3, Nov 2023
MAGGI unleashes potential of Millets with NEW “MAGGI Oats Noodles with Millet Magic”

Bengaluru, November 3, 2023: Nestlé India has added a new offering in their Millet-based product portfolio with the launch of MAGGI Oats Noodles with Millet Magic, under the MAGGI Oats Noodles sub-brand. Consumed by nearly two-thirds of Indian households, MAGGI noodles can contribute positively to making millets mainstream in India.

The new product offers a combination of two millets – Sorghum (Jowar) and Finger Millet (Ragi), along with goodness-filled oats. MAGGI has taken the flavorful Masala direction to make millets enjoyable and elevate the experience.

Maggi_Oats_Millet_4pack_Render_FOP copy

Commenting on the launch, Mr. Rajat Jain, Director – Foods Business, Nestlé India, said, “We are excited to introduce the new MAGGI Oats Noodles with Millet Magic with goodness of millets. This launch is in line with MAGGI’s commitment to provide consumers with diverse options by recalibrating innovations. With this new product, we have combined oats with Indian Millets to offer consumers a product that is a source of fiber and protein. Over the four decades of our existence in India, we have received immense love from our consumers. We are confident that the MAGGI Oats Noodles with Millet Magic will be received by our consumers with equal love and enthusiasm.”

The MAGGI Oats Noodles with Millet Magic comes as a part of Nestlé India’s new millet-based offerings across categories. Nestlé R&D Centre India Private Limited, Manesar (a subsidiary of Nestlé S.A and a part of Nestlé’s global R&D network) signed an MOU with Nutrihub-IIMR with an aim to collaborate in areas such as millet processing, health and nutrition benefits, millet sustainable regenerative agriculture practices and start-up collaborations. Coming from the house of MAGGI, consumers can be assured of great taste, with a tastemaker combining 20 spices & herbs.

3, Nov 2023
Zimero Sweetens the Scene: Delhi’s Exquisite Ice Cream Brand Takes Center Stage

Zimero has established itself as the trending destination for ice creams, promising a unique and indulgent experience for connoisseurs of fine desserts.

One of Delhi’s best ice cream brands, its unique ice creams have been thoughtfully crafted to showcase a harmonious blend of bold and new traditional and international flavors. Zimero’s portfolio stands out for its distinctive flavors, which include South Indian Filter Coffee, Ghana Dark Chocolate, Triple Berry Bomb, and Bourbon Brownie Bash, in addition to internationally inspired flavors like Strawberry Cheesecake Snowstorm, Red Velvet Cape, and Belgian Chocolate Overdose.

South Indian Filter Coffee Mood Shot-1 (1)

“One of the hallmarks of Zimero’s approach is our unwavering commitment to quality,” says Shuchi Jain, the owner of Zimero. She added, “We believe in giving our customers an authentic and very unique ice cream experience, and we aim to keep it as natural as possible.” The ice creams are expertly made with dairy as the main ingredient, with an intentional focus on abandoning artificial colors and flavors. Zimero uses little to no preservatives to protect its exceptional taste while upholding its commitment to staying natural. Recognizing the diverse tastes of today’s consumers, Zimero also offers gluten-free, 100% vegetarian, vegan, and sugar-free options, as well as curating flavours made with jaggery as an alternative to sugar. “One can have our ice creams even when they are following a vrat or a traditional fast,” Shuchi stated. “Ice cream is meant to be enjoyed on all occasions, and we wish to make ours the best option for everyone,” she continued.

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In addition to the bold ice cream selection, Zimero also prides itself on offering a carefully curated selection of sauces, including delectable choices like maple, vanilla, chocolate, and caramel, all of which are intended to take the ice cream experience to new heights. Its ice creams and sauces are available for purchase through its online platform. Providing gourmet quality offerings, Zimero remains dedicated to providing affordability and accessibility to a broad range of consumers.

3, Nov 2023
Social Beat’s Amar Badi campaign for Fortune Foods’ Durga Pujo Celebration

Embrace Tradition and Strengthen Community Bonds

Fortune Pujo

Chennai, 03 November 2023: Social Beat, a pioneering digital agency, introduced their latest digital campaign “Amar Badi” for Fortune Foods. “Amar Badi,” which celebrates the joyous occasion of Durga Pujo, aims to bridge the gap between tradition and innovation, embracing the essence of this cultural festival while reinforcing the brand’s commitment to customers’ cherished moments.

The campaign envisions drawing inspiration from Durga Pujo’s rich history and bringing communities closer together. The digital campaign was launched across platforms and affiliates, partnered with ShareChat and Zee5.

The primary objective of the “Amar Badi” campaign was to find communication spaces that resonated with the Bengali community and celebrate Durga Pujo with love, food, and enthusiasm all while deepening their connection with the Fortune Foods brand. The campaign was targeted at enhancing brand love and creating lasting memories during Durga Pujo.

Sanjay Adesara, Head of Marketing at Adani Wilmar said “We wanted to celebrate the spirit of Durga Puja with a campaign that is innovative and unique. Through the “Amar Badi” campaign, we have attempted to keep the Durga Pujo traditions in place while celebrating it with a modern twist. The overwhelming response we received to the campaign reiterated our belief and commitment to being an integral part of this culture”.

Vikas Chawla, Co-Founder, of Social Beat: said “Through the ‘Amar Badi’ campaign, we aimed to create a fusion of tradition and technology that resonated with the heart of Durga Pujo. This campaign was a testament to our commitment to celebrating cultural festivities in innovative ways. We’ve measured success not just in numbers but in the smiles, we’ve brought to our audience’s faces. ‘Amar Badi’ embodies the spirit of Durga Pujo, and we’re thrilled to have shared this remarkable journey with our community.”

Panisa Shah, Director – Creative, Social Beat; said “The ‘Amar Badi’ campaign was a creative tapestry that wove the rich traditions of Durga Pujo with the dynamic innovations of the digital world. It was a journey of immense joy, as we witnessed our campaign breathe life into this beloved occasion. ‘Amar Badi’ showcases the very essence of Social Beat’s creative prowess, as we continue to craft experiences that celebrate tradition and embrace the possibilities of technology.”

As we continue to uphold our tradition of combining the essence of our cultural festivities with innovative digital experiences, we aim to make “Amar Badi” a reflection of the warmth, love, and joy that Durga Pujo embodied. The campaign was more than just a celebration; it was a testament to the importance of embracing tradition while welcoming innovation.

About Social Beat

Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai, they are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & Linkedin. D2Scale is their centre of excellence for D2C and retail brands to drive e-commerce growth. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Arvind Brands, Indian Terrain, Mahindra Finance, Kalpataru Group, Go Colors, JK Cement, Sundaram Mutual and with hyperscaling startups including boAt, WOW Skin, Licious, Niyo, Gamezy, Veeba, A23 Games, Kapiva and Sukoon Health on driving innovation through a combination of creativity and performance.

3, Nov 2023
Leif Assurance Hires Robert Worden

Worden brings nearly 15 years of insurance industry experience to the company.

(St. Louis, Mo., Nov. 3, 2023) – Leif Assurance, a full-service insurance agency that exclusively handles construction insurance, recently hired Robert Worden as a Construction Insurance Specialist. His responsibilities include selling multiple lines of coverage to middle market and national accounts. Worden will generate new business by leveraging the agency’s technology and consultative sales process.

Robert Worden

Worden has nearly 15 years of insurance industry experience. Prior to joining Leif Assurance, he served as Senior Vice President of Sales at a bank-owned agency in Minn. He has previously held numerous sales management and business development positions. Worden earned his Master of Business Administration from the University of St. Thomas in Minn., and his Bachelor of Science degree in Secondary Education from the University of Nevada in Las Vegas.

Leif Assurance is a start-up agency created in 2021 and launched in 2022 that has quickly grown to more than $31 million in annual premium. The agency offers actionable risk management, as well as data-driven pricing models to build the most accurate risk profiles so contractors are rewarded for safe job sites with earned insurance savings. Leif provides cost-effective and comprehensive insurance solutions for worker’s compensation, general liability, builders’ risk, inland marine, and commercial auto.

Leif Assurance is led by JD Powers, who serves as CEO at Leif Assurance and at his family’s two companies, Powers Insurance & Risk Management and Valley Insurance Agency Alliance (VIAA).

“Robert’s extensive sales expertise is a valuable addition to our growing agency,” said Leif Assurance CEO JD Powers. “With a proven track record of achieving revenue goals and creating strategic planning initiatives, we are excited to see the impact he will make in our organization.”

Leif Assurance is in Powers Insurance & Risk Management’s building at 6825 Clayton Ave. along with sister company VIAA, a cohesive family of more than 160 independent insurance agencies in Missouri and Illinois. Powers Insurance & Risk Management is one of the largest family-owned and operated independent insurance agencies in the bi-state region. For more information about Leif Assurance, call (314) 202-4200 or visit www.leifassurance.com.

"To My Circle of Friends: Call Me By My Name" Exhibition Unveils a Profound Celebration of Identity and Connection
3, Nov 2023
“To My Circle of Friends: Call Me By My Name” Exhibition Unveils a Profound Celebration of Identity and Connection

New York, NY, November 03, 2023 , In a world that is becoming increasingly interconnected and diverse, the exhibition “To My Circle of Friends: Call Me By My Name” delves into the heart of personal identity and the way in which we address and relate to one another. The show features an array of thought-provoking artworks, each of which offers a unique perspective on the themes of self-identity, naming, and the power of human connections.

The artists featured in this exhibition hail from various backgrounds, creating a dynamic and multi-dimensional narrative that mirrors the rich tapestry of our society. Through a wide range of artistic mediums, including painting, drawing, and collage, these talented artists express the many facets of their personal identities while exploring the significance of names and the meanings they carry in our lives.

Visitors to “To My Circle of Friends: Call Me By My Name” will experience a diverse range of artistic expressions, from abstract and avant-garde works that challenge conventional notions of identity, to more traditional pieces that capture the essence of personal stories and experiences. This exhibition provides an opportunity to engage with art that is not only visually captivating but also deeply introspective.

3, Nov 2023
Meet the MIX-ALPSD1, a Nifty Mini-ITX for the Smart Kiosk Market

Taipei, Taiwan, November 03, 2023 , AAEON, a leading producer of industrial motherboards, has announced the release of the MIX-ALPSD1, a Mini-ITX that supports up to 45W CPUs from the 12th Generation Intel® Core™ Processors for IoT Edge platform (formerly Alder Lake PS).
In choosing this CPU range, the MIX-ALPSD1 benefits from the strong processing power and efficient performance hybrid architecture that characterizes the 12th generation’s mobile processor line, while retaining the flexibility of its LGA1700 socket-type desktop CPU range.

Targeting the smart kiosk market, the MIX-ALPSD1 is available with a fanless thermal dissipation options when paired with a 15W CPU (UL SKU) from the platform’s lineup. This has the benefit of providing quieter operation and lower power consumption, while also maintaining substantial processing power of up to 10 cores (2 P-cores, 8 E-cores) and 12 threads.

The MIX-ALPSD1 offers three simultaneous 4K displays at 60Hz, courtesy of two HDMI 2.0 ports and eDP pin header. LVDS is also available via internal connector, colayed with the aforementioned eDP. The board’s support for Intel® Iris® Xe Graphics with up to 96 graphics execution units and CPU-derived AI acceleration features via Intel® Deep Learning Boost mean it can provide sophisticated display outputs across multiple screens, again conducive to powering applications within its target market.

For data acquisition and security, the MIX-ALPSD1 contains an external I/O made up of three USB 3.2 Gen 2 ports and two RJ-45 ports for Realtek® RTL8111H-CG gigabit ethernet. It also hosts multiple internal connectors, including an AAFP header for HD audio, a digital I/O header, and four COM box headers providing one RS-232/422/485 and three RS-232 interfaces.

To expedite data transmission while utilizing these communication protocols, the board has two SODIMM slots for 4800MHz DDR5, while it also boosts data security with onboard TPM 2.0.

For storage, the MIX-ALPSD1 can accommodate a 6Gb/s SATA SSD, as well as possessing an M.2 2280 M-Key slot for NVMe. Further expansion is available in the form of an M.2 3042 B-Key and M.2 2230 E-Key slot, which open the door to 5G and Wi-Fi module installation.

3, Nov 2023
ZK Sports & Entertainment and Capital Motion Present: “The Velocity Experience” at the Abu Dhabi F1 2023

ZK Sports & Entertainment, the renowned sports and entertainment innovator providing VIP hospitality experiences to global sporting events, is thrilled to announce its latest venture: a collaboration with Capital Motion. Known for their exclusive F&B establishments in Abu Dhabi, including Siddhartha Lounge and the iconic beach club Café del Mar in Abu Dhabi, Capital Motion is the perfect partner to elevate the F1 experience to unparalleled heights.

The result? “The Velocity Experience” – a VIP experience offering a seamless blend of exhilarating racing, luxury, and top-notch entertainment that promises to captivate attendees from start to finish.

Velocity Experience PR - 2

Over three days, The Velocity Experience will provide their guests with:
Unmatched Views: From the luxurious track viewing lounge at the circuit, where guests will be treated to panoramic vistas of the F1 track, ensuring they don’t miss a second of the high-octane action.

Culinary Delights: An all-inclusive gourmet free-flowing F&B offering awaits, ensuring palates are just as exhilarated as racing hearts.

Entertainment: Live DJ sets will set the mood throughout the day, interspersed with live entertainment acts that are sure to dazzle and amaze.
World-class Simulation: F1 enthusiasts can get closer to the action than ever before with one of the world’s best F1 Simulator experiences – right inside the suite.

Velocity Experience PR - 1

F1 Authentic’s Gifts: To make the memory last, attendees will receive official F1 authentic gifts.

And the excitement doesn’t end there. As the sun sets on the racetrack, the party shifts to the iconic Café del Mar, born in Ibiza and reborn in Abu Dhabi with legendary Café del Mar chill-out music and, a picturesque 360 lounge view. Here, Velocity Experience guests will be treated to an additional three hours of prime canapés and a house open bar. Bask in the world-class music, entertainment, premium dining, and bar experiences that Café del Mar is well known globally.

“The Velocity Experience is the culmination of our dedication to offering unrivalled sports and entertainment experiences,” comments Oliver Kent – ZK Sports International CEO. “By joining hands with Capital Motion, we’re combining the thrill of F1 with luxury hospitality and entertainment, setting a new benchmark for racegoers everywhere.”

3, Nov 2023
Minda Corporation Delivers Strong Financial Performance with Highest Ever Quarterly Revenue of Rs. 1,196 crores

Mumbai/Bangalore(S.N): Minda Corporation Limited (referred to as “Minda Corp” or the “Company”; NSE: MINDACORP, BSE: 538962), the flagship company of Spark Minda today announced its financial results for the second quarter and half year ended September 30, 2023.

Financial Highlights

Note:  *Removing Rs. 30 crores impact of premium buying of semi-conductor in Q2FY23 

HIGHLIGHTS:

 

Q2FY24

o  Operating Revenue of Rs. 1,196 crores,

growth of 7.1% YoY

o  EBITDA of Rs. 131 crores, EBITDA Margin of 11.0%, growth of 18 bps YoY

o  Reported PAT of Rs. 59 crores with Margin

of 4.9%

 

·            H1FY24

o  Operating Revenue of Rs. 2,270 crores,

growth of 6.7% YoY

o  EBITDA of Rs. 246 crores, EBITDA Margin of 10.8%, growth of 15 bps YoY

o  Reported PAT of Rs. 104 crores with Margin

of 4.6%

 

Minda Corporation delivered consolidated revenue of Rs. 1,196 crores in Q2FY24, registering better-than-industry growth of 7% YoY. The growth was driven by robust demand in the domestic market, an increasing share of business with key customers, and product premiumisation, despite continuing headwinds from exports on the back of geo-political issues. EBITDA for the quarter stood at Rs. 131 crores, EBITDA margin of 11.0% growth of 18 bps. The Profit after Tax (PAT) was Rs. 59 crores with a PAT margin of 4.9%.

The company secured its highest-ever lifetime orders of more than ~Rs.6,500 crores in H1FY24 with electric vehicles (EVs) constituting more than 30% of the orders won during the quarter. The company secured marquee orders across the existing and new technology products with multiple first-time strategic order wins in both ICE and EV segments.

The company undertook an expansion of capacities and capabilities at Hosur and Greater Noida wiring harness plants. Both plants underwent capacity enhancement with the installation of advanced production equipment.

Commenting on the results, Mr. Ashok Minda, Chairman and Group CEO said,“Q2FY24 was marked by yet another quarter of better than industry performance by Minda Corporation as a result of our consistent focus on research and development, prudent capital allocation, thrust for innovation and operational excellence. Our roadmap underlines our commitment to develop products aligned with global trends including Connectivity, Autonomous, Shared Mobility and Electrification.

In line with that vision, it gives me immense pleasure to share that we have entered into an agreement for forming a Joint Venture with HCMF for sunroof and closure technology products for passenger vehicles. HCMF is a Taiwan- based company engaged in various product groups such as Roof Systems, Comfort Closure Systems and Mechanical & Mechatronic System. This partnership aims to provide cutting-edge solutions backed by state-of-the-art futuristic technology.As we move forward, we remain committed to delighting our customers by delivering new and technologically advanced products; providing our employees with growth opportunities, and creating long term value for our shareholders.” 

 

3, Nov 2023
Nikon India solidifies its Mirrorless Camera portfolio with the introduction of Nikon Z f in Karnataka

Nikon Z f image

Bengaluru, 3rd November 2023: Nikon India Private Limited, a 100% subsidiary of Nikon Corporation, an imaging technology leader, introduced the highly anticipated Nikon Z f today at an event held at Hotel The Chancery Pavilion Hotel, Bengaluru. Nikon India solidifies its mirrorless camera line-up with the launch of this hybrid camera that is set to redefine the art of videography as well as photography. To revolutionize the imaging landscape, the Nikon Z f comes equipped with a full-frame sensor, the EXPEED 7 image-processing engine, and top-tier specifications which are at par with Nikon mirrorless flagship products – the Nikon Z 9 and Z 8. Nikon India also launched an immersive festive campaign around Diwali- ‘Diwali Ke Pal, Nikon Ke Sang’ to celebrate the joy and togetherness of the festival.

The new Z f offers the versatility of a full-frame Nikon sensor. This makes the camera a hallmark of image quality, depth, and dynamic range. The cutting-edge Autofocus built with Deep Learning technology allows the user to capture stunningly sharp images. Thanks to its astounding low-light performance and image stabilization the Z f encompasses form and function in a perfect harmony. Nikon Z f is poised to elevate creativity, set new performance standards, and promise to transform every moment and ‘Make it Iconic’.

Commenting on the launch, Mr. Sajjan Kumar, Managing Director of Nikon India Pvt. Ltd. said, We, at Nikon India, are delighted to launch our new mirrorless camera, the Nikon Z f. The camera is equipped with AI-driven features like Portrait Impression Balance, Skin Softening, and Advance Auto Focus, making it ideal for wedding and wildlife photography. We are happy to be in Bengaluru – a dynamic metropolitan city that has emerged as a blend of technological innovations and scenic beauty. It’s a photographer’s paradise, with its bustling streets and verdant parks, and a place where history and modernity come together to offer a perfect setting.”

On the festive campaign, he added, “To make the festival season memorable, we have also launched a festive campaign ‘Diwali Ke Pal, Nikon Ke Sang’ with the aim of blending technology and tradition, enabling individuals to capture the very essence of the celebration. The region has always been important to us due to the robust photography market, and with the introduction of the Nikon Z F and our special Diwali offers, we hope to further establish our position in the region.”

The participants who attended the launch event got hands-on experience with the new Nikon Z f. The immersive opportunity to experience the new camera elevated consumer engagement and gave them a chance to check the product before making an informed decision.

The new Nikon Z f was made available to attendees of the launch event so they could test out its cutting-edge features and see the stunning image quality it produced. Additionally, Nikon representatives were available to answer any questions and provide further insight into the camera’s capabilities.

Nikon India is fully prepared for the festive season. The company has launched the ‘Diwali Ke Pal, Nikon Ke Sang’ digital campaign, which invites participants on Instagram (@nikonindiaofficial), Facebook (@Nikon (IN)), and Threads (@nikonindiaofficial) to capture captivating moments with Nikon cameras and share the atmosphere of laughter, togetherness, and bonding. The campaign is live from October 25, 2023, onwards, so the participants can share their Diwali captures and stand a chance to be featured on Nikon’s social media stories.

With the launch of the Nikon Z f, the company has introduced single-unit limited-period cashback offers to enhance the festive photography spirit. Customers can avail cashback ranging from INR 5,000 to 12,000 on the Z mirrorless camera series, along with accessories like the EN-EL15c battery and the MH-32 Charger. The company is also offering easy EMI options, featuring zero interest and no down payment.

Nikon India is committed to the South India market and aims to strengthen its relationship with the photography community in Karnataka and encourage more people to explore their passion for photography during the festive season.

3, Nov 2023
Srinagar Smart City takes the green route with Tata Motors Ultra EV electric buses

Srinagar/Bengaluru, 3 November 2023: Tata Motors, India’s largest commercial vehicle manufacturer, announced that it has supplied the first batch of state-of-the-art Ultra EV air-conditioned electric buses to Srinagar Smart City Limited, via TML Smart City Mobility Solutions (J&K) Pvt Ltd, a Tata Motors Group company. The delivery of the electric buses is part of its larger order to supply, maintain, and operate 100 electric buses in Srinagar and 100 electric buses in Jammu, for a period of 12 years for Jammu and Srinagar Smart City projects.

The collaboration is part of an initiative of the Housing and Urban Development Department, Government of Jammu & Kashmir to establish an environmentally and financially sustainable network of public transport for Srinagar. The zero-emission buses are indigenously built on a next-gen architecture, equipped with the latest features, and powered by advanced battery systems. They are designed to provide a safe, comfortable, and convenient intra-city commute across the city of Srinagar.

Srinagar Smart City takes the green route with Tata Motors Ultra EV electric buses

The fleet of e-buses was flagged off by Shri Manoj Sinha, Hon’ble Lieutenant General, J&K, Shri Arun Kumar Mehta, Chief Secretary, J&K, Shri Junaid Azim Mattu, Hon’ble Mayor, Srinagar, Shri Prashant Goyal, Principal Secretary, H&UDD, J&K, Shri Vijay Kumar Bidhuri, Divisional Commissioner, Kashmir & Chairman, Srinagar Smart City, Shri Prasanna Ramaswamy, Administrative Secretary, Transport Department, J&K, Shri Athar Aamir Khan, IAS, Commissioner, Srinagar Municipal Corporation & CEO, Srinagar Smart City along with delegates from Government of J&K, Municipal Corporation of Srinagar and Tata Motors.

Shri Manoj Sinha, Hon’ble Lieutenant Governor, J&K congratulated the citizens of Srinagar on the occasion. He said the electric buses will change the paradigm of public transport in the city. He added that it was part of broader integrated sustainable urban mobility for the city. He expressed gratitude to the Hon. Prime Minister of India, Shri Narendra Modi for his unrelenting support to the Union Territory.

Sharing his thoughts at the flag-off event, Shri Prashant Goyal, Principal Secretary, Housing & Urban Development Department, J&K said, “J&K has embarked on a new phase of urban development which will ease the congestion on roads. Tata Motors has partnered with Srinagar Smart City Ltd for 12 years, which will help in improving the last-mile passenger transport system in Srinagar.”

Srinagar Smart City takes the green route with Tata Motors Ultra EV electric buses

Commenting on the occasion, Shri Athar Aamir Khan, CEO, of Srinagar Smart City Ltd, said, “Srinagar Electric Bus Project is part of our integrated Sustainable Urban Mobility of the city. This is for the first time such a massive transformation in public transport is happening in Srinagar. This will help decongest the city, and make reliable, affordable, and comfortable public transport available to our citizens.”

Speaking at the momentous occasion, Mr. Asim Kumar Mukhopadhyay, Chairman, TML Smart City Mobility Solutions (J&K) Pvt Ltd, said, “In a time where sustainable public transport is the need of the hour, we are thrilled that Tata Motors has been chosen to provide a transformative solution to the commuters in the beautiful city of Srinagar. Our advanced electric buses incorporate cutting-edge features that not only redefine the way people travel but also ensure their safety and comfort through their journeys.

We are not just providing electric buses; we are championing a shared vision with the Government of Jammu & Kashmir to offer eco-friendly, noiseless and emission-free transport solutions that align with the serene and pristine environment of this region. This marks a significant milestone in our ongoing commitment to safer, smarter and greener mobility solutions, and we look forward to playing a key role in shaping the future of public transport in Jammu & Kashmir.”

To date, Tata Motors has supplied more than 1,000 electric buses across multiple cities in India, which have cumulatively clocked more than 9.6 crore kilometres, with an uptime of over 95%. The Tata Ultra EV is a cutting-edge e-bus that sets new benchmarks for urban city commuting. With its full-electric drivetrain, this state-of-the-art vehicle optimizes energy consumption, resulting in low energy usage and operational costs. It offers features like ease of boarding, comfortable seating, and driver-friendly operations while ensuring zero emissions.

Equipped with electronic stability control, electronic brake distribution, air suspension, Intelligent Transport System (ITS), and panic button among other advanced features, it prioritizes comfort and safety to its commuters. This electric bus embodies the commitment to cleaner public transport and is an ideal choice for urban passenger transportation needs.