Category Archives: Business

Snitch Takes Home Title of The Most Loved Gen-Z Brand of the Year Award at Myntra’s Tech Threads

New Delhi, 8th December 2023 – Snitch, a leading direct-to-consumer (D2C) men’s trend-first brand, is proud to announce that it has been bestowed with the prestigious ‘Most Loved GenZ Brand of the Year’ Award by Myntra at the e-commerce major’s recently held Annual Brand Summit, Tech Threads.

 Snitch is set to unlock its growth potential by leveraging Myntra’s proven expertise in brand-building which in turn will drive scale at an optimized cost, propelled by significantly enhanced on and off-app visibility and strategic guidance. As a significant associate in this journey, Myntra through its Myntra Rising STARS program will provide full funnel support focusing on building awareness, driving consideration, and conversations around the brand Snitch.

 Known for unconventional style for men, Snitch has emerged as one of the favorite brands among GenZ fashion enthusiasts. With a keen focus on staying on top of the latest trends, Snitch continuously delivers fresh and innovative designs that captivate the hearts of young consumers. The brand’s extensive range of offerings includes shirts, t-shirts, jeans, jackets, and sweatshirts, ensuring that there is something for everyone within its versatile collection. For the upcoming 19th edition of EORS, you can shop for the latest trendy collections at irresistible offers on Myntra.

 The brand attributes its success to its unwavering commitment to provide top-quality products that combine style, comfort, and affordability. By constantly pushing the boundaries of fashion, Snitch has managed to create a unique identity and gain a loyal following among the GenZ demographic.

 “We are thrilled and honored to receive the Most Loved GenZ Brand of the Year Award from Myntra at this year’s Tech Threads,” said Siddharth Dungarwal, Founder of Snitch. “This recognition is a testament to the hard work and dedication of our talented team, who continuously strive to deliver exceptional collections that resonate with our audience. We are grateful for the support and trust of our customers, and we look forward to continuing to provide them with trendy and high-quality fashion for years to come.”

 “Snitch has a significant place in India’s evolving fashion market, especially among GenZ consumers. We certainly recognize Snitch as one of the fastest-emerging fashion brands that resonates with the idea of youth fashion and we believe that Myntra’s market expertise helps Snitch accelerate its growth path ahead”, said a key spokesperson of Myntra.

 As GenZ continues to shape the fashion industry with its bold and innovative style choices, Snitch is committed to stay at the forefront of this exciting movement. With their unique offerings and trendsetting designs, Snitch aims to empower young individuals to express their individuality through fashion.

Millennials and Gen Z constituted 53% of demand for home loans: Magicbricks

New Delhi, December 8, 2023: Based on the preferences of customers on its platform between October 2022 and October 2023, Magicbricks has observed that Millennials and Gen Zs (age group of 18-34 years) constituted 53% of the total demand for home loans in India. While male applicants contributed to 74% of this demand, female applicants constituted 26%.

 The leading real estate portal also observed that 58% of the demand for home loans is for the affordable segment (up to INR 40 lakh). Gurugram was the only outlier, where demand for home loans of the ticket size INR 40 to 60 lakh was also significantly high (25%); followed by the demand for loans of INR 1 to 1.5 crore (13%).

 Further, 80% of the demand came from residents in tier 1 cities, and Mumbai (22%), Bengaluru (19%), and Noida (17%) lead home loan disbursements.

 Elaborating on the same, Nimesh Bhandari, Business Head- Home Loans shared, “There is a discernible shift in the investment preferences of Gen Z and millennials towards real estate, mirroring a similar trend in the home loans category. With a stabilized repo rate, real estate remains an attractive investment asset for this demographic, and we expect a sustained surge in demand in the forthcoming months. To facilitate smoother home loan procedures, Magicbricks has already partnered with 50+ financial institutions and targeting a five-fold growth, with enhanced convenience and accessibility for our customers”

Home Loan Disbured:

 Magicbricks also shared that HDFC, SBI, and Bajaj Housing lead in terms of home loan applications on its platform.

 Ticket Size Demand:

Source: Magicbricks Research; data between October 2022 and October 2023

Rapido Captains Join Hands with Local Fishermen in Chennai to Assist with Relief Operations in the Aftermath of Cyclone Michaung

Chennai, Tamil Nadu,7 th December, In the aftermath of Cyclone Michaug’s impact on Chennai and its neighboring districts on December 04th, a team of 45 people comprising of Rapido’s city leadership team including 25 captains and 15 local fishermen, have been navigating across the flooded areas in Chennai via boats to help transport 500+ affected individuals to safety. They have also delivered food and dry rations to 300+ stranded residents.

 Currently, with the help of 5 boats, the team is conducting its relief and rescue operations in the regions of Anna Nagar and Velachery, including its sublocalities Baby Nagar, Tansi Nagar, VGP Selva Nagar, and Bhuvaneshwari Nagar. Rapido is working hard to secure 5 more boats so that they can reach areas that have been rendered completely inaccessible, and securely transport the residents who have been stranded there to safety.

Thiru Nishant Krishna, Executive Director, Tamil Nadu Guidance and Export Promotion Bureau Govt. of Tamil Nadu joined the Rapido Captains and the local fishermen of Chennai to assist with the relief work. Rapido is continuing with its mission of offering effective mobility solutions, albeit through a different mode this time, to ensure that necessary aid and supplies reach individuals and communities in the affected areas promptly and effectively.

 On this note, Pavan Guntupalli, Co-founder of Rapido, said, “By ensuring the safe evacuation of affected residents and transporting essential supplies to them, the efforts of local fishermen in helping the Rapido team is truly remarkable. We are also extremely grateful to Mr. Nishant Krishna for consistently and tirelessly working with our team on ground to reach out and address the immediate needs of those adversely affected by Cyclone Michaug.”

 Recognizing the imperative need for expanding the ongoing rescue and relief operations, he added, “In times of crisis like these, we need to tap into the unity and collaborative spirit of the community so as to significantly alleviate the immediate hardships faced by the affected residents. We are trying our best to give all the necessary support to our team at the frontline so that they can effectively navigate the flooded streets, bring people to safety and provide critical assistance to those in distress, laying the groundwork for recovery in the aftermath of the cyclone.”

 While the rescue and relief operations go on, the Rapido team will continue to facilitate necessary aid and support to affected individuals. In doing so, the team aims to contribute significantly to the ongoing recovery efforts and help restore normalcy in the lives of those impacted by Cyclone Michaug.

LT Foods brand ‘DAAWAT ® ’ Basmati recognised as the ‘Top Brand’ in Canstar Blue’s dry rice ratings in Australia

New Delhi (India), December 7, 2023: LT Foods, the more than 70-year-old Indian-origin global FMCG Company in the consumer food space, is proud to announce that it’s flagship brand DAAWAT ® has been recognised as the ‘Top Brand’ in the Canstar Blue’s latest dry rice ratings in Australia.

 Canstar Blue is a leading consumer review and comparison website that helps Australians make better-informed decisions about more than 300 different goods and services.

 DAAWAT ® scored 5 stars in the rating encompassing parameters like taste, texture, packaging convenience, variety and range as well as overall satisfaction. The sample comprised of Australians who had bought dry rice from a supermarket or grocer in the last 3 months. The respondents were asked to rate their satisfaction on a scale of zero to ten, with zero accounting for ‘extremely dissatisfied’ and ten for ‘extremely satisfied’.

 LT Foods offers multiple types of dry rice under the brand ‘DAAWAT ® ’ to Aussie and South- Asian consumers to choose from, with the majority of its range a variant of basmati rice, which is a long-grain rice that is considered more aromatic than traditional white rice.

 In addition, the company also offers DAAWAT ® Quick Cooking Brown Rice, DAAWAT ® Sehat, a vitamin and iron-fortified rice, ‘DAAWAT ® Biryani Kit’ and ‘DAAWAT ® Cuppa Rice’ to meet the unique requirements of global consumers.

 Mr. Ritesh Arora, CEO, India Business & Far East, LT Foods Ltd., said, “We are glad that our brand DAAWAT ® is recognized as a top brand’ in Canstar Blue’s dry rice ratings in Australia. This accolade is a testament to our unwavering commitment to providing high-quality and satisfying culinary experiences to our consumers globally. At LT Foods, we remain focused on sustainably unlocking the goodness of food for community, country and planet, thereby creating superior shared value for our stakeholders.”

 Separately, the market share of the DAAWAT ® brand in India stands at 30.2% (MAT September 23; AC Nielsen Retail Survey Audit). The number of DAAWAT ® consuming households stands at 48 lakhs (Source: Kantar Households Panel Branded Basmati Rice MAT September 23) in India. In the U.S., our brand, ‘Royal’ holds more than 50% of the market share in North America with  more than 1.6 MM households consuming ‘Royal’ Basmati. In Israel also, DAAWAT ® holds a leadership position.

Tantor Reduces Bank’s Manual Efforts by 30-35%, Gets Selected by Federal Bank

Translab Launches Tantor Data Platform (TDP) to Empower Enterprise
DataOps for Seamless Business Intelligence and Advanced Analytics

7th December, India:

 Translab Technologies Pvt Ltd (Translab), a proven expert in the domain of “Good Data”, has announced the Tantor Data Platform to revolutionize how enterprises transform, utilize and manage enterprise data. Tantor’s data automation capability helps save banks 30 – 35 % of manual efforts.

 Federal Bank, which has always aligned its IT innovation strategy with its business goals, selected the Tantor Data Platform to churn its huge volume of enterprise data to gain meaningful insights and make data-driven decisions.

 The flagship product of Translab, Tantor is a comprehensive cloud-native data platform built for scalability, robustness, privacy, and security. This platform streamlines DataOps by unifying data silos and managing the data across its entire lifecycle.

 TDP is a modular platform that enables organizations to select and implement the right features needed by them. Some of the modules are:

 Tantor Data Integration for unifying data spread across various data sources.

 Tantor Data Migration to migrate data from one database to another (SQL to SQL, SQL to NoSQL) using few clicks.

 Tantor Data Lifecycle Manager for management of data throughout its lifecycle – from creation to disposal.

 Tantor Entity Deduplication for application-aware deduplication of named entities.

 With Tantor Data Platform, organizations are able to seamlessly create and consume Data as a Service (DaaS) for taking data-driven decisions.

 Harbinder Singh, Chairman of Translab Technologies said, “We are excited to unveil the Tantor Data Platform, a significant step in our commitment to innovative data solutions. Tantor, representing strength and resilience, addresses the challenges of modern data operations by unifying data and fostering a robust DataOps culture. This launch marks our dedication to providing practical solutions for organisations navigating the complexities of data management.”

Global Music Industry Unites: International Music Creators Seminar 2023 Spurs Collaborations, Advocacy, and Visionary Discourse

Mumbai, 7th December 2023: The Indian Performing Rights Society (IPRS) hosted the International Music Creators Seminar on behalf of CISAC and the Asia Pacific Music Creators Alliance (APMA) on December 5th, 2023. The APMA International Music Creators Seminar 2023 featured insightful panel discussions, each dedicated to exploring different facets of the music industry.

 The first Panel was about How Artificial Intelligence Will Revolutionize the Music Industry. Renowned artists and industry experts who attended the panel highlighted the positive potential AI tools have for creators, and the exciting AI revolution that is already happening cannot be stopped. Generative AI can extend the frontiers of human creation,
enhance artistic expression, and deliver to creators new licensing opportunities and revenue streams. But AI also requires smart regulation. The industry needs to come together to prevent AI from undermining human creativity and threatening the livelihoods of creators.

 In the discussion Dr. G.R. Raghavendra – Senior Consultant IPR, DPIIT, former Joint Secretary, Govt. of India, Achille Forler Founder Silk Road Communications, João Kruss Gomes Chairman MACA, Mayur Puri – Lyricist & Screenwriter alongside moderator Benjamin NG, Regional Director for Asia Pacific, CISAC shed light on leveraging AI while ensuring regulatory frameworks uphold creators’ rights. “The integration of AI in music creation presents boundless opportunities for artists globally. It’s imperative to develop robust regulations to safeguard creators’ rights in this evolving landscape,” mentioned lyricist, IPRS Board Member and APMA Vice Chairman Mayur Puri.

 Commenting on the same, Dr. G.R. Raghavendra – Senior Consultant IPR, DPIIT, former Joint Secretary, Govt. of India said, “In the vast landscape of AI, it’s important to dispel the notion that it’s inherently risky. Throughout the course of technological evolution, every leap forward has been met with the creation of rules and protections to ensure responsible usage. AI, such as ChatGPT, is essentially a machine that can’t replicate the depth of human abilities—it’s not that creative or original. When we talk about using someone’s work, whether in AI or any other field, seeking permission and offering fair compensation is not just a courtesy; it’s a fundamental aspect of ethical practice. In the grand scheme of technological advancements, maintaining fairness and ethical standards becomes the cornerstone of integrating AI responsibly into our lives. So, as we navigate this exciting era of innovation, let’s keep in mind the importance of consent, fair compensation, and ethical considerations in the realm of AI.”

 The second panel, Fair Value of Music in the Streaming Economy delved into the streaming landscape, emphasizing the need for creators to receive equitable returns from this burgeoning market. Discussions led by leading creators, legal experts, and industry veterans Dhinraj Shetty – MD of Sony Music Publishing (India), Swanand Kirkire – Lyricist, Singer & Actor, Irfan Aulia – Musician, Managing Director, Massive Music, Chairman of the Supervisory Board of Collective Management Organization Wahana Musik Indonesia, Notapol Srichomkwan – Songwriter and chairman MCT, Tarsame Mittal – Music Entrepreneur, moderated by Satoshi Watanabe of CISAC, highlighted the necessity for adaptations and government interventions to ensure a fair music ecosystem.

 The third panel, The Future of Female Representation & Contribution in the Music Industry, featured discussions by Lyricist and Screenwriter Kausar Munir, Music Composer Sneha Khanwalkar, Composer and Music Producer Merlyn D’Souza, Music Composer and Producer Hiral Viradia, and Nanni Singh – Chief Executive ShowcaseEvents, moderated by poet and lyricist Irshaad Kamil, on gender dynamics in the music industry. The panel passionately advocated for breaking down stereotypes, fostering inclusivity, and creating a diverse and inclusive musical landscape.

 “The industry must actively foster an environment that embraces diversity and empowers female creators. It’s time to dismantle barriers and create more opportunities for women in music”, stated eminent lyricist and screenwriter Kausar Munir.

 Javed Akhtar, legendary lyricist, screenwriter, poet, and Chairman of IPRS, expressed his satisfaction with the event’s success, stating, “The International Music Creators Seminar 2023 underscores the power of collaborative innovation. The recently established collaboration with KOMCA ushers in a transformative period, encouraging a dynamic interchange of creation between India and Korea. Our commitment to creating an inclusive and equitable music industry where creator rights are safeguarded and creativity is nurtured was highlighted through stimulating panel discussions. Our narrative revolves around breaking down barriers, creating opportunities, and envisioning a world where creators and creativity flourish. We look forward to bringing such platforms to India and elevate our artists.”

 The International Music Creators Seminar provided a platform to underscore the importance of cross-border partnerships and smart regulation for a vibrant and equitable creative landscape.

1 million new customers expected to shop from 23 lakh styles at Myntra EORS-19

• December being the season for weddings, parties and travel, in addition to winter, EORS will have season’s trendy offerings catering to these themes
•   400 Myntra Minis with over 75 popular creators are also being planned to inspire the looks of shoppers this much-awaited celebratory season
•   EORS deliveries are set to be undertaken by a network of thousands of Kirana partners, providing them with an additional source of income
•   Offers by Participating  Banks and payment gateways to add to the joy of shopping
•   Over 8 million loyal customers of Myntra will have Early Access to EORS offers from 8th December

  Bengaluru, December 7, 2023: The 19th edition of Myntra’s End of Reason Sale (EORS), one of India’s largest fashion shopping extravaganza, is set to return just in time for the wedding, party, and holiday season to captivate the millions of fashion-forward shoppers across the country. The event is geared to commence on the 9th of December, with Early Access for Myntra Insiders (members of Myntra’s coveted loyalty program) starting on the 8th of December. Featuring over 23 lakh products across fashion, beauty, and lifestyle from over 6000 renowned international, domestic, and D2C brands, this edition promises a heightened shopping experience on an unparalleled scale.

 Myntra Creator Fest returns on December 7th as a prelude to EORS-19, featuring prominent fashion and beauty creators and celebrities like Kusha Kapila, Orry, Dolly Singh, Bhuvan Bam, and others. The event will also witness the debut of the Myntra Glammys awards ceremony, where sought-after creators from across the creator ecosystem will be recognized for their compelling and unmatched content contributions. EORS-19’s exciting offers will be innovatively showcased at the event to build top-of-mind recall with the trendsetters in attendance, with the event also being live-streamed on the Myntra app for a sneak peek into 2024’s fashion, beauty, and lifestyle trends.

What should shoppers look out for?
The categories that are anticipated to garner increased attention from consumers during EORS 19 include Men’s Casual Wear, Men’s and women’s Ethnic, Women’s Western Wear, Beauty, and Personal Care, Watches and  Wearables, Winter Essentials, Accessories, Sports footwear, and Kids Wear. Several brands that are expected to witness high traction include H&M, Nike, Adidas, MAC, Jack & Jones, Levi’s, Lakme, Rare Rabbit, Puma, Boat, Wildcraft, Maybelline, OnePlus, Mango, Forever 21, and Roadster, among others.

Wedding: With the onset of the wedding season, the platform has elevated its wedding offerings, with dreamy collections from top designer brands like Masaba, Tarun Tahiliani, Twamev, and more. Top fashion trends for various occasions including haldi, sangeet, cocktail parties, and bachelorettes are sure to make shoppers’ pictures gram-worthy. Some of the in-trend styles of the wedding season selection, which has ~2 lakh styles for women, include Printed Fusion Lehengas, Pastel Lehengas, Ready to wear Sarees, Layered co-ords, etc. Shoppers can look forward to accessing a wide range of a whopping 4.5 lakh+ styles in the Indian wear category on Myntra, from brands such as Anouk, Biba, W, and designer labels like Koskii and Suta. Shoppers can complete their wedding looks with the newly launched handbags from Victoria’s Secret, in addition to collections from brands like Aldo, Polo Ralph Lauren, and Karl Lagerfeld, among others.

Travel: As people look forward to the upcoming holiday season, they can don a stylish look not just with in-trend attires, but also with the numerous fashionable trolleys and travel accessories, including, bags & backpacks and pouches and slay in their ‘airport looks’. To cater to the rise in demand for travel gear Myntra has scaled its luggage, travel and accessories offerings this year with 2000+ new and trendy collections from leading international, homegrown and D2C brands with premium selections from brands including Mokabara, Tommy Hilfiger, and Delsey, among others.

Winter: For those looking to take their Winter fashion game a notch higher, the selection will have styles that are just beyond Winter essentials. Myntra customers for the first time will be delighted by 2000+ Shawl options, and coats, in addition to velvet attires with Indian designs that can also be added to the wedding ensembles. Myntra Rising STARS, the platform’s D2C proposition, has a compelling winter collection from brands including Rare Rabbit, Snitch, Powerlook, and Rust orange, among others. The home category of Myntra has over 5000 high-fashion quilts to beat the winters.

Party: Shoppers looking to explore style options for December parties, the EORS 19 promises to offer 90,000+ styles from 500+ leading brands like Tokyo Talkies, Hersheinbox, Lulu & Sky, StyleCast, Street 9, Bonkers, Bewakoof and Powerlook, among others as part of FWD. GenZ-led fashion trends becoming popular for the year-end parties include Sequined Dresses, Velvet Co-ords, and Satin Shirts. For those looking to decorate their homes for Christmas parties, Myntra’s home category has introduced premium decor including different types of trees and reindeer.

 EORS-19 will feature a thriving watches and wearables category, perfect for wedding season gifts. With over 20,000 products from 300+ global, domestic, and fashion brands like CK, Hugo Boss, Fossil, and Titan, the event offers diverse choices. Renowned wearable brands like OnePlus, Bose, Nothing, and Boat will also showcase their selections, providing customers with attractive deals on trendy styles. Premium collections from brands including Armani Exchange, Michael Kors, Lacoste, and Titan among others will be available for shoppers.

 Talking about the 19th edition of the EORS, Neha Wali, Head of Growth and Revenue, Myntra, said,  “The enduring popularity of Myntra’s End of Reason Sale continually inspires us to innovate for our customers, who eagerly look forward to elevating their style quotient with each edition of EORS. In our endeavor to provide an enriching shopping experience to India’s trend-first customers,  EORS 19 will bring a top-notch selection to cater to the demands of the shoppers. With ~1 million new customers expected to visit the platform during this shopping extravaganza, the event will see great offerings by brands across categories including, Indian wear, Beauty, Travel, Footwear, Home and Western wear, including Party are sure to add delight to customers’ shopping experience.”

 The differentiated shopping experience of Beauty and Personal Care products During EORS-19 the beauty and personal care category will feature 90,000+ products from 1500+ global, domestic, and D2C brands like Lakme, MAC, Clinique, and Dyson. Myntra Beauty has expanded its offerings by over 4 times since 2020, introducing 50+ international brands including NYX, Olaplex, Peripera, and Missha. The selection is designed to cater to specific consumer needs and niche preferences while continuing to attract interest from both metropolitan and non-
metropolitan areas.

 From the Myntra Rising STARS stable:
Discerning customers with distinct tastes for fashion appreciate and value collections from Direct-to-Consumer (D2C) brands. This EORS will see a curated selection of 1.6 lakh styles from 200+ homegrown D2C brands including Rare Rabbit, Damensch, Suta, and more, with each having a unique value proposition in both mass premium and premium segments.

 Unique offers for customers:

•   Early Access to the event along with many perks for the over 8 million Myntra Insiders on December 8, 2023.
•  Myntra Insiders will be given additional incentives
•  Grand Opening offers that will be valid from midnight to 2 am on December 9, 2023
• Delightful offers running at every hour
•  Special offers for midnight shoppers (12 am-7 am) on select categories every day
•  Daily limited-time deals throughout the day for the best value in Deal O’ Clock, Happy Hour, jackpot deals and more

 Bank offers that customers can avail during EORS 19*:

•  ICICI Bank: 10% Instant Discount* on ICICI Bank Credit and Debit Cards.
•   Kotak Bank:  10% Instant Discount* on Kotak Credit and Debit Cards.
•   CRED as UPI partner, Simpl as BNPL partner, Paytm as Wallet partner; Get Assured
  Cashback*
  *(TnC)

 This EORS, to inspire the looks of shoppers with the latest in-demand fashion and beauty trends, 400 Myntra Minis are being planned with 75+ popular creators including the likes of Ashima Makhija, Yash Katyal, Varun Verma, Cherry Jain, and  Samidha Singh, among others.

 Last-mile delivery

 Myntra’s vast network of thousands of delivery partners will cater to 19000 pin codes serving as an important part of ensuring smooth and effective delivery to the customers. Under this symbiotic model, the Kirana partners get an additional source of income, owing to the increased scale of orders during EORS. Myntra will also efficiently utilize all its Forward Distribution Centres (FDCs) for a smoother, hassle-free delivery process during and after EORS.

Boost perimeter protection: audio-video integration for more proactive and rapid responses

Perimeter security is crucial for both businesses and homeowners. Upgrading this with a combination of network speakers and video security systems enables not just viewing, but also interacting with people on camera. Professional speakers vastly improve sound quality and volume compared to cameras with built-in speakers, ensuring clearer communication during security events. This proactive audio and video integration approach to security threats enhances situational awareness and prevents losses.

 Residential security: proactive and responsive
Network audio and video integration provides comprehensive security for residential communities and villas, prioritizing prevention of theft and intrusions. Equipped with real-time alarms to any unwanted activity, these systems can issue live or pre-recorded warnings, actively deterring intruders. When paired with low-light capable cameras, such as IR cameras, night intrusion protection is enhanced. Whether you’re traveling or away on business, this integrated security system ensures your property’s safety and your peace of mind.

Warehouses and office security: better safe than sorry
Warehouses and office buildings face numerous security threats, including intrusion, graffiti, and theft. Network speakers integrated with video security can deter potential incidents before they occur by broadcasting warnings to unauthorized individuals. By delivering messages like “You are trespassing, please leave the area,” potential intruders are immediately alerted to their unauthorized presence. Also, via real-time two-way audio alerts from a centralized location, any dubious parties can be informed of their prohibited presence in specified areas. This audio and video integration bolsters security procedures, safeguarding essential assets.

Critical facilities: precise, timely protection
For large, high-secure facilities like airports or power plants, the complexity of threats escalates to zone violations, sabotage, and even terrorism. Video and audio linkage is especially important in these scenarios. Imagine an airport with extensive fencing covering a significant distance. Thermal cameras are positioned to effectively detect any unauthorized intrusions, even during nighttime hours.
Upon detection, PTZ (pan, tilt, zoom) cameras automatically zero in on the exact location of the potential intrusion. In addition to this, the integration of network speakers act as a deterrent, utilizing pre-recorded messages or direct communication to discourage criminals. However, challenges persist as intruders may attempt to divert attention or trigger false alarms to obstruct security. To address this, the cameras employ advanced intelligent algorithms that accurately distinguish genuine threats from false alarms. By doing so, this comprehensive system ensures top-notch security in expansive outdoor spaces through accurate situation assessment and efficient response.

Integrating audio and video with Hikvision

 Hikvision enhances customers’ security experience by integrating its diverse video products with network speakers.

•   In live monitoring situations, Hikvision cameras bring unique imaging benefits through advanced technologies like DarkFighter and ColorVu, which excel in low-light situations. Furthermore, Hikvision enhances active protection with precise alarms and rapid responses. For example, Smart Hybrid Light  technology enables cameras to trigger visible light when a vehicle or a person appears, capturing pivotal details in vivid color. This precision allows network speakers to optimally deter intruders, as clear vision ensures accurate alarm activation and effective protective measures.
•  In response to potential threats, Hikvision network speakers deliver pre- recorded or live messages, providing superior incident control to cameras alone. Hikvision speakers support up to 124db acoustic pressure, covering distances up to 300 meters. They can hold up to 1000 audio materials, allowing customization options for tackling vandalism, intrusion, and break- ins.

Hikvision network speakers and related devices can be managed all-in-one with Hikvision software. The combination of video alarm triggering and audible warning, followed by live video feeds for verification, streamlines security process automation. With audio and video integration, feel at ease knowing your safety is in good hands.

Pvr Inox Introduces Gwalior’s First All 4k Laser Cinema

Gwalior, December 07, 2023: PVR INOX, the largest and the most premium cinema exhibitor in India has announced the launch of its second cinema in Gwalior and the first all 4K laser cinema in the city. Located at Keshar Towers at Race Course Road, the 4-screen multiplex promises to redefine the movie-going experience for Gwalior’s cinephiles.

 PVR INOX will strengthen its foothold in Madhya Pradesh with 54 screens in 10 properties and continue its expansion in Central India with 220 screens in 47 properties.

 Located in the heart of the city, the cinema is equipped with state-of-the-art technology, including all 4K laser projection, Dolby Atmos sound, and Next Gen 3D, ensuring an unparalleled cinematic experience. It has a total seating capacity of 610 and patrons can indulge in a variety of culinary delights from the extensive food menu in the comfort of the celebrity recliners.

 Inspired by Gwalior’s rich heritage and grandeur, the cinema’s design seamlessly blends the past and future. The vaulted ceiling of the concessions, mosaic work of the counter, and gilded edges evoke the city’s historical charm, while the sage green-infused interior reflects the verdant jungles that surround it.

 Commenting on the announcement, Mr. Ajay Bijli, Managing Director, PVR INOX Limited, said, “Gwalior holds a special place in the history of our nation and we sought inspiration from its rich heritage to create a cinematic space that seamlessly blends the past and the future. The design, amenities, and state-of-the-art technology are a testament to our unwavering commitment to providing Gwalior’s cinephiles with an unparalleled movie-going experience. PVR INOX has always been at the forefront of innovation and excellence and with the launch of the city’s first all 4K laser cinema at Keshar Towers, we are raising the bar yet again.”

 The cinema pays homage to Gwalior’s unique identity, creating a space where the past and future converge. From the vintage art deco flair in the lights and signage to the tan leathers and glossy mirrored finish of the lobby, every element reflects the city’s rich heritage and forward-thinking spirit. The auditoriums are designed to provide a comfortable and soothing environment, with colors and aesthetics seamlessly blending with state-of-the-art contemporary technology.

 “We are thrilled to unveil our second cinema in Gwalior, the first all 4K laser cinema in the city. This expansion signifies our ongoing dedication to solidifying our footprint in Madhya Pradesh across 5 cities and offering movie enthusiasts in Gwalior an unmatched cinematic journey. The cinema’s design and facilities honor Gwalior’s cultural heritage while integrating advanced technology for an immersive and memorable movie-watching experience”, said Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.