27, Apr 2026
Sinch Mailgun Report: Companies are Leaving Email Performance on the Table
SINGAPORE, Apr 27 - Sinch Mailgun, part of Sinch, has released its Email Impact Report 2026, introducing new industry benchmarks across 10 high-volume sending sectors and revealing a gap between email performance and execution.
Based on insights from more than 400 billion emails sent in 2025 and a global survey of over 1,200 email senders, the report shows that while email remains a critical, high-performing channel, poor deliverability is leaving significant revenue on the table. Nearly 18% of emails fail to reach the inbox, putting up to a fifth of potential return on investment at risk for many organisations.
78% of respondents say email is critical to business success. At the same time, the research highlights a growing disconnect between performance and execution, driven by gaps in measurement, deliverability practices and AI application.
“APAC businesses rely heavily on email to drive sales, loyalty and customer experience but many are not set up to capture its full value,” said Ginger Kidd, Vice President Marketing & Communications APAC at Sinch. “What we see in this data reflects what’s happening locally: brands are investing in email and seeing strong returns, yet there is still a high number of messages that never reach inboxes. For instance, in a market as competitive and cost-conscious as Australia, marketers simply can’t afford for emails to get lost in inboxes. When budgets are under pressure, fixing deliverability is one of the fastest ways to unlock more value from the spend they already have.”
AI adoption is widespread, but its impact remains uneven. Many teams focus on basic use cases such as content generation, while higher-impact applications such as optimisation, segmentation and deliverability remain underutilised. Organisations that use AI more effectively are significantly more likely to report improved email performance.
Ginger Kidd said: “Across the diverse markets of APAC, we’re seeing a common theme: marketers are enthusiastically adopting AI, but the initial focus has primarily been on content creation. The true opportunity now lies in leveraging AI for smarter decision-making. For instance, who to send to, how often, and with what level of risk. This strategic shift is the key to ensuring every campaign improves performance, not just adds volume.
“The most sophisticated teams are already using AI to predict which subscribers are at risk of disengaging, to fine-tune send times and to protect sender reputation. That’s where we’re seeing a real uplift in performance, not just faster content production.”
Key findings of the report include:
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60% of companies measuring email ROI report returns above $10 for every $1 spent
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More than 1 in 10 achieve returns as high as 40:1
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46% say AI improves speed and efficiency
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41% of teams use AI to generate email content
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23% say AI has not improved their email programs
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49% report improved email performance year-over-year
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79% plan to maintain or increase investment in email
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Fewer than half of organisations can confidently measure email ROI
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- By Neel Achary
27, Apr 2026
SK Group Establishes Foundation for AI Collaboration with Vietnam
Apr 27: SK Group announced it will collaborate with Vietnam to build the country’s artificial intelligence (AI) industry ecosystem and develop core AI infrastructure.
At the Korea–Vietnam Business Forum held in Hanoi on April 23, SK Group signed separate memoranda of understanding (MOUs) with the Nghe An Provincial Government and Vietnam’s National Innovation Center (NIC) to foster AI ecosystem development.
The signing ceremony was held in the presence of Kim Jung-kwan, Minister of Trade, Industry and Resources of Korea, and Ngo Van Tuan, Minister of Finance of Vietnam.
The Memorandum of Understanding (MOU) between the Nghe An Provincial People’s Committee and SK Group was signed by Vo Trong Hai, Chairman of the Nghe An Provincial People’s Committee; Choo Hyeong-wook, President & CEO of SK Innovation; and Jung Jai-hun, President & CEO of SK Telecom.
Another MOU between the National Innovation Center (NIC) and SK Group was signed by Vu Quoc Huy, Director General of NIC; Choo Hyeong-wook, President & CEO of SK Innovation; and Jung Jai-hun, President & CEO of SK Telecom.
Chey Tae-won, Chairman of SK Group and Chairman of the Korea Chamber of Commerce and Industry (KCCI), also attended the ceremony.
Earlier, at the Korea–Vietnam Summit, the two countries agreed to expand cooperation in future growth sectors such as AI, semiconductors, and energy. SK Group’s MOUs with Vietnam represent this bilateral cooperation being put into action by the private sector.
Through these partnerships, SK Group plans to support Vietnam’s growth as a key partner in its national AI strategy. In addition, building on AI data center development and stable power supply, SK Group is expected to lay the groundwork for the first overseas expansion of its “Korean-style AI full-stack” model, linking AI model development and validation with the rollout of industry-specific AI services.
Joint AIDC feasibility study in Nghe An linked to the Quynh Lap LNG Power Project
SK Innovation and SK Telecom signed an MOU with the Nghe An provincial government to jointly explore developing an AIDC and related infrastructure projects in the region. Nghe An is a major economic hub in north-central Vietnam and has emerged as a fast-growing region for manufacturing, energy and advanced industries, supported by its port and logistics infrastructure.
SK Innovation will explore broad cooperation opportunities in energy solutions, including supplying electricity to the data center and building dedicated generation facilities connected to the Quynh Lap LNG Power Project, for which it was recently selected as the developer.
SK Telecom plans to review options for developing, building, and operating the AIDC while also seeking to secure global demand. The Nghe An provincial government agreed to discuss support measures to help advance the partnership, including permits, administrative procedures, inter-ministerial coordination and incentive programs.
In February, SK Innovation was selected as a developer for the Quynh Lap LNG power project in Nghe An Province, together with PV Power, a power generation subsidiary of Vietnam’s state-owned oil and gas group PVN, and local company NASU. The project is a large-scale energy infrastructure initiative that includes the development of a 1,500-MW gas-fired combined cycle power plant, an LNG terminal, and a dedicated port, with construction scheduled to begin in 2027 and completion targeted for 2030. From the proposal stage, SK Innovation also presented a model to foster high value-added industries by integrating SK Group’s AI and semiconductor capabilities in areas near the power plant, thereby laying the foundation for the current partnership.
At the forum, the Nghe An government also presented the SK Innovation consortium with the Investment Registration Certificate (IRC) for the Quynh Lap Power Project, reaffirming its commitment to the development.
“Drawing on SK Group’s experience in operating large-scale power generation and diverse energy solution businesses, we will ensure the successful development of the local power infrastructure,” said Choo Hyeong-wook, President & CEO of SK Innovation, during a presentation titled “Vietnam’s Economic Leap through AI + Energy Innovation.”
Cooperation with NIC to Build Vietnam’s AI Ecosystem
SK Telecom and SK Innovation also signed a comprehensive MOU with Vietnam’s NIC to support the development of the country’s AI ecosystem.
The two sides agreed to cooperate on AIDC development, energy infrastructure development and the establishment of policy and institutional frameworks to foster the AI industry.
Under the agreement, SK Telecom will support AI ecosystem development in Vietnam through technology collaboration and investment promotion, and SK Innovation will provide energy solutions for AIDCs and related industries. The NIC will provide institutional support, such as coordinating with government agencies, improving regulations and developing policy, while also identifying and connecting local partners to facilitate project execution.
Established in 2019 by the Vietnamese government, NIC serves as the country’s national innovation hub, leading initiatives in AI, semiconductors and investment promotion. SK Group has maintained a close partnership with NIC, including a previous $30 million contribution toward its establishment.
Jung Jai-hun, President and CEO of SK Telecom, said, “AI data centers are key infrastructure that underpins the growth of the AI industry. Building on SK Group’s accumulated capabilities in the development, construction, and operation of AI data centers, we will further refine a collaboration model tailored to the Vietnamese market.”
First Overseas Expansion of Chairman Chey Tae-won’s “AI Full-Stack Provider” Vision
This partnership in Vietnam is significant as it could mark SK Group’s first overseas expansion of the “AI full-stack provider” strategy, integrating capabilities in AIDC, power, and energy solutions.
Chairman Chey Tae-won has consistently articulated his vision of transforming SK Group into an “AI full-stack provider.” Leveraging SK Group’s strengths across the AI value chain—including semiconductors, data centers, power and energy solutions, and AI services—the Group aims to build the most efficient AI infrastructure model.
Under this vision, SK Group is advancing the development of the 100-MW hyperscale “SK AI Data Center Ulsan,” targeted for completion in 2027. The Group has also been laying the groundwork for Korea to emerge as an Asia-Pacific AI hub by engaging in discussions with OpenAI on collaboration for AI data center development in Korea.
Ahead of the Korea–Vietnam Business Forum, Chairman Chey Tae-won said at a business roundtable, “AI will play a critical role in Vietnam’s continued growth. SK Group has a portfolio spanning the entire AI ecosystem—from energy and semiconductors to AI models and applications—and we will leverage this to make tangible contributions to the development of Vietnam’s AI industry.”
26, Apr 2026
BMJRFT replaced 129 Dialysis Machines worth ₹12 Crore with donor support and felicitated them for their generosities
Hyderabad, Apr 26: Bhagwan Mahavir Jain Relief Foundation Trust (BMJRFT) has once again set a benchmark in affordable healthcare by replacing 129 dialysis machines worth ₹12 crore through donor support, further strengthening its mission of providing low-cost dialysis services.
BMJRFT has revolutionised access to dialysis by offering treatment at just ₹300 per session, compared to ₹2,500–₹5,000 typically charged in corporate hospitals. This initiative has significantly reduced the financial burden on patients while ensuring quality care.
Typically, dialysis machines have a lifespan of around 20,000 sessions or 5–7 years, depending on safety standards and performance audits. However, through efficient management and maintenance, BMJRFT has extended the life of its machines to 30,000–35,000 sessions. When the Trust decided to replace the machines, it was able to mobilise donor support within a week, reflecting the strong trust and goodwill it enjoys.
To honour this generosity, the Trust organised a Felicitation Ceremony for Donors of 129 Dialysis Machines on Saturday night at Marvel Imperial Garden, Secunderabad.
Praveen Kumar, Executive Director NMDC LIMITED and SMT KASARANENI DAMAYANTHI I.A.S (Retd.) were the guests at the felicitation
Among the key contributors, NMDC donated 40 machines worth ₹3.5 crore under its CSR initiative. Shivprakash Bansal, philanthropist and industrialist, contributed 16 machines and also pledged an annual donation of ₹50 lakh to support the Trust’s working capital needs.
Some of the big donors, such as Kailash Charan, Builder & Jeweller and the owner of Imperial Garden and P. Narendra, CEO -Pragati Offset Pvt Ltd, were also honoured
Other prominent donors include Pokarna Engineered Stone Ltd and a well-wisher (8 machines each), PL Raju Construction (3 machines), and Sirisha Projects Pvt Ltd (2 machines).
Additional contributions came from Hariom Pipe Industries Limited, Goutam Chand and Santosh Bokadia (Chennai), and several individual donors, including members associated with Swastik Spices, as well as families such as that of Harish Gandhi Linga and Café Niloufer, each contributing one or more machines. In total, these contributions amount to 129 dialysis machines.
Delivering the welcome address, Trust Chairman P. C. Parakh, a former IAS officer, said that the ability to mobilise resources for replacing 129 machines within a short time reflects the confidence people have in BMJRFT’s work. Despite rising inflation and increasing costs of medicines, the Trust continues to provide dialysis at ₹300 per session, saving an estimated ₹200 crore in dialysis costs and an additional ₹100 crore in medicines for patients. He added that upgrading machines is not just a technical improvement but an enhancement of dignity in patient care, and expressed gratitude to NMDC and all donors.
Currently, BMJRFT performs around 600 dialysis sessions per day and approximately 15,000 sessions per month across 11 centres. The Trust has completed over 18 lakh dialysis sessions in 17 years and is expected to reach 20 lakh sessions by April–May next year.
26, Apr 2026
Trump Escorted to Safety After Gunfire at White House Correspondents’ Dinner; Shooter Apprehended !
Donald Trump confirms “lone wolf” suspect taken down by Secret Service; one officer injured but saved by ballistic vest, accused hospitalized as investigation continues.
Washington, D.C.,Apr26(BNP): U.S. President Donald Trump confirmed that a suspected gunman has been apprehended following a shooting incident that disrupted the annual White House Correspondents’ Association dinner on Saturday evening.
Speaking at a press conference at the White House, President Trump described the suspect as a “lone wolf” attacker who was swiftly neutralized by U.S. Secret Service personnel. “He was taken down by some very brave members of the Secret Service, and they acted very quickly,” the President stated.
During the incident, one Secret Service officer sustained a gunshot impact but was protected by a ballistic vest. “The vest did the job,” President Trump added, underscoring the effectiveness of the protective gear and the rapid response of security forces.
According to officials, the suspect—identified as a resident of California—was apprehended alive at the scene and subsequently transported to Howard University Hospital for medical treatment. Authorities have not yet released the individual’s identity.
All attendees, including the President and other protected individuals, were safely evacuated from the venue following the incident. Law enforcement agencies are continuing their investigation to determine the motive and any possible connections.
26, Apr 2026
Valtteri Bottas First Ever Cadillac Race Used Helmet Auction
MODERN HISTORY: VALTTERI BOTTAS 2026 HELMET FROM FIRST-EVER CADILLAC F1® TEAM RACE GOES TO AUCTION
F1® Authentics, operated by Memento Exclusives, has revealed a historic piece of modern memorabilia set to be auctioned from the current Formula One® season. The race-used helmet worn by Valtteri Bottas at the season opening Formula 1® Qatar Airways Australian Grand Prix 2026, is set to be made available for collectors to bid on during the limited time F1® Authentics Miami GP Auction.
Race-used helmets are scare pieces of memorabilia by nature, with each capturing a moment in time and unique stories from the track. This is an extremely rare example, as it is not only tied to one of motorsports most popular and accomplished drivers, but also to Cadillac’s maiden appearance in Formula One®.
It is rare for any race-used helmet to become available during the same season it was seen at circuit, let alone one with the immediate historical significance and lasting collector appeal as this.
Across his illustrious career, Valtteri Bottas has achieved 10 race wins, 67 podiums, and 20 pole positions, twice finishing runner-up in the World Drivers’ Championship. His return for 2026 as one of the first two drivers to ever represent Cadillac F1® Team is another achievement in a career full of landmark moments.
On the auction of his 2026 Australian Grand Prix helmet, Valtteri Bottas said:
“My race worn helmet from Melbourne this year. My first ever race for Cadillac (and) my first ever race for GM. A big moment for me, making my return to Formula One®, this piece is something special and now, it could be yours. It will be auctioned by F1® Authentics, which is the only licensed platform, during the Miami weekend, so check it out. It’s a really important piece for me and its going to be amazing to share it with you.”
First shown in a typically bold social media reveal, shot from a swimming pool, Bottas officially unveiled the design of this helmet to his legions of fans. It features emblems representing his Finnish heritage along with an absorbing dark black and electric blue colour scheme. The authenticity of the helmets now race-used nature is clear with markings from battle spotted across the circumference, but fortunately for collectors, the design is remarkably unblemished and is perfectly ready for premium display.
As a genuine piece of Cadillac F1® Team’s first-ever Grand Prix start, the lucky final bidder will obtain an artefact representing the return of an iconic Finnish driver and the beginning of a new chapter for American teams in Formula One®.
The F1® Authentics Miami GP Auction is live from Friday 24th April 2026 and concludes on Tuesday 5th May 2026. To find out more, register or to bid for this historic helmet, visit F1 Authentics now.
25, Apr 2026
Discover Ayodhya’s Ram Mandir at Hyderabad Carnival
Hyderabad, Apr 25: Hyderabad is all set to witness a spectacular summer attraction as the KPHB Carnival opens to the public, bringing together devotion, history, and entertainment in one vibrant destination.
In a first-of-its-kind experience for the city, giant replicas of the Ayodhya Ram Mandir, the iconic Titanic Ship, and the majestic Niagara Falls have been created at an estimated cost of ₹4 crore. The carnival will be open to visitors for the next 45 days, offering a unique opportunity to explore globally renowned landmarks without leaving Hyderabad.
The grand inaugural ceremony held Saturday evening Kukatpalli MLA Madhavaram Krishna Rao graced the occasion and inaugurated.
The highlight of the carnival is the grand replica of the Ayodhya Ram Mandir, an enduring symbol of faith for millions. For many, visiting Ayodhya is a lifelong aspiration, and this installation offers a rare chance to experience its architectural magnificence up close.
Visitors can also step into a Titanic-themed museum that recreates the ambiance of the historic ship, providing an engaging and immersive walkthrough. Complementing this is the Niagara Falls replica, designed to deliver a visually captivating and sensory-rich experience inspired by one of the world’s most famous natural wonders.
This ambitious project has been developed by entrepreneurs Sandadi Madhusudhan, Kartikeya Srinivas, Jampala Venkatesh, and their associates, with a total investment of approximately ₹400 lakh. Over 200 skilled workers worked continuously for 45 days to bring these large-scale installations to life using materials such as fiber, wood, iron, and plaster of Paris.
Beyond the replicas, the carnival features over 100 exhibition stalls offering shopping, food, and local crafts. More than 20 joy rides add to the excitement, making it a complete family entertainment destination. The initiative has also created employment opportunities for over 500 people.
Positioned as a “summer gift” to the people of Hyderabad, the KPHB Carnival promises a memorable experience for visitors of all ages, combining cultural pride with global attractions in a festive atmosphere.
With its scale, creativity, and diverse offerings, the carnival is expected to emerge as one of the city’s biggest crowd-pullers this season.
25, Apr 2026
Green Circuit Wins TYE Regional Finals 2026, to Represent Hyderabad at Global Stage
Hyderabad, Apr 25: Green Circuit has emerged as the winner of the TiE Young Entrepreneurs (TYE) Regional Finals 2026 and will represent Hyderabad at the TiE Global Stage.
TiE Young Entrepreneurs (TYE) is a global entrepreneurship education program for high school students (Grades 9–12), run by The Indus Entrepreneurs (TiE). The program goes beyond theoretical learning, enabling students to develop real-world business ideas and transform them into startup ventures.
At the regional finals held at iCollab, Near Niloufer Cafe, Madhapur, Green Circuit stood out among four competing teams with its eco-friendly initiative aimed at reducing electronic waste through accessible recycling solutions. The team comprises Ishika Reddy, Shloka Katuri, Dinesh, and Alekya.
With this win, Green Circuit will now represent Hyderabad at the India Finals to be held in Kerala. The winner of the India Finals will advance to the Global Stage in Seattle, USA. While the global winner may not receive direct funding, the platform offers invaluable exposure, recognition, experience, and certification.
Homicare secured the first runner-up position for its innovative platform connecting patients—especially elderly and immobile individuals—with qualified doctors for home visits or virtual consultations. The team includes Deva Simha Reddy, Sushruth Reddy, Akhila, and Yuvan.
Healix was recognized as the second runner-up for its concept of redesigning everyday objects to enhance human interaction, particularly in spaces where people spend most of their waking hours.
The event was graced by Chief Guest Y.V. Rajasekhar Babu, Managing Director of People Combine, along with Murali Kakarla, President of TiE Hyderabad and Founder & CEO of Innobox Systems Pvt Ltd; Ravi Chennupati, Vice President, TiE Hyderabad and Managing Director of Ezone Security Solutions; and Shanthala Veigas, Senior Director, TiE Hyderabad. Jury members Deepti Gaddam, Nagabharana, and Mir Ali felicitated the winners and runners-up.
Addressing an audience of over 100 attendees, Rajasekhar Babu, founder of Oakridge, shared insights from his entrepreneurial journey. He emphasized that today’s students have unprecedented opportunities alongside significant challenges. “Technology is now democratized and accessible to all. Unlike earlier times when companies like Microsoft and Google began in garages, today starting a venture requires not capital, but a strong idea,” he said.
Highlighting the importance of innovation, he added, “Better innovation leads to lesser competition. Innovation stems from empathy—understanding real-world problems and addressing them meaningfully.” Encouraging students to embrace setbacks, he noted, “Failure is not the opposite of success; it is part of the process. Fail early, fail fast, and fail cheap.”
He further urged aspiring entrepreneurs to aim for excellence by creating high-quality products at affordable prices while ensuring customer satisfaction and profitability, citing examples like Maruti 800 and McDonald’s.
In his opening remarks, Murali Kakarla encouraged students to take their ideas seriously and work towards structuring and building them effectively. “It is okay to fail. What matters is the learning and persistence,” he said. He added that since its inception in 2013, TYE has nurtured numerous young entrepreneurs, with TiE Hyderabad enabling over 100 budding entrepreneurs to participate at the global stage.
25, Apr 2026
Goldin’s 2026 Spring TCG & Manga Elite Auction Opens, Led by Rare Pokémon, Dragon Ball, and First-Appearance Manga Publications
The April 24 – May 17 trading card game auction features collectibles spanning the history of the hobby
April 25, 2026 – Goldin, an internationally renowned auction house known for rare and record-breaking collectible sales, today opened its 2026 Spring TCG & Manga Elite Auction, running April 24 through May 17. The auction presents a curated selection of rare Pokémon cards, video games, and original artwork alongside elite manga products.
This standout auction exemplifies the fast-growing TCG and manga crossover market, where globally recognized franchises like Dragon Ball, One Piece, and Naruto are converging with high-end trading card collectibles into one of the most dynamic segments in pop culture collecting. It is led by a 1992 Magic: The Gathering Gamma Playtest Uncut Sheets Collection consisting of 16 sheets and 252 cards, representing an early developmental stage of the game and one of the most significant Magic offerings ever presented for public sale.
The auction is also anchored by a 1998 Pokémon Japanese Promo Bronze 3rd Place 3rd Tournament Trophy Pikachu, one of the rarest and most prestigious tournament-issued Pokémon cards in existence. Pokémon highlights are further represented by a 1999 Pokémon Base Set 1st Edition Holo Blastoise.
Marking Goldin’s commitment to manga as a premier collectible category, the auction includes three of the most historically important publications in manga history: the 1984 Weekly Shonen Jump Issue #51, featuring the first appearance of Dragon Ball; the 1997 Weekly Shonen Jump Issue #34, featuring the first appearance of One Piece; and 1999 Weekly Shonen Jump Issue #43, featuring the first appearance of Naruto. Also featured is a collection of 12 sealed One Piece OP01 Romance Dawn Booster Boxes — Blue Bottom with Original Distributor Case, representing the first print run of the One Piece TCG.
On the sealed product side, the auction features a 1996 Pokémon Japanese Base Set Factory-Sealed Booster Box (60 Packs), the first-ever Pokémon booster box produced, alongside a 2002 Pokémon Legendary Collection Factory-Sealed Blister Store Display (24 Blister Packs) and a 2005 Pokémon European EX Deoxys Factory-Sealed Booster Box.
Rounding out the Spring TCG & Manga Elite Auction is a 2001 Nintendo Game Boy Color Pokémon Crystal Version, a 2021 Baccarat Limited Edition Hiroshi Fujiwara Pikachu, and a Pokémon Origins Episode 4 Production Mewtwo Sketch, among additional lots spanning complete sets, sealed video games, and artwork.
The 2026 Spring TCG Elite Auction will close on May 17, with extended bidding beginning at 10:00 p.m. ET.
Additional ongoing auctions include the Spring Game Used Auction, open through tomorrow, April 25, alongside the Cheetos Memorabilia Auction featuring Megan Thee Stallion & Nickelback, until May 4, the Music Memorabilia Auction, running through May 6, and the April Elite Auction, closing May 9.
With a superb summer slate, Goldin is preparing to open the: Vintage Star Wars Auction on May 1; the USA 250 Auction on May 8, celebrating the semiquincentennial of the United States and headlined by an original Declaration of Independence Broadside; the World Cup Auction on May 11; the Combat Sports Auction on May 14; the May Elite Auction on May 15; the Spring Pop Culture Auction on May 21; and the highly-anticipated Goldin 100 on May 27.
25, Apr 2026
Swaranjali Delhi Celebrates 25 Years with ‘Colours of India 2026’ in Hyderabad
Apr 25: Marking 25 years of promoting Indian classical arts, Swaranjali Delhi, in association with Tatvaa Arts and RMS Audio, presents Colours of India 2026 Hyderabad — an evening celebrating the richness of Indian classical vocal, instrumental music, and dance.
The event will be held today, Saturday, April 25, 2026, at 2:00 PM at the B M Birla Auditorium, Birla Science Centre complex, Adarsh Nagar, Hyderabad.
The program is structured in two sessions, bringing together acclaimed artists and promising institutions from across the country.
Session 1 will feature a group presentation by Rhythm Dance Academy, Vocal & Sitar recital by Akshay Vat Sangeet Mahavidyalaya, Vocal performances by students of Shanti Swaroop Gurukulam, Raageshree Academy, and Swarasya Gurukulam, and a Taal Vadya ensemble by the disciples of Shri Gajender Shewalker.
Session 2 showcases eminent solo artists: Vid. B Pavan Singh on Carnatic Violin, Smt. Hemangi Bhagat with Hindustani Vocal, and Shri Rampaparnna Bhattacharjee on Sitar.
The event will be anchored by Smt. Sikha Nath. Co-artists for the evening include Shri Susamoy Mishra, Shri Vivek Kayal, Shri Rahul Deshpande, and Shri Rama Krishna.
The event is supported by RMS Audio and Shreyas Webmedia Solutions.
Event Details:
Date: Saturday, 25 April 2026
Time: 2:00 PM
Venue: B M Birla Auditorium, Birla Science Centre complex, Adarsh Nagar, Hyderabad – 500063
Entry: All are cordially invitedFor media queries, interviews, or passes, please contact:
Swaranjali / Tatvaa Arts / RMS Audio
Phone: 9910300319, 8142803372, 9246109975, 8920265508, 9949700611
Website: www.swaranjali.org
25, Apr 2026
The Medical Minute: Your Daughter’s First Gynecological Visit: A Parent’s Guide
Laura Laucks’ daughter was around 14 years old when her periods started disrupting her life. Heavy bleeding, severe cramps and migraine headaches made her miss classes.
“She wasn’t comfortable sitting in school,” says Laucks, who lives in Lebanon. “She would have to go to the nurse a lot.” At a primary care physician’s recommendation, Laucks brought her daughter to see Dr. Christina DeAngelis, an obstetrician-gynecologist at Penn State Health Obstetrics and Gynecology. “We often receive referrals for young women who have really heavy menstrual flow, painful periods or premenstrual syndrome (PMS) symptoms so severe that they affect their ability to enjoy time with their friends or function at school,” DeAngelis says.
Laucks wasn’t sure what to expect. She remembered her own first gynecologist visit, in her 20s. It felt abrupt and uncomfortable. Her daughter’s appointment was a different story. “They went over things with her, asked her about herself and helped her feel comfortable,” Laucks says. “Their whole approach was so different from what I expected. It really put us both at ease.”
Here’s how to prepare for your child’s first visit to the gynecologist.
When should my teen have their first gynecologist appointment?
It depends. Between ages 13 and 15, your child’s pediatrician or family medicine doctor should offer them a chance to talk one-on-one about puberty, menstruation and reproductive health. If that doesn’t happen or if you or your teen’s doctor identifies a concern, consider a visit to a gynecologist, DeAngelis says.
A gynecologist can treat:
- Heavy, absent, irregular or infrequent periods
- Painful periods
- PMS symptoms
- Breast abnormalities
- Ovarian cysts
- Pelvic pain
- Ovarian cysts
- Sexually transmitted infections (STIs)
- Yeast infections
- Bacterial vaginosis
- Endometriosis
How do I choose a gynecologist for my teen?
Ask your doctor for a referral. If you find a health care provider yourself, call the office and ask whether they see pediatric patients. Many treat adults only. What happens at the first visit? The first visit usually doesn’t require a pelvic exam. “The first thing I do when I walk in the room to see the patient is tell them that we’re just going to talk,” DeAngelis says.
Often, the focus is on preventive care and education. A gynecologist can teach your child the facts about puberty, menstruation, hygiene, sexual activity and contraception. They can also discuss cancer screening and prevention tools, such as the human papillomavirus (HPV) vaccine, which helps prevent cervical cancer.
If your daughter has symptoms such as abnormal bleeding, discharge or pain, a pelvic exam might be recommended. Sometimes a noninvasive abdominal ultrasound is used instead. It helps spot ovarian cysts or other causes of pelvic pain. If your daughter is sexually active, the doctor might share facts about birth control methods and recommend testing for sexually transmitted infections (STIs). A simple urine test can check for gonorrhea and chlamydia.
What questions can my teen ask a gynecologist?
Give your teen privacy to ask questions or share concerns without you in the room. “It’s important to have some one-on-one time because there are some things they just may not feel comfortable sharing otherwise,” DeAngelis says.
Many kids have questions about their bodies. They often wonder whether their anatomy is normal, DeAngelis says. They might feel embarrassed to bring up these subjects in front of their parents, but the doctor can share information that will help them stay healthy. “Unintended pregnancies and STIs seem to be more common in situations where families aren’t receptive to discussing it or having the child be seen by a health care provider to discuss it,” she says. Make sure these subjects are not taboo, she says. Let kids know they’re normal things to talk about. “Most times when there are poor outcomes, it’s just because they got no support or didn’t have the right information,” DeAngelis says. Minors can also consent to some medical tests and services, such as STI testing, under Pennsylvania law.
Laucks says she and her daughter both learned a lot from that first gynecology appointment. They talked about ways to manage periods. With treatment, her daughter now has lighter, more regular periods and misses fewer days of school.
They also learned other ways to support reproductive health, including healthy eating and regular physical activity.
“A lot of it I had never heard before,” Laucks says. “It was great that she was able to learn all of that at 14.”
