Comviva Appoints Jeet Singh to Drive Global Growth, Transformation and Strategic Partnerships

NEW DELHI, Sept. 25, 2026 /PRNewswire/ — Comviva, a global leader in digital transformation solutions, specializing in customer experience management, data monetization, and digital financial services, today announced the appointment of Jeet Singh as Global Head – Strategy, Transformation and Alliances.

Jeet will spearhead Comviva’s strategic priorities for its next phase of growth, with a focus on expanding its presence across developed markets, entering new industry verticals, and identifying new avenues for sustainable growth. He will also drive the company’s global alliances strategy, strengthening strategic partnerships and ecosystems to accelerate market expansion and create new opportunities for Comviva.

Jeet joins Comviva from Tech Mahindra, where he most recently served as the Global Business Head of the AI business.

Commenting on the appointment, Rajesh Chandiramani, CEO, Comviva, said, “Jeet brings a rare combination of strategic thinking, business leadership, technology expertise and ecosystem-building capabilities. Having worked closely with him, I have seen his ability to build businesses from the ground up, transform emerging technology into tangible enterprise value and turn complex business challenges into growth opportunities. As Comviva enters its next phase of growth, his experience will be instrumental in accelerating our Comviva 2.0 agenda, strengthening our global partnerships and driving AI-led transformation across our product businesses and markets.”

“Comviva is at an exciting inflection point, with a strong foundation of market leadership, differentiated platforms and deep customer relationships across the globe. The next phase is about translating these strengths into accelerated growth—expanding our presence in developed markets, entering new industry segments, scaling our AI-led capabilities and building a stronger global ecosystem of strategic partnerships. I look forward to working closely with the leadership team and our customers and partners to sharpen our strategic focus, unlock new opportunities and build the next chapter of Comviva’s growth. Our ambition is not just to transform our portfolio, but to shape the future of digital experiences through innovation, technology and ecosystem-led value creation,” commented Jeet Singh.

Jeet’s appointment comes at a strategic juncture for Comviva as the company continues to invest in AI-led innovation, portfolio transformation, global market expansion and ecosystem partnerships. His experience spanning strategy, sales, go-to-market, alliances, product development and organisational transformation will support Comviva’s efforts to strengthen its competitive positioning and unlock new growth opportunities.

About Comviva

Comviva empowers organizations to drive transformative growth with measurable business impact. Our AI-driven digital solutions and intelligent platforms enable our customers to unlock new revenue opportunities, enhance customer experiences, and simplify operational complexities to achieve exponential success.

From maximizing customer lifetime value to enabling large-scale digital transformation, Comviva is trusted by 200+ global communication service providers and enterprises to solve complex challenges and prepare for the future. With our solutions deployed across 100+ countries, Comviva has brought the benefits of digital innovation and mobility to billions worldwide. As a subsidiary of Tech Mahindra and a member of the Mahindra Group, Comviva is committed to driving growth, efficiency, and transformation for tomorrow.

For more information, visit us at http://www.comviva.com.

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TerraTern Places 200+ Nurses and Physiotherapists in Germany and Austria

BANGALORE, India, Sept. 25, 2026 /PRNewswire/ — TerraTern, India’s fast-growing, AI-native global talent mobility platform, has announced the placement of 200+ nurses and physiotherapists in accredited hospitals and healthcare institutions across Germany and Austria.

One of the largest simultaneous healthcare placements in the company’s history and a marker of the link between India’s skilled nursing workforce and the staffing crisis facing ageing Western economies. The placements span university hospitals, geriatric care networks, and elderly care homes, supported by TerraTern‘s healthcare vertical, which offers German-language training, mock tests, AI-enabled mock interviews, cultural preparation, and employer interviews.

The Global Nursing Crisis

The world faces a severe nursing shortage, projected by the WHO’s 2025 State of the World’s Nursing report to reach 4.1 million by 2030, concentrated in high-income economies where ageing outpaces population growth. Germany alone needs nearly 500,000 foreign-trained nurses by 2030, while physiotherapists face similar demand. Germany’s Economic Institute recorded over 12,000 vacant physiotherapist positions in 2024-25, more than any other profession.

The Challenge for Indian Nurses

India produces some of the world’s largest numbers of trained nurses, many of whom remain underutilised at home despite better opportunities abroad. The biggest barriers to migration are the German language, formal recognition of nursing qualifications, and the visa process.

TerraTern’s Advantage

TerraTern’s healthcare vertical addresses this through the Germany Nursing Program by combining an AI-based eligibility tool with in-house German tutors, interview simulations, and full visa and credential-recognition support. This offers a single, responsible pathway rather than a multi-agency process, one that also reaches regional hospitals and smaller nursing colleges often overlooked by metro-centric agencies.

Outcomes & Impact: Placing 200+ Nurses

• Demographic and Educational Breakdown
  
  Of the nurses placed so far, 34% hold GNM diplomas and 66% hold BSc Nursing degrees, drawn from across India, including Kerala, Tamil Nadu, Punjab, Karnataka, Himachal Pradesh, and Andhra Pradesh.
  
  
  
  
• Primary Destination Markets
  
  In Germany, most candidates take direct positions in university hospitals or specialised care networks after clearing the B2 language exam and a fast tracked credential recognition process.
  
  
  
  Austria offers a parallel path to public and private hospital groups for candidates who complete B1/B2 German training and nostrification of their qualifications.
  
  
  
  
• Socio-Economic Multiplier
  
  For most candidates, the outcome is transformational: pay roughly 10 times higher than entry-level jobs in India, plus a clear path to permanent residency within a few years.

How does TerraTern Enables Nurses to Land High-Demand Jobs in Germany?

TerraTern manages each placement as one continuous pipeline rather than passing candidates between vendors. This begins with structured German language training from beginner to B2 level, backed by Goethe-style mock tests and AI interview practice, followed by AI-powered mock interviews with human examiner coaching to build confidence, and cultural preparation covering workplace conduct and institutional norms.

TerraTern then arranges direct interviews with partner hospitals, sometimes hosting employers on-site, before managing the full visa process, including credential recognition and coordination with German authorities. Support continues after arrival, covering local registration, accommodation, banking, and the complete settling in.

Real-World Impact Story

Helen, a GNM nurse from Kerala’s Wayanad district, spent two years earning around ₹16,000 a month in a hospital in Thrissur, before recruiters told her she lacked ‘the profile’ for jobs abroad. Starting German from A1 with no prior knowledge, she fit live classes around her shifts until reaching B2, and TerraTern secured her a direct interview with a hospital group in North Rhine-Westphalia, where she now works in a surgical ward earning roughly ten times her previous salary.

“Every single placement represents a profound socio-economic transformation. When a nurse like Helen from Wayanad goes from earning ₹16,000 a month to earning multifold in a premier German hospital, it changes the trajectory of an entire family. For years, traditional agencies overlooked talent from smaller colleges and non-metro regions. Our mission at TerraTern is to democratise global mobility, ensuring that ambition and dedication, backed by the right linguistic and cultural training, are the only prerequisites for a global healthcare career.” – Divyansh Chaudhari, Founder & CEO, TerraTern

The Future of Healthcare Talent

TerraTern calls this cohort a starting point, targeting 500+ placements next financial year and expanding tie-ups with hospitals and care networks across Germany, Austria,  Japan, Australia, and the Netherlands to build a scalable, repeatable pathway for India’s nursing workforce.

About TerraTern

TerraTern is India’s one-stop platform for global mobility, helping skilled professionals and students navigate immigration, study abroad, and international placement across 30+ destinations including Germany, Austria, Australia, Canada, and the UK. Headquartered in Bangalore, it pairs AI-driven tools, an eligibility checker, mock interview simulator, and real-time application tracker with counsellors certified by the British Council, IDP, CELTA, and IOM UN Migration. TerraTern is ISO 27001:2022 and ISO 9001:2015 certified and a member of the Indo-German and Indo-American Chambers of Commerce.

Website: https://terratern.com/

Instagram: https://www.instagram.com/terratern

YouTube: https://www.youtube.com/@TerraTern

LinkedIn: https://www.linkedin.com/company/terratern/

Media Contact: 

Achuth Reena

+91-7559030905

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Puri International Cruise Terminal Targeted for March 2028 Completion

Puri, Sept. 25 (UDN): Odisha is moving ahead with plans to develop an international cruise terminal in Puri, with the state government targeting March 31, 2028 for completion and operationalisation of the ambitious maritime tourism project.

 Representational Image 

The proposed terminal is aimed at giving a major boost to coastal tourism and the state’s maritime economy, while positioning Puri as a destination for international cruise tourism.

The project was disclosed in the Odisha Legislative Assembly through a written reply by Commerce and Transport Minister Bibhuti Bhusan Jena.

90 Acres Identified Near Bhargavi River

Around 90 acres of land have been identified in the Sipasarubali area near the mouth of the Bhargavi River in Puri district for development of the cruise terminal.

The project received an institutional push with the signing of a Memorandum of Understanding (MoU) between the Paradip Port Authority (PPA) and the Odisha Maritime Board (OMB) on October 22, 2024.

The proposed facility is expected to provide infrastructure capable of handling international cruise vessels and supporting the growth of tourism-related activities in the region.

Feasibility Study Underway

A Techno-Economic Feasibility Report (TEFR) is currently being prepared by WAPCOS Limited. The report will assess the project’s technical and economic viability and is expected to guide the next phase of planning.

Once the feasibility assessment is completed, the government will finalise the project’s financial and operational framework before construction moves forward.

SPV to Oversee Project

For coordinated planning and implementation, the state plans to establish a Special Purpose Vehicle (SPV) under the chairmanship of the Chief Executive Officer of the Odisha Maritime Board.

The proposed institutional framework is expected to oversee various aspects of the terminal’s development and eventual operations.

If completed as planned, the Puri cruise terminal could expand Odisha’s presence in the international cruise tourism sector and create a new maritime gateway for visitors arriving along the state’s coastline.

A Right-Sided Heart, A 3kg Tumour: A Rare Surgery at Zydus Hospital, Ahmedabad Gives An 11-Year-Old a New Life

Maximally invasive to minimally invasive thoracic tumours: a typical week’s work

AHMEDABAD, India, Sept. 25, 2026 /PRNewswire/ — Lung and thoracic cancers are rising rapidly in India with a sevenfold increase since the last decade. Nearly three-quarters of patients are being diagnosed only after they reach an advanced stage. Late diagnosis often means late intervention, by which, tumours have had the time to grow large enough to distort or compress the organs around them, resulting into a far more complex surgical problem.

A similar case was of an 11-year-old girl who complained of exhaustion from her everyday activities for months. When she was taken for an ECG, the results raised a red flag as her heart’s position didn’t match that of the ECG leads present in the machine. An X-ray and CT were then done which showed a mass. The treating physician suspected her to have a tumour and realising the gravity of the situation, immediately referred her to Dr. Mahesh D. Patel, GI, Lung and Thoracic Oncology Surgeon at Zydus Cancer Hospital, who has a repute for treating such complex, high-risk cases and has also performed some of the India’s firsts.

At Zydus, they did a 2D echocardiogram, and the results mimicked dextrocardia. Dr. Mahesh explains, as the tumour had grown to weigh 3 kgs with a margin spanning 23 cm, its sheer mechanical force compressed her entire left lung and the middle lobe of her right lung, which is why it mimicked dextrocardia (a condition in which the heart is on the right side). The remaining lung tissue was straining to compensate for the deflated portions, which eventually gave way and tiny air sacs ruptured under pressure that caused bleeding inside her lung and blood in her sputum. The tumour also displaced her diaphragm and, with it, her heart. Her inferior vena cava (IVC), the large vein that carries blood from the lower body back to the heart, was compressed so the blood began backing up and putting pressure on her liver (which drains into the IVC) which grew congested and enlarged with time. The vein widened below the point of compression. “Operating this close to the heart was tricky; and manipulating the tumour could result in further displacement or trigger an arrhythmia so our team kept a defibrillator on standby throughout the procedure, ready for emergency cardioversion (an urgent procedure that restores normal heart rhythm),” Dr. Mahesh said. As the tumour adhered to a lot of structures, it had to be excised carefully to avoid any other complications.  

He adds, “We used a clamshell incision to gain enough room to work around the tumour without compressing the heart further or damaging any crucial organs”. These clamshell incisions run across the chest and are about 30cm wide, giving a full view of the operating region. After 3 hours of thoracic surgery, the tumour was carefully mobilised and guided leftward along a plane that allowed it to be removed completely. As soon as the pressure lifted, her lungs reinflated. In the days that followed, her heart slowly drifted back towards its normal position, and she was discharged within a week. She regained her stamina and symptoms gradually returned to normal. “The final reports indicated that the 3kg mass was, in fact, a lipoblastoma,” said Dr. Mahesh. Lipoblastoma is a rare, benign tumour composed of immature fat tissues. The largest reported thoracic lipoblastoma ever removed weighed 0.9kg.

Though these cases are rare, incidentally there was another patient who was also referred to Dr. Mahesh in the past. He was an 11-year-old boy who was rushed to the Zydus emergency with a mediastinal germ-cell tumour in his chest, spanning 22 cm. He was in a dire state and had to be put on ventilator support. Germ-cell tumours are best known for arising in the reproductive organs but they occasionally develop instead in the mediastinum (the narrow space between the lungs that also houses the heart, major vessels, and airway). Germ-cell tumours usually require chemotherapy before surgery. “After chemo, the tumour markers became normal although its size remained the same. Location and the size of his tumour made his case extremely complex to operate. Here too, we used a clamshell incision to completely resect the tumour,” he added. The boy’s condition eventually got better and he was discharged within a few weeks. He remains cancer free till date.

Dr. Mahesh has also built a significant body of work in robotic surgery in India. He adds, “The trade-off often works in the patient’s favour as there is a smaller scar, lesser blood loss and it can offer more precision especially when the tumour’s location is tricky”. He has performed several complicated surgeries on international patients as well, and recalls a recent case, “An 80-year-old patient from Africa consulted me after being diagnosed with a mediastinal paraganglioma, 3cm in size. Though most tumours of this kind occur in the abdomen, his case was rare as the tumour was found in his chest wall (mediastinum), nestled right between the superior vena cava, aorta, pulmonary artery, descending aorta, and the trachea – some of the most critical structures in the chest, all within millimetres of each other.” Germ cell tumours are notorious for secreting factors that shoot up the blood pressure even during surgery. The real challenge was to safely navigate the tumour that was wedged extremely close to major blood vessels and left no room for error.

Most surgeries of this kind, worldwide, have relied on a sternotomy, cutting open the breastbone for direct access. Dr. Mahesh chose to operate robotically instead, retracting the trachea and the superior vena cava to clear a safe path, then removing the tumour through an incision just 2 centimetres wide, without nicking any nearby vessels. The biggest scar was just 2 cm. Pulling it off through a less invasive approach took real surgical skill, which made careful planning essential. The patient recovered well and was discharged in a week. Only 5 such cases have ever been performed robotically worldwide, and none in India before this one.

Having performed a legion of India’s firsts and anatomically complex cases, including India’s first 3D-printed sternal implant, nation’s first robotic resection of a segment 1 hepatocellular carcinoma (liver cancer) and tracheal resection under ECMO, some of the rarest resections involving the IVC and the abdominal aorta, managing SVC resections and chest wall reconstruction in invasive thymoma, and modified Appleby’s procedure for pancreatic cancer. Dr. Mahesh has done some of the stellar work in GI, lung and thoracic onco surgeries across. Some of his extraordinary work has been compiled into a coffee table book (Surgical Marvels) and published across. To know more, visit Zydus Cancer Hospital in Ahmedabad.

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CGTN: Why the world is watching the Xi-Trump meeting: Steering China-US ties, shaping the future

CGTN published an article on Chinese President Xi Jinping’s state visit to the United States. Drawing on the stories of young Americans who have engaged with China and Xi’s latest announcement inviting 100,000 young Americans to China over the next five years, the article highlights how head-of-state diplomacy is shaping the direction of China-US ties while examining the broader global significance of cooperation between the two countries.

BEIJING, Sept. 25, 2026 /PRNewswire/ — For Marlon Forrester and Joey Zhang, a letter to Chinese President Xi Jinping brought an unexpected reply.

The two were among nearly 100 students from 10 US universities who recently participated in youth exchanges in China. After the trip, they wrote to Xi to share what they had seen and experienced. A reply arrived on the eve of Xi’s state visit to the United States.

In an exclusive interview with CGTN, Forrester, a Harvard faculty member, and Zhang, a Columbia University student, said the experience made them feel part of a new generation carrying forward exchanges between the two countries. They described Xi’s engagement with young people as “planting seeds” and “laying a foundation” for future exchanges.

There may be many more such stories ahead. At a White House welcome ceremony on September 24, Xi announced that China will invite 100,000 young Americans to visit China for exchanges and study over the next five years.

This commitment highlights how high-level decisions translate into the real-life experiences of ordinary people and further illustrates why the world is watching as China and the US shape the future of their relationship.

Steering the course of China-US ties

Frequent interactions between Xi and US President Donald Trump in 2026 have steadily steered the giant ship of China-US relations forward.

During a phone call in February, Xi and Trump agreed to “accomplish more big things and good things,” with Xi urging both nations to make 2026 a year of advancing toward mutual respect, peaceful coexistence, and win-win cooperation.

Three months later, Trump visited China. The two presidents spent nearly nine hours together and reached a milestone political consensus to build “a constructive China-US relationship of strategic stability.”

For Xi, setting the direction is only the beginning. “Building a constructive China-US relationship of strategic stability is neither an expedient measure nor something that can be achieved overnight,” he told Trump in Washington, calling on both sides to implement their consensus with the “spirit of driving the nail.”

That effort is reflected in flourishing people-to-people ties. From students at Lincoln High School in Washington State to youth groups from Maryland and Florida, Xi has repeatedly responded to letters and encouraged young people to become a new generation of friendship envoys.

Economic ties offer another solid foundation. According to China’s Ministry of Commerce, as of July 2026, US companies had established over 84,000 foreign-invested enterprises in China, with investment growing 7.8% year on year in the first half of the year. A survey of 175 US companies by the US-China Business Council revealed that 95% viewed their China operations as vital to global competitiveness.

Responsibility extending beyond two countries

The stakes of the China-US relationship extend far beyond Beijing and Washington.

At the White House, Xi said “China-US cooperation may not solve every problem in the world. But, without our cooperation, it would be hard to solve many of the world’s problems.”

He called on both sides to “lengthen the list of cooperation, and shorten the list of issues,” pointing to areas ranging from trade and investment to artificial intelligence, counternarcotics, law enforcement and direct flights.

Sun Taiyi, an associate professor at Christopher Newport University, noted that bilateral cooperation reduces market uncertainty, manages tech risks, and improves crisis communication. “Even limited cooperation can generate important positive spillovers for global stability.”

AI governance is drawing particular global focus. “Both China and the United States are leading nations in artificial intelligence,” Xi said in the meeting, emphasizing their shared responsibility to ensure AI remains “under human control and serves the well-being of the people.”

Wang Honggang, director of the Institute of Peaceful Development at the Chinese Academy of Social Sciences, added that joint AI governance would be a prime example of China-US cooperation benefiting the world.

Global public opinion reflects these stakes. A CGTN survey across 39 countries showed that 75% of respondents – rising to 78.3% in developing nations – consider stable China-US relations vital to the international community.

With China hosting the APEC Economic Leaders’ Meeting and the US hosting the G20 Summit this year, global focus will closely follow how the two leaders interact, sustain communication, and expand cooperation.

As Xi put it in his White House speech, “China and the United States, as two major countries, shoulder a historic responsibility of advancing human development and progress.”

https://news.cgtn.com/news/2026-09-25/Why-the-world-is-watching-the-Xi-Trump-meeting-1QIgAZq6BMY/p.html 

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Avalara Brings Agentic AI Speed to Enterprise Integration with Versori by Avalara

Specialized AI agents plan, connect, build, and deploy production-grade connectors in days, dramatically reducing the time and cost to unlock the value of integrations

PUNE, India, Sept. 25, 2026 /PRNewswire/ — Avalara, Inc., the agentic AI leader in global tax and compliance, today announced the availability of Versori by Avalara, an agentic integration fabric that dramatically accelerates how developers and partners connect enterprise systems to Avalara tax and compliance solutions. The offering is now available through the Avalara Developer Portal and was showcased at Avalara CRUSH, the company’s flagship customer and partner conference.

Invariably, businesses implement and make changes to a complex mix of ERP systems, billing platforms, e-commerce applications, and custom technology. Those changes create significant budgetary and staffing burdens, and can delay critical business outcomes. They can require significant specialized engineering and create cost overruns, complexity, and delays as businesses grow and their technology stacks evolve.

With Versori by Avalara, integration time and expense are no longer sticking points for these projects. AI agents do the complex research, analysis, and coding in a fraction of the time and cost of traditional integration tools. Rather than relying on generic code generation or rigid pre-built templates, Versori by Avalara’s specialized AI agents execute the integration lifecycle.

“Businesses should not have to spend significant engineering time just to connect tax and compliance to the systems where they already work,” said Hugo Sarrazin, Chief Executive Officer at Avalara. “Versori by Avalara changes that equation. Specialized AI agents can research, build, test, and deploy production-grade connectors in days, giving developers and partners a dramatically faster path to bring Avalara into virtually any enterprise system. For customers, that means less integration work, faster time to value, and greater freedom to use the technology that works for their business.”

From integration requirements to production-ready connectors

Versori by Avalara uses four core AI agents to guide developers from initial mapping to certified release:

• Plan: Analyzes endpoint schemas, API contracts, and compliance requirements to scope integration architecture.
• Connect: Establishes secure authentication and automated system-to-system handshakes across ERPs, billing engines, e-commerce systems, and custom databases.
• Build: Generates production-ready transformation logic, mapping rules, and error-handling code. Customers and partners retain access to the generated connector code and business logic.
• Deploy: Runs automated testing, validates against Avalara certification benchmarks, and publishes the live connector.

Rather than relying on generic code generation or rigid pre-built templates, Developers and partners can access Versori by Avalara today through the Avalara Developer Portal. Users can explore API documentation and enroll in hands-on Versori by Avalara training.

About Avalara

Avalara is the agentic AI leader in global tax and compliance. For more than two decades, Avalara’s trusted tax content, deep compliance expertise, proprietary data, and technology have helped customers succeed on a global scale. Avalara now pairs that foundation with agentic AI to help businesses execute complex compliance work while keeping people in control. Avalara processes more than 54 billion AvaTax API calls annually and supports millions of businesses worldwide. For more information, visit Avalara.com.

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EasyShiksha’s B2B Partner Network Grows Past 50 Members — Now Inviting More Educators and Institutions to Earn Commission for Life

Individual educators, counsellors, and institutions across India and internationally have joined EasyShiksha’s referral program since launch, earning 15–30% commission on student enrollments — including on every future purchase a referred student makes, not just their first

GURGAON, India, Sept. 24, 2026 /PRNewswire/ — EasyShiksha, an online education platform operated by EdSpectra Global Private Limited, today announced that its B2B Partner Network has surpassed 54 approved partners, and is opening its doors wider to educators, counsellors, coaching institutes, colleges, and organizations looking to turn their existing networks into a recurring source of income.

The EasyShiksha B2B Partner Network, launched on earlier this month, allows partners to refer students to EasyShiksha’s catalog of certification courses, online internship programs, and university-affiliated certifications, earning commission on each paid enrollment without taking on any responsibility for teaching, certification, or student support.

Unlike typical referral or affiliate arrangements that pay a one-time commission and end the relationship there, EasyShiksha’s model is built around what the company calls lifetime attribution: once a student is linked to a partner’s referral code, every future purchase that student makes — a second certification, an internship, a subscription — continues to generate commission for the original partner, indefinitely, with no need to refer that student again.

Commission scales with volume rather than staying flat, starting at 15% for partners referring up to 100 paid students a month and rising to 30% for partners above 1,000, a structure designed to reward institutions and high-network individuals who treat referrals as an ongoing activity rather than a one-off.

“Fifty-four partners at this stage might sound modest set against where we’re headed, but every one of them is someone who looked at this model and decided it was worth trying with their own students, colleagues, or network,” said Sunil Sharma, CEO, EasyShiksha.

“We built this program because we believe the people who already have a student’s trust — a teacher, a counsellor, an institute — are better positioned to guide them toward the right opportunity than another advertisement ever could be. Fifty-four partners in, that belief is starting to prove itself out, and we want many more people to be part of what comes next.”

EasyShiksha says the partner base reflects the program’s intended breadth: individual educators and career counsellors with an engaged personal or professional network, alongside institutional partners such as coaching centres, colleges, and placement offices referring at higher volume. Both categories operate on identical commercial terms, with the only practical difference being the information collected during application.

The program is open to applicants both within India and internationally, with commission paid via bank transfer for India-based partners and PayPal for international partners.

Applying to the EasyShiksha B2B Partner Network takes approximately five minutes and does not require any marketing or sales background. Applicants provide basic contact and account details, and — for India-based applicants — PAN details and, where applicable, GST registration information. Most applications are reviewed and approved within one to two business days, after which a partner’s referral code and dashboard access go live immediately.

Approved partners receive access to a real-time dashboard tracking referrals, commission tier, and payout history, along with ready-to-use marketing materials, message templates, and — as of recently — a dedicated partner support contact to assist with onboarding and ongoing questions.

“Anyone who’s ever been asked ‘where should I learn this?’ already has what it takes to be a partner,” Sharma added. “You don’t need to be a marketer. You just need to be someone people already trust for that kind of advice — and we’ll handle everything from there.”

Educators, counsellors, coaching institutes, colleges, and organizations interested in joining the EasyShiksha B2B Partner Network can apply at https://easyshiksha.com/b2b-partners. There is no cost to apply, and no obligation to hit any particular referral volume to remain an active partner.

EasyShiksha is an online education platform offering certification courses, internship programs, and certifications in association with partner universities, spanning technology, business, and professional-skills subjects. EasyShiksha is operated by EdSpectra Global Private Limited.

EdSpectra Global Private Limited is a company incorporated under the Companies Act, 2013, headquartered at Gurgaon, India. EdSpectra operates EasyShiksha and maintains educational partnerships with schools, universities, and organizations through its Educational Alliances initiative.

Media Contact

Richa Sharma

Corporate Partnerships Manager

Email: richa@easyshiksha.com

Phone: +91 8178790608

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Bare Bones Collective turns Ganesh Chaturthi’s ‘Morya’ chant into an interactive campaign for BigBasket

The Morya Meter transformed a giant modak into a functioning decibel meter, drawing 5,000+ participants, 10,000+ attempts and a 120-decibel “Morya” in Mumbai

MUMBAI, Sept. 25, 2026 /PRNewswire/ — Creative agency Bare Bones Collective transformed one of Ganesh Chaturthi’s most instinctive traditions into an interactive brand experience for BigBasket with the Morya Meter; a giant modak fitted with a functioning decibel meter that invited Mumbaikars at Carter Road to shout “Morya” and compete to see who could register the loudest response.

The campaign was rooted in a simple cultural observation: someone says “Ganpati Bappa” and everyone around instinctively responds with “Morya”  loudly and collectively. Rather than create another piece of festive communication for audiences to passively consume, Bare Bones turned something people already do and love doing into the experience itself.

The modak was equally intentional. Synonymous with Ganesh Chaturthi as both an offering and festive essential, it created a natural connection to BigBasket as a destination for Ganesh Chaturthi essentials.

Girish Narayandass, Co-founder & Chief Creative Officer, Bare Bones Collective, said, “The best cultural ideas often come from noticing something people already do instinctively. You say ‘Ganpati Bappa’ and everyone around responds with ‘Morya!’  loudly and collectively. We didn’t want to manufacture a festive behaviour for the brand; we wanted to build upon one that already belonged to people. The Morya Meter came from asking one very simple question: what if we could actually measure that energy?”

From an idea to a giant modak in two weeks

Bare Bones Collective had just two weeks between locking the idea and taking it live.

The agency partnered with MOMS Outdoor to turn the concept into a functioning installation, while Sujay Kulkarni and team captured the unscripted reactions on ground, allowing the physical activation to extend onto social media.

The team initially set the challenge at 90 decibels. That benchmark didn’t last long.

Participants began returning for multiple attempts, trying to beat their own scores and one another’s. Soon, queues began forming around the giant modak.

Over the course of the activation, more than 5,000 people stepped up to the Morya Meter, clocking over 10,000 attempts. The loudest “Morya” eventually hit 120 decibels.

The Morya Meter was born from BigBasket’s brief to break through the sameness of festive communication around Ganesh Chaturthi. The brand wanted an on-ground activation that could build awareness and brand love while reinforcing BigBasket as a destination for Ganesh Chaturthi essentials and an idea that could travel organically from the street to social media.

The campaign also builds on an existing relationship between BigBasket and Bare Bones Collective, with the agency having previously worked on the brand’s performance campaigns. BigBasket’s collaborative approach and willingness to explore unconventional ideas gave Bare Bones the creative freedom to move beyond conventional festive advertising and turn a cultural insight into a participative brand experience.

About Bare Bones Collective

Bare Bones Collective is an independent creative agency founded by Girish Narayandass, Anuya Jakatdar and Swati Dua, built on the belief that great brands are built through audacious work. A team of communication problem solvers, Bare Bones is led by the idea first and the medium second, creating work across film, outdoor, digital, social, influencer, experiential, 360-degree and performance marketing.

In under four years, the agency has worked with 20+ brands, including Google, Prime Video, Nykaa, BigBasket and CEEW, with its work generating 500 million+ views and appearing across 250+ billboards.

Website: https://www.barebonescollective.com/ 

For Media/Interviews contact:

Dhvani Zatakia | PRwallahs

M: +91 99206 20987 | E: dzatakia@prwallahs.com

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