25, Aug 2026
Sokka Tableware by Sravanya Pittie Brings Artisanal Luxury to Mumbai with the Launch of Their First Flagship Store in Worli
Mumbai, Aug 25: Sokka Tableware, the contemporary design house by Sravanya Pittie, has opened its first flagship store in Mumbai at Ready Money Terrace, Ground Floor, Worli Naka. Encompassing tableware, serveware, barware, linens, accessories and gifting, the store marks a significant milestone in the brand’s journey to build a distinctive identity within contemporary Indian design.
Founded on the vision of creating the complete experience of a beautifully set table, Sokka Tableware looks beyond conventional tableware, bringing together design, functionality, craftsmanship and storytelling. The brand takes its name from the Swedish word Söka, meaning “to seek,” reflecting its enduring curiosity and pursuit of new ideas, materials, and forms.
With years of immersion in the luxury lifestyle and interiors realm, Sravanya Pittie brings a depth of expertise that positions Sokka Tableware as the natural evolution of a long-standing practice rather than a debut venture. Her refined eye for contemporary entertaining honed through the creation of high-end, design-led pieces for discerning hosts has consistently balanced heritage craftsmanship with a sleek, modern sensibility, serving an audience of design-conscious individuals aged 25 to 45 who seek beauty in both everyday rituals and seasonal celebrations. Sravanya Pittie has also designed bespoke tableware and lifestyle pieces for prestigious destinations across India that reflect the brand’s ability to translate its design language across distinctive spaces.
The Worli flagship offers an expansive selection of tableware, serveware, barware, linens, accessories and gifting, designed for everyday dining as well as intimate gatherings, celebrations and festive occasions. The brand works across a considered range of materials, including vegan porcelain, vegan leather, glass, metal, linen and wood, complemented by details such as 24-karat gold, lead-free colours and authentic, FDA-certified, lead-free Kansa, making the brand fully vegan with conscious material choices and craftsmanship at its core.A defining feature of the store is itsilluminated placemat installation, which transforms an everyday table essential into a striking visual centrepiece, a fitting expression of the brand’s belief that everyday objects can be beautiful and worthy of attention.
The newly launched gifting edit features mithai boxes, date jars, Arabic cups and espresso cups, among a wider selection of pieces designed to bring character to celebrations and everyday rituals, drawing on travel, lived experience and India’s rich artisanal traditions.Alongside its ready-to-shop collections, Sokka Tableware offers a bespoke service for private clients, hospitality brands, corporations and celebrations, translating an idea or occasion into a fully customised design.
Sravanya Pittie, Founder, Sokka Tableware, says:
“The new store is an extension of our design philosophy; a space where tableware, craftsmanship and storytelling come together. I wanted it to feel warm, inviting and inspiring, allowing customers to experience our collections beyond the products themselves. Our relationship with Indian artisanship is central to this journey, and the store allows us to show how traditional craft can sit beautifully within a contemporary setting.”
The Worli flagship adds to the brand’s growing international presence across Saudi Arabia, Dubai, Abu Dhabi and London. Positioned on a prominent main road near Sokka’s design atelier, the store brings customers closer to the creative process while establishing a dedicated Mumbai destination for the brand.
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- By Neel Achary
25, Aug 2026
Bare Bones Publishing Brings Writers, Illustrators and Young Voices Together at First Literary Salon
NEW DELHI, Aug. 25, 2026 /PRNewswire/ — Bare Bones Publishing hosted its first literary salon, Stories That Shape Us, on 22 August at Kunzum Books, bringing together authors, poets, illustrators, young writers and Indian Army veterans for an afternoon of conversations around storytelling, imagination, experience and service.
The salon, anchored by Shabana Chowdhury Ali, brought together voices from across Bare Bones’ growing catalogue through a series of conversations exploring the many ways stories are created, interpreted and shared.
The programme opened with ‘Meet the Storymakers’, featuring author Reeham Ahmed in conversation with award-winning poet Vinita Agrawal and Veena Naravane, former President of the Army Women’s Welfare Association. The conversation explored the craft of storytelling and the different experiences that shape writers and their work.
In ‘Drawing Stories’, artists and illustrators Anisha Kotibhaskar, Monika Saroch and Maryam Ahmad discussed the relationship between words and images, and the role of illustration in shaping the imagination of young readers.
The theme of lived experience and creative expression continued in ‘Stories Their Stories Tell’, with author Sonia Dogra in conversation with teenage writers Mihika Prakash and Reeham Ahmed. The session reflected on how personal experiences can become the starting point for stories and how young writers find their own creative voices.
The salon then turned to questions of belonging, identity and service with ‘The India We Serve’, featuring Indian Army veterans Captain Shakil Ahmed, Maj Gen (Dr) Yash Mor and Garry Singh. The conversation drew from essays in My India, My Gods, an anthology of creative nonfiction conceived, curated and edited by Sahana Ahmed, Founder & CEO of Bare Bones Publishing.
Contributing writers to My India, My Gods were felicitated during the salon by General Manoj Mukund Naravane, former Chief of Army Staff, Indian Army.
Reflecting on the salon, eminent poet, critic and academic Sukrita Paul Kumar said:
“What a refreshing evening of listening to writers and illustrators, on how they work together on books for children! Educative as also inspirational. May there be more space for them to let their imagination fly, if only to make the world a better place to live in. Thanks to Bare Bones for making this happen.”
Stories That Shape Us marked the first literary salon organised by Bare Bones Publishing and reflected the publishing house’s broader editorial interests across children’s and young adult literature, literary fiction, illustration and military literature.
Event Details
Event: Bare Bones Literary Salon — Stories That Shape Us
Date: 22 August 2026
Time: 4 p.m.
Venue: Kunzum Books, New Delhi
Organiser: Bare Bones Publishing
About Bare Bones Publishing
Bare Bones Publishing is an independent publishing house based in New Delhi, with a distinctive catalogue spanning books for children, young adults and new adults. Its list is expanding into literary fiction and military literature, with graphic novels among its forthcoming projects.
Founded in 2023, Bare Bones Publishing is committed to publishing thoughtfully conceived books that encourage curiosity, imagination and a deeper engagement with the world.
Media Contact
Bare Bones Publishing LLP
publicity@barebonespublishing.in
+91 97737 00474
https://barebonespublishing.in
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25, Aug 2026
Chandigarh University CSE Student Builds Tech-Driven Startup to Help Businesses Across IT, Digital Marketing and Networking Grow Fast in the Digital Era
University’s Engineering Student’s Startup ‘Habonix Media’ Receives Rs. 3 Lakh Startup Seed Grant from Punjab Government
CHANDIGARH, India, Aug. 25, 2026 /PRNewswire/ — Combining technology and creativity to help businesses grow efficiently in a competitive digital market, a Chandigarh University (CU) alumnus, Sabhay Khera, has founded a startup Habonix Media Pvt Ltd — a one-stop solution provider for IT services, helping MSMEs and growing businesses build, scale, and succeed in the digital space — offering end-to-end services including web and mobile app development, UI/UX (User Interface and User Experience) design and performance marketing solutions tailored to each client’s goals.
Under Habonix Media, which received the Rs. 3 lakh startup seed grant from the Punjab government, Sabhay has co-founded two specialised ventures— ‘No Cap Creative’ and ‘CollabRats’. While ‘No Cap Creative’, which was co-founded by Sabhay in January 2026 with Avleen Kaur, provides end-to-end digital marketing and content solutions, ‘CollabRats’ is a mobile networking and opportunity discovery platform co-founded by Sabhay in May 2025 with Ramandeep Singh.
Describing his entrepreneurial journey, a 2025 batch student of Computer Science Engineering (CSE) at Chandigarh University, Sabhay said, “Entrepreneurship rarely begins with everything figured out. It starts with taking the first step, finding people whose strengths complement your own, learning from every project and continuously improving. So when I founded Habonix Media Pvt Ltd, my goal was to deliver reliable, result-driven, and scalable solutions tailored to each client’s goals through IT services and consulting.”
“As a part of this journey, I have co-founded ‘No Cap Creative’ with Avleen Kaur and ‘CollabRats’ with Ramandeep Singh. No Cap Creative provides end-to-end digital marketing and content solutions, including Social Media Marketing, Performance Marketing, Content Creation, Video Production and Shoots, Video Editing, Graphic Design, Web Development, and Digital Branding and Creative Strategy. It works with businesses across multiple sectors and adapts its creative and marketing strategies according to the needs of each client. No Cap Creative started with just three clients in January 2026 but now has over 20 clients across a wide range of business establishments including restaurants and hospitality, real estate, healthcare and doctors, sports and fitness, fashion and lifestyle, retail and e-commerce and professional services. Some of these notable brands include Basant, Ombre and Amoldo, among others.”
“With monthly revenue exceeding Rs. 3 lakh, No Cap Creative currently has a team of over 12 members, covering creative, content, video, design, marketing and other functions required to serve its growing client base. With 10 million+ cumulative views generated for clients, No Cap Creative has also successfully created multiple pieces of viral content for its clients, helping businesses across different industries increase their digital visibility and reach. No Cap Creative plans to expand its presence across North India and build a larger team capable of handling increasingly ambitious creative and marketing projects. The company intends to deepen its capabilities in content production, performance marketing, branding and digital strategy while continuing to work with businesses across different industries. We will also explore technology products and platforms, with the long-term goal of building a company that goes beyond traditional agency services,” he added.
Sabhay said, “The idea for ‘CollabRats’ originated from my personal experience of finding it difficult to discover the right people and opportunities in a new environment. We realized that although young people are more digitally connected than ever, finding the right people and opportunities still depends heavily on existing networks. CollabRats was created as a mobile networking and opportunity discovery platform to make that discovery easier. By addressing the fragmented nature of networking and opportunity discovery, it helps users discover relevant people, jobs, gigs, events, communities and services nearby through hyperlocal discovery and smart matchmaking.”
“CollabRats is currently pre-revenue and is focused on product validation, user growth and achieving product-market fit. Four team members are currently working with CollabRats across product, technology, business and other functions. CollabRats has launched its beta, onboarded 250+ users, conducted 200+ user surveys, built CollabNation with 300+ members, achieved 1M+ social media views. We plan to build strong user communities city by city, starting with Punjab and expanding to Tier 1 and Tier 2 cities. We will focus on improving matchmaking, user experience and retention while scaling through communities, campuses, referrals, content and partnerships,” he added.
On the role of Chandigarh University, Sabhay said, “Chandigarh University provided me an environment with valuable entrepreneurship exposure, education, leadership opportunities, startup ecosystem support and access to incubation opportunities which contributed to my overall development as an entrepreneur.”
“My biggest advice to students would be make use of the learning opportunities available at university campus and to start before you feel completely ready because entrepreneurship rarely begins with everything figured out. It starts with taking the first step, finding people whose strengths complement your own, learning from every project and continuously improving. Students should not be afraid to experiment while they are still in college. Even small freelance projects, side businesses or collaborations can become the foundation for something much bigger. Start with a real problem, talk to users, build something small and keep improving. Being a student is actually an advantage because you have the time and environment to experiment and learn.”
Congratulating CU alumnus Sabhay Khera on his entrepreneurial journey and extending best wishes for his success, Deepinder Singh Sandhu, Senior Managing Director, Chandigarh University, said, “Chandigarh University fosters an entrepreneurial ecosystem which encourages its students to innovate and develop new technologies. Since its inception, Chandigarh University students have created over 250 Start-Ups. Chandigarh University’s Technology Business Incubator (CU-TBI) is mobilising Rs. 5 crore to catalyze growth in the startup ecosystem at CU.”
“The industry-collaborated and future-ready program of Chandigarh University are meticulously designed to equip students with the latest industry insights, practical skills, and hands-on experiences, ensuring they are well-prepared to tackle the challenges of the modern business landscape,” he added.
About Chandigarh University
Chandigarh University is a NAAC A+ Grade University and QS World Ranked University. This autonomous educational institution is approved by UGC and is located near Chandigarh in the state of Punjab. It is the youngest university in India and the only private university in Punjab to be honoured with A+ Grade by NAAC (National Assessment and Accreditation Council). CU offers more than 109 UG and PG programs in the field of engineering, management, pharmacy, law, architecture, journalism, animation, hotel management, commerce, and others. It has been awarded as The University with Best Placements by WCRC.
Website address: https://www.cuchd.in/
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25, Aug 2026
The Lakmē Edit: Icons, Innovations & Everything In Between
Aug 25: For decades, The House of Lakmē has been at the forefront of India’s beauty landscape, evolving alongside the Indian woman and her ever-changing relationship with makeup. From everyday essentials to trend-led innovations, Lakmē’s diverse portfolio brings together beauty, performance and accessibility across every makeup ritual. With products designed to complement every mood, moment and expression, Lakmē continues to make beauty more intuitive, exciting and relevant to the modern Indian consumer.
The Lakmē 9to5 Forever Matte Lip Crayon reimagines the classic lip colour in a playful, easy-to-use crayon format. Available across a versatile range of shades, its Vitamin C-infused, moisture-rich crème base delivers intense pigment in a single stroke while keeping lips hydrated for up to 8 hours – making it effortless to line, fill, mix and match. And then there are the icons that have stood the test of time.
25, Aug 2026
Hettich Introduces its Largest Range of Linear Drawer Systems for Modern Interiors
MUMBAI, India, Aug. 25, 2026 /PRNewswire/ — Modern homes are increasingly defined by clarity of space, function, and intent. As open plans, clean lines, and uncluttered interiors become the standard expectation, storage solutions must evolve to match. For architects, interior designers, and furniture manufacturers, Hettich’s Linear Drawer Systems offer a dependable way to deliver structured, intuitive, and visually magical interiors.
Every drawer specified is a design decision, and Hettich’s largest range of Linear Drawer Systems gives partners the flexibility to meet any brief. Here’s a closer look at what these award-winning systems bring to the table:
AvoriTech: Less for More
Built for premium, minimalist specifications, AvoriTech pairs 8 mm drawer sides with fully concealed engineering, with no visible screws and integrated front panel connectors, for a seamless finish clients notice. Its Actro YOU runners provide smooth, whisper-quiet movement with a high load capacity, backed by superior acoustic performance and precise adjustment for efficient installation.
AvanTech YOU: As Individual As You
A customisable platform for differentiated projects. The side profile supports Design Capes, inlays, glass, wood, or stone inserts, and clip-on LED lighting for ambient illumination. Choose Actro YOU or Quadro YOU runners across a range of load variants, with silent or push-to-open silent options and four-way adjustment for consistent alignment at scale.
ArciTech: When Quality Becomes an Experience
A precision engineered linear drawer system built for exceptional strength and stability. It offers outstanding running performance and load capacity up to 70 kg, multiple side heights and finish variants, synchronised Actro runners with integrated silent system, and an optional Push to Open Silent mechanism for handleless cabinetry. Durable powder-coated finishes in silver, white, and anthracite support long-term project value.
InnoTech Atira: On the Cutting Edge
A flexible, contemporary system for bold design briefs. Square profiles and modular construction (DesignSide, TopSide, internal front panels) allow easy customisation, while Quadro runners deliver reliable movement. It’s compatible with a wide range of organisational elements and cross dividers, plus Silent System and Push to Open Silent features for a refined end-user experience.
Commenting on the campaign, Mr. Andre Eckholt, Managing Director, Hettich India, SAARC, Middle East and Africa, said, “The industry is moving from curves to straight lines, and Hettich is leading this evolution with our Linear Drawer Systems. We have a product for every need that has been designed to be feature-rich and easily integrated into any project. Drawer systems remain one of Hettich’s core brand-building categories, and as a leader in this space, our intent is to further consolidate that position by offering the largest and most comprehensive portfolio of linear drawer systems in the industry, backed by German technology and state-of-the-art engineering. Our award-winning designs reflect this commitment, and we’re amplifying that message through a new TV ad campaign, supported by a 360-degree campaign.”
For business partners, these systems translate into consistent load performance, smooth motion, and extensive customisation across projects, backed by clean profiles and advanced organiser solutions that reinforce minimalist architecture without compromising functionality.
Campaign Landing Page: https://hettichindiaonline.com/linear-drawer-system-lp/
About Hettich
Hettich is a 138-year-old family-owned German lifestyle brand, being one of the world’s largest manufacturers of Furniture Fittings.
Hettich’s product portfolio comprises a repertoire of Furniture Fittings, Architectural Hardware, Blaupunkt Built-in Appliances and Furniture Lights, providing magical interior solutions for all residential and commercial spaces.
It is the recipient of ET Edge ‘Best Brands’ (2022 – 2025), ‘Most Preferred Brand’ 2025 and ‘Most Trusted Brands of India’ (2023 – 2027) by Marksmen Daily, recognitions for its unwavering customer trust and strong brand equity. Hettich India has also been recognised among the Top 50 India’s Best Workplaces™ in Manufacturing (Large Category).
LinkedIn – https://www.linkedin.com/company/hettich-india
Facebook – https://www.facebook.com/HettichIndiaPrivateLimited
Instagram – https://www.instagram.com/hettichindia
Hettich India Website – https://hettichindiaonline.com
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25, Aug 2026
Over 30 CFOs and Big Four Leaders Join Simandhar Education–LPU Initiative to Shape the Future of Finance and AI
The engagement focused on the changing nature of the finance and accounting profession, with discussions around the impact of AI, evolving industry requirements and the importance of developing globally relevant skills. The initiative also provided students with greater exposure to professional pathways and career opportunities across the global finance and accounting ecosystem.
“The convergence of technology, academia and industry is increasingly important in preparing students for the future of work. At LPU, we are committed to creating opportunities that allow students to engage with industry leaders, understand emerging technologies and gain exposure to evolving career pathways.”
“At Simandhar Education, we believe that the future of finance will be shaped by professionals who can combine strong technical knowledge with an understanding of technology and global business practices.“Our engagement with LPU provides an opportunity to bring these conversations closer to students and help them understand how professional qualifications, industry exposure and emerging technologies are influencing finance careers. We are pleased to work alongside LPU in creating greater awareness of the opportunities available to students in the evolving global finance ecosystem.”
“As artificial intelligence continues to reshape finance and accounting, professionals need to look beyond traditional technical knowledge and develop a broader understanding of technology, analytics and business. Professional certifications can play an important role in helping students build specialised capabilities and align their knowledge with global industry expectations. We are pleased to support initiatives that give students greater awareness of these evolving opportunities and the skills needed to succeed in a technology-driven finance ecosystem.”
25, Aug 2026
YINZCAM AND HALO23 ANNOUNCE STRATEGIC PARTNERSHIP FOR GROWTH
Expanding unified digital platform across the GCC, Australia, and New Zealand.
PITTSBURGH, Aug. 25, 2026 /PRNewswire/ — YinzCam and Halo23 today announced an exclusive strategic partnership to support YinzCam’s growth across the GCC, Australia, and New Zealand. Halo23 brings deep business relationships across these markets, proven commercial expertise, and a track record of structuring complex partnerships for rights holders, venues, and operators. YinzCam brings the proven unified digital and data platform that these organizations need to compete and to undertake a comprehensive digital transformation.
As technology and AI continue to reshape the sport, entertainment and venue sectors, organisations are increasingly looking to leverage unified digital and data platforms to strengthen fan engagement, improve business performance and create new sources of long-term value. YinzCam is one of the world’s leading sports technology companies, delivering proven unified digital and data platforms for more than 200 sports organisations and venues across seven countries. Trusted by many of the world’s leading clubs, leagues and venues, YinzCam brings together AI, mobile, content, commerce, streaming, and customer data to help organisations better understand and engage their audiences while improving commercial performance.
“Technology and AI are fundamentally changing the way rights holders, venues, operators and asset owners engage their audiences, operate their businesses and create long-term enterprise value. The organisations that lead the next decade will be those that make technology a core part of enterprise strategy and day-to-day operations, building smarter, more responsive and more efficient organisations. YinzCam already delivers these capabilities for many of the world’s leading sports organisations and venues, helping them better understand, engage and grow their audiences while improving commercial performance. This official partnership will deliver technology, innovation, and commercial thinking to organisations across these new markets for YinzCam. We’ve already been working with YinzCam on a new digital product for grassroots football aimed at growing participation and community in these regions. We’re delighted to be expanding our collaboration with Priya and her team,” said Andy Oldknow, CEO of Halo23.
“Our technology approach overhauls the traditionally-fractured digital ecosystem within sports organisations, enabling their digital transformation through a unified digital platform that fuses app, web, OTT, retail, loyalty, gamification, and CRM into a connected whole. This approach ultimately serves the fan, by delivering a cohesive, on-brand experience no matter the fan’s touchpoint. No friction. No multiple logins. No jarring experiences across different digital platforms. No orphan data. This is fan-first, cross-channel digital personalisation done right. App, web, streaming, retail, loyalty, and gamification working in concert, working as one cleanly-connected whole, and—above all—working for the fan. On the couch, in the car, in the stadium, anytime, anywhere. Such a unified digital approach will also unlock stronger commercial partnerships, new revenue opportunities, and better business decisions. The GCC, Australia, and New Zealand represent important growth markets for us. Halo23’s business relationships and deep understanding of these markets make them the right partner to help us scale. I have tremendous respect for Andy’s expertise and experience in sport, through his time at the FA, Everton, Fulham, Southampton, and Live Nation, and I cannot wait to see his impact on YinzCam,” said Priya Narasimhan, Founder & CEO of YinzCam.
About Halo23
Dubai-based Halo23 is an international strategic advisory specialising in sport, entertainment, venue and destination development. Led by executives with more than 70 years of combined experience, the firm has worked with governments, investors, developers, venues, leagues, clubs and global brands across Europe, the Middle East and Asia, helping originate, structure and deliver complex commercial and investment opportunities. From early-stage strategy and investment validation through to commercialisation, partnerships, governance and delivery, Halo23 helps create stronger organisations, unlock long-term enterprise value and transform ambitious ideas into commercially sustainable enterprises.
For more information, visit www.Halo23.com
About YinzCam, Inc.
Pittsburgh-based YinzCam delivers award-winning digital platform solutions to clubs, leagues, and venues across the NFL, NBA, NHL, MLS, WNBA, NWSL, UFL, Liga MX, English football, F1 tracks, and world-class facilities, reaching 150M+ fans globally. YinzCam’s unified digital platform encompasses mobile apps, web platforms, connected TV apps, OTT, CarPlay, mobile wallet, mobile ordering, and a Single Sign-On customer ID that enables a fan’s frictionless access across the entire YinzCam-built digital ecosystem. Founded in Pittsburgh in 2009 as a Carnegie Mellon University spinoff rooted in academic research, YinzCam has grown to become one of the most trusted global names in sports and entertainment technology.
For more information, visit www.yinzcam.com
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25, Aug 2026
Hexaware and Ashoka Innovators Partner to Support Social Entrepreneurs in India
Empowering two Ashoka Fellows with financial support, leadership training, and global exposure
MUMBAI, India, Aug. 25, 2026 /PRNewswire/ — Hexaware Technologies (NSE: HEXT), an AI-first digital and IT services company, today announced a Corporate Social Responsibility (CSR) partnership with Ashoka Innovators for the Public (India), a non-profit organization that supports leading social entrepreneurs addressing complex societal challenges.
Through the partnership, Hexaware will provide grant support to Ashoka for two social entrepreneurs selected through Ashoka’s Fellowship process in India. The fellowship stipends will allow selected Fellows to dedicate their time to developing and expanding sustainable solutions for long-term social change.
Ashoka identifies social entrepreneurs through a rigorous selection process that evaluates the originality of their ideas, entrepreneurial qualities, and potential to address systemic challenges. The Fellowship offers selected Fellows with leadership development, strategic guidance, peer-learning opportunities, and access to a global network of social entrepreneurs and collaborators.
“At Hexaware, we believe businesses have a role to play in contributing to society beyond technology and operations,” said Dr. Ramya Kannan, Vice President & Head – CSR, Hexaware. “Through our CSR initiatives, we support efforts that create opportunities and help strengthen communities. Our partnership with Ashoka allows us to stand behind social entrepreneurs who are working to build solutions that benefit people and society.”
Dr. Shruti Nair, Leader, Ashoka Innovators for the Public, India, said, “We are delighted to partner with Hexaware in supporting social entrepreneurs at pivotal moments in their journeys. The Ashoka Fellowship provides leaders with the freedom, network, and strategic support they need to scale their ideas and create lasting change. Along with these Ashoka Fellows, we hope to strengthen a new generation of changemakers working to build an ‘Everyone a Changemaker’ world.”
The collaboration brings together Hexaware’s commitment to responsible business practices and Ashoka’s experience in advancing social innovation.
About Hexaware
Hexaware is a global technology and business process services company. Every day, Hexawarians wake up with a singular purpose; to create smiles through great people and technology. With offices across the world, we empower enterprises worldwide to realize digital transformation at scale and speed by partnering with them to build, transform, run, and optimize their technology and business processes. Learn more about Hexaware at https://hexaware.com.
About Ashoka
Ashoka is one of the largest networks of social entrepreneurs, founded on the belief that the most powerful force for change is an idea in the hands of the right person. Through its Young Changemakers program, Ashoka nurtures a generation of youth who are solving social problems with empathy, creativity, and an entrepreneurial spirit.
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25, Aug 2026
Häfele and Sachin Tendulkar Take Maximising What Matters the Most into Its Next Chapter
Aug 25: Häfele India brings a fresh perspective to its continuing campaign with brand ambassador Sachin Tendulkar, taking forward the established hook, “Maximising what matters the most.” Building on the relatable, product-led storytelling of its previous films, the latest chapter brings everyday functionality to life through simple, memorable narratives that demonstrate the tangible value of Häfele’s solutions.
Rooted in Häfele’s brand purpose, “Maximising the Value of Space. Together.”, the campaign puts individual routines and preferences at the centre of its storytelling. Recognising that priorities differ from one household to another, the films demonstrate how Häfele’s solutions respond to the way people experience and use their kitchens, bringing ease to daily routines so they can focus on what they value, while enabling greater personalisation and design freedom.
The campaign continues its familiar slice-of-life storytelling with Sachin Tendulkar and Ajay Bhaiya, who plays a trusted member of his home staff. Their on-screen camaraderie adds warmth and relatability to everyday kitchen situations, while allowing product benefits to emerge naturally through the narrative. The first film in this phase spotlights Häfele Dishwashers, bringing their functionality to the forefront, with another film set to follow as the campaign narrative progresses.
Mr. Sachin Tendulkar, Brand Ambassador for Häfele, shares,
“Over time, I have come to appreciate how much of a difference the little details can make to the way we experience our homes. In a space like the kitchen, it is not only about convenience and functionality, but also about creating an environment that reflects your individual style and preferences. I like that Häfele’s campaign captures these thoughts through simple stories that people can connect with.”
Mr. Frank Schloeder, Managing Director, Häfele South Asia, shares,
“At Häfele, our approach has always been to create solutions that respond to how people experience their spaces. As lifestyles evolve, so do the needs and expectations people have from their homes. Today, value goes beyond functionality to include how a space reflects individual preferences and ways of living. Through this next phase of our campaign with Sachin Tendulkar, we are bringing this philosophy to life by demonstrating how thoughtful solutions can combine everyday convenience with greater choice and personalisation.”
Ms. Shweta Rangra, Vice President, Marketing, Häfele India, adds,
“Our approach with this phase of the campaign is to turn strong product propositions into simple, memorable stories that audiences can immediately connect with. For the film featuring Häfele Dishwashers, the capacity to clean up to 100 utensils in a single cycle gave us an interesting creative opportunity to draw on Sachin’s iconic association with a century, turning a functional product benefit into a distinctive communication idea. Across the two films, we are bringing different aspects of the Häfele experience to life, spanning functionality and the freedom to personalise spaces, while remaining connected by our central thought of ‘Maximising what matters the most.’”
The campaign was shot at Häfele’s state-of-the-art Design Centre in Mahalaxmi, Mumbai, that offered a real-life environment to effectively showcase product functionality. With this new series, Häfele demonstrates its continued commitment to empowering people to make the most of their space and maximise what truly matters.
