Momspresso Founders Launch Aigenc.ai, India’s First Creative Intelligence-led Marketing System

June 04: Vishal Gupta and Prashant Sinha, former Unilever and PepsiCo brand leaders, and the founders behind Momspresso, acquired by Honasa (Mamaearth) in 2023, today announced the launch of Aigenc.ai, alongside co-founder Sumit Solanki (ex-WinZO, Momspresso). Built by operators with experience on both the brand and platform side, Aigenc.ai is positioned as a Creative Intelligence-led Marketing System, designed to solve one of modern marketing’s biggest blind spots:

Brands know which ads worked. But they still don’t know why. Despite massive advances in digital measurement, most brands still struggle to systematically understand what drives creative performance. Was it the hook? The creator? The product integration? The storytelling structure?

A New Operating Model for Marketing. A System. Not a Dashboard. Not a Tool. Not a Traditional Agency.

Aigenc.ai is a full-service marketing company that runs the entire loop – strategy, creative, performance marketing, influencer marketing and social media for its client brands. The difference is a proprietary AI Creative Intelligence stack that does four things no agency or SaaS platform currently does in combination:

1. Analyze

Every ad a brand has ever run is broken down into 20+ creative attributes including hooks, benefits, RTBs, formats and creator types, each linked directly to campaign performance.

2. Generate

New concepts, scripts, storyboards and statics are generated using the brand’s own proven winning patterns, rather than generic AI-generated output.

3. Predict

Every concept is scored before it ships. A predictive layer flags weak ideas pre-spend, helping brands publish, refine or kill concepts with intelligence, not gut instinct.

4. Deploy

Expert marketers across strategy, creative, growth and influencer marketing take the AI output, refine it with judgment and taste and ship the final work end-to-end. Together, this creates a marketing system designed to continuously learn, improve and ship better creatives.

“Marketing teams today are drowning in performance data but starving for creative intelligence,” said Vishal Gupta, Co-founder, Aigenc.ai. “Most brands still cannot systematically explain why one creative works and another fails. We built Aigenc.ai to make that learning compound and to ship the work, not just the insight.”

Why the Current Agency Model Falls Short

Creative, media, influencer and social agencies typically operate in silos, each optimizing its own slice of the funnel without a shared intelligence layer connecting campaign learnings across the organization. Generative AI has further compounded the volume problem without solving the learning problem. Brands are now producing more content than marketing teams or fragmented agency structures can systematically learn from.

“Generative AI has made content creation faster. Content velocity is not the same as better marketing,” said Prashant Sinha, Co-founder, Aigenc.ai. “The next competitive advantage will belong to brands that can continuously learn which creative patterns drive business outcomes and act on that learning at speed.”

AI + Expert Marketers, Not AI Alone

Aigenc.ai’s leadership team includes marketers from Unilever, PepsiCo, Ogilvy and Airtel. “Marketing is entering a phase where intelligence can be automated, but taste, judgment and brand instinct still matter enormously,” said Sumit Solanki, Co-founder, Aigenc.ai. “Aigenc.ai was built on the belief that the strongest marketing systems of the future will combine machine-scale intelligence with human expertise”

Designed for Consumer Brands

Aigenc.ai is built for consumer-facing brands across FMCG, durables, healthcare, retail, BFSI, automotive, travel and more.

Early work with a leading baby-care brand has delivered:

·   1.4x revenue growth in six months

·   40% reduction in brief-to-deployment time

Brands working with Aigenc.ai can expect:

·   Better-performing creative grounded in their own winning patterns

·   Predictive scoring of concepts before spend

·   Faster creative turnaround

·   Reduced wasted media spend

·   A compounding “Brand Intelligence” that gets sharper with every campaign

The company believes the future marketing organization will not be built around fragmented campaign execution, disconnected agencies and isolated dashboards, but around systems that continuously learn, improve and operationalize intelligence across every campaign.

Introducing India’s most silent fan, Aerosilent by Orient Electric

New Delhi, June 04: Orient Electric Limited, part of the USD 3 billion CKA Birla Group, today announced the launch of Aerosilent, India’s most silent fan*, which operates at a sound level of less than 50 dB, almost 20% quieter than other ceiling fans. Coupled with its award-winning design, Aerosilent brings together technology and design innovation to deliver powerful cooling without the noise.

The newest addition to Orient’s flagship Aero Series, Aerosilent also scores top class in air delivery and energy savings. Even while operating at whisper-silent levels of less than 50 dB, Aerosilent delivers up to 260 CMM of airflow, ensuring effective air circulation throughout the room thanks to its innovative reverse aerofoil blade design, which allows smoother airflow with reduced turbulence and noise. Powered by Orient Electric’s BLDC Pro motor, Aerosilent goes a step further by offering 50% energy savings as compared to conventional induction fans while maintaining consistent performance even during voltage fluctuations.

Commenting on the launch, Ravindra Singh Negi, Managing Director and CEO, Orient Electric, said: “At Orient Electric, our innovation efforts are focused on addressing the evolving needs of consumers seeking elevated living through meaningful technology. We recently launched Aero O2, India’s first oxygen-enriching fan, and the response from consumers has been extremely encouraging. With Aerosilent, the latest addition to our flagship Aero Series, we are addressing one of the most common consumer concerns, fan noise, by offering the quietest fan ever made in India while delivering superior airflow and performance. Its design has been crafted based on extensive consumer feedback and insights from architects and interior designers, bringing a refined aesthetic to contemporary homes. Aerosilent reflects our commitment to creating innovations that seamlessly blend technology, comfort, and design.”

Recognised with the prestigious Red Dot Design Award 2026, Aerosilent pairs engineering excellence with a sleek, contemporary aesthetic. Available in classic solid colours and premium dual-tone finishes, it is designed to complement modern interiors while making a subtle design statement.

The launch follows Orient Electric’s recent introduction of Aero O2, India’s first oxygen-enriching ceiling fan powered by patented Bio-Oxy Plasma ION+ Technology. Together, these innovations reflect the company’s commitment to reimagining the ceiling fan category through technologies that enhance comfort, wellness, and everyday living.

With Aerosilent, Orient Electric continues to expand its Aero Series portfolio, bringing together quiet performance, thoughtful design, and energy-efficient technology to meet the evolving needs of modern homes.

*Based on independent laboratory testing of 1200mm fans

InnoVision Marketing Group Earns National Spotlight with Dual Wins at Chief Marketer IGNITE Awards

The FIFA World Cup Spending Index: Which Category Do You Fall Into?

The upcoming FIFA World Cup is expected to be the largest commercial sporting event in history, with FIFA projecting record-breaking $13 billion in revenue across the 2026 tournament cycle. But beyond the goals, rivalries, and celebrations lies something even bigger: a global emotional economy that changes consumer behaviour in real time.

A new study by Click Intelligence explores how football increasingly influences spending habits, hospitality demand, advertising engagement, retail behaviour, and social commerce during major tournaments. 

From stress spending during penalty shootouts to celebration spending after dramatic victories, the emotional highs and lows of football are driving measurable shifts in how consumers spend money.

The report identifies a growing behavioural trend known as “emotional spending,” in which consumers make impulsive purchasing decisions influenced by excitement, anxiety, national pride, social participation, and emotional volatility during live sporting events.

Key Stats

• FIFA predicts the 2026 World Cup will generate a record-breaking $13 billion in revenue, making it the most lucrative sporting event in history. 

• Americans spent $19 billion across restaurants, transport, and accommodation during the 2025 Super Bowl. 

• Spending within 1km of English football stadiums rises by an average of 4.1% on matchdays. 

• Average football fan spending reaches £138 per matchday outside of ticket costs alone. 

• 37% of Gen Z and 39% of Millennials admit to “doom spending” during periods of emotional or economic stress. 

• 74% of sports fans now follow sport through social media, turning tournaments into real-time digital commerce events. 

• 49% of Gen Z notice advertising more during sporting events. 

• Restaurant and bar spending near the Champions League Final increased by 7.4% during the event. 

• FIFA’s revenues are expected to rise by 73% by the end of the current World Cup cycle. 

• Fans continue spending billions supporting teams despite ongoing cost-of-living pressures. 

Football: Emotional Economy

Football is no longer simply entertainment. Major tournaments now function as large-scale emotional economies capable of influencing how consumers spend, travel, socialise, and engage with brands in real time.

During events like the FIFA World Cup, emotional intensity rises dramatically. Excitement, anxiety, tribal loyalty, optimism, disappointment, and fear of missing out all contribute to impulsive consumer behaviour that businesses can increasingly track through measurable spending patterns.

The more emotionally invested fans become, the more reactive their spending behaviour becomes.

Click Intelligence’s research identified four major emotional spending behaviours that consistently emerge during major football tournaments.

1. Celebration Spending

Winning drives reward-based spending behaviour.

Last-minute goals, qualification victories, dramatic comebacks, and major upsets regularly trigger spikes in:

• Food delivery orders 

• Pub and bar spending 

• Merchandise purchases 

• Transport demand 

• Nightlife activity 

• Group spending behaviour 

This behaviour mirrors the emotional release fans experience after positive sporting moments.

The scale of this effect is already measurable. Americans spent $19 billion during the 2025 Super Bowl across restaurants, accommodation, and transport, while the average football fan now spends £138 per matchday, excluding ticket costs.

Football victories increasingly create short-term “celebration economies” where emotional highs temporarily override budgeting habits.

2. Doom Spending & Stress Spending

Football not only influences spending during victories. High-pressure moments can also trigger emotionally driven stress spending behaviour.

Penalty shootouts, knockout fixtures, rivalry games, unexpected losses, and controversial refereeing decisions heighten emotional states, often leading consumers to seek comfort through spending.

There will be increased spending on:

• Takeaways 

• Alcohol 

• Impulse purchases 

• Betting activity 

• Convenience spending 

• Emotional “treat” purchases 

Research shows 37% of Gen Z and 39% of Millennials admit to doom spending during stressful periods, while more than a quarter of Americans report emotionally driven spending linked to economic anxiety.

Football appears to temporarily amplify these same emotional spending behaviours during high-stakes tournament moments, particularly among younger audiences who are already more emotionally reactive consumers.

3. Tribal & Identity Spending

Football spending is increasingly identity-driven rather than purely practical.

Fans spend money not only to support teams but to reinforce belonging, national identity, and participation within a wider fan community. During major tournaments, emotional loyalty frequently overrides budgeting concerns.

This drives increased spending on:

• Shirts and merchandise 

• Flags and decorations 

• Watch parties 

• Travel 

• Hospitality experiences 

• Social events 

Even during periods of economic pressure, supporters continue spending billions supporting clubs and national teams because football fandom is deeply tied to identity and emotional connection.

The continued commercial growth of football reflects this behaviour. FIFA expects the 2026 World Cup to become the most commercially successful tournament in sporting history, highlighting the enormous financial power of tribal consumer behaviour.

4. Social Media & Second-Screen Spending

The modern World Cup experience is no longer confined to stadiums or television screens. Football has become a fully integrated social media event.

Fans increasingly experience matches alongside:

• TikTok reactions 

• Live commentary 

• Memes 

• Highlight clips 

• Influencer content 

• Live betting apps 

• Ecommerce promotions 

This creates what Click Intelligence describes as “second-screen spending” — where emotional reactions on social platforms directly influence purchasing behaviour during live matches.

The behavioural shift is especially visible among younger audiences:

• 74% of sports fans now follow sport through social media 

• 72% of Gen Z sports fans consume sports content socially 

• 49% of Gen Z notice advertising more during sporting events 

Emotionally heightened environments combined with algorithm-driven exposure create ideal conditions for impulsive purchasing behaviour, increased ad responsiveness, and real-time consumer engagement.

Football’s Local Economic Impact

Major football tournaments also generate substantial economic surges around stadiums, host cities, and fan zones.

The emotional atmosphere surrounding matches creates measurable increases in:

• Hotel demand 

• Transport usage 

• Restaurant spending 

• Nightlife activity 

• Tourism 

• Local retail spending 

Research already shows that spending within 1km of English football stadiums rises significantly on matchdays, while spending at restaurants and bars near the Champions League Final increased by 7.4%.

As the 2026 World Cup expands across the United States, Mexico, and Canada, local economies are expected to experience unprecedented demand spikes throughout the tournament.

Why Brands Care About Emotional Spending

Emotionally heightened sporting moments create rare periods where consumer attention, social engagement, and impulsive purchasing behaviour peak simultaneously.

For brands, this creates significant opportunities across:

• Retail 

• Hospitality 

• Food delivery 

• Ecommerce 

• Betting 

• Transport 

• Travel 

• Entertainment 

Sporting emotion increases:

• Advertising visibility 

• Social engagement 

• Brand recall 

• Conversion opportunities 

• Impulse purchasing behaviour 

Businesses that understand emotional spending patterns are increasingly building campaigns around live sporting moments rather than relying solely on traditional advertising schedules.

Expert Insight

James Owen, Co-Founder of Click Intelligence, states:

“Major football tournaments are becoming real-time emotional economies. The emotional volatility of sport increasingly shapes where consumers spend, how quickly they make purchasing decisions, and which brands successfully capture attention during high-pressure moments.

The 2026 World Cup will likely become one of the largest emotional spending events ever measured, creating enormous opportunities for brands that understand how consumer behaviour changes during live sporting experiences.”

Conclusion

The FIFA World Cup is no longer just a sporting tournament. It has become one of the world’s largest emotional economies, capable of influencing consumer behaviour at enormous scale.

From celebration spending after dramatic wins to stress spending during penalty shootouts, football increasingly shapes how consumers spend money in real time.

As the 2026 World Cup approaches, businesses, marketers, retailers, and hospitality brands are preparing for what could become the most commercially influential sporting event the world has ever seen.

National Bank for Financing Infrastructure and Development Launches ‘Institute for Infrastructure Development’ to Strengthen Capacity Building in Infrastructure Financing

“The launch of the Institute for Infrastructure Development marks a significant milestone in strengthening India’s infrastructure financing ecosystem. By creating a structured platform for knowledge and skill development, we aim to empower stakeholders to drive sustainable and efficient infrastructure growth. I take this opportunity to extend sincere appreciation to the National Institute of Bank Management (NIBM) for their invaluable efforts in curating the inaugural programme of the Institute. Our vision is to position the Institute for Infrastructure Development as a Centre of Excellence that will drive capacity building, enhance capabilities and foster thought leadership in the infrastructure sector.”

“Infrastructure financing stands as a cornerstone of India’s development and the launch of this Institute comes at a pivotal moment. By bringing together the expertise of financial institutions, academia, and industry, the Institute will create an inclusive platform for learning, knowledge sharing, and collaboration.  Through this initiative best practices will be reinforced, technical capabilities will be continuously enhanced, and the overall infrastructure financing ecosystem will be further strengthened.”

Vedanta Advances Low-Carbon Operations, Cuts Metals Emissions Intensity by 15 percentage Since FY21

New Delhi, June 4 : On World Environment Day, Vedanta Group, India’s  metals, oil & gas, critical minerals, power, and technology conglomerate, reaffirmed its commitment to sustainable and low-carbon growth, reporting a 15 percentage  reduction in metals emissions intensity since FY21. The company reduced its metals emissions intensity from 6.45 tCO₂e/tm in FY21 to 5.44 tCO₂e/tm in FY26, reflecting sustained progress in decarbonization, operational excellence, and resource efficiency.

Central to this progress is Vedanta’s four-pronged decarbonization strategy: mitigating emissions through technologies that enhance operational efficiency, switching to cleaner fuels, increasing the quantum of renewable energy in its energy mix; and offsetting residual emissions through large-scale afforestation, ecosystem restoration, water stewardship initiatives, and various carbon sequestration techniques.

Under its emissions mitigation pathway, Vedanta increased renewable energy consumption by over 50% year-on-year to nearly 400 crore units (3.97 billion units) in FY26, equivalent to nearly 454 MW of round-the-clock renewable energy capacity. This helped avoid approximately 30 lakh tonnes of CO₂ emissions during the year. The company also deployed 365 kilotonnes of biomass as an alternative fuel across its businesses, reducing carbon emissions by an estimated 5–6 lakh tonnes in FY26. Of the total biomass utilized, approximately 360 kilotonnes were contributed by Vedanta Power’s Talwandi Sabo Power Limited , where biomass now constitutes more than 5% of the plant’s fuel mix, reinforcing the Group’s efforts to transition towards cleaner energy sources.

Complementing these efforts, Vedanta continues to advance its carbon offsetting and environmental stewardship initiatives. Since FY21, the company has planted nearly 40 lakh trees across its operational regions and is progressing steadily towards its target of 70 lakh trees by 2030 under the World Economic Forum’s 1 Trillion Trees movement. In FY26 alone, close to 10 lakh trees were planted, supporting the restoration of mining landscapes, industrial land, and native ecosystems while enhancing long-term carbon sequestration.

The Group that comprises Vedanta Limited, Vedanta Aluminium, Vedanta Oil & Gas, Vedanta Power and Vedanta Iron & Steel, has also strengthened water stewardship across operations. In FY26, Hindustan Zinc Limited, Vedanta Oil & Gas, and Vedanta Iron & Steel’s iron ore business maintained net water positive status, replenishing more water than they consume and contributing to long-term water security in the regions where they operate.

As a producer of critical energy transition materials including aluminium, zinc, silver, copper, iron ore, and steel, Vedanta continues to play a vital role in supporting India’s industrial growth while advancing its sustainability ambitions.

Key sustainability achievements during FY26 include:

• Vedanta subsidiary Hindustan Zinc became the first Indian mining company to join the International Council on Mining and Metals  and secured the no. 1 global ranking in the S&P Global Sustainability Yearbook 2026.
• Hindustan Zinc’s Rampura Agucha became India’s first Zinc Mark-certified mine, setting a new benchmark for responsible and sustainable zinc production.
• Vedanta Aluminium was featured in the S&P Global Sustainability Yearbook 2026, placing among the top 10% of companies globally and ranking 2 in its sector for the third consecutive year.
• Vedanta Aluminium expanded its portfolio of low-carbon aluminium products with the launch of Restora at BALCO, reinforcing its commitment to sustainable manufacturing and responsible growth.
• Vedanta Iron & Steel inaugurated the Maem Bandhara Watershed Management Project in Goa, strengthening water security, improving irrigation access, and supporting sustainable livelihoods for over 150 farming families.
• Vedanta Oil & Gas achieved the Gold Standard Pathway under the Oil and Gas Methane Partnership  2.0.

As industries worldwide accelerate climate action, Vedanta remains focused on building a future-ready business anchored in sustainability, innovation, resource efficiency, and long-term value creation.