New Delhi, June 19: Sony India today announced collaborations with celebrated music artists, G. V. Prakash Kumar and acclaimed hip-hop artist EPR Iyer as part of its growing artist collaboration initiative aimed at strengthening connections with music audiences and creator communities across India. The initiative reflects Sony India’s commitment to celebrating the country’s diverse music landscape by bringing together artists, creators and immersive audio experiences across genres, cultures and communities. The collaborations will spotlight Sony’s premium audio portfolio, including the ULT Power Sound series known for its powerful bass and shared music experiences designed to bring people together through music, alongside the flagship 1000X series that continues to reinforce Sony’s leadership in premium personal audio.
Commenting on the announcement, Sunil Nayyar, Managing Director, Sony India said,
“India’s music landscape is shaped by a diverse range of artists, cultures and creative communities. At Sony India, we are committed to supporting and celebrating this diversity by collaborating with artists who inspire audiences and contribute to the country’s vibrant music culture. Through these partnerships, we aim to create more immersive and meaningful music experiences for listeners.”
A creative force across South India’s music and film ecosystem, G. V. Prakash Kumar brings deep influence across music and cinema and enjoys a strong connection with audiences through his creative work. Commenting on the partnership, G. V. Prakash Kumar said,
“Music and cinema have always played an important role in shaping culture and bringing communities together. What excites me about this collaboration is Sony India’s vision to celebrate diverse musical identities while creating more immersive experiences for audiences.”
Known for his distinctive voice within India’s independent hip-hop movement, EPR Iyer represents a new generation of culturally driven and digitally native music communities. Speaking about the association, EPR Iyer said,
“Hip-hop has always been rooted in authenticity and self-expression. Collaborating with Sony creates a platform where artists and communities can push creative boundaries while connecting through powerful sound experiences.”
Through these collaborations, Sony India aims to deepen its engagement with India’s evolving music landscape while building stronger connections with young audiences, creators and music communities.
By bringing together artists, fans and immersive sound experiences through the ULT Power Sound series, Sony India aims to help shape the next generation of music culture and community engagement across the country.