10, Aug 2026
AI and Creators Transform India’s Digital Marketing Landscape
A new kind of partnership is taking shape in India’s digital world. Artificial intelligence is becoming a powerful tool for content creators, while creators are helping brands communicate with audiences in a way that feels more personal and relatable.
The change is easy to see on social media. A campaign that once required a large advertising team can now be developed with the help of AI tools, a smartphone and a creator who understands what their audience wants to see.
For marketers, this is changing the question from simply asking, “How many people can we reach?” to asking, “How well can we connect with them?”
From idea to content, AI is speeding things up
Creating content takes time. A creator may spend hours writing a script, editing a video, preparing captions and studying what worked in previous posts.
AI is increasingly helping with these tasks.
Creators can use AI to brainstorm ideas, organise scripts, improve images and videos, analyse audience responses and handle repetitive production work. This gives them more time to concentrate on the part of content creation that audiences value most — their personality and storytelling.
For someone working alone, these tools can make a significant difference. Technology that once required specialised teams is becoming accessible to individual creators and small businesses.
Why brands are turning to creators
Consumers are surrounded by advertisements every day. As a result, a traditional promotional message can sometimes struggle to hold their attention.
Creators offer something different. They have already built communities around their interests, experiences and personalities.
A food creator recommending a local restaurant, a technology creator explaining a new product or a travel creator sharing an experience can make a brand message feel more natural.
This is why companies are increasingly looking beyond follower numbers. Engagement, credibility, audience quality and relevance are becoming important factors when brands select creators.
A creator with a smaller but highly engaged audience can sometimes have a stronger influence within a particular community.
The rise of creators beyond big cities
India’s creator economy is no longer limited to major metropolitan centres.
Young people in smaller cities and towns are using smartphones and social platforms to share local stories, skills, knowledge and experiences. Many are building audiences in regional languages and connecting with communities that large advertising campaigns may find difficult to reach.
AI could make this growth even more accessible.
Creators who may not have professional editing or design skills can use AI-assisted tools to improve the quality of their work. This does not eliminate the need for creativity; instead, it can give more people the tools to turn an idea into finished content.
But people still want something real
The rapid growth of AI also raises an important question: if machines can create content, what makes a creator valuable?
The answer may be authenticity.
Audiences do not simply follow creators for polished videos. They follow people because they trust their experiences, opinions and personalities.
An AI tool can help edit a video, but it cannot replace the personal experience behind the story. It can suggest a caption, but it does not have the relationship a creator has built with an audience.
That human connection is likely to remain at the centre of successful creator marketing.
A new generation of digital jobs
The combination of AI and creator marketing is also creating new opportunities for young professionals.
Content strategy, video production, social-media management, audience analytics, influencer partnerships and AI-assisted marketing are increasingly becoming connected areas of work.
Someone who understands both technology and communication can potentially build a career across several of these fields.
For small businesses, the change could be equally important. AI tools and creator partnerships can provide affordable ways to promote products and reach customers without the budgets traditionally required for large advertising campaigns.
The future is likely to be human and AI together
AI is changing digital marketing, but it does not necessarily mean that human creativity is becoming less important.
In many ways, the opposite may be true.
As AI makes content production faster and easier, audiences may place even greater value on originality, personality and trust. The creators who stand out could be those who use technology intelligently without losing their individual voice.
For brands, the challenge will be to use AI for efficiency while preserving genuine communication.
The next chapter of India’s digital marketing story may therefore not be about AI versus creators. It could be about what happens when technology gives creators more freedom to do what they do best — understand people, tell stories and build communities.
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- By Neel Achary
10, Aug 2026
Bringing the Spirit of Onam to Every Table: JW Marriott Mumbai Sahar’s Curated Sadya Experience
Mumbai, Aug 10: Known for turning every season into a memorable culinary affair, JW Marriott Mumbai Sahar is bringing the spirit of Onam to life with a celebration that goes far beyond the dining table. This year, the hotel transforms Kerala’s most cherished festive feast into an experience that travels, with beautifully curated Sadya boxes available through Marriott Bonvoy On Wheels for festive gifting, office celebrations, and intimate gatherings at home, and a grand festive finale with an expansive Onam Sadya Lunch at JW Café.
Running from 16th to 26th August, Marriott Bonvoy On Wheels presents a beautifully reimagined 26-dish Onam Sadya that honours tradition while embracing the ease of modern celebrations. Available on pre-order with a minimum lead time of 24 hours, the Sadya is served in a 12-compartment banana leaf-lined bento box that captures the ritual, flavours, and balance of a classic feast in a format designed to be enjoyed anywhere, without losing its authenticity.
Inside, every compartment tells a story of Kerala’s rich culinary heritage, from Palakkadan Matta Rice with Parippu and Kerala ghee to comforting Sambar, creamy Avial, earthy Thoran, delicate Olan, Kalan, refreshing Pachadis, crisp banana chips, sharkara varatti, pappadam, inji puli, and mango pickle, before ending, as every great Sadya should, with a warm serving of Ada Pradhaman.
The celebrations conclude on 26th August with a special Onam Lunch at JW Café, where the festive spirit comes alive in its most traditional form. Bringing together authentic flavours, festive hospitality, and the joy of gathering around a shared meal, it marks the perfect finale to the hotel’s Onam celebrations.
More than a festive feast, the Onam Sadya is a celebration of heritage, community, and the simple joy of sharing a meal. With experiences designed both for home and the hotel, JW Marriott Mumbai Sahar brings the spirit of Kerala’s harvest festival to every kind of celebration.
What: Onam Sadya
When: 16th August – 26th August 2026 MBOW; Special Lunch at JW Café on 26th August
Where: JW Café on 26th August
10, Aug 2026
SOLIZE PARTNERS and Dassault Systèmes Form Partnership to Accelerate Digital Transformation in Manufacturing
TOKYO, Aug. 10, 2026 /PRNewswire/ — SOLIZE PARTNERS Corporation and Dassault Systèmes in Japan have entered into a ‘Consulting & System Integration Partner Program’ agreement to help manufacturers accelerate digital transformation, improve operational efficiency and drive innovation.
The agreement was formally signed in Tokyo by Yusuke Inoue, President of SOLIZE PARTNERS Corporation; Philippe Godbout, Managing Director, Japan, Dassault Systèmes; and Mahadevan V. S., CEO & Director of SOLIZE PARTNERS India, marking a new chapter in the long-standing collaboration between the SOLIZE Group and Dassault Systèmes.
As a partner in Japan, SOLIZE PARTNERS will combine its engineering and manufacturing expertise with Dassault Systèmes’ 3DEXPERIENCE platform to support customers across the product lifecycle—from design and engineering to manufacturing—enabling faster development, improved quality, reduced costs and greater collaboration.
For more than 35 years, SOLIZE PARTNERS has helped manufacturers solve complex engineering challenges through engineering services, digital technologies and additive manufacturing. Founded in 1981, Dassault Systèmes provides a portfolio of solutions for industries in the manufacturing, life sciences and healthcare and infrastructure and cities sectors. The company’s 3DEXPERIENCE platform integrates capabilities for 3D modeling, simulation, collaboration and data intelligence.
The partnership addresses a growing industry challenge: while manufacturers continue investing in digital technologies, many struggle to maximize value due to disconnected engineering data and the loss of critical product development knowledge. Together, SOLIZE PARTNERS and Dassault Systèmes will help organizations integrate engineering and business data, improve knowledge utilization and create connected digital engineering environments that enable faster, better-informed decision-making.
The agreement also builds on the SOLIZE Group’s long-standing relationship with Dassault Systèmes in India. For more than 25 years, SOLIZE PARTNERS India Pvt. Ltd has delivered consulting, implementation and support services across the Dassault Systèmes portfolio, including CATIA, ENOVIA and DELMIA applications, and the 3DEXPERIENCE platform. The new partnership enables SOLIZE PARTNERS in Japan to leverage this extensive experience, technical expertise and proven delivery capabilities to better serve manufacturers across Japan.
This partnership marks another milestone in the SOLIZE Group’s global growth strategy and reinforces its commitment to helping manufacturers transform engineering and manufacturing through connected digital technologies and practical engineering expertise.
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10, Aug 2026
Exicom Opens FY27 with Order Wins Across Both Businesses as Revenue Grows Sharply Year on Year
- Standalone revenue up ~57% YoY, EBITDA more than doubles
- Consolidated EBITDA loss narrower YoY; margin under pressure
NEW DELHI, Aug. 10, 2026 /PRNewswire/ — Exicom Tele-Systems Limited (BSE: 544133) (NSE: EXICOM), one of India’s leading EV charging and critical power companies, today announced its financial results for the first quarter of FY27. Standalone revenue rose ~57% year on year to ₹237 crore and EBITDA more than doubled to ~₹21 crore, lifting the EBITDA margin for Q1 to 8.8%. On a Consolidated basis, revenue grew 61% to ₹331 crore, with the EBITDA loss narrowing to ~₹22 crore from ~₹39 crore last year.
A Quarter That Moved the Year Forward, With Margin Still to Follow
Measured against the same quarter last year, both businesses grew strongly and consolidated losses narrowed. Revenue and profitability, however, declined sequentially, from Q4 FY26, as is usually the case in the first quarter. Most of the gap is visible in the (consolidated) gross margin – 31.7% against 39.4% a year ago. A bulk of this can be attributed to the external cost environment including exchange rate volatility and input cost pressures owing to key component prices. We are addressing it at source, building resilience into our supply chain. Underneath the quarterly numbers, both businesses built a strong order book.
EV Charging: A Quarter Spent Winning the Year’s Business
India’s EV market marked a pivotal moment this quarter, crossing 80,000 electric four-wheeler sales for the first time. A market of that size gives Exicom a materially larger base to sell into, across home charging and the public networks operators build. On the AC side, Exicom recorded a YoY growth of 35% in Q1 FY27. DC sales ran softer, as the first quarter is when charging network operators set budgets and plan sites. Exicom’s India EV business grew revenue 15% year-on-year, and order booking stayed healthy. Some of the key business highlights are captured below:
- On AC charging, Exicom became sole supplier of 7.4 kW units to a leading carmaker. The company strengthened its flagship Spin Air AC charging portfolio with the launch of an AI-chatbot – SpinWise and a new generation of its Spin Control app which now has public charger discoverability, real-time tracking and seamless support. Looking ahead, with EV makers forecasting much higher volumes owing to the market buoyancy, Exicom is working towards doubling its AC line capacity starting Q3.
- Across public charging, Exicom brought on fifteen new charge point operators, securing orders for over 180 DC chargers with Bus/Truck OEMs and Charging Network operators till October 2026. Exicom also renewed its long-term partnership with a leading e-trucking company.
- On the product side, Exicom introduced Slim DC chargers; sub-100 kW DC charging for dense commercial spaces. These Slim series chargers are enabled with smart tech features like Ring Topology which enables inter-charger power sharing to maximize efficiencies and throughputs.
- In exports, Exicom expanded its global footprint with orders from ten new countries, widening the base, while maintaining steady momentum across Southeast Asia and Middle East markets. The company also undertook extensive product development efforts, building an end-to-end ecosystem for selling custom-built and certified AC and DC chargers in specific European markets.
Tritium: Order Intake Steps Up as Next-Generation Products Reach Customers
Tritium recorded a revenue of USD 10.3 million and 508 charger sales in the current quarter. The next phase of Tritium’s progress is now showing in its order book. During the quarter the business booked USD 20.8 million in orders, roughly double the previous quarter. Its newest high power charging system TRI-FLEX is under lab validation with the largest open public charging network in the US and on the power side, the first GRID-FLEX system started to operate at a hyperscale customer in June 2026. These developments, together with a strengthening order book, should support meaningful scale from Q2 FY27 onwards and keep Tritium on track for EBITDA breakeven in Q4 FY27.
Critical Power: A Quarter That Built the Order Book
Critical Power revenue grew 80% year on year, carried largely by 5G site expansion by leading telcos and Bharat Net Phase 3, where Exicom holds over 60% wallet share. Company’s Battery Energy Storage Systems (BESS) portfolio which consists of solutions up to 300 kWh for home and C&I segment also added 14 customers and close to ₹20 crore bookings in Q1, an early base we expect to scale in FY27. Export markets continued to perform well with Africa and the Middle East contributing to 8% of revenues.
Remarking on the performance, Anant Nahata, Managing Director and CEO, Exicom, said: “Against the same quarter last year this is a stronger business. The Q1 revenue trajectory materialised as planned, however, cost pressure took more out of margins than what we anticipated. Looking at FY27, we are excited to see the EV market expand beyond its current shape and form. I am confident about the year ahead, and that confidence comes from where both our businesses now sit, with more customers, more geographies, a deeper order book, and commitments that deliver through FY27.”
|
₹ Crore |
Standalone |
Consolidated |
||||
|
Q1 FY27 |
Q4 FY26 |
Q1 FY26 |
Q1 FY27 |
Q4 FY26 |
Q1 FY26 |
|
|
Revenue |
236.8 |
282.1 |
150.7 |
331.0 |
387.9 |
205.3 |
|
EBITDA |
20.9 |
29.9 |
8.8 |
(21.9) |
0.27 |
(38.6) |
|
EBITDA% |
8.8 % |
10.6 % |
5.8 % |
(6.6 %) |
0.1 % |
(18.8 %) |
|
PAT |
4.9 |
11.9 |
(7.7) |
(73.5) |
(54.3) |
(83.1) |
About Exicom:
Exicom is one of India’s leading EV charging and Critical Power solutions manufacturer, present across the entire EV charger value chain with a host of products across both AC & DC charger segments and is spearheading India’s transition to sustainable transportation while ensuring the smooth functioning of critical infrastructure. With a wealth of expertise across its divisions, Exicom’s critical power solutions serve as the backbone of communication networks, delivering uninterrupted power supplies crucial for telecom infrastructure. With a footprint spanning India, Southeast Asia, Middle East, US, Europe and over 200,000 chargers sold worldwide, Exicom is at the forefront of shaping the global EV charging landscape.
Certain statements in this release may be forward-looking statements within the meaning of applicable securities laws and regulations. Actual results may differ materially from those expressed or implied depending upon economic conditions, government policies and other incidental factors.
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10, Aug 2026
RMZ’s Ecoworld 30 and RMZ Infinity Earn British Safety Council Five-Star Rating
Mumbai, Aug 10: RMZ, India’s largest privately owned real assets platform, announced that RMZ Ecoworld 30, and RMZ Infinity, Bengaluru, have been awarded the British Safety Council Five-Star Rating. The recognition follows a comprehensive assessment of the assets’ employee health, safety, wellbeing, and environmental management systems. Conducted by British Safety Council officials, the evaluation reviewed RMZ’s processes and procedures, as well as the improvements implemented across both properties since the previous audit cycle.
With this achievement, RMZ Ecoworld 30 and RMZ Infinity are now eligible to apply for the British Safety Council’s Sword of Honour, one of the most prestigious international accolades recognizing organizations that demonstrate excellence in occupational health, safety, and environmental management.
The Five-Star Rating further strengthens RMZ’s portfolio of high-performing commercial assets and reinforces the company’s commitment to responsible asset management, operational excellence, and the creation of future-ready workplaces aligned with global ESG, health, safety, and wellbeing standards.
10, Aug 2026
Safety for sustainable energy – mayr® at WindEnergy 2026
mayr® power transmission presents smart solutions for wind power; pitch and yaw brakes provide safety for all situations
ROBA-stop M® servo pitch brake: Application-optimized design of the proven ROBA-stop M® brake series specifically for pitch servo motors and controlled AC drives.
Fig.: mayr® power transmission
New regulations raise the bar even higher. A current example is the standard EN 81-44, which defines the safety requirements for the design and installation of power-driven elevators that are permanently installed in wind turbines. The regulation covers the safe transport of persons and goods as well as rescue and evacuation procedures. Safety brakes, as an integral part of the safety architecture, are particularly affected here. An important aspect of DIN EN 81-44: According to the standard, components must function reliably under the environmental conditions of a wind turbine, specifically at temperatures down to -25°C. However, many manufacturers only rate their brakes down to -20°C and therefore fall outside the standard. The temperature range of mayr® brakes, by contrast, extends down to -40°C; for corresponding tests, mayr® operates its own climate chamber.
The ROBA® brake-checker®: Sensorless, networked brake monitoring for efficient and predictive machine maintenance.
Fig.: mayr® power transmission
mayr® power transmission is headquartered in Mauerstetten in the Allgäu region; plants in India, China and Poland complement the production at the headquarters. At the plants in Halol, India, and Zhangjiagang, China, production primarily targets the respective local market. This results in local value creation, cost-efficient manufacturing, fast service worldwide and short routes to the local market. Comprehensive inspection is a central element of mayr® quality: Identical test stands at the plants ensure the high standards.
Perfect variety – The right solution for every application
In general, mayr® offers a wide range of braking solutions for servo motors in the pitch segment. In addition to the ROBA-stop M® pitch brake, mayr® power transmission offers further braking solutions in the ROBA® servostop® series, which can be installed on the A-side or B-side of the motor and are designed for temperatures up to 120°C. They have an impressive low mass inertia. For A-side flanged designs, the company offers solutions such as the ROBA® alphastop® brakes. Please observe that the motor then has to have an extended shaft, or the brake system has to be designed with an integrated shaft. One important characteristic of these solutions is: When the motor is removed, for example for maintenance work, the safety brake is also missing. Then safety measures are necessary to avoid any unwanted movements of the rotor blades or nacelle. The solution: Safety brakes, such as the ROBA® topstop®, which remain on the system even when the motor is removed and reliably hold the drive line in the de-energized state. Modular systems are available with custom-fit mounting flanges, and can thus be integrated flexibly into existing drives. In addition to the pitch segment, users can also rely on mayr® safety brakes specifically developed and tested for yaw drives.
The products of mayr® power transmission (shown in blue in the adjacent diagram) are used in many different ways in wind power plants.
Fig.: mayr® power transmission/Michael Paetow
Sensorless monitoring – data for intelligent safety
With the ROBA® brake-checker®, mayr® offers a module that monitors the safety brakes without the need for additional sensors. The module monitors the movement of the armature disk and outputs the determined switching condition via a control terminal, the signal output.The signal offers users a clear added value: The function monitoring enables an early and robust warning before the condition “brake no longer engages”. This facilitates planned maintenance and enables the user to specifically investigate critical boundary conditions such as supply voltage that is too low, incorrectly dimensioned supply lines, elevated coil temperature and an enlarged air gap. The ROBA® brake-checker® complements conventional wear monitoring in terms of condition-based maintenance It provides highly meaningful data on the switching function and enables a targeted search for error causes such as increased wear, rising coil temperature, decreasing supply voltage or voltage drop on the feed lines of the brake. The safety and reliability of brakes increase, while maintenance planning can be optimized at the same time.
Via the additional ROBA® gateway module, the solution can be made network-capable, for example to integrate the acquired data into existing remote maintenance systems or to build digital twins.
mayr® power transmission at WindEnergy 2026 in Hamburg: Hall B5, Booth 425.
10, Aug 2026
XAUE and ListaDAO Launch 60-Day slisXAUE Rewards Campaign, Offering Up to 8% APY
PANAMA CITY, Aug. 10, 2026 /PRNewswire/ — XAUE and ListaDAO today announced the launch of a 60-day slisXAUE Rewards Campaign, offering eligible users enhanced yield opportunities on tokenized gold through DeFi.
Running from August 10 to October 8, the campaign offers up to 8% combined APY potential which rewards long-term participation through a time-weighted holding mechanism while further expanding the utility of gold-backed digital assets within the on-chain ecosystem.
Yield-Bearing Gold, Built for DeFi
XAUE is a yield-bearing layer built on top of Tether Gold (XAU₮), enabling tokenized gold to generate on-chain yield.
At the center of the campaign is slisXAUE, a yield-bearing gold token issued by ListaDAO in partnership with XAUE Protocol. Users can deposit XAU₮ through Lista RWA to receive slisXAUE, maintaining gold-linked exposure while accessing XAUE’s yield capabilities through a transferable tokenized position.
Subscribe and Hold to Unlock Up to 8% APY
Participation follows three steps: deposit XAU₮ through Lista RWA to receive slisXAUE, hold slisXAUE during the campaign, and meet the final holding and ranking requirements.
Rather than relying on a single balance snapshot, participant rankings are determined by time-weighted average holdings throughout the 60-day campaign, encouraging consistent participation over short-term positioning.
At the end of the campaign, addresses with a time-weighted average holding of at least 20 slisXAUE that rank among the top 10 will qualify for rewards. Each qualifying address will receive an additional 5% APY, capped at $1,000 in XAU₮. Together with slisXAUE’s approximately 3% native yield, eligible participants may unlock up to 8% combined APY potential.
Rewards will be distributed automatically after eligibility verification, with no manual claim required.
Making Tokenized Gold Productive On-Chain
The campaign reflects XAUE’s continued commitment to expanding tokenized gold across DeFi through ecosystem partnerships. By combining XAUE’s yield-bearing gold layer with ListaDAO’s RWA access and distribution capabilities, the collaboration makes yield-bearing gold more accessible and demonstrates how tokenized gold can function as a productive and composable on-chain asset.
Through slisXAUE, users can maintain gold-linked exposure while accessing additional yield opportunities—improving capital efficiency and encouraging sustainable, long-term on-chain participation.
The campaign is now live. Users can visit the official campaign page for eligibility requirements, campaign rules, and participation details.
View original content:https://www.prnewswire.co.uk/news-releases/xaue-and-listadao-launch-60-day-slisxaue-rewards-campaign-offering-up-to-8-apy-302847002.html
10, Aug 2026
Values-Based Leadership Takes Centre Stage at Viraj Profiles with Inspiring Address by BK Shivani Behn
MUMBAI, India, Aug. 10, 2026 /PRNewswire/ — Viraj Profiles Pvt. Ltd. recently hosted a leadership session by the renowned spiritual mentor BK Shivani Behn on the theme ‘Values-Based Leadership for a Sustainable Future’, bringing together employees, senior leadership and members of the Viraj Profiles family for an evening dedicated to purpose, integrity and responsible leadership.
Held at Viraj International School, Boisar, the session encouraged the participants to understand the role of values in shaping not only successful organisations, but also resilient individuals and sustainable communities. Through practical insights and thought-provoking perspectives that were related to people’s everyday routines, BK Shivani Behn emphasised that leadership extends beyond professional responsibilities and begins with the choices, attitudes and values that individuals practise every day. The session by the esteemed speaker gave the audience mindful guidance in a very simplistic manner which could help a person evolve from thinking like an individual to understanding like a leader for the team as well as the organisation.
The event witnessed enthusiastic participation from employees across the organisation, with interactive discussions highlighting the growing importance of emotional resilience, ethical decision-making and conscious leadership in today’s evolving business environment.
As a mark of appreciation, the chairman, Mr. Neeraj Raja Kochhar presented a commemorative memento to BK Shivani Behn in recognition of her inspiring address and valuable contribution to the event.
As industries continue to evolve, Viraj Profiles remains committed to creating opportunities that encourage meaningful dialogue, inspire continuous learning and reinforce the values that contribute to sustainable business and societal progress.
About Viraj Profiles Pvt. Ltd.
Established as a forerunner in stainless steel product manufacturing, Viraj Profiles has earned a distinguished reputation for producing stainless steel products of the highest quality for industries across the globe.
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10, Aug 2026
Bosch Home Comfort Group Highlights Real Summer HVAC Performance as Gulf Buildings Enter Peak Cooling Season
The air365 Max VRF system is designed for high-ambient regions, supporting efficient cooling performance, stable comfort and easier serviceability.
UAE, Dubai | Aug 10– As the Gulf region enters the peak hot season, Bosch Home Comfort Group is highlighting the growing need for regional buildings to look beyond rated cooling capacity and assess how HVAC systems perform under real summer operating conditions.
Within this context, Hitachi Cooling & Heating, part of Bosch Home Comfort Group, is drawing attention to its air365 Max variable refrigerant flow (VRF) system, which is designed for high-ambient regions and supports efficient, stable cooling across commercial and large-scale buildings.
The air365 Max VRF system, built for hot climates, offers efficient cooling and easy servicing. (Source: Bosch Home Comfort Group)
Fatme Bahlawan, Product Management, Bosch Home Comfort Group Middle East, said: “Cooling performance in the Gulf Cooperating Council (GCC) cannot be measured by capacity alone. During summer, buildings need systems that respond to real operating conditions, maintain stable comfort, support energy efficiency and simplify service. The air365 Max VRF system reflects this approach by combining high-ambient cooling performance, intelligent capacity control, flexible system design and connected tools that support consultants, contractors, building owners and facility managers across the HVAC lifecycle.”
The air365 Max T3 model maintains approximately 90% cooling capacity at 46°C and 85% at 48°C, compared with nominal capacity at 35°C, under stated testing conditions. The system also offers a cooling operation range of up to 54°C under specific temporary operating conditions, subject to installation and technical requirements.
High-ambient cooling for real building conditions
The air365 Max VRF system combines an all-new heat exchanger with gas-injection scroll compressor technology to support cooling performance and energy efficiency in demanding climates.
Smarter part-load operation with SmoothDrive 2.0
Because VRF systems often operate under part-load conditions, the air365 Max VRF system uses SmoothDrive 2.0, Hitachi Cooling & Heating’s direct capacity control technology, to help balance cooling output with actual demand.
SmoothDrive 2.0 combines temperature sensing with precise compressor control, helping reduce on/off cycles and support more stable indoor temperatures. Under the stated testing conditions in the product material, SmoothDrive 2.0 demonstrated 39% less energy consumption at 33% part-load operation, supporting more efficient performance during everyday operating conditions.
Flexible design and easier serviceability
The air365 Max VRF system is designed as an end-to-end solution for HVAC professionals, from design and installation to operation and maintenance.
With single-module capacity up to 22HP, combinations up to 88HP, and indoor unit connection ratios of up to 200% for applicable system capacities, the system supports flexible design across different building types and project requirements.
Installation flexibility is further supported by piping length of up to 200m, height difference of up to 110m, and external static pressure settings of up to 80Pa, enabling outdoor units to be located in ventilated machine rooms where project conditions allow.
Connected tools for operation and maintenance
The air365 Max VRF system is supported by digital tools designed to simplify commissioning, operation and service.
The airCloud Tap app uses NFC technology to support faster configuration and access to operational data. For building managers, airCloud Pro supports remote monitoring and control, allowing system status, schedules and operation to be managed more efficiently across commercial building environments.
“The system reflects Hitachi Cooling & Heating’s focus on creating balanced indoor environments through technologies that support comfort, efficiency and ease of use. As regional buildings prepare for the months of highest cooling demand, the air365 Max VRF system offers a practical example of how high-ambient performance, part-load efficiency and connected serviceability can work together to support real summer performance,” Fatme concluded.
Hitachi Cooling & Heating products are manufactured and sold by Bosch Home Comfort Group.
10, Aug 2026
Kikkoman India releases long-awaited second instalment of the ‘Kikkoman Manga’
-Storyline features a new concept dish for India named ‘8×8’ combining eight spices with eight ingredients-
NEW DELHI, Aug. 10, 2026 /PRNewswire/ — The second instalment of the Kikkoman Manga, a popular content series showcasing Kikkoman Soy Sauce to restaurant owners and chefs, has been released.
It comes after the series was first introduced in 2025 and made available in six languages: English, Hindi, Marathi, Tamil, Telugu, and Bengali. The manga reached over 30,000 chefs, restaurant owners, and young students and other Indian readers who were charmed by the story depicting a meeting between Pramod, a cook, and Varun, a young owner-chef, as they took on the challenge of reviving a struggling restaurant.
In this second instalment, the two men face a fresh crisis that puts the restaurant’s future on the line. Their efforts to overcome the challenge drive the story forward.
At the heart of the story is a new menu item called 8×8 (Eight-by-Eight). This dish has been created by Chef Ryosuke Tamura of Itsuka, a Michelin-starred Chinese restaurant in Tokyo. Inspired by the concept of Happosai (a popular Japanese-style Chinese dish featuring a medley of ingredients) and drawing on ideas gained during his time in India, Chef Tamura combines eight ingredients and eight spices.
The result is a gravy-style dish that is familiar to Indian palates but the wider point is that it opens up exciting new possibilities for Chinese cuisine by fusing India’s unique spice culture with Chinese culinary techniques, all while highlighting the natural colours of the ingredients.
While many Chinese restaurants in India typically serve dishes with dark hues due to the use of dark soy sauce, 8×8 uses Kikkoman’s naturally brewed soy sauce to highlight the original colour of the ingredients. The dish aligns with an Indian food culture that values visual appeal alongside taste while offering a fresh take on Chinese cuisine.
Celebrated Chef Vicky Ratnani commented as follows:
“You see, Chinese and Asian food is the number one trending food category in India today, I can say it is even ‘alarming’ to see how so much Chinese and Asian food Indians are consuming these days. Kikkoman’s use of storytelling by using Japanese manga is an interesting tool to get more young chefs who avidly consume manga, to appreciate using Kikkoman naturally brewed soy sauce – as a key essential ingredient – and I’m sure it’ll be a successful new addition to all the active promotional and awareness building efforts that Kikkoman India has done in the last 5 years.”
Through the manga and the new 8×8 concept, Kikkoman India aims to accelerate the evolution of Chinese cuisine and the creation of new value with its naturally brewed soy sauce.
Kikkoman India is solely responsible for importing all Kikkoman products, and is responsible for managing all production, marketing, sales, and distribution in India.
The Kikkoman Centre for Chinese Cuisine (KCC) is dedicated to the development of Chinese culinary culture in India by disseminating information, training young chefs, organizing technical exchanges, and pioneering new menu items. Its founding members are Chef Joel Huang of Eau Chew restaurant, Kabir Advani of Berco’s, Chef Manjit Gill, who is President of the Indian Federation of Culinary Associations, and Osamu Mogi, Senior Managing Director of Kikkoman Corporation.
About Kikkoman and Kikkoman India
With a history spanning over 350 years and based in Japan, the current Kikkoman corporate entity was established through the merger of eight families in 1917. The company’s internationalization strategy began nearly 70 years ago with its entry into the United States market. Kikkoman has become a global business, expanding to over 100 countries, with 11 soy sauce production sites worldwide that distribute its products to millions of consumers. Kikkoman India is solely responsible for importing all Kikkoman products, and manages all production, marketing, sales, and distribution in India.
Media Contact:
Chavi Singh,
chavi@kikkomanindia.com,
+91 86554 21677
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