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India Achieves 12 Guinness World Records in Yoga

India Achieves 12 Guinness World Records in Yoga: Akshar Yoga Kendraa Marks Historic Milestone After 70 Years

Bangalore, July 21, 2025 – In a landmark achievement that has brought global recognition to India’s ancient wisdom, Akshar Yoga Kendraa, headquartered in Bangalore, has been officially awarded 12 Guinness World Records in Yogasana. This unprecedented accomplishment not only places India firmly on the global map of excellence in yoga but also marks history after 70 years in the Guinness World Records’ legacy—making it the first time such a vast number of global records have been awarded in a single day to a yoga institution.

The announcement was formally made at a grand event organized in Bangalore today, in the presence of spiritual leaders, yoga practitioners, athletes, and members of the press from around the world. This recognition follows the mega event held on 21st June 2025, International Yoga Day, where 2,500+ participants from different walks of life namely Indian Army, Air Force, CRPF, CISF, Karnataka State Police, KSRP, Specially abled and NCC came together under the guidance of Himalayan Siddhaa Akshar, Founder of Akshar Yoga Kendraa to create a legacy through unity, discipline, and devotion to the yogic path.

The records include:

New Guinness World Records – Official First Attempts:

• Bhadrasana (Gracious Pose) – 550 participants
• Adho Mukha Shvanasana (Downward Dog Pose) – 864 participants
• Salabhasana (Locust Pose) – 539 participants
• Garudasana (Eagle Pose) – 522 participants
• Ubhaya Padangusthasana (Double Toe Hold Pose) – 461 participants
• Eka Pada Padangusthasana (Pistol Squat Pose) – 514 participants

Broken World Records – Surpassing Previous Records:

• Setu Bandha Sarvangasana (Bridge Pose):

Previous Record – 1,682 (Puducherry, 2019)
→ Akshar Yoga Kendraa: 1,692 participants
• Sarvangasana (Shoulder Stand):
Previous Record – 1,134 (Chennai, 2017)
→ Akshar Yoga Kendraa: 1,633 participants
• Virabhadrasana II (Warrior II Pose):
Previous Record – 1,011 (Hong Kong, 2019)
→ Akshar Yoga Kendraa: 1,634 participants
• Utkatasana (Chair Pose):
Previous Record – 623 (Shanghai, China, 2019)
→ Akshar Yoga Kendraa: 1,695 participants
• Eka Pada Rajakapotasana (Mermaid Pose):
Previous Record – (Rishikesh, India, 2019)
→ Akshar Yoga Kendraa: 863 participants
• Virabhadrasana III (Warrior III Pose):
Previous Global Record – 387
→ Akshar Yoga Kendraa: 529 participants

Each of these records is not merely a statistical milestone but a celebration of India’s timeless yogic lineage—an offering from Bharat to the world.

This auspicious event witnessed the august presence of Param Pujya Atithi His Holiness Sri Sri Sri Vishwaprasanna Teertha Swamij – Pejavara Mutt, Param Pujya Atithi His Holiness Sri Sri Sri Shivarudra Swamiji – Beli Mutt, Sri Seemanth Kumar Singh – Police Commissioner, Bangalore, Dr. C N Ashwath Narayan – MLA, Malleshwaram and Former Deputy Chief Minister and Sri Jose Mohan – Inspector General, Central Industrial Security Force during the event.

Speaking on this historic occasion, Himalayan Siddhaa Akshar, founder of Akshar Yoga Kendraa, shared:
“Yoga is India’s gift to humanity— its power flows through postures and leads to transformation. These 12 Guinness World Records are a tribute to our sages, gurus and scriptures. This is a proud moment for every Indian. Through this achievement, we are taking our lineage to the world and reinforcing yoga as the foundation of global wellness.”

This grand success also signals a larger vision—to promote Yoga as a competitive sport and a part of the Olympic movement, aligning ancient Indian practices with contemporary global platforms. It showcases India’s leadership in building a global wellness ecosystem, and the potential of yoga as a unifying force for mental, physical, and spiritual wellbeing.

Goldi Solar Hosts India’s Largest Renewable Energy Job Fair – ‘Knock-RE 2025’

July 18, 2025, New Delhi, India – Goldi Solar, India’s largest solar PV module manufacturer integrated with a one-of-its kind AI-powered PV module manufacturing line, is executing its vision of hiring 10,000+ workforce for its solar module and cell manufacturing businesses, through its Knock-RE 2025 initiative.

Since its kick-off in Surat on June 1, 2025, followed by events in Jaipur, Noida, Kolkata, Hyderabad, and Bangalore, the job fair has engaged more than 2,000 candidates-including upwards of 1,000 freshers, followed by the next fair at Rajkot on July 20, 2025. The multi-city job fair covering over six states ensures inclusive representation across diverse demographics nationwide. The Company takes pride to employ a workforce that is 70% composed of individuals from our tribal communities. The company is committed to diversity, gender inclusion, and providing opportunities for differently abled individuals. Through partnerships with skill development institutions, Goldi Solar ensures equitable access to careers in India’s growing renewable energy sector.

Capt. Ishver Dholakiya, Founder & Managing Director of Goldi Solar, emphasized “Through Knock-RE 2025 we are investing in our youth’s potential by offering hands-on experience in solar module and cell manufacturing. Additionally, by nurturing and backing young talent, not only we are strengthening our company’s workforce, but also contributing to the larger goal of boosting youth employability, creating sustainable career opportunities, and helping build a self-reliant India. The initiative aligns with our Hon’ble PM’s recent statement that Self-reliance doesn’t just mean strengthening oneself; it means strengthening every citizen of the country. It means making sure that everyone stands on their own feet.”

Apollo Hospitals Ahmedabad Secures JCI Accreditation for the Fourth Time in a Row, Reaffirms Global Standards in Patient Care

Ahmedabad, July 18: Apollo Hospitals, Ahmedabad, has received Joint Commission International (JCI) accreditation for the fourth consecutive time. Recognised globally as the gold standard in healthcare quality and patient safety, JCI accreditation assures patients that the hospital meets more a 1,000 rigorous standards across clinical care, infrastructure, operational excellence and staff competency.

The hospital first earned JCI accreditation in 2016, and has since consistently maintained and advanced its practices to match the highest international standards. JCI is one of the world’s most demanding accreditations in healthcare, awarded only to institutions that demonstrate sustained excellence in patient safety, clinical outcomes, and organisational processes.

“This fourth consecutive JCI accreditation is a reflection of the unwavering commitment of our doctors, nursing teams, and support staff. More than a badge of honour, it is a reassurance to our patients that they are receiving care at a facility that upholds the highest international standards for quality, patient safety, and excellence,” said Cdr Jeslon Kavalakkat, CEO of Apollo Hospitals, Ahmedabad.

The accreditation process includes an extensive evaluation by expert international surveyors. Through the SAFER Matrix (Survey Analysis for Evaluating Risk), JCI identifies areas of high priority, helping hospitals focus on continuous improvement while safeguarding patient outcomes.

Apollo Hospitals, Ahmedabad’s ability to maintain its accreditation across four consecutive cycles reflects a deep-rooted culture of quality and clinical rigour. It is one of the few hospitals in western India to achieve this recognition consistently. This achievement further cements Apollo Hospitals, Ahmedabad’s reputation as a leading quaternary care institution committed to global standards in patient care and safety.

MDI Gurgaon Concludes 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025

MDI Gurgaon Successfully Concludes the 12th AIM-AMA Sheth Foundation Doctoral Consortium and International Marketing Conference 2025

Gurgaon, July 18, 2025: The 12th AIM-AMA Sheth Foundation Doctoral Consortium and the International Marketing Conference (IMC) 2025, which brought together some of the brightest minds in academia, industry, and policymaking from around the world, was held at the Management Development Institute (MDI), Gurgaon, from July 15 to 18, 2025. The twin events served as a vibrant confluence of intellectual exchange, thought leadership, and future-forward marketing discourse.

Global marketing academic stalwarts such as Prof. Rajendra Srivastava, Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business; Prof. Venkatesh Shankar, Cox School of Business, Southern Methodist University, USA, Mr. Jayant Shah and Prof. Arvind Sahay led a welcome session for the Doctoral Consortium (July 15–16), providing doctoral scholars with insights into the changing role of marketing in society. Digital marketing, consumer neuroscience, service marketing, and publishing in prestigious journals were among the subjects covered in the two-day program’s numerous masterclasses, global café discussions, and editorial meetings. Prof. Kirti Sharma, Associate Professor,

Chairperson – G P Placements & Chairperson – PGDM, remarked on the occasion, “MDI Gurgaon fosters a vibrant ecosystem where scholars, faculty & practitioners converge to shape the future of marketing scholarship!” 

Global Café was chaired by Prof. Kirti Sharma, Associate Professor, Marketing & Chairperson -G P Placements & Chairperson – PGDM & Prof. Neetu Yadav, Assistant Professor, Strategic Management.

Commenting on the evolving nature of value creation in marketing, Chief Guest, Prof. Rajendra Srivastava, Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business, said:

“Twenty-first-century firms are shifting from traditional models to ecosystem-based market structures that drive value creation. The increasing importance of the price-to-book value ratio reflects this transformation. Indian firms are not only catching up—they are often surpassing global counterparts in scale and strategic innovation.”

Commenting on the event, Prof. Venkatesh Shankar, Cox School of Business, Southern Methodist University, USA, said: “Agentic AI is not just a tool—it’s a transformative force poised to redefine how we conduct academic research and generate knowledge. It challenges us to rethink our methodologies and embrace new paradigms of inquiry.” Added Prof Arvind Sahay, “The Doctoral Consortium is MDI Gurgaon’s contribution to helping management doctoral scholars to access & engage with top marketing & management scholars from around the world to enhance their skills, perspective and prospective collaborator network- so essential to creating quality at scale for management faculty in India.”

Speaking on the significance of the event, Prof. Arvind Sahay, Director, MDI Gurgaon, said:

“The 12th AIM–AMA Sheth Foundation Doctoral Consortium and International Marketing Conference 2025 reflects MDI Gurgaon’s commitment to shaping global leaders through knowledge exchange, research collaboration, and inclusive dialogue between academia, industry, and policy. At the same time, it underscores the MDI Gurgaon to address the urgent need for high-quality research at scale in Bharat—anchored in methodological rigour and a relentless pursuit of excellence.”

Following the Doctoral Consortium, the International Marketing Conference (July 17–18) centred around the theme “The Future of Marketing in a Virtual Borderless World.” It commenced with an industry round table that delved into sustainable consumerism in Viksit Bharat, Marketing 5.0, AI and learning featuring experts from NITI Aayog, the Ministry of Environment, and Indraprastha Gas Ltd. 

Key Outcomes:

• Strengthening of cross-border academic collaborations
• Exposure of early-career scholars to top international editors and journal processes
• Policy-industry-academia alignment on sustainable, AI-driven, and inclusive marketing strategies
• Reinforcement of MDI Gurgaon’s position as a premier hub for future-ready marketing scholarship

As India continues to make progress toward its vision of Viksit Bharat, platforms like these ensure that marketing research, innovation, and practice remain aligned with societal impact and global excellence.

Let’s make RTC buses role models for respect

Public Transport is for us, and we must own it and deal with it accordingly to make it a pleasant experience for all

Hyderabad, July 17, 2025 — As women across Telangana embrace the free bus travel scheme in record numbers, a group of young researchers from EThames Business School is urging a deeper look into the commuting experience, not to find fault, but to find ways forward. Their message is clear: when a free ride sparks a fight, what commuters truly need is respect.

Recent viral videos of seat-related disputes among women commuters in TSRTC buses highlight the growing demand for public transport infrastructure, particularly during peak hours. The study by EThames students emphasises that these are not just isolated clashes, but reflections of the need for greater support systems, awareness, and shared commuter responsibility.

Public transport is more than just mobility — it’s a lifeline for millions. Telangana’s RTC operates over 9,000 buses daily, serving more than 40 lakh commuters across Telangana, a significant proportion of them women. The free travel scheme has empowered countless women with newfound independence and access to education, work, and healthcare.

However, with the rise in ridership, the challenges of overcrowding, comfort, and safety also increase. This study by EThames aims to make a positive contribution to existing efforts by highlighting practical, implementable suggestions to improve travel dignity for all.

The Key Findings from the EThames Study. The study was conducted over 43 days, and the student-led study surveyed 480 women and held 20+ interviews across bus routes in Hyderabad. While 52% of the surveyed respondents reported experiencing discomfort, only 23% were aware of or had used safety tools, such as apps or helplines. Key concerns included overcrowding, undertrained staff, and limited complaint visibility.

Rather than place blame, the students propose enhancements to the existing system to make public transport more respectful and responsive.

The recommendations for a safer, inclusive ride include Gender sensitivity training for RTC staff, QR-code-based complaint systems in buses and terminals, Improved lighting and clean toilets at key bus stops, Women-only buses during peak hours, and Bystander training to empower fellow commuters and Collaborative policing with plainclothes and uniformed staff

The research, instead of just highlighting problems, came out with a lot of suggestions, initiatives and ideas. Some of their suggestions include running a campaign to foster Respect. To complement operational changes, the team also recommends public-facing campaigns:

#MySafeSeat: Real experiences from women commuters

• Ride With Respect: Visual messaging across buses and bus stands
• SHE Can Travel: Testimonies from women who benefit from safety upgrades
• Bus Buddy Program: Student or senior volunteers ride alongside during peak hours
• Know Your Rights Cards: Helpline info in every bus

The study was conducted by students Divya Bengani, Mishika Chirag Kotecha, Drishti Jain, Syed Osman Ali, and Sayam Jain, under the guidance of Dr. Sahera Fatima and Dr. Naga Lakshmi Kundeti, Assistant Professors at EThames.

“Respect is the ticket every commuter should carry,” the students insist. No one is safe unless everyone is safe, they add.

V.C. Sajjanar, IPS, Vice Chairman & MD of TGSRTC, welcomed the insights and said, “TGSRTC is fully committed to strengthening women’s safety and dignity. We appreciate the EThames study, and many of its suggestions are already being addressed — from increasing bus frequency to crew training, safety helplines, CCTV, bus tracking apps, and collaboration with SHE Teams. Continuous improvement remains our priority.”

Shikha Goel, IPS, Director General, Women Safety Wing (SHE Teams & Bharosa), added: “Every woman deserves to travel freely and fearlessly. This study offers a roadmap to help achieve that, reinforcing our mission to make public spaces safer and more inclusive.”

Several countries offer innovative solutions worth emulating, the students suggest. France allows women to request on-demand night stops closer to home. Brazil’s real-time reporting apps link directly to transit police. Japan and Colombia offer women-only compartments or buses during peak hours. Sweden uses gender-disaggregated data to design safer routes and better-lit stops. Singapore combines AI-driven surveillance with strict law enforcement. These strategies show that behavioral change, design innovation, and tech integration can go hand-in-hand.

Several Indian states have adopted safety initiatives like Pink Buses (Delhi), women-only seats (Bengaluru), and compartments (Mumbai); these remain isolated efforts, not national norms. SHE Teams and free rides for women by SCSC in IT Corridors of Cyberabad are commendable, but systemic challenges like overcrowding, undertrained staff, and limited awareness still prevail.

Let’s together contribute and build a pleasant public transport experience for all.

Tarini Kumar appointed Senior Executive Editor, NDTV 24×7

NDTV has appointed Tarini Kumar as Senior Executive Editor of its flagship English news channel, NDTV 24×7. In this leadership role, she will be responsible for steering the channel’s output operations – overseeing the daily news flow, driving editorial planning, shaping programming strategy, and ensuring consistent quality in content delivery across time bands.

Kumar brings with her close to two decades of newsroom experience, marked by senior editorial roles and an in‑depth understanding of broadcast workflows. She spent more than 15 years with India Today TV, where she progressed through a variety of positions, from programming producer to key roles in the output desk to Executive Editor. She played a pivotal role during high-impact national events, including election coverage and special programming blocks that required precision, agility, and sound editorial judgment.

Before that, she served as Deputy News Editor at CNN‑News18, where she was responsible for prime‑time shows.

Speaking on the appointment, NDTV’s CEO and Editor-in-Chief Rahul Kanwal said, “Tarini’s extensive experience in output leadership and content strategy will strengthen NDTV’s editorial operations and programming depth. She knows news, she knows the people – her arrival brings a renewed focus on fostering strong teamwork and creating workflows that can respond swiftly to breaking developments without compromising on our legacy of editorial rigour.”

Kumar’s appointment reflects NDTV’s commitment to an editorial vision that is both future‑focused and firmly anchored in the trust and authenticity that have been the hallmark of its journalism.

Artemis Hospitals hosts an Expert Panel on Safe and Ethical Aesthetic Care

Gurugram, July 17, 2025: Artemis Hospitals in Gurugram organized a panel discussion titled “New Age Cosmetic and Aesthetic Wonders” to mark World Plastic Surgery Day. Featuring leading experts in dermatology, plastic surgery, gynecology, and digital media, the session focused on safe, inclusive, and science-backed cosmetic care. Adding a touch of humor, standup comedian Ms. Harpriya’s witty performance had the audience laughing and thoroughly entertained.

The Department of Cosmetology and Plastic Surgery put on the session, which talked about how beauty standards are changing, why people choose certain looks, the rise in male clients, and the need for trained medical advice in a world where beauty trends are influenced by social media.

The day also recognized India’s historical contribution to the domain, tracing plastic surgery’s origins back to ancient physician Sushruta, and highlighting India’s leadership role in starting World Plastic Surgery Day, now celebrated across the world on every July 15.

 “Plastic and aesthetic care today is no longer confined to vanity, it’s an extension of mental wellness, body confidence, and emotional recovery,” said Asgar Ali, Head – Sales & Marketing, Artemis Hospitals. “At Artemis, we offer modern solutions that are not just medically advanced, but also emotionally respectful. Our focus is on delivering outcomes that enhance both appearance and quality of life, without compromise on ethics or safety.”

The discussion featured experts from Artemis Hospitals, Dr. Pradeep Kumar Singh (Head – Cosmetic & Plastic Surgery), Dr. Monika Bambroo (Head of Dermatology), Dr. Renu R. Saigal (Chairperson, Obstetrics & Gynecology), and social media influencer Anshul Choudhary. They collectively discussed how there is a growing normalization of aesthetic treatments, covering everything from acne scar removal and lip fillers to rhinoplasty, skin boosters, and cosmetic gynecology.

It was brought to light that there has been an increase in the number of male patients looking for alternatives to hair transplants for personal hygiene. Men from all areas of life are showing signs of a growing trend toward self-care by embracing procedures such as PRP hair treatment, botox, and under eye fillers. The session touched on the psychological nature of cosmetic treatments, highlighting that for most, the choice is highly personal and is frequently connected with deep-seated insecurities or post-traumatic recovery.

 “Cosmetic care should never be about chasing perfection. It’s about finding your confidence, correcting genuine concerns, and feeling more like yourself. From post-pregnancy correction to acne scars or aesthetic corrections, people deserve access to responsible solutions, free from stigma and societal judgment. But this must always be led by medical expertise, not market hype. Every patient deserves a safe, stigma-free space to seek help,” they said.

The panel as a whole discussed and debunked a number of common myths regarding aesthetic procedures, particularly those promulgated by social media. They underscored that glutathione injections, commonly promoted for skin lightening, were originally developed for liver care and should only be used under strict medical supervision. It was also made clear that oral collagen supplements are just regular vitamins and minerals and not magic pills that make skin look younger.

The talk also brought up how filters and digitally enhanced beauty standards are making people expect things that aren’t possible, especially teens and young adults. The experts strongly warned against getting cosmetic procedures done at salons or by unlicensed practitioners. They stressed the need for the public to be more aware of this and for the beauty and wellness industry to be more closely monitored. Patients who are getting cosmetic procedures should always choose a center that is well-known, well-equipped, and supervised by a doctor.

India’s First Family Mediation Training held

Hyderabad, July 16, 2025 — A landmark initiative in conflict resolution was held successfully recently. It was India’s first-of-its-kind Family Mediation Training Program. The 7-day, 70-hour intensive workshop, held at the International Arbitration and Mediation Centre (IAMC), Gachibowli, was jointly organised by Invisible Scars Foundation and IAMC Hyderabad.

The program was specifically designed for non-legal professionals working in the social or development sector. It was fully funded under the CSR mandate of Centific, a global digital solutions company.

“This marks the beginning of a new era—where family mediators are trained to support survivors of family and domestic violence and restore peace with dignity,” said the organisers.

“Disputes between spouses often arise over trivial matters. If they sit and talk, many issues can be resolved without court intervention, but that is not happening. We need more mediators to prevent the pile-up of family cases in courts.”

Mediation has deep cultural roots in India, where resolving disputes through dialogue and mutual understanding has long been a preferred approach, especially in matters related to family. Across generations, Indian society has placed a strong emphasis on amicable settlement, reflecting a tradition of prioritizing harmony over conflict.

The workshop brought together 32 participants from across India—Ajmer, Bangalore, Bhubaneswar, Chennai, Delhi, Hazaribagh, Hyderabad, Kolkata, Mumbai, Nalgonda, Pune, and Warangal. The cohort included social workers, psychologists, and law enforcement officers, now certified as Family Mediators.

Upon certification, they are empanelled with IAMC and support conflict resolution across programs in GBV, WASH, education, and health, directly within their communities.

The training was conducted by a nationalreceiving numerous requests for training. According to Ekta Viiveck Verma, she plans to organise more such training programs. The NGO is also looking for philanthropic organisations to join hands with them to train more people in ly respected panel of experts. They include Susheela Sarathi – Senior Trainer, MCPC (Mediation and Conciliation Project Committee) of the Supreme Court of India. She has trained many advocates, Judges of the Lower and Higher Judiciary, and Professionals from various walks of life in Mediation.

Tanu Mehta – Mediator and Trainer, Mumbai; K.S. Sarma, the Founder and Director of HAMPS (Hamps Bio Ltd), with a background in the broadcasting industry, having served as CEO of Prasar Bharati and Director General of Doordarshan; Dr. Varudhini Kankipati – Co-Founder, Inner Connect Psychological Counselling Centre, a professional counselling service provider

The program was inaugurated by Ms. Shikha Goel, IPS, Director General, Telangana Cyber Security Bureau, who also shared her personal experience as a trained mediator and urged more professionals to embrace this transformative tool.

Ekta Viiveck Verma, Founder of Invisible Scars Foundation, noted: “Family mediation is not just a legal tool—it’s a healing process. This program equips grassroots professionals with skills to resolve conflicts with empathy and dignity. It is a major step toward building a survivor-first support system.”

AJ Jawad, Lead Faculty and Registrar, IAMC, added: “This program was a national first. For the first time, we are empowering non-legal professionals with real-world mediation tools to address family and domestic disputes.”

The curriculum covered critical modules on trauma, communication, family law, negotiation, and ethics, with both theoretical and practical assessments.

As domestic conflict and abuse rise across India, there is an urgent need for faster, sensitive, and trauma-informed dispute resolution. Family mediation ensures privacy, dignity, and timely outcomes, providing a real alternative to prolonged and painful court cases.

This initiative sets the foundation for an India-wide network of certified family mediators—a vital need in today’s emotionally fractured world.

Invisible Scars has been getting a lot of requests for training. According to Ekta Viiveck Verma, she plans to organise more such training programs. The NGO is also looking for philanthropic organisations to join hands with them to train more people in family mediation.

Zulu Club Raises USD 250K to Scale 100-Minute Fashion Delivery

July 16, Gurgaon/Bengaluru: Fashion quick commerce platform Zulu Club has raised $250,000 in pre-seed funding from early-stage venture capital firm TDV Partners. The Gurgaon-based startup is reinventing the fashion shopping journey by blending the ease of online ordering with the confidence of offline exploration.

Unlike traditional e-commerce that relies on guesswork, static images, and high return rates, Zulu Club enables shopping from trusted malls and outlets. Users can order pre-curated Try-at-Home kits in just 100 minutes and try 4–5 items before committing to a purchase. The goal is to offer a confident, tactile shopping experience—without the doom scroll and without stepping out. This model addresses key structural issues in fashion e-commerce such as high returns and poor profitability by enabling cross-sell and up-sell, thereby boosting AOV.

Zulu Club surfaces the hidden gems of local fashion by transforming nearby collections into seamless digital experiences, offering delivery within 100 minutes for instant gratification to fashion-conscious urban shoppers.

“Most online fashion platforms are built for speed and variety—but that often comes at the cost of experience and confidence. We’re building Zulu Club to reintroduce trust and experience into fashion shopping, especially for millennial consumers who crave convenience and personalization,” said Adarsh Bhatia, Founder of Zulu Club. Adarsh previously led business at Fashinza, a tech-enabled apparel manufacturing startup, and brings deep domain expertise to this new venture.

Zulu Club’s core audience is urban millennials and Gen Z—style-savvy, time-constrained shoppers who seek a smoother, smarter way to shop. Unlike traditional e-commerce, which relies on static images and high return rates,

Zulu Club follows an experience-first model. Shoppers can:

● Shop from nearby malls through Zulu’s app

● Book live assistance for product exploration

● Receive curated Try-at-Home kits

● Place orders post-trial or during a call

● Get 100-minute delivery through Zulu’s own network

The latest app update enhances the end-to-end user journey with improvements in flow, customer coordination, and logistics for a faster and smoother experience.

“Zulu Club is tackling a fundamental friction in fashion e-commerce—shoppers want to try before they buy. Their Try-at-Home kits and instant delivery are built for today’s mobile-first, experience-led consumer,” said Ujwal Sutaria, General Partner at TDV Partners.“We’re excited to back a team that blends deep fashion expertise with grassroots execution. Zulu isn’t building another marketplace—it’s reimagining fashion retail for the next generation.”

Currently Live in Gurgaon, Zulu Club, which was founded in 2024, plans to leverage the fresh funding to expand across key neighborhoods in Delhi NCR, enhancing its reach among urban shoppers. The company will also focus on improving its Try-at-Home flows and personalization features and deepen partnerships with outlet stores and mall retailers, while investing strategically in logistics, operations, and customer engagement.

Cairn Oil and Gas Empowers 25,000 Youth With Skill Development, Promotes Entrepreneurship and Self-Reliance at the Grassroot Level

• Cairn introduced e-kaksha initiative in 2020 to provide digital education to students in Rajasthan, with access to digital resources and library. The company aimed to reach 9 million students by 2030 but has already surpassed the target touching over 23 million students since the inception of its program.
• To promote digital literacy, Cairn Oil & Gas has installed a digital classroom in Sarupathar College in the Golaghat district of Assam. The classroom is serving the ~4,000 enrolled students, offering them digital exposure and an opportunity to experience modern technology for the first time. The digital classroom has evolved into a comprehensive skill development centre, paving the way towards a brighter future for the students.

Cairn Spokesperson: “Youth are the future of the nation, and it is our responsibility to provide them with an opportunity to build a meaningful life. Cairn Oil & Gas is committed to contributing to nation-building by empowering the youth in the areas it operates in, through skill development initiatives and training programs to meet the talent demands of the growing nation. It makes us proud to see these young individuals, trained in our centres, succeed in their lives independently and with confidence.”