Odisha Approves INR 133.72-Crore Mahanadi Riverfront Project in Cuttack, Work to Begin in November

Cuttack, Oct 16: Cuttack is set for a major riverfront transformation, with the Odisha government approving the outcome of the bidding process for the ₹133.72-crore Integrated Development of the Mahanadi Waterfront.

 Representational Image 

The project aims to turn the Mahanadi riverfront into an attractive public destination featuring recreational spaces, cultural facilities, improved infrastructure and environmental enhancements. Construction is expected to begin in November 2026, with completion targeted for November 2028.

The initiative is expected to strengthen Cuttack’s urban landscape and create new opportunities for public recreation and tourism.

KatakaHaat, Open-Air Theatre to Be Major Attractions

A key highlight of the project will be ‘KatakaHaat’, alongside an open-air theatre and an anchor pavilion. These facilities are planned to provide spaces for cultural programmes, community gatherings and visitor activities.

The development will also feature landscaped riverfront promenades, pedestrian pathways, parking facilities and other public amenities. Improved pedestrian access and non-motorised mobility networks are intended to make the waterfront easier to navigate.

The proposed facilities are expected to give residents and visitors more opportunities to enjoy the riverside while supporting Cuttack’s cultural identity.

Two-Year Construction, Five-Year Maintenance

The project will be executed under the Engineering, Procurement and Construction (EPC) model, with a stipulated construction period of 24 months.

The quoted project cost is ₹133,71,97,015, excluding GST. Following construction, the selected agency will be responsible for comprehensive operation and maintenance for five years, in accordance with the tender conditions.

Maintaining the promenades, landscaped areas, lighting, surveillance systems, pathways and other facilities will be important to ensuring that the riverfront remains safe, clean and accessible over the long term.

Environmental Protection Among Key Priorities

Along with new infrastructure, the project includes landscaping, environmental enhancement and the development and rejuvenation of waterbodies.

According to the project document, the work must comply with applicable statutory provisions, environmental requirements and directions issued by the National Green Tribunal (NGT).

Balancing urban development with the ecological importance of the Mahanadi will be crucial. Effective implementation of environmental safeguards will therefore remain an important part of the project.

Boost to Cuttack’s Tourism and Public Spaces

The riverfront development is expected to expand Cuttack’s recreational infrastructure and create additional venues for leisure, cultural performances and public gatherings.

The project comes amid the continuing water-sharing dispute between Odisha and Chhattisgarh over the Mahanadi. While the dispute remains a separate issue, the waterfront initiative represents a major planned investment in the development of Cuttack’s riverfront.

With construction scheduled to begin in November, attention will now turn to the project’s implementation, completion within the stipulated timeline and the quality of facilities delivered to the public.

Coca-Cola India Brings Festive Refreshment and Experiences to Navratri Celebrations

VADODARA, India and SURAT, India and AHMEDABAD, India and BHARUCH, India and ANAND, India, Oct. 16, 2026 /PRNewswire/ — Navratri is a time when communities come together to celebrate through music, dance and festive traditions, with Garba bringing people together across cities and neighbourhoods. This Navratri, Coca-Cola India is bringing its diverse beverage portfolio closer to consumers across Gujarat through a range of festive experiences spanning pandals, Garba venues, local markets and popular gathering spots.

A key highlight will be Coca-Cola’s presence at prominent festive destinations, including the United Garba Mahotsav, recognised as the world’s largest Garba celebration, and festivities at Lukshmi Vilas Palace (LVP) Heritage Garba.

Adding to the energy of the celebrations, Coca-Cola India will partner with RangMorla by Aditya Gadhvi, one of Ahmedabad’s most popular Garba pandals, as its beverage partner. Known for his Coke Studio chartbuster Khalasi, Aditya Gadhvi brings a distinctive musical connect to the festive season. The pandal will feature beverage stalls, a Maaza mixology station and a dedicated Maaza selfie zone, bringing together music, refreshment and memorable festive moments.

Coca-Cola will bring its Coke On Wheels experience to popular festive destinations, making chilled beverages more accessible to consumers as the celebrations gather pace. Dedicated selfie points will give friends and families an opportunity to capture their festive looks and memorable moments, adding another way to be part of the Navratri experience.

Maaza will welcome consumers to the festivities with a dedicated presence that serves as a warm and inviting point at key celebration spaces. Building on this spirit of hospitality, the brand will also introduce its Mixology Act, featuring mocktail creations made with Maaza for consumers to sample and enjoy. The experience will add a refreshing twist to the festivities, offering visitors a chance to pause and savour something new between celebrations.

Sprite will bring its Sprite X Spicy experience to Navratri, celebrating the love for bold flavours that often accompanies festive food outings. Through engaging on-ground activations, the brand will add to the excitement around local food destinations, bringing together spicy favourites and refreshing moments as consumers make their way through the celebrations.

Thums Up will bring its Thums Up X Snacking initiative to eating and drinking outlets, building on the association between bold flavours, favourite snacks and refreshing beverages. The brand will also engage consumers through on-ground activities featuring interactive games and opportunities to win rewards, adding another layer of excitement to the festive experience.

Minute Maid Pulpy Orange will engage consumers through dedicated on-ground activations during the festive period, bringing its refreshing fruit beverage closer to people at popular gathering spots. The initiative will offer consumers an opportunity to enjoy a refreshing pause amid the celebrations.

Kinley will provide convenient hydration options through stalls at key festive locations, helping consumers stay refreshed as they participate in the celebrations and enjoy the festivities through the evening.

Commenting on the initiative, Sundeep Bajoria, Vice President, Integrated Operations, Coca-Cola India & Southwest Asia said, “The festive season brings families and communities together through traditions celebrated across generations. These moments of celebration serve as important touchpoints for us to connect with consumers, ensuring they stay hydrated and refreshed as they enjoy the festivities. At Coca-Cola India, our focus is on deepening these connections by combining our diverse beverage portfolio with local insights and the reach of our strong distribution, retail and bottling ecosystem.”

Through its Navratri initiatives, Coca-Cola India aims to be part of the many moments that bring the festival to life, from the energy of Garba nights and the excitement of festive gatherings to the simple joy of sharing a refreshing drink with friends and family. By bringing its beverages and experiences closer to consumers, the company looks to add to the colour, connection and celebratory spirit of the season.

About Coca-Cola:

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’, offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy-based products. In India, its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rimzim, Maaza, Minute Maid range of juices and Honest Tea. The company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The company, along with its owned bottling operations and franchise bottling partners, has a strong network of over six million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.

Globally, together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

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oneworld, All 15 Members, Commit to Buckingham Palace Declaration

Every member airline united in support of global initiative to prevent illegal wildlife trafficking

BRUSSELS, Oct. 16, 2026 /PRNewswire/ — oneworld® and its 15 member airlines have agreed to combat illegal wildlife trafficking by signing onto the Buckingham Palace Declaration (BPD), becoming the first airline alliance to do so with the unanimous support of its members. 

“The complete commitment of all oneworld members greatly increases our ability to identify and disrupt trafficking and help combat the illegal trade in wildlife,” said Ole Orvér, CEO of oneworld. “This milestone reinforces the critical role aviation plays in protecting endangered species and safeguarding global ecosystems.” 

Royal Jordanian President and CEO Samer Majali signed the Buckingham Palace Declaration at IATA’s Wings of Change Europe in Brussels, completing the commitment from all 15 oneworld member airlines.

Wildlife trafficking forms part of the wider environmental crime economy, one of the fastest-growing forms of organised crime globally and relies heavily on global transport networks and supply chains to move illegal goods. Environmental crime is also a major driver of biodiversity loss, contributing to over US$1 trillion in economic damage annually.

The Buckingham Palace Declaration brings together the transport and logistics sectors to help close the routes exploited by traffickers and was launched by The Royal Foundation’s United for Wildlife (UfW) in 2016. Through this commitment, oneworld members will strengthen policies, improve detection and reporting, and support global enforcement efforts across the alliance’s network of nearly 1,000 destinations.

“We are pleased to see momentum continue with new signatories strengthening global efforts to prevent and disrupt wildlife trafficking,” said Lord William Hague, Co-Chair of United for Wildlife. “We welcome the oneworld family, representing 15 airlines, into the Taskforce. By signing the Buckingham Palace Declaration, oneworld joins this global effort, strengthening the aviation sector’s ability to detect and deter these crimes through collaboration with law enforcement and conservation partners.”

By signing the Buckingham Palace Declaration, all 15 oneworld member airlines have committed to supporting the global effort against wildlife trafficking. Together, they can now strengthen staff training, information sharing and collaboration with law enforcement to help detect, deter and disrupt wildlife trafficking across their networks.

Measures of the declaration include:

• Adopting a zero-tolerance approach to illegal wildlife trade 
• Enhancing screening, reporting, and compliance processes across cargo and passenger operations 
• Training frontline teams to identify and respond to suspicious activity 
• Collaborating with governments, customs authorities, and conservation organisations 

The Buckingham Palace Declaration also supports the broader United for Wildlife Transport Taskforce efforts, helping accelerate a more coordinated and effective global response to illegal trade in wildlife.

About oneworld

oneworld brings together 15 world-class airlines – Alaska Airlines/Hawaiian Airlines, American Airlines, British Airways, Cathay Pacific, Fiji Airways, Finnair, Iberia, Japan Airlines, Malaysia Airlines, Oman Air, Qantas, Qatar Airways, Royal Air Maroc, Royal Jordanian and SriLankan Airlines to nearly 1,000 destinations. oneworld member airlines work together to consistently deliver a superior, consistent travel experience, with special rewards and privileges for its frequent flyers, including earning and redeeming miles and points across the entire alliance network, access to airport lounges, priority check in and boarding and extra baggage allowances and more. Learn more about the oneworld Alliance at oneworld.com.

Follow us on Facebook, Instagram, X and LinkedIn.

Contact:

press@oneworld.com

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De Beers and Forevermark Diamond Jewellery Bring Jaipur’s Royal Legacy into a New Chapter

– Highness Sawai Padmanabh Singh of Jaipur announced as advocate for natural diamonds in India –

– Princess Gauravi Kumari of Jaipur unveiled as the face of Forevermark’s festive campaign –

JAIPUR, India, Oct. 16, 2026 /PRNewswire/ — Against the historic setting of Jaipur’s City Palace, De Beers brought together heritage, contemporary culture and diamond jewellery for a landmark event that celebrated two significant new chapters for natural diamonds in India. The evening presented His Highness Sawai Padmanabh Singh of Jaipur as De Beers Group’s advocate for natural diamonds in India, while Forevermark Diamond Jewellery marked its first anniversary in India with a new festive campaign featuring Princess Gauravi Kumari of Jaipur. Together, the two moments reflected De Beers’ vision, from the natural origin, rarity and authenticity of diamonds to their contemporary expression through jewellery, design and personal style.

As Maharaja of Jaipur and part of a living legacy shaped by jewellery, craftsmanship and precious gems, His Highness Sawai Padmanabh Singh brings an instinctive understanding of rarity, provenance and the value of pieces that endure beyond the moment. His role with De Beers is to bring the natural diamond story into a new cultural conversation, connecting its extraordinary natural origin and individuality with a generation that is redefining luxury through authenticity, meaning and personal expression. In doing so, he brings royalty’s storied relationship with diamonds into the present, while helping shape the next chapter of natural diamonds in India.

“For me, legacy is not simply about preserving the past; it is about understanding where you come from and finding ways to make that heritage relevant for the future. A natural diamond carries that same sense of continuity. It is shaped by nature over an extraordinary period of time, and its value lies not only in its beauty, but in the rarity and authenticity that make it truly timeless. I look forward to this association with De Beers as the advocate of the gemstone as I get to showcase the unique story of a diamond to the younger generations,” said His Highness Sawai Padmanabh Singh of Jaipur.

The initiative forms a part of De Beers’ broader ambition to strengthen the desirability of natural diamonds, enhancing their story for a new generation of Indian consumers.

Shweta Harit, Senior Vice President, De Beers Group and CEO, Forevermark, said: “India has a remarkable relationship with diamonds, rooted in generations of craftsmanship, jewellery and an appreciation for rarity. Today, as a new generation redefines what luxury means to them, we see an opportunity to bring the story of natural diamonds into that conversation through His Highness Sawai Padmanabh Singh who brings a rare cultural connection to this story. His association reflects our ambition to deepen the emotional and cultural relevance of natural diamonds and grow the category in India.”

Following the unveiling of His Highness Sawai Padmanabh Singh for the natural diamond narrative, another chapter unfolded as Forevermark Diamond Jewellery unveiled Princess Gauravi Kumari as the face of its festive campaign.

Marking one year of Forevermark in India, the campaign brings together contemporary designs crafted with beautiful, rare and responsibly sourced natural diamonds while exploring the role of modern jewellery in festive dressing and individuality with Princess Gauravi Kumari’s distinctive sensibility. It reflects Forevermark’s growing presence in India and its vision of inspiring a new generation through considered design and personal expression.

“The festive season has always been about coming together, creating memories and celebrating the people and moments that matter. What I love about Forevermark is the way it brings the beauty of natural diamonds into a more contemporary expression of style. Jewellery can be traditional, bold, understated or completely personal. Forevermark Diamond Jewellery blends tradition with modern aesthetic, making it a perfect addition to the contemporary woman of today,” said Princess Gauravi Kumari of Jaipur.

“Forevermark gives us an opportunity to express the beauty and rarity of natural diamonds through a more contemporary lens. As we mark our first year in India, we are seeing a consumer who wants jewellery to feel personal, distinctive and connected to their own sense of style. Gauravi embodies that sensibility beautifully. She brings together the richness of her Jaipur heritage with a distinctly modern point of view, making her a natural fit for Forevermark as we enter our next chapter in India. Our ambition is to build on this momentum, broaden the occasions for diamond jewellery and inspire a new generation to discover diamonds in their own way,” added Shweta Harit, Senior Vice President, De Beers Group and CEO, Forevermark.

The event brought together celebrities, leading personalities and HNI guests from Jaipur and across India, for an evening celebrating diamonds, heritage, fashion and contemporary Indian luxury. The campaign films were unveiled during the evening, followed by a grand fashion show displaying Forevermark jewellery across contemporary festive looks amongst an innovative dance performance.

India remains a strategically important market for De Beers, with the company focused on growing the diamond category and deepening its relevance among a new generation of Indian consumers. As jewellery increasingly moves beyond traditional milestones into self-expression, personal achievement, gifting and new occasions, De Beers sees an opportunity to make diamonds part of a broader and more contemporary luxury conversation. For Forevermark, the past year has been focused on establishing the brand in India, expanding its retail presence and introducing its distinctive expression of natural diamond jewellery to Indian consumers. With 10 stores now across the country, Forevermark enters its second year with an ambition to build further scale and create more opportunities for consumers to discover and experience exceptional natural diamond jewellery.

The evening in Jaipur brought these two distinct dimensions of De Beers’ vision to life: the extraordinary story of the diamond and the evolving ways in which that rarity is expressed through jewellery today. Together, the two announcements reflect De Beers’ ambition to strengthen the desirability of natural diamonds while creating new relevance for them with a generation that is redefining luxury. As India’s relationship with diamonds evolves, De Beers is focused on shaping what comes next, from the story of the gem itself to the way it is discovered, worn and celebrated.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.

About Forevermark Diamond Jewellery

Forevermark Diamond Jewellery is the diamond jewellery brand from De Beers Group, the world’s leading diamond company, a name synonymous with more than 135 years of expertise and heritage in the world of diamonds. Every Forevermark Diamond Jewellery creation celebrates life’s most meaningful moments, featuring natural diamonds that are beautiful, rare and responsibly sourced. Forevermark diamonds bear a unique inscription, ensuring authenticity and making each piece deeply personal.

Formed over billions of years deep within the Earth, Forevermark diamonds are hand-selected for their exceptional quality, graded beyond the 4Cs in the pursuit of absolute beauty. Responsibly sourced and carefully cared for along their journey, they reflect the brand’s commitment to creating a positive impact on the people and places its diamonds come from. Expertly crafted by master designers, Forevermark Diamond Jewellery combines modern artistry with timeless elegance. Each piece elevates the brilliance of its diamond while embodying the brand’s enduring values of beauty, rarity, and responsibility.

forevermark@prpundithavasred.com

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ICICI Life Insurance launches new brand identity

• Unveils new brand identity with a promise to make tomorrow easier to navigate
• The tagline ‘Har Kal Aasaan’ captures the brand’s commitment to make life insurance simpler, more transparent, more flexible and easier for Indian customers

MUMBAI, India, Oct. 16, 2026 /PRNewswire/ — ICICI Life Insurance Limited, formerly known as ICICI Prudential Life Insurance Company Limited, today announced its new brand identity and tag line — ‘Har Kal Aasaan’.

Commenting on the new brand identity and tag line, Mr. Srinivas Balasubramanian, Chief of Marketing, Digital & Bancassurance, ICICI Life Insurance Limited, said, “The ICICI name holds an enduring place in the lives of millions of Indians, serving as a symbol of trust, strength, and financial accessibility. Over the past 25 years, we have had the privilege of helping secure the dreams and futures of more than 20 crore Indians. Throughout this journey, we have witnessed India’s incredible growth, along with a significant evolution in the aspirations of its people.

In today’s fast-paced environment, the world has become increasingly complex and unpredictable. Changing career paths, evolving family structures, longer lifespans, and shifting financial priorities have made long-term planning more challenging than ever. While life insurance plays a critical role in navigating these uncertainties, the traditional experience of securing one’s financial future has often been perceived as complicated.

At ICICI Life Insurance, we firmly believe that preparing for tomorrow should bring clarity, confidence, and peace of mind, rather than adding to life’s complexities. Our new brand identity goes far beyond a change in name. It reflects our broader commitment to make the experience of securing one’s financial future simpler, more transparent, more flexible and with ease. Building on our strong 25-year foundation, we will continue to deepen customer relevance, establish new benchmarks of excellence in the industry, and actively contribute toward the national goal of ‘Insurance for All by 2047’.”

With the new brand promise, the company aims to move the conversation around life insurance beyond simply protecting against what may go wrong, towards enabling people to make more informed and confident choices about what they want tomorrow to look like with ease and convenience. Thus, making Har Kal Aasaan for its stakeholders.

About ICICI Life Insurance Limited:

ICICI Life Insurance Limited (Formerly ICICI Prudential Life Insurance Company Limited) commenced operations in FY2001 and has since established itself as one of India’s leading life insurers, consistently ranking high on both sum assured market share and new business premium market share. Over the years, it has earned the unwavering trust of millions of customers, becoming an integral part of India’s financial ecosystem.

Customer centricity has remained the foundation of its philosophy, with products, processes and distribution strategies all aligned to a single objective: delivering a strong and differentiated value proposition for customers. The Company offers a comprehensive suite of Protection, Savings & Retirement solutions designed to meet the evolving life stage needs. These offerings enable customers to safeguard their families’ financial security while also achieving long term financial goals.

As on March 31, 2026, the Company protects 73.73 million lives (in-force) across India covering both individual and corporate segments, making it one of the leading insurance companies in the country. Over the years, the Company has delivered on its promise of financial protection by settling ₹ 279 billion in death claims and paying ₹ 3.72 trillion in overall benefits as of March 31, 2026. In FY2026 alone, it settled ₹ 51.49 billion in death claims and disbursed ₹ 153.63 billion in maturity and survival benefits. Its claim settlement ratio of 99.3 percent and average turnaround time of 1 day underscore its commitment to swift, reliable service.

The Company is also the first among Indian Insurance industry to get listed on both the NSE and BSE. Its continued investments in data analytics and digitisation across the policy lifecycle have enabled superior efficiency, innovation and seamless experiences for customers and distributors alike.

Disclaimer

Except for the historical information contained herein, statements in this release which contain words or phrases such as ‘will’, ‘expected to,’ etc., and similar expressions or variations of such expressions may constitute ‘forward-looking statements’. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results, opportunities and growth potential to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to, the actual growth in demand for insurance and other financial products and services in the countries that we operate or where a material number of our customers reside, our ability to successfully implement our strategy, including our use of the Internet and other technology, our exploration of merger and acquisition opportunities, our ability to integrate mergers or acquisitions into our operations and manage the risks associated with such acquisitions to achieve our strategic and financial objectives, our growth and expansion in domestic and overseas markets, technological changes, our ability to market new products, the outcome of any legal, tax or regulatory proceedings in India and in other jurisdictions we are or become a party to, the future impact of new accounting standards, our ability to implement our dividend policy, the impact of changes in insurance regulations and other regulatory changes in India and other jurisdictions on us. The Company undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof. This release does not constitute an offer of securities.

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Newgen Brings the Art of Storytelling to Enterprise Audiences with ‘Ahead of Victory’

Three original, AI-generated story experiences for banking, insurance, and government audiences bring Newgen’s ‘Ahead of What’s Ahead’ brand narrative to life on DX++, its digital destination for thought leadership and industry perspectives.

NEW DELHI, Oct. 16, 2026 /PRNewswire/ — Newgen Software orchestrates intelligent enterprises at scale, bringing intelligence, trust, and control together to help organizations prepare for what’s ahead. Extending this focus beyond enterprise technology, Newgen is also reimagining how it engages with the industries it serves through DX++ (Digital Transformation Plus Plus), its digital destination for thought leadership, industry points of view, expert perspectives, and insights on emerging technologies and enterprise transformation.

Building on this content ecosystem, Newgen is bringing the art of storytelling to its banking, insurance and government audiences through ‘Ahead of Victory’, a Dussehra-special campaign featuring three original, 15-minute stories, crafted specifically for these industries and brought to life through a compelling, visual storytelling style. Streaming on DX++, the films offer a distinctive way to engage audiences, bringing together creativity, technology and industry understanding.

The campaign draws from Newgen’s overarching brand narrative, Ahead of What’s Ahead, launched earlier this year. Rooted in the company’s organisational DNA, the narrative reflects the ability to foresee what lies ahead, prepare for change and act with purpose. Ahead of Victory brings this approach into the festive season through the power of storytelling.

Ahead of What’s Ahead: A mindset that defines Newgen

For Newgen, staying ahead is more than a brand promise. It is an organisational mindset built around three fundamental principles: foresee, prepare and act. It means recognising emerging possibilities, anticipating challenges and helping enterprises navigate change with confidence.

This approach is reflected in Newgen’s global positioning, Orchestrating Intelligent Enterprises. Through the NewgenONE Platform, Newgen brings content, processes and communications together in an orchestration layer that embeds intelligence into how enterprises operate, with trust, governance and control built in.

The Ahead of What’s Ahead narrative brings these ideas together, reflecting Newgen’s commitment to innovation and its belief that being prepared for the future begins with anticipating what comes next.

Ahead of Victory: Where storytelling meets the spirit of staying ahead

Stories have the power to make ideas relatable, spark conversations and create lasting connections. With Ahead of Victory, Newgen brings this power to enterprise communication, using cinematic storytelling to engage the industries it serves in a fresh and memorable way.

The campaign features three original, 15-minute, AI-generated story experiences created for banking, insurance and government audiences. Moving beyond conventional B2B communication formats, these immersive narratives use engaging storytelling to connect with the unique contexts and interests of each sector.

The campaign takes inspiration from the spirit of Dussehra, the triumph of good over evil and the courage to overcome challenges. This resonates with Newgen’s approach of looking beyond the present, anticipating what lies ahead and being prepared to act.

The initiative reflects Newgen’s efforts to engage with its customers and prospects in fresh and unexpected ways. By using AI to bring industry-specific stories to life, the campaign offers a distinctive alternative to conventional B2B communication, creating a more relatable and engaging way to connect with audiences across banking, insurance and government.

DX++: Digital Transformation, Plus Plus

DX++ brings together Newgen’s thought leadership, industry points of view, expert perspectives and content on emerging technologies and enterprise transformation. It serves as a destination for audiences looking to explore the ideas, challenges and possibilities shaping their industries.

By bringing these resources together, DX++ extends the conversation beyond products and solutions to the wider business and technology developments influencing enterprise transformation. The addition of Ahead of Victory introduces a cinematic dimension to this content ecosystem, demonstrating how industry insights can be complemented by creative storytelling to engage audiences in new ways.

For Newgen, DX++ is a destination where expertise, ideas and creative expression come together reinforcing the company’s focus on anticipating change and exploring what comes next.

Runki Goswami, Chief Marketing Officer, Newgen, says, “‘Ahead of What’s Ahead’ reflects something fundamental to Newgen: our ability to foresee, prepare and act. It shapes how we approach enterprise transformation, innovation and the opportunities that lie ahead. With ‘Ahead of Victory’, we wanted to take a fresh approach to engaging with our customers and prospects, moving beyond conventional B2B communication through original, industry-specific stories. DX++ gives us a destination to bring together our industry perspectives, thought leadership and creative initiatives, creating new ways to connect with the audiences we serve.”

The three films are now streaming on DX++ at https://newgensoft.com/AheadOfVictory/.

Disclaimer

The content comprises original short-form creative content developed by Newgen Software Technologies Ltd. for its ‘Ahead of What’s Ahead’ campaign. The stories, characters and situations are fictional and have been independently developed for Newgen’s Government, Insurance and Banking domain narratives, respectively. The films use broad themes, humor and nostalgia associated with popular Indian cinema as a creative tribute. No original film footage, music, artwork, stills, clips, characters, actor likenesses or actor voices have been used. These films are not adaptations or remakes of any film, and are not sponsored or endorsed by, or affiliated with, any film, producer, actor, or rights holder. All third-party names and marks belong to their respective owners. For any concerns, please contact info@newgensoft.com.

About Newgen Software

Newgen Software Orchestrates Intelligent Enterprises at scale. The NewgenONE Platform unifies content, processes, and communications into an orchestration layer where intelligence is embedded into how enterprises operate, with trust, governance, and control built in. Enterprises move beyond fragmented initiatives to continuously adaptive, production ready operations. Decisions, workflows, and experiences evolve in real time, shaped by context, data, and embedded AI. Trusted by leading organizations worldwide, Newgen defines how modern enterprises operate, intelligently and at scale.

For more details, visit www.newgensoft.com

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