5, Aug 2026
Sridhar Babu to inaugurate HIPLEX 2026, India’s third-largest Plastics Expo

Hyderabad, Aug 05: Telangana Minister for Information Technology, Electronics, Communications, Industries & Commerce D. Sridhar Babu will inaugurate HIPLEX 2026, South & Central India’s largest plastics exhibition and India’s third-largest plastics expo, at 11.30 am on August 7 at the HITEX Exhibition Centre, Hyderabad.
The exhibition will remain open from 10.00 am to 6.00 pm on all four days.
Online registration before August 7 is free. Visitors registering at the venue from August 7 onwards can enter by paying a ₹300 visitor fee.
Organised by the Telangana and Andhra Plastics Manufacturers Association (TAAPMA), the four-day triennial exhibition will be held from August 7 to 10 across seven exhibition halls covering over 26,000 square metres, making it the largest edition of HIPLEX since its inception. The entry to the expo toll 6th August is free and can be revered online. From the inaugural days onwards, the entry will be by way of tickets priced at Rs 300/- per person per day.
Other dignitaries expected to attend the inaugural include Krishna Aditya S., Special Secretary, Industries & Commerce, Government of Telangana; Arvind Mehta, Chairman, Governing Council, All India Plastics Manufacturers’ Association (AIPMA); Dr. Raju Desai, President, Plast India Foundation.
Addressing a curtain-raiser press conference at FTCCI, Narendra Baldwa, President, TAAPMA; Meela Jayadev, Convener, HIPLEX 2026; Anil Reddy Vennam, Senior Vice President, AIPMA; and N. Bhaskar Reddy, Senior Vice President, TAAPMA, said HIPLEX 2026 would be the biggest-ever edition of the exhibition.
More than 550 exhibitors will showcase products and technologies, while over 50,000 business visitors from India and abroad are expected to attend. Around 160 companies from Gujarat, 110 exhibitors from Telangana and Andhra Pradesh, and nearly 40 companies from China are participating.
The exhibition will feature live demonstrations of plastics processing machinery, moulds, raw materials, automation technologies, recycling systems, packaging innovations, specialty chemicals and finished plastic products.
Mr. Narendra Baldwa said TAAPMA, a 55-year-old apex industry body representing more than 1,000 members, has been working to promote technological advancement, sustainability and responsible growth in the plastics industry.
Speaking on the occasion, Mr. Meela Jayadev said plastics have become indispensable to modern life.
From a pin to an aeroplane, plastics are everywhere. The question today is not whether plastics should exist, but how responsibly they should be produced, used and recycled.”
He said India’s per capita plastic consumption is about 7 kg, compared to around 24 kg in China, indicating enormous potential for future growth.
One of the biggest attractions at HIPLEX 2026 will be the Dedicated Recycling Pavilion, showcasing the remarkable transformation of plastic waste into high-value products.
Visitors will witness how 25 discarded PET bottles can be converted into a wearable T-shirt, while a wide range of innovative products made from recycled plastics—including roads, railway sleepers, bricks, benches, bus shelters, furniture, roofing materials and even houses—will be on display.
The pavilion carries a simple yet powerful message: Without recycling, garbage remains garbage. With recycling, garbage becomes a resource.
Mr. Jayadev said India has already built over one lakh kilometres of roads using waste plastic, making it one of the world’s leading adopters of plastic road technology. Around one tonne of waste plastic can be utilised for every kilometre of road, resulting in stronger, more durable and water-resistant roads.
He announced that school benches made from recycled plastic are expected to be introduced in Telangana shortly, reflecting the growing acceptance of recycled plastic products in public infrastructure.
The Recycling Pavilion will also showcase global innovations including plastic houses, recycled plastic bridges, plastic boats, bottle-to-fashion technologies and sustainable construction materials, demonstrating how discarded plastic is becoming tomorrow’s raw material.
Visitors will also learn how recycled plastic furniture outlasts conventional materials. Unlike wood, it neither rots nor attracts termites. Unlike metal, it does not rust. Many such products last 25 to 50 years and can themselves be recycled again.
Mr. Jayadev said plastics today extend far beyond packaging and consumer goods.
Advanced engineering plastics are replacing steel, copper and wood in several applications because of their strength, durability and lightweight properties. Today, plastics are extensively used in aerospace, defence, automobiles, electronics, precision engineering and renewable energy.
Modern medical-grade polymers are increasingly used in artificial joints, cardiovascular devices, life-saving medical equipment and components of next-generation artificial heart systems.
From hospitals to highways, from satellites to sustainable housing, plastics are quietly transforming modern life,” he observed.
Welcoming the Government of India’s move towards introducing ₹10 and ₹20 polymer banknotes, Mr. Anil Reddy Vennam, Senior Vice President, AIPMA, described it as another milestone in the adoption of advanced polymer technology.
Polymer banknotes last significantly longer than paper currency, offer superior security features and reduce replacement costs. They are another example of how innovation is redefining the plastics industry.”
Mr. Reddy said that, based on industry discussions, polymer currency notes are expected to enter circulation later this year, though the rollout schedule rests with the Government of India and the Reserve Bank of India.
He expressed the view that the first generation of polymer banknotes should preferably be manufactured using virgin polymer to ensure the highest standards of quality, durability and security. As recycling technologies continue to advance, he believes future generations of polymer currency could progressively incorporate recycled polymers wherever technically and security-wise feasible.
Mr. Reddy added that the Government of India’s Extended Producer Responsibility (EPR) framework has mandated the phased use of recycled plastic content in several categories of plastic packaging, encouraging the industry to move steadily towards a circular economy.
He noted that India has emerged as one of the world’s largest plastic recycling ecosystems, with nearly 40% of plastics being recycled nationally, while Telangana has significant potential to further improve recycling levels.
The plastics industry, he said, is currently growing at 8–10% annually.
He also pointed out that PET bottles are increasingly being recycled into garments, furniture and other products. Coca-Cola and several other companies have significantly expanded bottle collection and recycling initiatives, contributing to the circular economy.
According to Mr. Reddy, the future belongs to smart plastics, recyclable plastics and circular manufacturing.
Plastics are no longer just packaging materials. They are enabling technologies for healthcare, transportation, aerospace, infrastructure, renewable energy and advanced manufacturing.
HIPLEX 2026 will also host technical conferences, knowledge sessions and business networking events covering new raw materials, emerging applications, sustainability, automation and future technologies.
HIPLEX 2026 aims to showcase how innovation, recycling and the circular economy are transforming the plastics industry while creating new opportunities for investment, technology partnerships and sustainable manufacturing.
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- By Neel Achary
5, Aug 2026
Beyond Ola & Uber: Five mobility apps driving the future of urban transportation in India
Aug 5: As India’s urban mobility landscape continues to evolve, the conversation is shifting beyond traditional ride hailing. A new generation of startups is reimagining transportation through electric vehicles, premium customer experiences, technology driven fleet management, and more sustainable business models. These companies are not just moving people from one place to another, they are shaping the future of urban mobility in India.
As India’s urban mobility ecosystem evolves, commuters are looking beyond traditional ride hailing for experiences that are smarter, cleaner, and more reliable. A new generation of mobility apps is redefining how people travel by combining electric vehicles, premium service, technology-led operations, and customer-first experiences. Here are five mobility platforms that are shaping the future of transportation in India.
1. Trev Mobility
A Gurugram-based all-electric chauffeur-driven mobility app, Trev Mobility is redefining premium urban travel with services spanning airport transfers, city rides, rentals, corporate travel, and outstation journeys. Starting with just two electric vehicles, the company has grown to a fleet of over 100 EVs across Delhi NCR and has completed more than 50,000 rides. Its recent ₹3.65 crore community-led funding round, backed by users and customers, reflects the trust it has built by delivering a reliable, premium, and sustainable mobility experience.
2. Green SM
The international electric ride hailing platform has entered India with an app-first approach focused exclusively on electric mobility. Its expansion underscores the growing confidence in India’s EV ecosystem and rising demand for sustainable urban transportation.
3. Rapido
Originally known for bike taxis, Rapido has evolved into a full stack mobility app offering bike, auto, and cab services. Its focus on affordability, accessibility, and technology has made it one of India’s fastest-growing urban mobility platforms.
4. Shoffr
Shoffr is a chauffeur-driven mobility app designed for users seeking scheduled, premium, and dependable transportation. The platform caters to business travellers and professionals who prioritise comfort, punctuality, and a superior ride experience.
5. Namma Yatri
Built on an open network model, Namma Yatri is reimagining ride hailing through a driver-first approach. The platform offers greater transparency, lower commissions for drivers, and a community-led ecosystem that is reshaping the economics of urban mobility.
5, Aug 2026
Odisha Highways Turn Greener as NHAI Plants Over 2.4 Lakh Saplings Across the State
Bhubaneswar, Aug 5: In a major step towards promoting sustainable infrastructure and environmental protection, the National Highways Authority of India (NHAI) has planted more than 2.40 lakh saplings along National Highways in Odisha, strengthening green cover across the state.
The plantation drive is part of NHAI’s efforts to combine road development with environmental conservation by creating greener highway corridors and improving ecological balance along major transport routes.
As part of the initiative, NHAI has also launched its first bamboo plantation drive in Odisha, recognising bamboo’s potential in supporting sustainable development, soil conservation, and carbon absorption.
Officials said plantation along highways will help improve air quality, reduce dust pollution, provide shade for commuters, and contribute to a healthier environment. The green corridors are also expected to enhance the visual appeal of highways while supporting local biodiversity.
The initiative reflects the growing focus on environmentally responsible infrastructure development, where economic growth and ecological protection move together.
Experts said such plantation programmes can play an important role in tackling climate challenges by increasing green cover and supporting long-term sustainability goals.
With continued efforts towards greener roads, Odisha’s highway network is set to become not only a symbol of connectivity and development but also a contributor to environmental conservation.
5, Aug 2026
RBI’s Stable Policy to Drive Growth in Tier 2 Real Estate Markets:Mr. Nikhil Madan
By:- Mr. Nikhil Madan, MD Mahima Group on RBI MPC Announcement
“The RBI’s decision to maintain the repo rate at 5.25%, coupled with an upward revision in the GDP outlook to 6.7%, reinforces the view that the economy is entering a phase of measured and sustainable growth. For Tier 2 cities like Jaipur, this macroeconomic stability is particularly significant, as rising incomes, infrastructure investments and improving business activity continue to reshape both residential and commercial demand.
In the luxury housing segment, buyers today are driven less by short-term market movements and more by long-term confidence in the economy and the quality of the product they are investing in. At the same time, a stable inflation trajectory creates a supportive environment for commercial real estate, as businesses remain focused on expansion and long-term capacity building. The current economic indicators point towards a market that is becoming more mature, with Tier 2 centres emerging as important engines of growth across both residential and commercial real estate.”
5, Aug 2026
Haier Partners with AO 1 Point Slam to Bring Grassroots Tennis to the Grand Slam Stage
Partnership creates a new pathway for community players to experience the Australian Open
QINGDAO, China, Aug. 5, 2026 /PRNewswire/ — Haier, the world’s No.1 major appliances brand, today announced its partnership with AO 1 Point Slam, an innovative tennis initiative launched by the Australian Open that provides grassroots players with the opportunity to experience the excitement of Grand Slam competition.
The partnership connects local tennis communities with the world’s premier tennis stage, giving players of all ages and skill levels the chance to compete in local qualifying events and earn the opportunity to compete on Rod Laver Arena during Australian Open Opening Week.
To encourage broader community participation, Tennis Australia and Haier are calling on tennis clubs, associations, schools, and coaches across the country to host qualifying events. Each main-draw player at AO Opening Week will represent a local community, with the club associated with the eventual champion receiving a tennis development grant to support grassroots growth.
“Our long-standing partnership with the Australian Open has allowed Haier to connect with tennis fans and communities around the world. By expanding our collaboration to include AO 1 Point Slam, we are creating new opportunities to engage with a broader community of players and fans, bringing the excitement of the Australian Open closer to tennis communities worldwide,” said Wang Meiyan, Vice President and Chief Brand Officer of Haier Group.
“We are delighted to extend our partnership with Haier to the AO 1 Point Slam,” Tennis Australia Chief Commercial Officer Cedric Cornelis said. “Haier’s dedication to innovation and quality aligns perfectly with the values of our sport. This collaboration will not only elevate one of the newest tennis events but also supports grassroots tennis communities around the country.”
Building on more than two decades of sports marketing experience since its first collaboration with the Melbourne Tigers in 2004, Haier has expanded its presence across world-class sporting properties, partnering with leading football clubs such as Paris Saint-Germain and Liverpool FC, as well as major global events including the Australian Open and Roland-Garros.
Through these partnerships, Haier engages with diverse audiences around the world while gaining deeper insights into local cultures and consumer lifestyles. These experiences continue to inform Haier’s approach to developing products and solutions that meet the evolving needs of households across different markets.
With a global R&D network and localized innovation capabilities, Haier develops smart home solutions designed around different household environments and lifestyles. From energy-efficient washing machines tailored to European households to large-capacity appliances developed for North American consumers, Haier continues to adapt its innovations to meet diverse consumer needs.
Recognized as the world’s No.1 major appliances brand by retail volume for 17 consecutive years and as a leading global smart home enterprise, Haier strengthens its market leadership through innovation, consumer-focused solutions and local engagement. By bringing together sports, communities and technology, the company seeks to create lasting value for consumers worldwide.
For more information on community event hosting, registration, and participation details, visit tennis.com.au/one-point-slam.
About Haier Group
Founded in 1984, Haier Group is a leading global provider of solutions for better living and digital transformation, with the purpose of “More Creation, More Possibilities”. The company has established 10 R&D centers, 35 industrial parks, and 173 manufacturing centers worldwide, generating global revenue of USD 59.8 billion in 2025. Haier is the world’s only IoT Ecosystem Brand that has been ranked among the Kantar BrandZ Top 100 Most Valuable Global Brands for 8 consecutive years. Additionally, Haier has ranked No.1 in brand share of global major home appliance sales by Euromonitor International for 17 consecutive years.
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5, Aug 2026
Para Light Launches ThermaFlat™ SiC MOSFETs to Break the Thermal Barrier in High-Power Applications
Breakthrough ultra-low RDS(on) drift technology delivers higher efficiency, greater power density, and enhanced reliability for next-generation power systems.
NEW DELHI, Aug. 5, 2026 /PRNewswire/ — Para Light Electronics today announced the official launch of its ThermaFlat™ SiC MOSFET family (ThermaFlat™ I and ThermaFlat™ II), targeting a fundamental thermal challenge in next-generation high-power design. Powered by Para Light’s Ultra-Low RDS(on) Drift Technology, the new semiconductor portfolio breaks through one of the industry’s most persistent technical bottlenecks—delivering exceptional thermal stability, reduced conduction losses, and unmatched reliability across rapidly expanding electrification markets.
Solving Power Electronics’ Most Persistent Bottleneck
The global transition toward electrification—driven by artificial intelligence (AI), high-performance computing (HPC), renewable energy, electric vehicles (EVs), and energy storage—is forcing power systems to deliver higher output within smaller, cooler, and more efficient footprints.
Yet conventional silicon and SiC MOSFETs face a built-in constraint: temperature-dependent RDS(on) drift. As junction temperatures rise in standard devices, escalating on-resistance can trigger a costly cycle of higher conduction losses, excessive heat generation, and expanded cooling requirements, ultimately degrading system efficiency and long-term reliability, while potentially increasing thermal management costs.
~8% Resistance Drift: Redefining Thermal Stability
Para Light’s ThermaFlat™ technology directly redefines this thermal dynamic. Unlike standard SiC MOSFETs, ThermaFlat™ devices maintain virtually flat on-resistance across wide operating temperatures while sustaining exceptionally low switching losses.
In benchmark testing of Para Light’s 650 V, 21mΩ TO-247 device, RDS(on) changes by only approximately 8% as junction temperature swings from -25°C all the way to +125°C. By drastically outperforming conventional SiC temperature coefficients, this ultra-stable performance allows designers to preserve high efficiency under heavy load, simplify thermal management, boost power density, and reduce overall system costs without sacrificing reliability. The 1200 V ThermaFlat™ family applies a similar ultra-low temperature coefficient to mission-critical, high-power conversion architectures.

ThermaFlat™ I & II: Architecture-Ready Versatility
To support diverse design topologies, Para Light has structured the portfolio into two specialized series:
- ThermaFlat™ I Series: Offers 650 V and 1200 V options in industry-standard packages, compatible with mainstream converter topologies to accelerate development cycles and simplify integration.
- ThermaFlat™ II Series: Integrates Ultra-Low RDS(on) Drift with a High VGS(th) architecture for enhanced noise immunity and false turn-on prevention. Operating without the need for a negative gate-off voltage supply, ThermaFlat™ II enables engineers to streamline gate-driver circuitry, cut component count, lower BOM costs, and enhance system robustness.
For the full product portfolio specifications, please visit our official website at https://www.para.com.tw/en/news/%e5%85%89%e9%bc%8e%e9%9b%bb%e5%ad%90%e6%8e%a8%e5%87%ba-thermaflat-sic-mosfet-%e7%b3%bb%e5%88%97/
Accelerating High-Growth Power Applications
The ThermaFlat™ lineup empowers power systems R&D engineers to not only streamline system design but also lower overall costs across medium- to high-power applications, including AI data center and server power supplies, BBU and UPS systems, EV charging stations, grid-connected energy storage systems (ESS), photovoltaic (PV) inverters, variable frequency drives (VFD), and industrial automation. Para Light is continuously expanding the portfolio with additional voltage classes, current ratings, and package configurations.
Integrated Manufacturing & Global Supply Resiliency
Para Light’s expansion into advanced power semiconductors is anchored by three strategic strengths:
- Superior Manufacturing Quality: High wafer yields, dedicated in-house packaging, and stringent process controls ensure exceptional product consistency and proven long-term field reliability.
- Lower Total Cost of Ownership: Vertical integration across device design, packaging, and supply chain management delivers premium power performance at optimized overall system costs.
- Uninterrupted Global Supply: Strategic production planning, safety inventory frameworks, and responsive logistics minimize supply-chain risk for international customers.
Building on Decades of Operational Excellence
Leveraging extensive expertise in device design, wafer collaboration, advanced packaging, and supply chain management, Para Light has established a comprehensive range of IGBT and SiC MOSFET solutions. Expanding on decades of manufacturing leadership in the LED industry, the company operates a robust global footprint across Taiwan, China, the United States, India, and Myanmar.
As demand for intelligent power conversion escalates, Para Light remains committed to advancing semiconductor innovation—partnering with global OEMs to power the next generation of AI infrastructure, clean energy, and high-efficiency power systems.
# Media & Sales Contact:
- India – Abhinav Jha: (+1) 5196710998 | abhinav.jha@para-india.com
Sunil Kumar: (+91) 892-047-8061 | bd1@para-india.com
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5, Aug 2026
Belrise Industries Acquires Hyva India’s Tipper Body Business
- Acquisition strengthens Belrise’s transition to a Tier-0.5 supplier
- Transaction valued at approximately USD 5.65 million, representing an Enterprise Value (EV) to Earnings Before Interest, Taxes, Depreciation and Amortisation (EBITDA) multiple of approximately 3.60x
PUNE, India, Aug. 5, 2026 /PRNewswire/ — Belrise Industries Limited, one of India’s leading integrated automotive and aerospace component manufacturers with a diverse portfolio of safety-critical systems and engineering solutions announced the acquisition of the Tipper Body Business of Hyva India Private Limited, a subsidiary of JOST Werke SE. This transaction marks a strategic step in strengthening Belrise’s position as a Tier-0.5 supplier within the commercial vehicle ecosystem.
This acquisition aligns with Belrise’s long-term strategy of expanding its capabilities in the commercial vehicle segment and deepening its presence in high growth sectors such as construction, mining, defense and infrastructure. The transaction is based on an EV/EBITDA multiple of approximately 3.60x EV/EBITDA, with a total purchase consideration of approximately USD 5.65 million.
Hyva India’s Tipper Body Business is a well-established platform specializing in the manufacture of tipping solutions, catering to diverse end use applications across construction, mining, and infrastructure sectors. The business has strong engineering and design capabilities and serves all of the top five commercial vehicle OEMs in India.
The business delivered an EBITDA of approximately USD 1.57 million for CY2025, with a return on average capital employed (ROACE) of around 20%, reflecting its operational efficiency and profitability.
The acquisition will further enhance Belrise’s customer portfolio by adding a key European commercial vehicle OEM, while also strengthening its domestic footprint through three manufacturing facilities located in Pune, Jamshedpur, and Bangalore.
Speaking on the occasion, Mr. Swastid Badve, General Manager, Belrise Industries Limited, said:
“We are pleased to welcome Hyva India’s Tipper Body Business into the Belrise family. This acquisition is a strong strategic fit and complements our manufacturing and engineering strengths. It enhances our position in the commercial vehicle value chain and supports our vision of becoming a diversified, global mobility solutions provider. Belrise remains committed to ensuring a seamless transition for customers, employees, suppliers, and business partners, while investing in the future growth and development of the business.”
About Belrise Industries Limited
Belrise Industries Limited (“Belrise”) is a leading integrated precision engineering company headquartered in Pune, India. The Company specializes in the manufacturing of safety-critical systems and advanced engineering solutions for two-wheelers, three-wheelers, and four-wheelers, including passenger vehicles, commercial vehicles, and agricultural vehicles. Through its recent strategic acquisitions in Europe, Belrise has further expanded its capabilities into the production of structural and engine components for the aerospace and defense sectors.
Belrise has a turnover of INR 95,091 million and a market share of approximately 24% in precision sheet metal pressing and fabrication, based on revenue. With 22 manufacturing facilities in India and 2 in Europe, the Company serves 38 OEMs across vehicle segments, including the largest global aerospace and defense OEMs.
About Hyva India Tipper Body Business
Established in 1997, Hyva India introduced telescopic cylinder technology and tipping solutions to the Indian market and has since become a respected player in the heavy-duty commercial vehicle segment. The India Tipper Body Business is the only Hyva business globally dedicated to the design, manufacture, and sale of complete tipper bodies.
Following the transaction, Hyva will continue to own, operate, and invest in its Tipping Kits and Hydraulic Systems business. It will also continue to serve OEMs, body builders, dealers, and customers in India through its comprehensive portfolio of hydraulic and tipping technology solutions.
Safe Harbor Statement:
Statements in this document relating to future status, events, or circumstances, including but not limited to statements about plans and objectives, the progress and results of research and development, potential project characteristics, project potential and target dates for project related issues are forward-looking statements based on estimates and the anticipated effects of future events on current and developing circumstances. Such statements are subject to numerous risks and uncertainties and are not necessarily predictive of future results. Actual results may differ materially from those anticipated in the forward-looking statements. The company assumes no obligation to update forward-looking statements to reflect actual results, changed assumptions or other factors.
View original content:https://www.prnewswire.com/in/news-releases/belrise-industries-acquires-hyva-indias-tipper-body-business-302843569.html

5, Aug 2026
APR Bharat Launches ‘Bottle Ki Recycle Yatra’ to Take the Message of PET Recycling to Millions of Indians
Muzaffarnagar, Aug 5: The Association of PET Recyclers Bharat has launched ‘Bottle Ki Recycle Yatra’, a unique on-ground awareness and collection initiative aimed at educating people about the value of recycling PET bottles and demonstrating how a discarded bottle can become a valuable resource for the economy.

As part of the 15-day pilot campaign, a specially designed Van will travel across four high-footfall locations in Muzaffarnagar and Meerut, along the Kanwar Yatra route. The campaign will engage pilgrims and the wider public on the importance of responsible disposal, while collecting used PET bottles generated during the pilgrimage and channelising them into the formal recycling ecosystem.
The initiative comes at a time when the government has been emphasising on the need to promote austerity in imports to protect its foreign currency reserves and push for indigenisation of over 200 import-dependent petrochemical items. Global geopolitical disruptions and supply-chain volatility have demonstrated the vulnerability of industries dependent on uninterrupted supplies of virgin polymers. Transition to r-PET is crucial to ensure national resource security, reduce import dependence, and ensure a more resilient domestic packaging supply chain.
The ‘Bottle Ki Recycle Yatra’ campaign seeks to turn one of India’s largest mass public gatherings into a platform for communicating a simple but important message: plastic is not waste when it is responsibly collected and recycled.
Commenting on the launch, Goutham Jain, Director General, APR Bharat, said,
“Our main objective of launching ‘Bottle Ki Recycle Yatra’ is to make recycling tangible and relatable. A discarded PET bottle should not be viewed as the end of its journey. With the right collection and recycling systems, it can become the starting point for another bottle. The Kanwar Yatra provides us with a unique opportunity to take the message of recycling directly to people at an extraordinary scale. Rather than simply talking about plastic waste, our campaign demonstrates what happens when PET bottles are collected and channelled into recycling. Through this pilot, we want to create awareness that responsible consumption must also be accompanied by responsible disposal.”
Mr. Jain underscored that, although the Government has mandated the use of 40% recycled inputs in plastic packaging by 2026–27, implementation at the ground level remains limited and falls short of the intended transition towards a closed loop manufacturing ecosystem. He stressed that reliance on virgin PET derived from crude oil depletes national resources. In contrast, the large-scale adoption of recycled PET can help conserve critical resources while accelerating the transition towards a more sustainable, circular, and environmentally responsible plastic value chain.
The awareness van will serve as a mobile information and collection centre, engaging pilgrims and visitors on the importance of segregating and disposing of PET bottles responsibly. The collected PET bottles will subsequently enter the recycling chain, showcasing the circular economy in action.
APR Bharat plans to take the campaign to other parts of the country, including Western, Eastern and Southern India, to build large-scale public awareness around PET recycling and responsible plastic waste management.
“At a time when global polymer supply chains are experiencing volatility and India is simultaneously building significant domestic recycling capacity, recycling has a much larger role to play than simply managing waste. It can help create a more circular, resource-efficient and resilient manufacturing ecosystem for India. Every bottle that is responsibly disposed of and recycled represents a resource that can be recovered and reused,” Jain added.
5, Aug 2026
Schreiber Foods and Ascendion Announce Strategic Partnership to Transform Global Operations and Software Development Using Agentic AI
Multi-year strategic partnership will advance global operations for one of the world’s largest food and beverage companies to accelerate growth and enhance customer service.
GREEN BAY, WI, and BASKING RIDGE, NJ, Aug. 5, 2026 /PRNewswire/ — Schreiber Foods and Ascendion today announced a multi-year strategic partnership to transform Schreiber’s global operations and software development using agentic AI, advancing the company’s vision to do good through food. Through this partnership, Ascendion will equip Schreiber’s capability centers with AI-native technology to fuel sustainable growth and accelerate innovation across more than 40 locations on five continents.
As a trusted food and beverage supplier to the world’s leading retailers, restaurants, distributors, and food manufacturers, Schreiber’s products feed families in more than 95 countries and its global IT capability centers serve more than 10,000 employee-partners worldwide.
“To fuel Schreiber’s next era of rapid growth, we are taking a bold, transformational leap forward in how we operate and serve our customers,” said Trevor Farrell, President of Schreiber Foods. “By leaning into next-generation, agentic AI with Ascendion, we are reinforcing the very foundation of what our customers rely on us for: world-class quality, safety, and service. This technology will empower our employee-partners, accelerate our innovation, and allow us to deliver even greater impact at scale.”
Through the partnership, AI agents will help Schreiber and Ascendion teams get quality and food safety signals to decision-makers faster, modernize the ERP environment, and give regional teams a more unified way to collaborate. Over time, repetitive, high-volume technology work will increasingly be performed by AI agents, freeing Schreiber’s engineers and analysts to focus on work that requires human judgment and creativity. Ascendion’s proprietary Engineering to the Power of AI method and tools will balance work across people and AI to ensure security, privacy, compliance, and ethical alignment.
For Ascendion, the engagement reflects what Chief Executive Officer Karthik Krishnamurthy described as a special kind of responsibility. “Schreiber Foods’ mission is one of the most consequential out there. We are honored to deploy technology that helps Schreiber bring food to people all over the world,” Krishnamurthy said. “Schreiber leaders recognize the impact that can be unlocked by AI-native operations across their global network. It’s a bold vision built on a powerful foundation of success, and we’re thrilled to bring the full power of AI to this partnership.”
Technology is at the core of the partnership. Schreiber has deployed multiple AI tools, and the Ascendion partnership builds on that foundation. Ascendion will leverage AAVA, its proprietary agentic AI platform, to accelerate AI across capability center workflows, drive accelerated decisions on the plant floor, provide stronger traceability across geographies, and lower the technology cost base while increasing operational resilience for the next phase of growth.
“AI is a significant driver of transformation, but its real strength lies in how it empowers our people,” said Sri Kantamneni, Executive Vice President, Chief Information & Digital Officer at Schreiber Foods. “Through this strategic collaboration with Ascendion, we’re equipping our capability centers with AI-native tools that elevate our internal service and operational standards. By giving our employee-partners better, smarter tools to work with, we enable them to focus less on manual processes and more on driving customer success and accelerating our growth.”
“We’re accountable for outcomes, not effort,” added Dharam Gurbani, Chief Growth Officer at Ascendion. “What changes for Schreiber Foods’ plants, customers, and consumers is the only scorecard that matters. Our partnership will re-set expectations for velocity, efficiency, and operational excellence across capability centers in the United States, Mexico, India, Spain, and Poland. We are grateful for the trust Schreiber is putting in Ascendion, and we’re excited to accelerate toward the future.”
To know more about the Schreiber collaboration, click here.
About Schreiber Foods
Schreiber Foods strives to do good through food every day. Based in North America, Schreiber is an employee-owned, customer-brand leader in cream cheese, natural cheese, process cheese, beverages and yogurt. Its more than 10,000 employees and presence on five continents enable Schreiber to be an essential ingredient in its customers’ success. With annual sales of more than $7 billion, Schreiber partners with the best retailers, restaurants, distributors and food manufacturers around the globe. Schreiber also recognizes its responsibility to do good in the world and is driven to make a difference in everything it does.
About Ascendion
Ascendion is an AI-native software engineering company that partners with global enterprises to drive agentic transformation across how they build, modernize, and operate software. AAVA™, Ascendion’s proprietary agentic AI platform, brings expert engineers and AI agents together as one operating model, closing the last mile between ambition and outcome and turning velocity into measurable business results. The result: faster time-to-market and value that compounds over time. Find out more at www.ascendion.com.
Engineering to the Power of AI and AAVA are trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.
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5, Aug 2026
Furrl’s AI styling engine and commerce app acquired by Reliance Retail
Acquisition to advance Reliance Retail’s AI-first strategy for personalised shopping and discovery
BENGALURU, India, Aug. 5, 2026 /PRNewswire/ — Furrl, a Bengaluru-based AI-powered styling, cataloguing and fashion discovery platform founded by Esha Tiwary, today confirmed that its technology – including its AI Styling Engine and commerce app – has been acquired by Reliance Retail Ventures Limited (RRVL). The acquisition forms part of Reliance Retail’s broader strategy to embed artificial intelligence across its consumer businesses and deliver more personalised, intuitive shopping experiences.
Furrl’s technology transforms fashion catalogues into fully styled outfit recommendations based on individual consumer preferences, helping shoppers discover products in a more contextual and intuitive way. Following the acquisition, the technology is expected to strengthen Reliance Retail’s AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms.
Founded in 2022, Furrl set out to solve fashion discovery given rapidly changing consumer preferences – starting with a catalogue focused on D2C fashion brands, and subsequently developing an AI Styling Engine to help shoppers go from browsing endless catalogues to seeing complete outfits styled specifically for them. Over the past four years, the company scaled its platform across more than 50,000 products from 200+ fashion and lifestyle brands, building deep technical capability in catalogue intelligence, personalisation and outfit-level recommendation.
Commenting on the development, Esha Tiwary, Founder of Furrl, said, “We built Furrl with one conviction: that fashion discovery is broken and AI can fundamentally change that. This acquisition enables our technology to reach millions of customers with Reliance Retail’s scale, and is a powerful validation of what our team built.”
About Furrl:
Furrl (operated by Kleosa Retail Private Limited) is a Bengaluru-based AI-powered styling, cataloguing and fashion discovery platform founded by Esha Tiwary in 2022. The company built an AI Styling Engine that converted product catalogues into personalised, styled outfit recommendations, alongside a consumer-facing commerce app for D2C fashion brands, scaling to over 50,000 products across 200+ brands. In 2026, Furrl’s technology and IP were acquired by Reliance Retail Ventures Limited.
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