25, Aug 2026
Häfele and Sachin Tendulkar Take Maximising What Matters the Most into Its Next Chapter
Aug 25: Häfele India brings a fresh perspective to its continuing campaign with brand ambassador Sachin Tendulkar, taking forward the established hook, “Maximising what matters the most.” Building on the relatable, product-led storytelling of its previous films, the latest chapter brings everyday functionality to life through simple, memorable narratives that demonstrate the tangible value of Häfele’s solutions.
Rooted in Häfele’s brand purpose, “Maximising the Value of Space. Together.”, the campaign puts individual routines and preferences at the centre of its storytelling. Recognising that priorities differ from one household to another, the films demonstrate how Häfele’s solutions respond to the way people experience and use their kitchens, bringing ease to daily routines so they can focus on what they value, while enabling greater personalisation and design freedom.
The campaign continues its familiar slice-of-life storytelling with Sachin Tendulkar and Ajay Bhaiya, who plays a trusted member of his home staff. Their on-screen camaraderie adds warmth and relatability to everyday kitchen situations, while allowing product benefits to emerge naturally through the narrative. The first film in this phase spotlights Häfele Dishwashers, bringing their functionality to the forefront, with another film set to follow as the campaign narrative progresses.
Mr. Sachin Tendulkar, Brand Ambassador for Häfele, shares,
“Over time, I have come to appreciate how much of a difference the little details can make to the way we experience our homes. In a space like the kitchen, it is not only about convenience and functionality, but also about creating an environment that reflects your individual style and preferences. I like that Häfele’s campaign captures these thoughts through simple stories that people can connect with.”
Mr. Frank Schloeder, Managing Director, Häfele South Asia, shares,
“At Häfele, our approach has always been to create solutions that respond to how people experience their spaces. As lifestyles evolve, so do the needs and expectations people have from their homes. Today, value goes beyond functionality to include how a space reflects individual preferences and ways of living. Through this next phase of our campaign with Sachin Tendulkar, we are bringing this philosophy to life by demonstrating how thoughtful solutions can combine everyday convenience with greater choice and personalisation.”
Ms. Shweta Rangra, Vice President, Marketing, Häfele India, adds,
“Our approach with this phase of the campaign is to turn strong product propositions into simple, memorable stories that audiences can immediately connect with. For the film featuring Häfele Dishwashers, the capacity to clean up to 100 utensils in a single cycle gave us an interesting creative opportunity to draw on Sachin’s iconic association with a century, turning a functional product benefit into a distinctive communication idea. Across the two films, we are bringing different aspects of the Häfele experience to life, spanning functionality and the freedom to personalise spaces, while remaining connected by our central thought of ‘Maximising what matters the most.’”
The campaign was shot at Häfele’s state-of-the-art Design Centre in Mahalaxmi, Mumbai, that offered a real-life environment to effectively showcase product functionality. With this new series, Häfele demonstrates its continued commitment to empowering people to make the most of their space and maximise what truly matters.
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- By Neel Achary
25, Aug 2026
Fractal establishes India Business Unit to meet increasing demand from large Indian enterprises
Will leverage its products portfolio led by Cogentiq
MUMBAI, India, Aug. 25, 2026 /PRNewswire/ — Fractal Analytics Ltd. (BSE: 544700) (NSE: FRACTAL), a global enterprise AI company serving Fortune 500® organizations, today announced the launch of its dedicated India Business Unit (India BU), to help India’s large enterprises accelerate business transformation through its enterprise agentic AI platform, Cogentiq, and other products.
Fractal’s expanded focus on India builds on nearly two decades of AI innovation and leadership in the country’s AI ecosystem. Fractal has partnered with multiple Global Capability Centers (GCCs) in India, serving enterprise transformation needs across the region. Fractal’s Cogentiq suite has seen strong traction with institutions in India. In addition to driving enterprise impact, Fractal has been working on driving societal impact through AI. It was selected under the IndiaAI Mission to develop a Large Reasoning Model (LRM) for India and has recently signed a partnership with the Brihanmumbai Municipal Corporation (BMC) to deploy AI-powered citizen health services leveraging Vaidya.ai, India’s first healthcare multimodal reasoning platform.
“We’ve seen a significant increase in interest from Indian enterprises looking to move beyond AI pilots and scale AI-driven transformation across their businesses. This growing demand, combined with India’s rapidly evolving AI ecosystem, makes this the right time for us to establish a dedicated India Business Unit. With a strong portfolio of products and platforms, and deep experience partnering with leading enterprises, we are uniquely positioned to help India’s largest organizations unlock meaningful business value from AI at scale,” said Srikanth Velamakanni, Co-founder, Group CEO and Vice Chairman, Fractal.
To capitalize on India’s growing enterprise AI opportunity, Fractal has appointed Rishi Seth, a seasoned industry leader, as Head of the India Business Unit. The India Business Unit will be part of Fractal’s APAC practice, led by Sandeep Dutta, Chief Practice Officer & Head APAC.
“Indian enterprises are at an inflection point in their AI journey. Organizations are looking for trusted partners who can deliver business outcomes at scale. Fractal brings together globally proven AI capabilities, innovative products/platforms and strong domain expertise to help Indian enterprises accelerate their business transformation. We look forward to co-creating India’s transformation journey together with Indian Enterprises and partner ecosystem,” said Sandeep Dutta, Chief Practice Officer & Head APAC, Fractal.
About Fractal
Fractal Analytics Ltd (BSE: 544700) (NSE: FRACTAL) is a globally recognized pure-play enterprise AI company trusted by Fortune 500®-sized enterprises to power decision-making through AI services, solutions, and products. Fractal’s strategy is focused on three pillars: AI-led Transformation (AIT), which reimagines business workflows and decision-making through AI; AI Foundations (AIF), which enables scalable, trusted, and governed enterprise AI through robust data and technology foundations; and AI Work & Workforce (AIW), which helps organizations redesign work, develop AI-ready talent, and build the capabilities needed for the AI-native enterprise. All three pillars are powered by Cogentiq, Fractal’s flagship agentic AI platform.
With over 6,000 professionals across North America, EMEA, and Asia-Pacific, Fractal partners with business leaders to drive competitive differentiation for their organizations by embedding AI into critical decisions across business functions and industry verticals.
Fractal invests more than 6% of its revenue in AI R&D, supporting foundational AI research, product development, and IP creation that address both immediate client needs and long-term technological advancement. Fractal’s track record includes developing proprietary models and products such as Vaidya.ai and PiEvolve, as well as incubating and spinning out Qure.ai, a global healthcare AI leader focused on the rapid identification and management of tuberculosis, lung cancer, and stroke (or critical health conditions). Fractal’s suite of businesses consists of Asper.ai (a Revenue Growth Management product for CPG companies) and Analytics Vidhya (an Ed-tech platform).
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25, Aug 2026
Rising Demand for Advanced Gynecological Care: Rainbow Children’s Hospital Expands Surgical Capabilities for Women
HYDERABAD, India, Aug. 25, 2026 /PRNewswire/ — Rainbow Children’s Hospital recently introduced robotic-assisted surgery in its gynaecology department at its Financial District facility in Hyderabad, marking a step forward in the centre’s approach to complex gynecological procedures. The technology allows surgeons to operate with greater precision and control, translating into smaller incisions, reduced blood loss, and faster recovery for patients undergoing procedures for conditions such as fibroids, endometriosis, and other gynecological disorders requiring surgical intervention.
The move reflects a broader pattern across Indian healthcare, where gynecological surgeries have been rising steadily in recent years. Factors ranging from delayed childbearing and lifestyle-linked conditions to improved diagnostic access have contributed to a higher incidence of conditions such as fibroids, ovarian cysts, and pelvic floor disorders among women. At the same time, awareness around timely intervention has grown, with more women seeking consultation earlier rather than living with symptoms that affect daily life.
This has widened the range of gynecological surgeries hospitals are expected to offer. Myomectomy, the surgical removal of uterine fibroids while preserving the uterus, remains among the most commonly performed procedures for women seeking to retain fertility. Hysteroscopic procedures, which use a thin camera passed through the cervix, allow surgeons to diagnose and treat conditions such as uterine polyps, fibroids, and abnormal bleeding without any external incision. Laparoscopic hysterectomy, ovarian cystectomy for the removal of ovarian cysts, and surgical management of endometriosis are among the other procedures that have moved toward minimally invasive approaches in recent years, replacing more invasive open surgery wherever clinically suitable. For patients, this has meant shorter hospital stays, quicker return to normal activity, and reduced post-operative complications.
Rainbow Children’s Hospital’s women’s healthcare vertical, BirthRight by Rainbow, has built its practice around this shift, offering services spanning normal and high-risk obstetrics, fertility care, and advanced gynecology, including hysteroscopy, myomectomy, laparoscopic and robotic-assisted procedures. The addition of robotic-assisted surgery at the Financial District facility extends this capability further, positioning the centre to manage more complex gynecological cases without requiring patients to seek care elsewhere for advanced surgical options.
The hospital has indicated it will expand robotic-assisted surgery across a wider range of gynecological procedures in the coming months, as part of its ongoing effort to strengthen surgical care for women alongside its established paediatric and maternity services.
About Rainbow Children’s Hospital
Rainbow network comprises 24 hospitals and 6 clinics across 9 cities, with a total bed capacity of ~2,435 beds. Our Pediatric services under ‘Rainbow Children’s Hospital’ include newborn and pediatric intensive care, pediatric multi-specialty services, pediatric quaternary care (including organ transplantation), whereas our women care services under ‘BirthRight by Rainbow’ offer perinatal care services which include normal and complex obstetric care, multi-disciplinary foetal care, perinatal genetic and fertility care along with gynecology services.
Rainbow Children’s Hospital is built on strong fundamentals of multidisciplinary approach with a full-time consultant led clinical service along with 24/7 commitment in a child-centric environment. The company follows a hub-and-spoke operating model where the hub hospital provides comprehensive outpatient, inpatient care, with a focus on tertiary and quaternary services and the spokes provide primary, secondary and emergency care in pediatrics and obstetrics, large outpatient services and comprehensive obstetrics, pediatric and level 3 NICU services. This model is successfully operational at Hyderabad and is gaining traction in Bengaluru. The endeavor is to replicate this approach in Chennai and across the National Capital Region. Subsequently, Rainbow intends to expand into tier-2 cities of Southern India.
Rainbow embraces a unique doctor engagement model, where doctors work exclusively on a full-time, retainer basis. The doctors work in teams and have 24/7 commitment, which is particularly important for children’s emergency, neonatal, pediatric intensive care services and support pediatric retrieval services. The Company also operates the country’s largest pediatric DNB training program in private healthcare, offering post graduate residential DNB and fellowship program.
Please visit www.rainbowhospitals.in for more information.
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25, Aug 2026
Nayax Launches EV Charging Payments in Brazil with a Certified Terminal for Paying at the Charger
VPOS Media 4 Mini accepts cards and digital wallets directly at the charging point, giving drivers a faster, broader range of ways to pay
CURITIBA, Brazil, Aug 25: Nayax Ltd. (NASDAQ: NYAX, TASE: NYAX), a global commerce enablement, payments, and loyalty platform, today launched its electric mobility business in Brazil. At the center of the launch is VPOS Media 4 Mini, a payment terminal certified and validated to process local payments at charging stations. Drivers pay at the charger itself, with a broader range of payment options available.
Payment flexibility is one of the practical factors that shapes the charging experience. Giving drivers the option to pay directly at the charger, alongside app-based payment, makes the experience closer to a fuel pump, where paying takes seconds and drivers can choose what works best for them, cutting friction at the charger.
That friction is costly in a market where each charger already serves many drivers. Brazil’s public and semi-public network reached 25,429 charging points at the end of May 2026, a rise of 20.7 percent in three months, according to the Brazilian Electric Vehicle Association. The country’s plug-in fleet stands at 505,806 vehicles, close to 20 for every charging point.
VPOS Media 4 Mini pre-authorizes the payment when the charging session begins and captures the final amount automatically once charging is complete. The driver taps once at the start and is charged the correct amount at the end, with nothing further to do.
The terminal is certified by ABECS, which governs payment security in Brazil, and by Anatel, which covers connected devices. It is built for unattended outdoor sites, with reinforced protection against dust, water and mechanical impact.
The solution is built for charge point operators, charger manufacturers and management-system providers. Operators can keep the systems they already run, with no migration required. Charger manufacturers can integrate through a proprietary protocol embedded directly in their equipment, gaining the ability to expand into new markets with Nayax’s support as they grow internationally.
“Electric mobility can only scale if the charging experience is simple and accessible. Payments should no longer be an obstacle. They should enable a seamless charging journey. Our goal is to connect charge point operators, manufacturers, and management platforms through an open ecosystem that delivers a frictionless experience for drivers while improving operational efficiency for infrastructure operators,” said Eduardo Muniz, CEO of Nayax Brazil.
Nayax supports tens of thousands of EV charging points worldwide. In Brazil the company operates as Nayax Brazil, following its 2024 acquisition of VMtecnologia, whose network covers more than 6,300 retailers across all 27 states.
The solution is available across Brazil.
25, Aug 2026
Hansa Research Festive Insights 2026: Indian Consumers Gear Up for a Bigger, Earlier and More Conscious Festive Season
India, Aug 25: Hansa Research, India’s largest consumer insights provider, has released its Festive Season 2026 analysis, capturing evolving consumer sentiment, spending patterns, shopping journeys and brand preferences across India. The findings point to stronger spending intent, earlier shopping journeys, digital-led discovery and increasingly conscious consumption, offering brands a closer look at the changing festive consumer.
Festive Spending Set to Rise
For 95% of respondents, the festive season is an important period for shopping, with 95% planning to spend more than usual. While 45% plan to spend 25–50% more, another 22% expect to spend over 50% extra, while just 2% say they will not increase their festive spending.
The festive sentiment is equally strong, with 82% expressing excitement about the upcoming season. Diwali remains the most widely celebrated festival at 85%, followed by Dussehra/Navratri 73%, Raksha Bandhan 65% and Ganesh Chaturthi 60%.
Fashion Leads as Festive Baskets Broaden
Apparel and fashion lead festive shopping at 69%, followed by home décor/furniture at 51% and electronics & gadgets at 50%. Sweets and snacks account for 43%, while jewellery stands at 35%, pointing to a festive basket that extends beyond traditional categories into lifestyle and considered purchases.
Online Becomes Integral to Festive Shopping
38% of consumers plan to shop through online platforms, while another 25% will combine online and offline channels. Together, 63% are incorporating online into their festive shopping journey, while local markets account for 18% and physical retail stores for 12%.
The Festive Shopper Is Starting Earlier
Festive shopping is increasingly moving ahead of the traditional last-minute rush. 50% begin shopping two to four weeks before the festival, while 11% start one to two months in advance. Overall, 61% begin at least a week before the festival, with only 2% shopping at the last minute.
Discounts Lead, But Social Influence Matters
Discounts and deals remain the strongest purchase influence at 60%, followed by family traditions at 53% and social media/influencer recommendations at 48%. Brand trust and legacy influence 35%, while advertisements influence 32%.
However, there is a clear festive brand recall gap: while 95% prefer buying from brands running festive-specific ads or offers, only 39% recall a brand that stood out in last year’s campaigns.
Sustainability Goes Mainstream
85% of respondents consciously make eco-friendly choices during festive shopping. Among these, 68% avoid plastic decorations, 59% choose eco-friendly packaging, 58% prefer gifting experiences over products and 48% shop from local, handmade or small businesses.
The findings indicate that conscious consumption is extending beyond products and packaging to how consumers celebrate and where they choose to spend.
What Consumers Want From Festive Campaigns
Product discounts and bundles lead festive campaign preferences at 43%, followed by cultural storytelling and emotional advertising at 35%. Community or cause-driven campaigns account for 15%, while 8% prefer exclusive limited-edition offerings.
For brands, the findings highlight the need to balance value with emotional and cultural relevance to create stronger consumer engagement during the festive season.
Commenting on the findings, Praveen Nijhara, CEO at Hansa Research, said,
“The 2026 festive season reflects a consumer who is optimistic about spending, but increasingly intentional about where, how and why they spend. What stands out is the shift from a concentrated festive buying period to a longer, more digitally influenced and considered consumer journey. Earlier shopping, digital discovery and conscious choices are reshaping how consumers engage with brands. For marketers, the challenge is no longer simply to capture festive attention, but to remain relevant throughout this journey. The gap between the high preference for festive advertising and relatively low brand recall also highlights that visibility alone does not guarantee impact—brands need to create distinctive experiences that combine value, emotion and cultural relevance.”
Hansa Research Festive Insights 2026 highlights a consumer who is optimistic about spending but increasingly intentional in how they discover, evaluate and purchase. For brands, understanding these behavioural shifts will be critical to turning festive visibility into meaningful consumer engagement.
25, Aug 2026
IVCA Welcomes Consultative Approach on Draft FEMA NDI Rules
Mumbai, Aug 25: The Indian Venture and Alternate Capital Association has welcomed the recent stakeholder consultation on the draft Foreign Exchange Management Rules, appreciating the open and constructive consultative approach adopted by the Reserve Bank of India, Securities and Exchange Board of India, Department for Promotion of Industry and Internal Trade and Department of Economic Affairs with the alternate capital industry.
The consultation brought together policymakers, regulators and industry participants to discuss the proposed framework and its practical implications. IVCA members participated actively in the discussions and appreciated the opportunity to share concerns, suggestions and implementation-related inputs directly with the relevant authorities.
The industry welcomed the proposed measures aimed at further liberalising foreign investment and improving ease of doing business, as regards to stakes below 10% and the likelihood of a move towards allowing market forces to determine valuation. At the same time, IVCA emphasised the importance of maintaining the existing treatment of AIFs under the IOCC framework, grandfathering transactions and funds undertaken under the current regulations, and ensuring that any new provisions be applied prospectively.
Srini Sriniwasan, Chairperson, IVCA, said,
“We deeply appreciate the joint forum of RBI, SEBI, DPIIT and DEA on this important reform and liberalisation measure. Bringing policymakers, regulators and industry together provides an important opportunity to discuss the practical implications of the proposed framework and ensure that industry perspectives are considered as the regulations evolve. Such a consultative approach will be important in creating greater predictability, improving ease of doing business and strengthening India’s attractiveness for global capital.”
IVCA believes the consultation reflects the value of bringing policymakers, regulators and market participants together while regulations are being shaped. Such a consultative approach enables practical implementation issues to be discussed early and provides industry an opportunity to contribute its experience towards an efficient and investment-friendly regulatory framework.
IVCA looks forward to continuing to provide relevant industry inputs as the proposed framework evolves and supporting efforts towards a simpler and more predictable foreign investment regime.
25, Aug 2026
NxtGen Takes India’s Cloud to the World: SpeedCloud Global Launches to Deliver Superior Performance at Lower Cost
NxtGen, Indian sovereign cloud and AI leader opens managed cloud and AI services to international markets, backed by a coordinated flag relay from the Himalayas to India Gate
MUMBAI, India, Aug. 25, 2026 /PRNewswire/ — NxtGen today announced the global launch of SpeedCloud Global, extending its enterprise-grade managed cloud and AI services from India to international markets. The launch positions NxtGen to compete directly with global hyperscalers on the metric that matters most to enterprises: superior performance at materially lower cost.
SpeedCloud Global delivers general workloads at 60 percent lower cost than leading hyperscalers, with cloud deployment in as little as 48 hours. The offering is built for organisations that are seeking a high-performance alternative to incumbent providers, without compromising on enterprise controls, compliance, or reliability.
SpeedCloud Global is available now. International organizations can explore services and pricing at speedcloud.nxtgen.com.
“Today we take India’s cloud to the world,” said A S Rajgopal, Managing Director and Chief Executive Officer of NxtGen. “India is no longer only the back office of global technology; it is now building world-class cloud infrastructure and competing on performance and cost, on its own terms.”
To mark the launch, NxtGen teams carried the SpeedCloud Global flag across the country on the same morning, from a Himalayan pass in Ladakh at over 18,000 feet to company’s own datacenter at Bidadi near Bangalore. The relay reflects the idea behind the launch: performance at altitude, from India, to the world.
SpeedCloud Global builds on NxtGen’s established position in the Indian market. The company serves more than 1,000 customers and over 200 government departments. NxtGen was named a Strong Performer in The Forrester Wave: Sovereign Cloud Platforms, Q2 2026, and operates one of India’s largest AI infrastructure footprints.
The company holds a comprehensive set of enterprise certifications, including ISO 27001:2022, ISO 27017, ISO 27018, ISO 20000-1:2018, SOC 1 Type I, SOC 2 Type II, SOC 3, and PCI DSS. NxtGen is empaneled under the MeitY Government Community Cloud, CERT-In, and the IndiaAI Mission.
About NxtGen
NxtGen is India’s largest sovereign cloud provider, serving more than 1000+ customers across the country. NxtGen operates– SpeedCloud®- a public cloud platform, SpeedCloud Supreme – an alternative to private cloud and Industry vertical clouds for the Government and Financial Services. NxtGen delivers value to its customers by ensuring superior performance at lower cost. NxtGen AI portfolio unifies GPU platforms from NVIDIA, AMD & Intel and provides a wide choice of highly optimised models to build enterprise use cases. NxtGen is working to truly democratise the cloud and AI technologies by making them viable for enterprises of all sizes.
Learn more at https://nxtgen.com.
Media Contact
contact@nxtgen.com
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25, Aug 2026
STARTRADER Adds 30 U.S. Stock and ETF CFDs as 2026 Product Expansion Accelerates
PORT LOUIS, Mauritius, Aug. 25, 2026 /PRNewswire/ — STARTRADER evolves alongside global markets, expanding its product range to reflect client interests and trading habits. On 24 August, the company will add 30 new U.S. stock and ETF CFDs to MT5, expanding its range of CFD exposure to companies and themes across technology, infrastructure and innovation.
The expansion spans eight areas. Quantum computing additions include IONQ, QBTS, QUBT, ARQQ and QMCO; software infrastructure includes ZS, S, RBRK and GTLB; space and defence includes LUNR, PL, RCAT and BKSY; while XE and NNE expand the range of CFDs linked to nuclear and energy themes.
The launch also adds SERV and POET across AI and semiconductors; VCX across asset management; DOCN and FROG across cloud and DevOps; and FUTU, ONDS, OUST, VSAT, LASR, AEHR, UCTT and GSAT across fintech, communications and advanced technology. Thematic ETFs DXYZ and NASA complete the release.
The addition caps STARTRADER’s most active year of product development. In 2026, the company announced 330+ instruments, extended trading hours across selected stock and ETF instruments, and launched XAUUSD247, its 24/7 gold CFD, all driven by one goal: giving clients greater choice as markets evolve.
The new instruments will be available on MT5 with 1:5 leverage, trade sizes from 0.1 to 1,000 lots, and trading hours from Monday to Friday, 16:30–23:00 GMT+3. Availability depends on account type, client classification and jurisdiction; the instrument is not available to clients in all countries.
The latest release reflects STARTRADER’s pillars of Strength, Trust, Ambition and Resilience through broader choice, continuous innovation and an offering designed to adapt with clients and markets.
Risk Warning: CFDs are complex instruments and carry a high risk of losing money rapidly due to leverage. Ensure you understand the risks before trading.
Disclaimer: For informational purposes only. Not financial or investment advice or a recommendation to trade. Not for distribution or use where prohibited by applicable law or regulation.
About STARTRADER
STARTRADER is a global multi-asset broker empowering retail and institutional partners to access global markets through a range of platforms, including MetaTrader, STARTRADER APP, and STAR Copy.
STARTRADER operates through entities licensed and regulated by authorities including CMA, ASIC, FSCA, FSA and FSC, combining strong governance with a client-first approach, serving both retail clients and partners with a commitment to transparency, reliability, and long-term growth.
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25, Aug 2026
From India to the World: D4 Commerce Rallies Over 100 Founders to Crack the Code on International E-commerce
Mumbai, Aug 25: D4 Commerce (D4C), a Mumbai-based global e-commerce accelerator dedicated to helping Indian founders build and scale their brands on the world stage, hosted the fifth edition of their Global Ecom Meetup in Mumbai recently. The day-long gathering drew over 100 entrepreneurs, business owners and experienced business professionals as well as aspiring sellers for a series of sessions led by Rishiraj Kalra, Founder & CEO of D4 Commerce, alongside Riya Arage, Co-Founder Atlasia Global, Parshwa Mehta, Inside Sales Representative at Doola, Chiranjivi Kothekar, Co-Founder Bloody Marketers, Tanvi Sharma, Senior Associate Marketing at ShipGlobal, Manan Tibra, Founder Tibra International and Shreyansha Singh, Lead Designer at D4 Commerce. The conversations traversed the full arc of building global D2C brands for international markets; from US business incorporation, taxation and compliance to international logistics, Meta and Google advertising, customer acquisition, branding and sustainable growth.
As a growing cohort of Indian entrepreneurs sets its sights beyond the domestic market, D4 Commerce is quietly building the ecosystem to get them there by helping founders carry Indian-owned brands and intellectual property (IP) directly to consumers across key global markets, including the US, Canada, the UK, Germany, wider Europe, the UAE, KSA and Australia. This shift is unfolding alongside a broader change in how Indians are thinking about income and work, with Randstad’s Workmonitor 2026 finding that 58% of Indian employees are running a second job alongside their primary employment.
Founded by Rishiraj Kalra, who brings more than 12 years of global e-commerce experience to the venture, D4C helps founders build private-label businesses, guiding founders through every stage of the journey: product research, sourcing, business setup, compliance, branding, market activation and scale. What began as a consulting practice has quickly evolved into a full-stack accelerator, one that pairs strategic counsel with hands-on execution and, increasingly, selective co-founding and equity participation in the businesses it helps build. Working off a proprietary 21-point framework, the company has trained more than 12,000 aspiring entrepreneurs, helped launch upward of 14 brands in the past 14 months alone, and driven over $10 million in revenue across the businesses it has built.
Rishiraj Kalra’s own founder journey underpins the model. After studying Computer Science at BITS Pilani Dubai, he returned to India and continued building on an e-commerce journey that had begun while he was still a student. It was then that he first explored selling directly to US consumers through Amazon. His early experience with Amazon Global Selling gave him first-hand exposure to the possibilities of building for international markets. He built his first private-label brand, a magnetic-blocks toy business, from a liquid investment of roughly ₹2.7 lakh in 2017, scaling it to several crores in revenue within 20 months. This was proof of concept for the private-label playbook D4C now teaches. That grounding in outcomes, rather than theory, has shaped a portfolio of brands built through the D4C ecosystem, including Solvio, a premium home and bath label; TruSatva, positioned as the US’s first Ayurvedic sleep supplement; and Jilee Joy, a modern kids’ oral-care brand, each selected and built against a proprietary, data-led framework the company uses to size market opportunity and de-risk capital before it is deployed.
“The opportunity for Indian founders to build global brands has never been greater, but entering a market like the US is far more complex than simply putting a product online,” said Rishiraj Kalra, Founder & CEO, D4 Commerce. “Product selection, unit economics, compliance, logistics, positioning, strategy and customer acquisition all have to come together. Through D4 Commerce, our focus is on helping founders make sharper decisions and de-risk that journey. The Global Ecom Meetup by D4 Commerce is created to bring that learning into one room through real businesses, seasoned practitioners and the kind of conversations that show entrepreneurs what building a global business actually demands.”
Conceived as a case-study and conversation-led meetup rather than a conventional seminar, the event featured day-long sessions helmed by Kalra, along with discussions and an extensive Q&A that gave participants direct access to the expert speakers. The event was supported by Atlasia Global, a cross-border financial services firm that helps founders incorporate, stay tax-compliant and manage their books across the US and Australia, and ShipGlobal.in, a cross-border shipping and logistics platform built for Indian exporters and Amazon sellers, recently recognised by Amazon India Global Selling for Export Service Provider Excellence. Together, their presence rounded out the spectrum of capabilities founders need to incorporate, comply and ship across international markets.
Launched earlier this year, the Global Ecom Meetup series by D4 Commerce has become an offline platform where entrepreneurs, business owners and experienced professionals engage directly with real e-commerce case studies, practitioners and businesses operating in global markets. Across its editions, the format has stayed true to its founding premise: practical insight over theory, and direct access over passive learning.
Beyond its consulting and accelerator work, D4 Commerce runs Basecamp, its e-commerce foundation programme, which has crossed 8,000 registrations since launching in April 2025. Through Kalra’s creator platform, INDIAMAAN, D4C also reaches a community of more than 200,000 people across YouTube and Instagram with educational content centred on building and operating e-commerce businesses for global markets. The company has also introduced Co-Found with D4C, an equity co-founding model through which it takes a stake in select ventures and operates as their back-end execution partner with an early ambition to build an equity portfolio of roughly 50 brands over the next two years.
As more Indian founders set their ambitions beyond the domestic market, D4 Commerce is working to build the strategy, operating capabilities and ecosystem that transition demands. Through its consulting, education, execution and emerging co-founding model, the company is steadily enabling a new generation of Indian entrepreneurs to build globally competitive businesses and, in the process, strengthening the footprint of Indian-founded brands on the world stage.
25, Aug 2026
Sumsub Powers Investor Verification for Caliber’s PURE Pickleball & Padel Tokenized Real Estate Offering
Sumsub brings reusable, on-chain identity to Caliber’s PURE Pickleball & Padel offering, supporting compliant investor participation in tokenized real estate
Scottsdale, Arizona – Aug 25–Sumsub, the first AI-powered trust infrastructure for compliance at scale, today announced that its identity verification and compliance technology is powering investor onboarding for PURE Pickleball & Padel, the first real estate investment on Caliber’s (Nasdaq: CWD) platform to be tokenized. Sumsub joins Chainlink as one of the technology partners powering the initiative.
As of today, investors in PURE Pickleball & Padel can choose to receive a tokenized digital ownership certificate (the “Token”) or continue using a printed certificate. Before a Token is issued, Sumsub conducts know-your-customer (KYC), sanctions screening, and anti-money-laundering checks. It then publishes a programmable, on-chain accredited investor credential (CCID) within Chainlink’s Automated Compliance Engine (ACE), enabling transfer controls built around each investor’s verified profile. The same credential is reusable across future tokenized offerings, so an investor verifies once rather than repeating the process for every deal.
The integration marks another step in Sumsub’s broader push to extend reusable, on-chain identity beyond crypto-native assets and into regulated real-world asset (RWA) markets. It builds on Sumsub ID, part of Sumsub’s Reusable Digital Identity suite, which lets a user verify once and reuse that verified profile across multiple use cases.
“We are pleased to bring Sumsub’s identity verification services as part of together with other top-tier partners for this tokenization effort, including Chainlink with its Automated Compliance Engine (ACE),” said Chris Loeffler, Chief Executive Officer of Caliber.”Tokenizing PURE Pickleball & Padel gives us a practical first use case where we can connect the technology to a real asset, a real investor experience and a real operating business. We are not changing what investors own. We are applying better technology to make private real estate ownership more transparent, more efficient and ultimately more functional.”
Sumsub has already turned the verified Sumsub ID profile into a portable, on-chain credential through integrations with the Solana Attestation Service and Linea’s Verax Attestation Service. The PURE Pickleball & Padel offering extends the same model into tokenized private real estate, providing one of the first practical examples of reusable identity connecting a regulated real-world asset with infrastructure originally built for DeFi.
“Tokenization of regulated assets works only if the people holding the tokens are who they say they are, and that verification needs to travel with them,” said Ilya Brovin, Chief Growth Officer at Sumsub. “We’ve already seen reusable, on-chain identity change how people move across crypto and Web3 platforms. That’s what makes this more than a digital certificate. We are powering an investor identity that can travel with someone across other tokenized RWA opportunities, not just this one.”
The offering comes as U.S. lawmakers continue to work toward the Digital Asset Market Clarity Act (the CLARITY Act), which would establish clearer federal direction for digital asset markets. Sumsub’s platform is built to operate across evolving regulatory frameworks in more than 220 countries and territories, supporting the kind of institutional, compliance-first tokenization Caliber and its partners are building toward.
