12, Oct 2023
Anastasia Beverly Hills Introduces Lip Liners
One of Anastasia Beverly Hills’ best-selling Satin & Matte lipsticks now comes in gorgeous, ultra-glam new colors to help you nail your lip game. The Autumn of 2023 is here, and along with it, new lip colors that are a must-have. With Anastasia Beverly Hills’ all-new Satin & Matte lipstick hues, there is plenty of lipstick love to go around, from millennial pink to nude to plum.
Simply put, you know when you know. The Matte & Satin Lipstick from Anastasia Beverly Hills is unbelievably easy to glide on, perfectly pigmented, and comes in several new colors. With its tremendous payoff, luxurious wearability, and two velvety-soft, featherweight finishes that give all the looks from day to night, this game-changing formula is addictive by design. One may transition from natural to glam faster than one can blow a kiss because of the bullet tip design’s pro-level control, unmatched precision, and even color dispersion. It is housed in an opulent, exquisite rose-gold component and is the ideal accent piece for a purse or makeup bag. Combine with Anastasia Beverly Hills’ new Lip Liner to add color.
Matte & Satin Lipsticks ( Shade Extension): With this long-lasting, highly pigmented lip color, you can have gorgeous lips in a flash. The new, emollient formula of Anastasia Beverly Hills Matte Satin Lipstick is supple and smooth for all-day wearability.
Shades: Hush Rose, Blush Brown, Sun Baked, Warm Taupe, Hush Pink.
Pro Tips:
Pair with Lip Liner for a sculpted and defined look.
For further definition, apply Pro Pencil around the perimeter of the lips and blend with Brush 20.
Pair with A2 Pro Brush to further define the lip shape or detail the lips with precision.
Diffuse the lip line with a small amount of Pro Pencil on Brush 22 for a soft, diffused look.
For dry lips, prep using Lip Primer before application.
Availability:
– www.boddess.com
– Sephora, Nykaa, Myntra & SS Beauty
-ABH Flagship store in DLF Mall of India, Noida
Anastasia Beverly Hills Introduces Lip Gloss
With ABH Lip Gloss, you may create a variety of lip looks, such as glossy lips with a high sheen, lips that are fully pigmented or metallic, or the ideal lip topper appearance. To keep your favorite lip colors in rotation all season, mix and match lip gloss colors, match them with matte lipstick hues, or purchase one of our limited-edition lip gloss sets.
Lip Gloss (Shade Extension): With every lip gloss in the Anastasia Beverly Hills Lip Gloss line, you can achieve maximum, one-swipe shine that you can’t resist in luminous, vanilla-scented finishes. Our ultra-smooth Diamond Lip Gloss glazes on a spectacular, light-reflecting effect in a matter of seconds for an explosive shine without the tint.
Shades: Soft Pink, Deep Taupe, Sun Baked
Pro Tips:
Wear over bare lips for natural or lightly tinted lip color for high shine.
Apply to the center of the lips for extra volume.
Pair with Lip Liner and Matte Lipstick for extra dimension.
For dry lips, apply Lip Primer prior to application.
For dry lips with flakiness, use a gentle lip exfoliator prior to application.
Availability:
– www.boddess.com
– Sephora, Nykaa, Myntra & SS Beauty
-ABH Flagship store in DLF Mall of India, Noida
Anastasia Beverly Hills Introduces Lip Liners
Pop those lips! Stun the crowd by being a show stopper with this Ultra Rich Color Lip Pencil by ABH. Grab the delightful appraisals on the party floor and refine a fine touch of color on your lips.
Makeup staples are lip liners – the wonderful product that not only reshapes your cupid’s bow and gives it an illusion of being fuller, but also increases the longevity of lipstick by preventing it from bleeding out of the lines.
A full-pigment Lip Liner that delivers precise shaping, contouring, and payoff for perfect lips. The long-lasting, creamy (but never shiny or slippery) formula glides on for a velvet-matte finish. It can be worn alone or with any lip shade to get those perfectly done, naturally enhanced lips.
Lip Liner (Shade Extension): The flawless lip is where ABH draws the line. a full-pigment lip liner that offers precise contouring, shape, and results that live up to the ABH brand. Its square form prevents rolling off the table and makes it simple to sharpen to a very thin point for maximum precision. The high-payoff solution can be applied to the entire lip area for a velvety-matte, long-lasting effect.
Shades: Caramel, Rosewood
Pro Tips:
For a natural effect, use a shade that is closest to the shade of lipstick.
For a contoured effect, use a shade that is 2-3 shades deeper than lipstick.
Fill in the entire lip for a natural, matte lip color.
Fill in the entire lip to create a base for the lipstick.
Apply in the center of the lip and blend out with a brush for an ombré effect.
Availability:
– www.boddess.com
– Sephora, Nykaa, Myntra & SS Beauty
-ABH Flagship store in DLF Mall of India, Noida
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- By Rabindra
12, Oct 2023
Bombay Stock Exchange Brokers’ Forum (BBF) Presents India Investor Show 2023
Mumbai, India – October 12, 2023 – The Bombay Stock Exchange Brokers’ Forum (BBF) proudly presented a virtual event, ‘India Investor Show 2023,’ on October 10, 2023, catering to both Indian and global investors. This event was held under the auspices of the Securities and Exchange Board of India (SEBI) and the International Financial Services Centres Authority (IFSCA).
The event is part of the celebration of the World Investor Week 2023 led by the International Organization of Securities Commissions (IOSCO) and hosted in India by SEBI.
“BBF’s India Investor Show 2023” took place from 1:30 pm to 5:30 pm Indian Standard Time (IST) and garnered extensive support from the major Indian Market Infrastructure Institutions, including BSE, NSE, MSE, MCX, NCDEX, INDIA INX, NSE IX, CDSL, NSDL, ICCL, NSE Clearing, and MCXCCL, as well as knowledge partners NIFM and NISM.
In the context of World Investor Week 2023, the theme of the event, ‘India Investor Show 2023,’ carries particular significance as it focuses on aligning policy frameworks and regulations with the needs of investors. The program successfully united policymakers, industry leaders, and investors on a common platform to engage in discussions, and deliberations, and to chart the future course of financial markets. Distinguished speakers shared their knowledge and perspectives, catering to both market intermediaries and investors.
The inaugural session featured the honourable Mr. G. P. Garg, Executive Director of the Securities and Exchange Board of India (SEBI) as the Guest of Honour, along with Dr. Dipesh Shah, Executive Director (Development) of the International Financial Services Centres Authority (IFSCA). The event also welcomed the eminent Mr. Nilesh Shah, Group President & Managing Director of Kotak Mahindra Asset Management Company (KMAMC), who discussed “Indian Capital Markets 2025 – the road ahead.” This was followed by speeches from other industry stalwarts. Furthermore, the event included speakers from the NSE International Exchange (NSE IX) and India International Exchange (India INX).
Kishor Kansagra, Chairman of the Bombay Stock Exchange Brokers’ Forum (BBF), underscored the significance of ‘BBF’s India Investor Show 2023’ within the context of World Investor Week 2023, stating, “As we celebrate World Investor Week 2023, ‘BBF’s India Investor Show 2023’ holds paramount importance. This event serves as a vital platform where discussions on policy frameworks and regulations align with the evolving needs of investors. We are pleased to have organized an event that successfully united key stakeholders, paving the way for the future of financial markets.” In the spirit of BBF World Investor Week celebrations, Kansagra acknowledged the fundamental role that investors play in shaping the financial landscape, saying, “This week, we celebrate their dedication, curiosity, and resilience. Together, we stride forward towards a brighter and more prosperous future for all investors.”
12, Oct 2023
Experiences that Jammu offers to every kind of traveller
The culturally rich, topographically diverse and naturally stunning Jammu offers a variety of experiences for all kinds of travelers, be it the adventure junkies, the nature lovers, the foodies or the history buffs.
This gem is a paradise with its unfiltered views of the majestic Pir Panjal range, its natural bounty of lush green hills alive with a variety of flora and fauna, its ancient temples, its local handicrafts and delectable cuisines. At the heart of Jammu lies a small, pretty hill station called Patnitop nestled amidst picturesque meadows and surrounded by pristine mountains, that will make your visit all the more special.
Here are five experiences in Jammu that deserve a spot on the itinerary of your next visit:
For the history and heritage buffs
Since the 2nd century AD, Jammu has built a rich heritage that has enriched its economic, cultural, architectural and social history. Some of its ancient structures like the Amar Mahal Castle, that is built like a French Chateau on a hill overlooking the river Tawi continue to attract travellers for the view it offers and for its architectural excellence. The palace is now converted into a museum making it ideal for a visit by both history buffs and architects! The Bahu Fort, built around 3,000 years ago, is another structure worth a visit. It houses a temple dedicated to the presiding deity of Jammu – Goddess Kali.The Vaishno Devi temple and the Raghunath Temple draw hordes of pilgrims to the region throughout the year.
For lovers of nature and crisp, mountain air
Patnitop is a dream destination for those who love to be surrounded by nature’s bounty! From taking long walks along unexplored mountain trails to trekking, skiing during winter, camping, paragliding, or taking a dip in its natural hot springs, Patnitop is a haven for nature lovers. When here, visit the Skyview by Empyrean property spread across 22 acres that perfectly blends premium hospitality, adventure, nature and luxury! A ride aboard the Skyview Gondola also known as India’s first ‘green gondola’ is a must-do, so add it to your itinerary. This is one of the highest CEN-certified gondolas in Asia covering 2.8 km in flat 10 minutes! A gliding, ariel view of Patnitop on this ropeway will make you appreciate its natural beauty even more.
For families and big groups celebrating festivals or occasions
Jammu’s rich and diverse cultural history makes it a very vibrant and colourful destination to celebrate festivals or occasions with family and friends. These gatherings showcase some of Jammu’s best local cuisines, culture and handicrafts. The Bahu Mela is celebrated twice a year from March to April and from September to October at the Bahu Fort that is lit up to perfection for the occasion. The Jhiri Mela is celebrated in October and November brings together farmers of the region to honour the farmer Jitu Baba, who laid down his life for his fellow men. The three-day Purmandal Mela festival is held during Shivratri.
Navratra Festival in Jammu region is famous for its celebration in Katra, the base camp of Shri Mata Vaishno Devi. Though the yatra to the shrine of Mata Vaishno Devi is a round-the-year event, the one undertaken during the Navratras is considered the most auspicious. A large number of tourists pay their obeisance to the deity during this period.The festival is celebrated twice in a year- during the Sharadiya Navratri, Chaitra Navratri
For the Foodies
Jammu offers a variety of cuisines inspired by its multicultural legacy making it a much sought-after destination for the foodies. Here, you can relish the customary local Dogra cuisine that includes the famous Kashmiri Pulao (it’s a Kashmiri dish), Khatta Meat, the much-loved sweet Patisa or the Kalaadi, a processed cheese prepared only in the region.
The other traditional dishes that are a must-try in Jammu Region are Morel (Gushi) Palov, Madra (lintel cooked in curd), Oria (Potato/Pumpkin in mustard sauce), Maani, Khameera, Katha Meat (Sour Mutton), Shasha(raw mango chatni), Kasrod and Timru-di-Chatni,Shiri Pulav, and Mitha Bhat (Sweet Rice) among others.
For desserts, Jammu offers dishes like Chocolate Barfi, Sund Panjeeri, Patisa for food lovers You cannot overlook the street food of Jammu comprising Gol Gappas, Kachaalo, Gulgule, and Rajma Kulche.
In Jammu, every kind of traveller will find their sweet spot, so make sure you do your research well in time before you head to the region and make your bookings so you don’t miss out on any of the unique experiences the region offers.
12, Oct 2023
Radisson Hotel Group Introduces Palchan Hotel & Spa, a member of Radisson Individuals Retreats in the Heart of the Himalayas
Radisson Hotel Group is proud to announce the opening of Palchan Hotel & Spa, a member of Radisson Individual Retreats in Manali. Nestled amidst the majestic Himalayan range, the hotel offers guests an unparalleled experience with a chance to reconnect with nature as it is surrounded by lush green valleys and serene waterfalls.
Located on the Rohtang Highway, the hotel is around 1.5 hours away from Kullu-Manali Airport in Bhuntar and close to local bus and train stations. Guests can also reach easily by car or taxi and benefit from the on-site parking.
“We envision Radisson Hotel Group’s next phase of growth to be driven by key hotel openings in India’s leading leisure destinations. Radisson Individuals Retreats allows us the opportunity to enable and co-create unparalleled experiences for guests in every part of India, especially in tier-II and III cities. Considering the heavy footfall of travelers visiting Himachal Pradesh and especially Manali, the hotel’s strategic location will be one of its key USPs. With this opening, our goal is to make experience-driven hospitality accessible to a wider audience, while also ensuring that our presence enriches the local community and preserves the natural beauty of this Himalayan paradise.” said Zubin Saxena, Managing Director & Area Senior Vice President – South Asia, Radisson Hotel Group
Spacious rooms with panoramic views of the Himalayas at Palchan Hotel & Spa, a member of Radisson Individuals Retreats. Perched in the heart of Manali, Palchan Hotel & Spa, a member of Radisson Individuals Retreats
presents guests with a one-of-a-kind accommodation experience. Each meticulously designed and spacious room features a stunning cedar wood look, exhibiting modern comforts with traditional aesthetics. The rooms and suites are strategically positioned to offer breathtaking panoramic views of the majestic Himalayan peaks. Earthy tones and tasteful furnishings create an inviting and soothing ambiance, ensuring a serene retreat after a day of adventure or leisure.
Rooted in the Saatu architectural style, known for its handcrafted details and use of natural materials, the hotel’s design captures the essence of the Himalayas, blending seamlessly with the surrounding natural beauty. Every stone used in the construction of the hotels is truly unique, handcrafted by local artisans. The hotel also features charming hand-carved stone pillars, intricate woodwork, and hand-painted murals.
Guests can enjoy a refreshing swim with stunning views at the hotel’s outdoor heated pool. The hotel is equipped with a fitness center and spa that offers a wide range of treatments, from relaxing massages and therapies that draw inspiration from Himalayan healing traditions to rejuvenating facials that promise to deliver a healthy glow.
Culinary enthusiasts will be delighted by an array of dining options at the hotel featuring local and international cuisines. At Buran’s, the hotel’s specialty restaurant, guests get to partake in a one-of-a-kind adventurous gastronomic experience that features igloo cabins. Its menu offers a diverse range of cuisines, including Italian, Japanese, and Asian along with Indian and South Indian dishes. Guests can also discover local flavors with a selection of Himachali local dishes available at Buran’s.
Guests can bask in the breathtaking views of the Himalayas and the Beas River at the hotel’s rooftop restaurant – Beaside Restaurant & Bar. Featuring elegant décor and a choice of indoor and outdoor seating, Beaside offers a fine dining experience like no other with a mesmerizing view of Manali’s natural beauty and a wide selection of international wines and spirits.
Dine under the stars or enjoy the panoramic view of the Himalayas at Buran’s igloo cabins
“We are immensely proud of our partnership with the Radisson Hotel Group to introduce Palchan Hotel & Spa, a member of Radisson Individuals Retreats to the world. We aim to provide a hospitality experience like no other to Indian and International travelers with our collective synergies with RHG. Partnering with the Group not only allows our property to preserve and promote its distinctive characteristics but also provides us an edge with the brand’s renowned reputation among millions of guests globally. We believe that the hotel will not only provide travelers with a sanctuary of comfort and indulgence but also contribute to the economic and cultural growth of this region.”, said Mr. Ayaan Sharma, Owner of Whispering Rock Hotels
Buran’s at Palchan Hotel & Spa, a member of Radisson Individuals Retreats
Beyond the confines of the hotel, guests can explore a variety of activities ranging from thrilling skiing adventures to breathtaking paragliding experiences – there is something for every adventurer. Nature enthusiasts can explore scenic waterfalls, while those interested in local culture can visit tourist hotspots like Atal Tunnel, Rohtang Pass, Hampta Pass, Solang Valley, Nicholas Roerich Art Gallery, and Mall Road.
Radisson Hotel Group continues to command a leading presence in the Indian market and is one of the country’s largest international hotel operators with over 165 hotels in operation and development. It continues to be the largest hotel operator in tier-1 markets like Delhi NCR and at the same time, more than 50% of its portfolio is in tier-2 and 3 markets where it has benefitted by being the first mover. With hotels dotted across 65+ locations in India, there is a Radisson hotel in every 4 hours of drivable distance across the length and breadth of the country operating under brands, including Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson, Park Plaza, Park Inn & Suites by Radisson, Country Inn & Suites by Radisson and Radisson Individuals.
12, Oct 2023
Planet Smart City manages 1 billion Litres of Water in Pune
Pune, 12th October 2023: Planet Smart City, a leading global player in the affordable and aspirational housing market integrating Proptech and ESG-compliant solutions in real estate developments, has added another feather to its cap. The Proptech solutions company has helped manage 1 billion litres of water across 15,000+ households in Pune.
As Punekars are grappling with the ongoing water crisis in Pune brought on by the dwindling water resources, and rapid urbanization, Planet Smart City’s Planet SIM emerges as the innovative solution of the hour. Developed by its Digital Business unit, Planet SIM collects data to understand consumption patterns and identify outliers to trigger corrective action. The deployment of the platform in over 60 societies has resulted in substantial water and energy savings.
Commenting on this achievement, Mr. Marco Pilia, Managing Director India at Planet Smart City, stated, “Planet Smart City is dedicated to establishing affordable housing communities that prioritize environmental consciousness. Since the initial deployment of Planet SIM in Pune’s residential societies a year ago, we have successfully managed over 1 billion liters of water, resulting in significant reductions in utility costs for societies. With our innovative solution, each society has achieved substantial annual savings in terms of water usage, manpower and electricity, leading to both significant financial benefits and a noteworthy reduction in our collective carbon footprint.”
“Upon close examination of water consumption trends in Pune’s residential societies, we’ve noted the water requirement ranges from 300 to 600 liters per household per day. Traditionally, these societies have been responsible for managing their water resources independently. However, following the implementation of Planet SIM, we have the potential to decrease society water usage by an impressive 20 to 25 percent This monumental achievement not only signifies our commitment to sustainable water management but also has a cascading effect on overall power consumption. Through this initiative, we’ve successfully achieved a notable reduction in overall power consumption, ranging from 8 to 10 percent.” Added Mr. Mukund Deogaonkar, Director India Business, Planet Smart City.
Planet Smart City’s Planet SIM aims to reach hundreds of societies before the end of 2023. Owing to the ongoing water crisis in Bengaluru, the digital unit is ready to expand its offerings to the Silicon Valley of India.
12, Oct 2023
The Resounding Success of “TU DIKHE SE” Song with 10K Views in just One Week
XYZ Production Pvt. Ltd. is thrilled to announce the astounding success of its latest musical release, “TU DIKHE SE,” which garnered a remarkable 10,000 views within just one week of its debut. This accomplishment solidifies “TU DIKHE SE” as an instant sensation in the music industry.
Directed by Bhupesh Kalal, “TU DIKHE SE” boasts an impressive cast that includes Shubham Jaibeer Sahrawat and Rupsi Singh, whose captivating performances have left audiences amazed. The soulful and melodious voice behind the song is Krishan Madha, whose vocals have resonated with music lovers worldwide. The song’s emotional narrative is brought to life by the creatively crafted and beautiful lyrics penned by the renowned SK Chanan Wala. Abhi Saini’s enchanting music composition elevates “TU DIKHE SE” to new artistic heights. The song is available on major music streaming platforms, including Hungama Music, Spotify, Wynk Music, and Amazon Prime Music, allowing listeners to enjoy its melody and emotional journey anytime and anywhere.
XYZ Production Pvt. Ltd. is grateful for the overwhelmingly positive feedback it has so far received and is honored to deliver “TU DIKHE SE” to music fans. This achievement is a tribute to the team’s hard work, ability, and dedication in bringing this song to life.
XYZ Production Pvt. Ltd. says:-
We are extremely happy about the 10,000 views and amazing reception ‘TU DIKHE SE’ has garnered in just one week. From the captivating performances by Shubham Jaibeer Sahrawat and Rupsi Singh to Krishan Madha’s beautiful vocals, SK Chanan Wala’s emotionally stirring lyrics, and Abhi Saini’s lovely music production, this resounding success says volumes about the brilliance and dedication of our team. The song “TU DIKHE SE” is more than just a song; it’s an emotional journey that has touched music fans all around the world.
We are delighted to see such an amazing review from our audience who welcomed “TU DIKHE SE” with open arms. We anticipate producing more soul-stirring musical masterpieces in the future. This is just the beginning.
12, Oct 2023
Infiniti Mall presents a magical tale of love and transformation ‘Beauty & The Beast’
Infiniti Mall, Mumbai’s premier shopping, food, and entertainment hub, is gearing up to transport you to a world of enchantment with a thrilling Broadway-style musical live performance of ‘Beauty & The Beast’ at its Malad location.
Embark on a magical journey alongside Belle, a young woman of kindness and intelligence, as she encounters a prince cursed to exist as a fearsome beast. The evergreen play is all set to charm audiences with fascinating dramatics and an engaging storyline.
Details:
Event: Musical Theatrical Play – Beauty & The Beast
Dates: 14th & 15th October, 2023
Timings: 5:30 PM onwards
Venue: Main Atrium, Upper Ground Floor, Infiniti Mall, Malad
With its enduring appeal and universal message of love and acceptance, this age-old musical theatrical performance has continued to captivate audiences of all ages and backgrounds. Infiniti Mall, Malad enthusiastically welcomes everyone to witness theatrical excellence.
Infiniti Mall, a part of K Raheja Realty Group, persistently conceptualizes and executes interesting and experiential events, thereby providing customers an opportunity to experience holistic entertainment.
12, Oct 2023
Chola Expands CSR Program – Truckers Eye Health Project (Raahi)
Chennai, 12.10.2023 – Cholamandalam Investment & Finance Company Limited (Chola), the financial services arm of Murugappa Group, is delighted to announce the expansion of its Raahi National Truckers Eye Health Programme, now entering phase eight. In this phase, Chola is set to establish two new vision centres while continuing to support the 36 locations in 16 states initiated in the previous year.
The Raahi National Truckers Eye Health Programme is a remarkable Corporate Social Responsibility (CSR) initiative by Chola aimed at promoting and providing essential health benefits to truck drivers and their families. The program’s primary objectives are to screen 1 lakh plus truck drivers and organize outreach camps in proximity to industrial areas, fleets, and transport depots.
Chola’s commitment to enhancing the health and well-being of the trucking community has been unwavering, and the new phase of the program will focus on eye health. Services to be offered include screening, spectacle dispensing, referral, refraction, and raising awareness about the significance of maintaining good eye health among truck drivers and their families.
Mr. Ravindra Kundu, Executive Director of Cholamandalam Investment and Finance Company Limited, emphasized the importance of this initiative, saying, “Truck drivers play an indispensable role in our economy by transporting goods and across long distances, but they also bear the responsibility of ensuring the safety of their cargo and fellow road users. A crucial requirement for safe driving is clear vision. Therefore, it is our responsibility to ensure better vision care for the truck drivers. Chola is proud to deliver and promote eye health services to the occupational driving community in our different locations, thereby providing improved healthcare facilities. For the financial year 2023-24, our goal is to screen over 1.5 lakh individuals, distribute sixty thousand spectacles, and conduct DR Screenings (Diabetic Retinopathy) for approximately 1000 plus truck drivers.”
As part of this program, Diabetic Retinopathy (DR) Screening will also be conducted to detect and identify ocular conditions at an early stage. Fundus cameras, offering crucial eye screening services, will be installed in two mobile vans stationed in Durg, Chhattisgarh, and Delhi.
Each truck driver participating in this program will receive a personalized referral card, facilitating a systematic approach to referrals, tracking, and follow-up for any identified beneficiary. This card can be presented at a nearby hospital for necessary cataract surgery.
Furthermore, the program will also address the critical health issue of Tuberculosis (TB) among truck drivers by organizing targeted awareness sessions. These sessions will educate truck drivers about TB, its symptoms, transmission, prevention, and available healthcare services to ensure early detection and timely treatment.
Chola’s expanded Raahi National Truckers Eye Health Programme underscores its commitment to the well-being of the trucking community and reaffirms its role as a responsible corporate citizen.
12, Oct 2023
Social Beat’s AI-Powered Fortune Ganeshotsav Pandal Campaign – A Successful Blend of Tradition and Innovation
Social Beat, a pioneering digital agency, proudly introduces its AI-driven campaign for Fortune Edible Oils & Foods, titled “Fortune Ganeshotsav”. Drawing inspiration from the rich history of Ganesh Chaturthi, this campaign was poised to use innovation as a medium to bring the community together digitally and engage with the brand.
The “Fortune Ganeshotsav” was more than just a campaign; it was a grand celebration that married tradition with innovation. It was a 9-day Utsav with 9 contests and 18 gold coins as giveaways. An engagement and participation of 2M+ is what made this campaign a huge success. Our use of AI-generated creatives to construct the Fortune Ganeshotsav Pandal promised not only a visually stunning and unique experience for our followers but also highlighted Fortune Foods as a brand that cherishes its heritage while embracing new technological trends.
We used tools such as Midjourney, Stable, and Easy Diffusion to make each grid as detailed and nuanced as possible. Right from the pooja thali to the Fortune billboard, each AI creative was crafted with unique details, which seamlessly blended with other creatives to bring forth the entire grid.
The contests included solving puzzles, decorating Ganesh ji’s crown, sharing their home-made prashad pictures, and finding Ganesh ji’s mooshak through an AR filter for an immersive experience
Influencers joined the effort to amplify and explain the contests to users in the most engaging manner.
Through this campaign we garnered a reach of 31 million, engagement of 2 million+, 1700+ entries in 10 days and 20,000 + profile visits on our social media handle
Mr. Vikas Chawla, Co-Founder, Social Beat said, “Through this Fortune Ganeshotsav campaign, we were successful in reigniting the sense of community while embracing creativity and innovation. This Instagram campaign gave a sense of the magnanimity of celebrations and the spirit of Ganesh Chaturthi. The success of the campaign was measured through daily participation in contests and engagement during the 9 days of the campaign. The winners were announced basis their key performance indicators (KPIs) such as participation rate, contest entries, audience engagement, and user-generated content to gauge the campaign’s impact and effectiveness.”
Sanjay Adesara, Head of Marketing at Adani Wilmar said, “We aim to set the bar higher each year, and this year, we wanted a technologically innovative campaign that would lead to engagement from our followers while also seamlessly integrating the brand values of Fortune, and the results are impressive. We look forward to more such innovative brand campaigns in the year.”
12, Oct 2023
AISATS Delivers 100 Automated Aircraft Exterior Cleanings for Vistara
New Delhi, October 12, 2023 – Air India SATS Airport Services Private Limited (AISATS), India’s leading airport services management company celebrated its 100th Robotic Aircraft Exterior Cleaning for Vistara at Indira Gandhi International Airport (IGIA) on October 11, 2023, using its automated aircraft cleaning service ‘AeroWash’. AISATS launched this service in June 2023 for Vistara and is the first and only ground handler in India to introduce such an innovative and sustainable aircraft exterior cleaning solution. Through these 100 aircraft exterior cleanings AISATS has helped Vistara save 1,000 tons of CO2 emissions and 120,000 litres of water. This 100th aircraft wash milestone is a testament to AISATS’s drive for providing innovative and tech-savvy airport services and encapsulates how this game-changing tech is being adopted as a new benchmark in aircraft exterior washing across the Indian aviation landscape.
AeroWash harnesses state-of-the-art robotic technology, delivering precise and efficient exterior cleaning while upholding the highest safety standards for both the aircraft and the equipment operators. This system minimizes the use of water during the cleaning service and reduces aerodynamic drag on aircrafts leading to lower fuel consumption and lower CO2 emissions for airlines. It not only reduces aircraft ground time and lessens human intervention during the washing process but also cleans critical areas of the fuselage (crown, elevator, rudder) that manual cleaning might overlook. Furthermore, the eco-friendliness of this technology underscores that environmental sustainability and operational efficiency are not mutually exclusive goals for the aviation industry and can be achieved by utilizing the right equipment and green alternatives.
Commenting in this milestone, Sanjay Gupta, CEO of AISATS, said “AISATS is proud to undertake its 100th robotic aircraft exterior cleaning for Vistara. This technology represents a paradigm shift in the aviation industry’s approach to maintaining aircraft cleanliness and appearance and sets new benchmarks for aircraft washing standards. AISATS remains steadfast in its commitment to sustainability, consistently striving to provide advanced, eco-friendly solutions to the aviation sector and introducing AeroWash to our industry is a testament in this direction.”
AISATS has been at the forefront of introducing sustainable solutions to the Indian aviation sector, further solidifying its position as an industry leader. Recent initiatives, such as the introduction of solar-powered passenger ramp bridges and electric buses at various airports, underscore the company’s unwavering commitment to environmental sustainability.
