotsav committee.

18, Oct 2023
Join the Jalsa: Paytm Insider’s Navratri Campaign Fuelled By Extensive Strategic Marketing Initiatives

Join the Jalsa: Paytm Insider’s Navratri Campaign Fuelled By Extensive Strategic Marketing Initiatives

Mumbai, 18th October, 2023: Paytm Insider, India’s leading entertainment platform, launches ‘Join The Jalsa’ – a campaign featuring a vibrant array of Navratri events. In an effort to supercharge the festivities and forge deeper connections with the audience, the platform has embraced a holistic marketing strategy. By synergizing outdoor, on-ground, and digital marketing initiatives, they are committed to curating an unforgettably vibrant Navratri experience, ensuring ease of purchasing tickets and the ultimate festive atmosphere.

After last year’s mega response, the platform has expanded its offerings across multiple venues and cities, exclusively ticketing for some of the biggest Navratri and Garba events in key cities. The platform showcases a line-up of riveting live events and experiences in Mumbai, Ahmedabad, Surat, Pune and Bengaluru for its Navratri campaign. Mumbai & Ahmedabad have been witnessing the highest traction in ticket sales, with the festival revellers attending in large numbers.

Moreover, Paytm Insider is not leaving any stone unturned to light up this Navratri with an array of promotional activities across the vibrant cities of Mumbai and Ahmedabad. They have strategically taken over 11 hoardings at prime locations in Mumbai (which includes Andheri, Malad, BKC, Bandra and Goregaon), 6 hoardings in Ahmedabad (including Gandhinagar, Bopal, SG Highway, and Satellite) and a few print ads in regional papers like Janmabhoomi, Bombay Samachar and Gujarat Samachar.

The platform is also live with digital screens and kiosks in residential societies of Mumbai & Ahmedabad, targeting over 500 homes. The kiosks are placed to offer a seamless ticket purchasing experience right at the patron’s doorsteps.

Furthering their outreach, Paytm Insider has engaged with corporate entities by deploying 40 screens in Mumbai at offices located in BKC, Lower Parel, Andheri and Borivali. To tap into the music and podcast listening audience, Paytm Insider has strategically tied up with audio streaming aggregators like Spotify, Jio Saavn, Wynk, and Zeno to promote events on their platforms. To amp up the festivities, their digital tie-ups with pages like Whats Hot Mumbai will ensure that festival enthusiasts never miss out on the popular Navratri events. But that’s not all! The platform has activated BTL initiatives with scan-and-buy posters, promotions at colleges near key events, campaign posters on auto rickshaws and much more, creating a holistic consumer centric experience for ease of purchasing Navratri tickets.

Paytm Insider’s Business Head, Varun Khare expressed, “We’ve kicked things up a notch this year by bringing you an epic roster of events through our ‘Join The Jalsa’ campaign. Our goal was to elevate the Navratri experience, making sure there’s something for everyone. And when it comes to marketing, it’s not just about spreading the word, we’re all about making it super easy for you to snag your tickets hassle-free.”

Paytm Insider has a line-up of some of the best Navratri celebrations happening across the country. Get your tickets on Paytm Insider now and ‘Join The Jalsa’, where India dances to Navratri’s rhythm!