Bengaluru, July 31: Following the successful conclusion of this year’s Jagannath Rath Yatra, Berger Paints India Ltd. marked the completion of painting the Puri’s iconic Grand Road , continuing its association with the landmark route for the second consecutive year. The company contributed decorative paint solutions to the stretch that served as the centrepiece of one of India’s most significant religious festivals.
The initiative covered nearly 300 buildings lining both sides of the 4-kilometre stretch between the Shree Jagannath Temple and the Mausi Maa Temple, with close to 10 lakh sq. ft. of surface painted over a period of one month. Finished in a uniform light peach colour with white borders, the refreshed route formed the backdrop to this year’s Jagannath Rath Yatra, welcoming millions of devotees during the annual procession.
Mr. Abhijit Roy, MD & CEO, Berger Paints India Limited, said,
“We were honoured to contribute to this year’s Rath Yatra celebrations and see the Grand Road serve as the backdrop to one of India’s most revered cultural and spiritual traditions. It was a privilege to be part of an initiative experienced by millions of devotees and visitors during the festival. At Berger Paints, we believe preserving colour goes beyond surfaces—it’s about preserving the spirit, identity and stories that make places and people unique. That belief lies at the heart of our recently launched Rang Bana Rahe campaign, which celebrates the resilience to hold on to what defines us, even as life changes around us.”
With decades of expertise in decorative and protective coatings, Berger Paints continues to support projects that enhance public spaces while celebrating India’s rich cultural heritage. The company’s association with this year’s Rath Yatra reflects its commitment to combining technical excellence with meaningful cultural engagement, contributing to initiatives that leave a lasting impact on communities.”